DRIVING SALES THROUGH DIGITAL MARKETING

Prepared byOLUMUYIWA GEORGE

CONTENTS What is Digital Marketing What makes up Digital Marketing Why Digital Marketing Digital Marketing Strategy Benefits of Digital Marketing Conclusion

WHAT IS DIGITAL MARKETINGDigital marketing is targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers.Digital Marketing leverages electronic devices (PC, Tablet, Phone, digital OOH) to provide an experience that influences a desired audience to take an action.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques.

WHAT MAKES UP DIGITAL MARKETING

WHY DIGITAL MARKETINGOne way to ensure Regus is found on the web is with an optimized digital strategy. Most digital strategies and campaigns have the following objectives; Reaching the right audience Engaging with the audience and generate leads Motivate the audience to take action (the SALE) Efficient and cost effective campaign spend Improve communication Return on investment (ROI)

DIGITAL MARKETING STRATEGYA digital marketing strategy is a content plan tailored to a specific audience.WebsiteThis content plan begins with the company website which is the first point of contact that the prospect has with the brand. It has to be optimized with landing pages and contents that prospects would be interested in and also links to the social media feeds. The site should contain bait that will prompt prospects to share their emails which would be utilized further in the strategy.Email MarketingThis is furnishing prospects and customers alike with valuable content which is meant to trigger the call for action (sale) and it can be used to disseminate information on what the company is up to and its value add.Banner AdsThis entails embedding an advertisement into a web page with the purpose of promoting a brand and/or to get visitors from the host website to go to Regus's website.

DIGITAL MARKETING STRATEGY - CONTDPay per clickThis is a sponsored advertising usually in search engines where the advertiser only pays when a user clicks on their ad. It can be targeted at geographical areas, keywords and times of the day.Social Media MarketingThis is engaging with the target audience through social media platforms. These are Twitter, LinkedIn, Facebook, Instagram to mention a few. The benefits are extensive from increasing customer satisfaction to monitoring competition and marketing of the company’s services. The key element to social media marketing is posting regularly and maintaining the online presence. From statistics, 1 in 5 minutes daily is spent on one social media platform or another.Search Engine OptimizationThis is the process of getting traffic from free, organic listings of search engines. It involves making use of keywords the search engines consider relevant when spooling information regarding a web users query.

BENEFITS OF DIGITAL MARKETINGA properly implemented strategy delivers the following benefits to Regus; Connects You with Consumers Generates Higher Conversion Rates Saves You Money Enables Real-Time Customer Service Helps Generate Higher Revenues Delivers Higher ROI from Your Campaigns

CONCLUSIONIt is a given that for any digital marketing strategy to be effective and successful, it must include a combination of; Great content production Social media marketing Mobile marketing and Search engine marketing/Search engine optimization (SEO)Prospects are provided with useful, valuable content via the channels they want, on the devices they use for the search items they enter.

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