Purple Field ProductionsA Development Strategy

Group 3: Beth, Keiko, Dana, Susannah

Structure

1. Objective and Value

2. Introduction to Purple Field Productions (PFP)

3. Problem Analysis

4. Development strategy: 5 year plan

5. Our consultancy process

6. Conclusion

Objective and Value

Objective: To expand Purple Field Productions while generating value

Definition of Value: meeting needs while also creating opportunities

PFP General Information

Misssion: To bring knowledge and information to communities where it is most needed and give a voice to people who are marginalised. Type of films: Education, health, agriculture, disabilities Method: Backpack cinema, TV series, films Countries active: 2 in Asia, 7 in Africa Training: one distributor in Sierra Leone PFP staff: Based in Somerset, founded in 1994, run by 9

volunteers, annual income of £30,000

FILM CLIP 2.36-3.30 Backpack cinema in Malawi https://www.youtube.com/watch?v=DNW8NIVMjnI

Film Process

1. Collaborate with small charities and NGOs in Asia and Africa who see the need for a film (but don’t have the expertise to make it)

2. The NGO and local community provide knowledge of the subject, PFP provide film making skills and equipment

3. PFP and NGO/local community work together throughout production, editing is done on location to incorporate local views.

EXAMPLE: Sierra Leone film about street children provides information and insights about their lives and changes people’s mindsets.

Creating Value for PFP

PFP is struggling to consistently address needs, and is creating few opportunities

CREATE OPPORTUNITIES• Projects achieve self

sufficiency• Create jobs eg. Film makers,

distributors

MEET NEEDS• Secure more funding

• Develop efficient strategyGain

VALUE

1 2 3

Problem Statement

Purple Field Productions (PFP) main difficulties stem from:

Lack of reliable funding

Small-scale distribution of films

Lack of sustainable (film related) training in host countries

SWOT Analysis

Strengths Weaknesses

Original ideaStrong teamSocial over economic focusPower of film – retentionReusability of filmsUse of pedal power

Relies on grants and donationsLow recognition/presenceSmall budgetSocial over economic focusCan’t afford to leave equipmentLittle employment createdTemporary impact due to lack of equipment and trained staff/volunteers

Opportunities Threats

Reach a lot of peopleMedia training providedCross-cultural understandingEnable self sufficiencyFollow-up visitsHigh demand – many issues

Funding scarcity/volatilityMisuse of equipment Limited distributionCultural differences

Summary of the Problem

CAUSE

KEY ACTIVITIES IN PFP

FLIMS FUNDING

MAIN SOURCE IS VULNERABLE TO

ECONOMIC CRISIS

UNRELIABLE SOURCE OF FUNDING

DISTRIBUTION

LACK OF STAFF & ELECTRICITY IN RURAL AREAS

NOT ENOUGH REACH

TRAINING

CAN’T LEAVE EQUIPMENT. FEW

TRAINED PERSONNEL

SHORT TERM IMPACT

PROBLEM

Five Year Plan

Year Funding (partnership) Distribution TrainingTarget Secure funding - partnership

Increase funding (2nd year)Distribution – increase reach Training – for

sustainability

Year 1 2014

Establish Connecti-ons

• Plan fundraisers for 20 year anniversary

• NGO-Private partnership -Research potential private sector partners

• Raise awareness: increase donor base

• Collaborate with in country NGOs to increase distribution

• Connect with UK companies that can supply second hand equipment

• Collaborate with in country NGOs attract volunteers for training purposes

• Create standard training programme

Year 22015

Expand:Influx of income

• Increase fundraising activities

• Partner contribution• Raise awareness: increase

donor base• Promote Gift Aid

• Procure equipment• Volunteers to distribute

equipment to external collaborators

• Run training programme for British volunteers to train local collaborators

Five Year PlanYear Funding Distribution Training

Year 32016Stable

• Evaluate partnership • Raise awareness• Promote gift aid

• Evaluate distribution• Employ in country

distribution managers

• Develop an in country training programme

Year 4 2017Stable/Expand

Stable: Continue with current programmeExpand: Research new recipient countries.Research potential funding opportunities

Stable: Continue with current programme.Expand: Establish connections with new local NGOs

Stable: Continue with current programme.Expand: Collaborate with local NGOs to attract new volunteers.

Year 52018Stable/Expand

Stable: Continue with current programme Expand: Based on year 4

Stable: Continue with current programmeExpand: Based on year 4

Stable: Continue with current programmeExpand: Based on year 4

Schedule

Progress Review Annual Review Time Allocation

Schedule

Measuring SuccessItem Current Measurement Target Time

Scale

Funding

Majority of income from grants & donations: 70%Fundraising/Gift Aid: 20%

Quantity of secure additional funds

Partnership: £6000 Yr 2

Increased Funds Increase: +5% (min)

Distribution

Average of 2500 people reached per country

Number of people reached

Double: 5000 people Yr 3

200 DVDs distributed to organisations

Number of DVDs distributed

350 DVDs

1 Trained Distribution Manager (DM)

Number of trained DMs

4 Trained Distribution Managers

Training

No trained local volunteers: no training programme

Number of trained volunteers

3 trained volunteers in each country

Yr 3

1-2 films a year are produced Number of new films produced

3-4 films a year

ProcessGroup Meeting

Client Meeting

Time Allocation

Conclusion

We will generate value for PFP by helping them meet needs while creating opportunities.

CREATE OPPORTUNITIES• Projects achieve self

sufficiency• Create jobs eg. Film makers,

distributors

MEET NEEDS• Secure more funding

• Develop efficient strategyGain

VALUE

1 2 3

Purple Field ProductionsA Development Strategy

Thank You.

Bibliography

Purple Fields Production website [online] accessed 15/04/2014 http://www.purplefieldproductions.org

M. Kubr,(2004), Management Consulting: A guide to the Profession, Geneva: International Labour Office

Purple Fields Production video [online] accessed 17/04/2014https://www.youtube.com/watchv=DNW8NIVMjnI