Driving Value from Mobile, Zurich

Driving value from Mobile

Widder Hotel Event

Tuesday 10th September 2013

Wednesday, 18 September 13

Agenda for the day

10:00 - Coffee and registration10:30 - Welcome and introductions, Piers Lea11:15 - Findings from TM Mobile Report, Laura Overton11:45 – From inspiration to impact Part 1, Katie Hart13:00 – Lunch14:00 - From inspiration to impact Part 2, Katie Hart14:50 – Coffee break15:00 - 8 themes to improve bottom line, Ade Derbyshire-Moore15:40 – A sneak peak at the launch of LINEstream v1.2


Mobile Learning

Results?


EADS 125 participants from 3 countries

France, Germany, UK


EADS


Big Four – Professional Services Firm

Pilot resultsThe UK and US pilots were a success:

• 92% liked the mobile learning experience (UK)

• 85% would recommend learning via mobile to a colleague (US)

• 94 % found it easy to learn on their Blackberries (UK)

• 85% found the learning experience to be effective (US)

• 98% say they will talk favourably to others about mobile learning (UK)

“I could learn via mobile anywhere; when sitting at the airport, travelling on a train or even at the gym”


MoLE – Mobile Learning Environment Project

JKO – Joint Knowledge On-line300 participants across 24 countriesMedical Content – Global Med-aid app.Apple and Android; 100% access achieved


MoLE – Mobile Learning Environment Project


MoLE – ‘Liked Least’


MoLE

“The majority of both sets of users* were ‘very confident’ about the usefulness of mobile technologies for training and education purposes”

*Apple and Android


Sonic

Mobile: 5 times better take-up than ‘traditional’ e-learning


6 secrets of m-learning success

Turning mobile learning aspira0ons into reality

With Laura Overton

Laura@towardsmaturity org

lauraoverton


www.towardsmaturity.org

• Why should mobile capture our a;en0on?• 6 secrets of mobile learning success• A helping hand to create your business case



Why is mobile capturing our attention?



Mobile learning adoption growing



Mobile learning adoption growingVery early 2013 data:

5 out of 10

Providing mobile devices for learning4 out of 10

Suppor0ng BYODDeveloping content that is plaLorm independent

3 out of 10

Specifically enabling content for mobile

Have a clear policy around BYOD



Why should mobile capture our attention in learning?

9 out of 10 organisations are looking to

integrate learning and work



What is driving m-learning adoption?

Delivery(

Comms(

Engagement ((

Performance(support(

• 67%(;(support(formal(• 53%(;(as((a(pc(alterna>ve(

• 54%(;(collabora>on(• 27%(;(User(generated(content((

• 37%(;(support(at(point(of(need(

• 59%%&%Using%own%devices%• 61%%&%Increase%appeal%to%millenials%



What is stopping us?

0% 5% 10% 15% 20%

Content-‐related

Lack of evidence of benefit

Learner reluctance/ability

Cost

Organisation culture

System and data security

L&D reluctance

Lack of management buy-‐in or clear strategy

Availability and diversity of devices

IT/Architecture



SIX SECRETS OF SUCCESSWalking the walk (not just talking the talk)


Benchmark Research 2200 organisations 3000 learners

2003/4

20082006

20112010

2012

Why are some more successful than others?


Benchmarking good practice


Benchmarking good practice

TM Index


1 100

Top Quar0leBo;om Quar0le 3rd 2nd

TMI


1 100

Top Quar0leBo;om Quar0le 3rd 2nd

In 2012, those in the top quar0le are:7x more likely to report:

Improved staff mo0va0on and employee engagementImproved talent/performance management

Staff able to apply learning fasterImprovements in produc0vity

5x more likely to report:Improved sharing of good prac0ce within the business

3x more likely to report:Improved ability to prove compliance

Improved induc0on processes

TMI



WHAT CAN WE LEARN FROM THE TOP LEARNING COMPANIES?

When it comes to mobile learning



1They embrace mobile




• 4x more likely to provide a device for learning




• 4x more likely to provide a device for learning• 6 x more likely to encourage individuals to use their own



Mobile is just part of the mix


www.towardsmaturity.org improving the impact of learning technologies at workwww.towardsmaturity.org

• Reduced cri0cal incidents

• Increased Mystery Shopper Scores

• Increase in Food Safety Scores

• Decrease customer complaints

• Supplemen0ng face to face, LMS and extranet content

• Not e-‐learning on a phoneContextual support at the point of needResponding to constantly changing products and processes



2 Align to business priorities

Don’t take your eye off the ball!





