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Drupal Business Day, Singapore: Keynote
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Dream It. Drupal It Business Day
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Exploring Web Experience Management, and how Drupal is the platform to create the next generation of websites.
Transcript of Drupal Business Day, Singapore: Keynote
Dream It. Drupal It.
Business Day
FREEOpen Source Software
Basic?Blogs and brochureware websites?
OPEN YOUR MIND, YOU
SHOULD
WEMWeb Experience Management
Who’s Acquia?
Founded by Dries Buytaert, creator and project lead of
the Drupal project
The only global support team of Drupal experts
Make Drupal an enterprise choice
DrupalCampTomorrow!
Send your developers
• Disparate systems• Duplication of content• Fragmented experiences• High cost to manage• Not scalable
Inside Many Large Organizations, the Web Is Broken
Microsite
Microsite
Promotion
Microsite
Microsite
Event site
Blog
Productsite
Corp-comsite
Extranet
Wiki
Mediagallery
Communityplatform
Intranet
Ecommerce site
Landing Page
Main website
Demand for many types of web experience
Microsite
Microsite
Promotion
Microsite
Microsite
Event site
Blog
Productsite
Corp-comsite
Extranet
Wiki
Mediagallery
Communityplatform
Intranet
Ecommerce site
Landing Page
Main website
Grouped under three areas
Web Content Management
Social Business Software
eCommerce
Grouped under three areas
Drupal Business Day, Singapore
0930 1000 Registration
1000 1030 Keynote
1030 1115 Maven LabCase Study: Managing Your Web Content with Drupal
1115 1145 Break
1145 1230 Red AirshipCase Study: Managing a Community with Drupal
1230 1330 Lunch
1330 1415 ClubvivreCase Study: Managing Your Commerce with Drupal
1415 1500 Panel Discussion: The Value of Drupal for BusinessMediaCorp Today Online, CNN Travel, PebbleRoad, Monimedia
1500 1515 Close
1515 1700 Networking
Engage Associate
Influence
SellRetain
Attract
The Customer Journey
Customer Experience Management (CXM)
Forrester Research
Web Experience Management (WEM)
Web Experience Management (WEM)
85 Countries in which GE digital marketers can now publish content
250+ Warner Music Groupartist websites
400% Increase in site visitors on night of awards
14 Days to create integrated digital campaign sites
100+ websites migrated to a single, integrated
digital platform
75M Page views during the Grammys broadcast
22 hospital campuses integrated with increasing
mobile demand
1,000+ White label local news sites deployed on
Drupal
17M Page views at awards show with social
comments and videos
User Generated Content
CRM (Customer Relationship
Management)
Marketing Automation
Multi-channel
Personalisation
Analytics
SEO
DAM (Digital Asset Management)
CRM (Customer Relationship
Management)
Marketing Automation
Personalisation
Analytics
DAM (Digital Asset Management)User Generated Content
Multi-channel
SEO
CRM (Customer Relationship
Management)
Marketing Automation
Personalisation
Analytics
User Generated Content
Multi-channel
SEO
DAM (Digital Asset Management)
User Generated Content
CRM (Customer Relationship
Management)
Marketing Automation
Multi-channel
Personalisation
Analytics
SEO
DAM (Digital Asset Management)
Open Source is best to deliver WEM
No vendor lock-inSpeed of Innovation
Rapid, low cost prototyping
Open APIs and Connectivity
Make use of best-of-breed technologies
Make use of existing software investments
How can Acquia help?
Drupal CommonsWEM demo and distribution
Software partnerships
Screenshot of WEM – drive demos to david
Key take-aways?
WEMWeb Experience Management
Drupal Business Day, Singapore
0930 1000 Registration
1000 1030 Keynote
1030 1115 Maven LabCase Study: Managing Your Web Content with Drupal
1115 1145 Break
1145 1230 Red AirshipCase Study: Managing a Community with Drupal
1230 1330 Lunch
1330 1415 ClubvivreCase Study: Managing Your Commerce with Drupal
1415 1500 Panel Discussion: The Value of Drupal for BusinessMediaCorp Today Online, CNN Travel, PebbleRoad, Monimedia
1500 1515 Close
1515 1700 Networking
