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Driving ROI On Twitter
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Driving Positive ROI on Twitter Mike Volpe (@mvolpe) VP Inbound Marketing @HubSpot
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http://hubspot.com/twitter-for-marketing - Driving ROI on Twitter includes information on how to measure and improve the business benfit from your company's B2B and B2C social media marketing on Twitter.
Transcript of Driving ROI On Twitter
Driving Positive ROI on TwitterMike Volpe (@mvolpe)VP Inbound Marketing@HubSpot
“Forget the numbers. Just be interesting.”
Source: www.HubSpot.tv interview
‣Time to listen, tweet, respond
‣Time to publish interesting content
The “I” of Twitter ROI
Being Interesting Drives ROI
http://twitter.com/jennalyns/statuses/2042601450
Value Beyond 140 Characters
‣Traffic to your website‣Buzz & spreading your content‣Inbound links (for SEO)‣Increased brand recognition‣Leads and sales
The “R” of Twitter ROI
Website Traffic
Source: HubSpot software running on Blog.HubSpot.com
Buzz & Content Spreading
1,083
540
426
10,839
42
Source: Search.Twitter.com
Inbound Links (SEO)
Links to Blog.HubSpot.com
Source: HubSpot software running on Blog.HubSpot.com
Brand Recognition
Source: www.TweetVolume.com
Twitter Grader – Measures Authority
Leads and Sales
‣Top 10 source of traffic to HubSpot.com
‣>5% conversion rate from visitor to lead
‣“Normal” conversion rate from lead to sale
‣Thousands of dollars / month in lead value
Source: HubSpot software running on HubSpot.com
‣ Mike Volpe (@mvolpe)
‣ VP Inbound Marketing
‣ @HubSpot
‣ These slides – http://tinyurl.com/061509mvolpe
‣ Twitter Grader – http://Twitter.Grader.com
‣ State of the Twittersphere 6/09 Report – http://bit.ly/sotwitter
‣ Using Twitter for Marketing & PR Webinar – www.HubSpot.com/twitter-for-marketing
Thank You
Additional Twitter Resources
![How to determine facebook and twitter roi [infographic]](https://static.fdocuments.us/doc/165x107/55625ec9d8b42aab1a8b45e6/how-to-determine-facebook-and-twitter-roi-infographic.jpg)