Analyse the business problem before recommending a

solu0on






solu0on

3 ½ x






solu0on

Strategy for technology enabled learning allows for changing business priori0es

3 ½ x






solu0on

Strategy for technology enabled learning allows for changing business priori0es

3 ½ x

7 x



3 Understand the learning landscape

LearnerContext

TabletsMobile

Social



Understanding your learners

• MATTS compliance training– 90,000 soldiers every year– 7 basic modules – converted to apps

• Tests for ba;lefield casualty drills, fitness etc

– 80% of soldiers owned smartphones– 30% of training staff!– Overcoming stakeholder resistance



Understand the learning landscape

LearnerContext

Support systems

Social

4 x to understand

6 ½ x Aware of how staff use



Understand YOUR learning landscape

LearnerContext

TabletsMobile

Social

How useful is it to access resources from your mobile?45% workers -‐ essen0al or very useful 18% -‐ would be v useful if I could

Are workers willing to use their own devices?28% use own devices to access resources to help them do their job be;er20% would use their own devices if the right resources were available

26%– prefer to keep work and personal iife separate

When do you spend most Mme using work related apps?48%-‐ at the point where I need them most

44% at evenings and weekends



4 Support formal learning

•



• Royal School of Ar0llery• Fire Control Orders• Clear unambiguous

communica0on essen0al• Complement classroom• Immersive exercises on

ipad– Pre-‐course– Tracking assessments prior to f2f

– In class– Mul0user to link all

h;p://www.bbc.co.uk/newsbeat/10813964



Support formal learning

7x more likely to agree L&D staff have skills to exploit tech for business advantage



Support formal learning

7x more likely to agree L&D staff have skills to exploit tech for business advantage

46x more likely to train trainers to use technology to extend learning beyond the class



5 Enhance performance at the point of need

• 6 ½ x more likely to offer staff access to job aids online or via mobile

• 15 x more likely to use defined performance support prac0ces to support learning transfer aker formal training



• Faster sales and product cycles

• Mobile bringing learning closer to the point of sale

• Learner determines context at moment of need

42.42%

21.21%

3.03% 42.42%

45.45%

12.12% To prep for a client meeting

To respond to customer question

To replace e-learning (MyUniversity) To learn about new products

Just curious

Other



6 Communicate and connect

5x

Help staff locatein house experts



Communicate and connect

28x

Encourage staff to Share & problem solve



Communicate and connect

34x

Help learners communicate with each

other



Building your business case

0%# 5%# 10%# 15%# 20%# 25%# 30%# 35%# 40%# 45%# 50%#

Organisa0onal#Produc0vity#

Managers#report#business#benefits#

Organisa0onal#Revenue##

Faster#applica0on#of#learning#

Peer#recommenda0on#

Pos0ve#changes#in#behaviour#

NonMobile#Users# Mobile#Users#



A checklist for success

ü Embrace mobile as part of a mixü Keep aligned to business priori0esü Understand your learning landscapeü Support formal learningü Enhance performance at the point of needü Communicate and connect



Mobile learning – 6 secrets of success

www.towardsmaturity.org/mobile2013

Becoming a top learning company

www.towardsmaturity.org/lauraovertonn


http://www.towardsmaturity.org/




Overview...WHAT ARE WE GOING TO DO?

Getting Started with mobile designStep 1: Define your Business Goals Step 2: Understand your AudiencesStep 3: Visualise the context of useStep 4: Planning your content strategyPaper Prototyping


Start with...A VENN DIAGRAM

AUDIENCE

CONTEXTCONTENT

“Bored now...”“Urgent now..”

“Repetitive now..”


It’s a big jump from what we’ve done before


Large screen, keyboard, mouse

Predictable seated environment


Mobile office, sofa surfing, longer session times

Variable context and environment


Difficult to multi-task, design for interruption

Even more variable context and environment


On the job supportJust in time tools and information to be used at the point of need.

Embedded deliveryGetting content out to users in a format that’s convenient to them.

