Driving your Social Strategy · OWNED EARNED PAID. Converging Media SHARED OWNED EARNED PAID. vs....
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GET WITH THE FUTURE Driving your Social Strategy Emily Rasowsky Director of Marketing Strategy @erasowsky @socialdriver
Transcript of Driving your Social Strategy · OWNED EARNED PAID. Converging Media SHARED OWNED EARNED PAID. vs....
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G E T W I T H T H E F U T U R E
Driving your Social Strategy
Emily RasowskyDirector of Marketing Strategy
@erasowsky @socialdriver
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Why The Dress?
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Because it’s all about you.
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Our Partners
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put$people$at$the$center$
put people at the center
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Converging Media
SHARED
OWNED
EARNED
PAID
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Converging Media
SHARED
OWNED
EARNED
PAID
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vs.
Audience Intelligence
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vs.
WE BELIEVE...
The future is bright
All progress is social
The drivers make history
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20 Million Impressions25% Site Traffic 15,120 Entries
From social media SubmittedAcross digital media
Goal: 5% Goal: 1.5M Goal: 1,000
108 Applications
From New Data Science Recruits
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G E T W I T H T H E F U T U R E
Emily RasowskyDirector of Marketing Strategy
@erasowsky @socialdriver
Driving your Social Strategy