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Driving Traffic, Leads, and ROI. Marriott Bonvoy AdvertisingMarriott Bonvoy AdvertisingMedia Kit...
Transcript of Driving Traffic, Leads, and ROI. Marriott Bonvoy AdvertisingMarriott Bonvoy AdvertisingMedia Kit...
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Driving Traffic, Leads, and ROI.
GolfTrips.com is a network of golf sites featuring a directory of courses, golf destinations, travel articles, reader reviews, and stay and play
packages. The network reaches local, regional, national, and international golfers.
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AL: GolfAlabama.com
AK: GolfAlaska.com
AR: ArkansasGolf.com
AZ: ArizonaGolfer.com
CA: CAGolf.com
CO: GolfingColorado.com
CT: ConnecticutGolf.com
DE: GolfDelaware.com
FL: FloridaGolfer.com
GA: GolfingGeorgia.com
HI: HawaiiGolfCourses.com
ID: IdahoGolf.com
IL: IllinoisGolf.com
IN: IndianaGolf.com
IA: IowaGolf.com
KS: KansasGolf.com
KY: KentuckyGolf.com
LA: LouisianaGolf.com
ME: MaineGolf.com
MD: MarylandGolf.com
MA: GolfMassachusetts.com
MI: GolfMichigan.com
MN: GolfingMinnesota.com
MS: GolfMississippi.com
MO: GolfMissouri.com
MT: GolfingMontana.com
NE: GolfNebraska.com
NV: GolfNevada.com
NH: NewHampshireGolf.com
NJ: NJGolf.com
NM: GolfingNewMexico.com
NY: NYGolf.com
NC: NCGolf.com
ND: NorthDakotaGolf.com
OH: OhioGolf.com
OK GolfOklahoma.com
OR: GolfOregon.com
PA: PennsylvaniaGolfer.com
RI: RhodeIslandGolf.com
SC: SCGolf.com
SD: SouthDakotaGolf.com
TN:GolfTennesse.com
TX:TexasGolf.com
UT:UtahGolf.com
VT:GolfVermont.com
VA:GolfVirginia.com
WA:WashingtonGolf.com
WV:GolfWestVirginia.com
WI:GolfWisconsin.com
WY:GolfWyoming.com
Network - USA
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Bahamas: GolfBahamas.com
Bermuda: GolfBermuda.com
Canada: PEIGolf.com
Costa Rica GolfCostaRica.com
DR: GolfDominicanRepublic
England: EnglandGolfer.com
France: GolfFrance.com
Ireland: IrelandGolfer.com
Jamaica: GolfJamaica.com
Mexico: GolfMexico.com
Panama GolfPanama.com
Puerto Rico: GolfPuertoRico.com
Scotland: ScotlandGolfer.com
Wales: WalesGolf.com
Network - International
Chicago: ChicagoGolf.com
Mesquite: GolfMesquite.com
Reno: GolfReno.com
Washington DC: DCGolf.com
Network - City
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Visitor DemographicsGender
75% Male - 25% Female
AffluentHousehold Income $75,000+
Avid Golfers12-20 Rounds Played Per Year
Average 1-2 buddies golf trips per year.
Group Leaders15% of our traffic is from golf group leaders or decision-makers.
USA and Beyond18% of our traffic is from Canada or International
Frequent Traveler
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Traffic and Traffic Sources
Search engine optimization and keyword buying through Google, Bing and Yahoo.
SEO And Keywords
Social Media
Golf Shows
Print Advertising
Guest Appearances - Blog, Articles and Podcast
Social media campaigns promoting golf and golf travel.
Presence at Midwest Golf Shows including - Milwaukee, Madison, Green Bay, Chicago, St Louis, Michigan and Minnesota.
Advertising and advertorials in various golf and golf travel magazines.
Promotion through guest appears on various radio shows, podcasts, blogs, and golf article circulation.
Traffic:Cumulative Monthly Traffic: 150,000-200,000 VisitorsCumulative Monthly Page Views: 600,000 Page ViewsAverage Visitor Length: 5 Minutes
Traffic Sources:
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Banner Advertising
Ad Unit Size Investment
300x250 Box Banner - Above Fold $15 per CPM
160x600 Banner – Left Skyscraper $15 per CPM
728x90 Banner – Top Header $15 per CPM
800x550 Banner – Home Page Takeover $25 per CPM
• All banners can be placed Run of Site and/or Geo-Targeted.
• Banners and ads are served via Google Ad Manager (Formerly Google Doubleclick). Acceptable file formats include images (gif, jpg, png), Campaign Manager Redirect URLS, HTML5 (zip file) and other third party ad serve code.
• CPM = cost per 1,000 banner impressions
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Content Advertising
Content Advertising Investment
Featured Home Golf Course/Destination/Trail/Packager $200/Month
Featured Advertorial/Article $1000
Featured Golf Package $100/Month
Featured Destination or Travel Section $100/Month
Featured Video/360° Virtual Tour $250
Featured Stay and Play Section $100/Month
Integrated content feels less like an internet ad and more like informative content. Content advertising
drives traffic and results.
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Lead Generation Advertising
Lead Generation Advertising
Stay and Play Packages
Golf Deals and Coupons
Golf Memberships and Gift Cards
Golf Outings
Golf Lessons
Weddings and Meetings
Lead generation fills the sales pipeline, provides tangible proof our websites are being utilized, and
generates a high ROI. (Our Lead Generation is NOT a revenue share, 100% of revenue goes to the partner)
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Email Advertising
Email is one of the most powerful marketing tools. MailChimp is our list provider with open rate of 15-18%
and a click through rate of 3-5%. Our subscribers consist of local golfers, traveling golfers and golf
package trip leaders.
Email Advertising Investment
Stand Alone Email - 36,000+ Subscribers $750
Newsletter Feature - 36,000+ Subscribers $500
Email List Build Through Lead Generation
Email List Build Through Birthday Club
Email List Build Through Golf Deals $250