Drupal for Marketers

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+ The Marketers’ Case for Drupal By: Katelyn Fogarty

Transcript of Drupal for Marketers

Page 1: Drupal for Marketers

+

The Marketers’ Case for Drupal

By: Katelyn Fogarty

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+About me – Katelyn Fogarty

● Background in Design & Development

● Worked with Drupal for the past 5 years

● Started with Drupal 5● Both used and managed Drupal

as a marketer● Build over a dozen large scale

and multilingual Drupal sites.● @katefogarty

Sr. Manager of Digital Marketing at Acquia (manage acquia.com)

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+“There’s a module for that”

● Freedom● Great community● Flexible & Scalable● Speed of delivery● Integration● Open Source● Cost

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+What do you want?

Better Conversion Rates

Capture Leads

Direct Sales

IntegrationAnalytics

Social

Responsive DesignPersonalization

SEO

A/B Testing

Multivariate Testing

Localization/Translation

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+ Responsive

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+14

Days to create digital campaign sites

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+A/B Testing

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+340

Unique sites build on Drupal - personalization

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+30%Increased our localized traffic

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+Integration

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+How do we get there?

● Be Agile with Drupal● Views module● Workflow or work bench

module● Many more…

● Themes that enable you● Omega● Fusion● Zen● Many more…

● Integrate● Marketing automation● Analytics● Many more…

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+WEM Web Experience Management

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+250+ Warner Music Group artist websites

Agile, creative freedom

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+Integration

+ +

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+Additional Help!

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+Acquia.com Redesign

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+Marketing Goals

● Increase Leads● Improve Messaging● Relevant Content

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+Mood testing

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+9% conversation rate

On our talk to sales CTA

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+15% Organic Traffic Increase

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+New Blog design

Increased blog traffic by 35%

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+Lessons Learned

● Mobile First● Watch your data● Design Approval● Iterate

Retrospective

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+What’s next for you?

Questions?

Thank you! Follow me on twitter @katefogarty