Opportunity for learning


Myths of Mobile

68% of consumers’ smartphone use happens at home

#1 MOBILE USERS ARE ALWAYS ‘ON THE GO’

HBR

77% of mobile searches happen at homeGoogle

Think about long flights, working in cafes, on the sofa


http://hbr.org/2013/01/how-people-really-use-mobile

http://hbr.org/2013/01/how-people-really-use-mobile

http://www.google.com/think/research-studies/creating-moments-that-matter.html

http://www.google.com/think/research-studies/creating-moments-that-matter.html

Myths of Mobile

Mobile drives multi-channel behaviour

#2 PEOPLE WANT LESS ON THEIR PHONES

Clear out the clutter and streamline the experience

90% of people start a task on one device and pick it up again later on another device A List Apart


http://alistapart.com/column/windows-on-the-web

http://alistapart.com/column/windows-on-the-web

Myths of Mobile

“Tablets are the consumption juggernaut”

#3 TABLETS ARE JUST OVERSIZED MOBILES

People spend 53 minutes consuming content

It’s taking over paper, news, magazines in terms of user experience.

Morgan Stanley


http://www.morganstanley.com/views/perspectives/tablets_demand.pdf

http://www.morganstanley.com/views/perspectives/tablets_demand.pdf

Mobile FrontierTRAVERSING THE MOBILE FRONTIER

A world of opportunity and discovery that we are all embarking on.

This is a process for thinking about mobile design that will help you to create great mobile experiences.


Your First Challenge...DEFINE A BUSINESS NEED


Your First Challenge...DEFINE A BUSINESS NEED

2. What is the Business Issue you want to solve?

1. Team Name Opportunity?

Risks?

3. Three things you want to

achieve?


AudienceWHO ARE YOU DESIGNING YOUR APP FOR?

Develop a high-level understanding of who your audience(s) are and what their needs are.

You can then take a deeper dive into individual learner personas.


Audience, your challengeWHO ARE YOU DESIGNING YOUR APP FOR?


Audience, your challengeWHO ARE YOU DESIGNING YOUR APP FOR?

Is there a secondary audience?

Complete the worksheet on

Audience

What are their needs?

Who is your primary audience?

What makes them happy?

Skill Level?


Before ! During! After!

Prep

arat

ion

mat

erial

s!

Che

cklis

ts!

Age

nda!

Supp

ort!

Rem

inde

r, re

fresh

er!

ContextMAP THE LEARNER JOURNEY AND WHERE TO TARGET


Context, your challengeWHAT’S THE CONTEXT OF USE?


Context, your challengeWHAT’S THE CONTEXT OF USE?

Devices?

Location?

Urgent Now?Bored Now?

Repetitive Now?

Secondary activities?

Responsive?


Show us what you’ve got PRESENT BACK YOUR MOBILE APPS TO THE GROUP

You have 5 minutes per group to present your audience and context back to the group.

Anyone who wants to jump ship and change tables will be welcome to during the break.


Time for a break...

What have you seen in mobile that has particularly impressed you?


Tips for content designCREATING CONTENT THAT STICKS

Dip in and out

Small Portions

Exploration Simplicity

Design forDistraction

Make people happy


Navigation StylesRETHINKING LINEAR


Navigation StylesRETHINKING LINEAR

Russian Doll

Hub and Spoke

Linear Bento Box


Russian DollBIG TO SMALL


Russian DollBIG TO SMALL

Big Concepts

Small detail


Hub and SpokeCENTRAL, FAMILIAR HOME


Hub and SpokeCENTRAL, FAMILIAR HOME

Central Homepage

Content


LinearSTILL HAS A PLACE


LinearSTILL HAS A PLACE

Discrete module

Combined with other

stylesNo dead

ends!


Bento BoxDYNAMIC AND EXPLORATIVE


Bento BoxDYNAMIC AND EXPLORATIVE

Dynamic Dashboard of content

Combined with other

styles

Pick what you want

Come back for more


Paper PrototypingTAKE PEN TO PAPER AND GET CREATIVE

Why do Paper Prototyping?Forces you to fine tune, gather feedback, explore the unknown, help communicate your idea.


Content HOW DO YOU CREATE CONTENT THAT STICKS?

Decide between your group what type of navigational structure you want to use. Try and map out a high level site map for the various sections.

Then start designing your app on paper - get creative!


Show us what you’ve got PRESENT BACK YOUR MOBILE APPS TO THE GROUP

You have 5 minutes per group to present your apps back and talk us through why you have designed it in this way.


Questions?

[email protected]

@katielhart


mailto:[email protected]

mailto:[email protected]

Driving Value from Mobile, Zurich

Technology

Transcript of Driving Value from Mobile, Zurich