@dsync Interactive - Credentials
Transcript of @dsync Interactive - Credentials
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• Digital Strategy & Creative
• Website Development & Maintenance
• Applications – Mobile & Web
• Search Engine Optimization &Marketing
• Social Media Management
• Email Marketing
• Online Media Planning
Services
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Internet in India
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Internetin India
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Recent Projects
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Case Study - eDM
SME mailer Campaign for a leading PSU bank in July 2012.
Activity connecting with 1 lac doctors pan Indiafor SME loans exclusively through e-mails
Advertising investment all inclusive – Rs. 3.38 lacs
Leads generated – 212
SME Loans disbursed – Rs. 2.46 crores
Cost per lead –
Cost per conversion -
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Case Study - SEO
Client:Raheja Developers - Premium real estate developer in India
Objective:Move parent and project websites higher
in search engine results
Parent websites:Raheja Developers – www.rahejabuilders.com
Raheja Group – www.raheja.comProject websites:
Raheja Oma – www.rahejabuilders.com/pr-oma.aspRaheja Revanta – www.rahejarevanta.com
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Challenges:
Outranking brokers, real estate consultants
Overtake duplicated project sites
Beat competitors taking advantage of brand’s project sites
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Activity:
Meta data corrected and optimized
Strategic Link BuildingLink pyramid built
25 rahejabuilders.com URLsTier 1 – 635 wiki pages – PR8 to PR2
Tier 2 – 3183 wiki pages – PR3 to PR0
Extensive Social Bookmarking456 links for www.rahejabuilders.com251 links for www.raheja.com259 links for www.rahejarevanta.com
Website AuthorshipGoogle Authorship acquired and verified
Linked to all social media accounts
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Results:
Moved up to a higher position in search results in Google, Yahoo & Bing
Higher social media integration led to better organic resultswith long-term benefits
Outranked brokers, real estate consultants and duplicate project websites
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Improvement in Alexa Rank
On November 1st, 2012 By December 31st, 2012
www.raheja.com:
www.rahejabuilders.com:
www.rahejarevanta.com:
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Other Projects
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• Language created using beep sounds from digital watches• Used in activities on Facebook, Twitter and on ground activations• Social media program to create world’s first crowdsourced song using
beeps• Leverage trends and let the people use The Beep Lingo to interact
‘The Beep Lingo’ (A first of its kind, perennial social property)
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• Wear a QR code on your wrist in the form of a wrist band• Hold it in front of your computer’s camera• Choose from a range of G-Shock watches• Virtually experience in 3D how the watch suits you
AR App - Wear it before you buy it
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360 degree virtual tours
Website
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I want to make my own
snowflake
Social Snowfall
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Virtual Red Chief Tribe - Tattoo Application
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Augmented Reality @ malls
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Race toRed Chief
Red Chief shop
In-Mall Digital Activation – Race to Red Chief
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The Chief rewards!Can you prove your worth?
Make it to the store under:•1 minute for a 10% discount•2 minutes for a 5% discount
ENTER
Race to Red Chief – Application screenshot
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Online Marketing – Yahoo Road Block Ad
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BACKBACK
Mobile Application – Vaastu Scorekeeper
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Mobile Application » Smiling Hearts
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Mobile Application
• Customers can book appointments• One-time communication device for salon and brand• Virtual stylist
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WebsitesADD SCREENSHOTS
www.damacproperties.comwww.tmapaipolytechnic.com
www.sharadaresidentialschool.inwww.ssbch.orgwww.vgitl.com
www.mangalapowergears.comwww.mangalorelights.com
www.sparcinfotek.comwww.sagarganga.in
bluekites.sagarganga.inbluebay.sagarganga.in
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Thank You