Driving Label Content Productivity through GS1 Standards
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Driving Label Content Productivity through GS1 Standards Ed McLeod Procter & Gamble GS1 Intelligent Packaging Co- Chair March, 2011
description
Driving Label Content Productivity through GS1 Standards. Ed McLeod Procter & Gamble GS1 Intelligent Packaging Co-Chair March, 2011. Discussion Topics. Importance of Packaging Current Problems Finding a Solution Progress to date Results What’s Next??. Importance of Packaging. - PowerPoint PPT Presentation
Transcript of Driving Label Content Productivity through GS1 Standards
Driving Label Content Productivity through
GS1 Standards
Ed McLeodProcter & Gamble
GS1 Intelligent Packaging Co-ChairMarch, 2011
Discussion Topics
• Importance of Packaging• Current Problems• Finding a Solution• Progress to date• Results• What’s Next??
Importance of Packaging
Package Artwork is a key consumer communication at theFirst Moment of Truth!
Importance of Packaging• Increased regulatory impact (e.g. drug facts)• # of SKU’s across variants, sizes, regions• > 20 languages on some packages• ~80% of Industry errors are copy / text related• The manufacturer is responsible for any errors
Today’s workflow…
And then…
If there is an error…How bad can it be?
Are others having this issue??
Finding a solution
IPC Objectives
• Eliminate “cut and paste”
• Reduce human interaction and prep costs
• Improve Quality• Drive Speed-to-market
• Develop an industry solution, covering all languages
CPG Industry BenchmarkBefore Efforts
60 – 75K Amount of Artwork processed
10 - 50 # of fields per POA
2.5 # of routes
3.7 – 15MM Total Touches (mfg + studio)
5 - 21 Total Effort-Years
40+% touch and time reductionCorresponding quality improvementSo how did we do this???
After60 – 75K
10 - 50
After60 – 75K
10 - 50
1.5
After60 – 75K
10 - 50
1.5
2 – 7.5MM
3 - 11
Progress to date• IPC Efforts
• Inventoried and reduced >250 to ~ 60 fields
• Communication protocol
• Commercial software
• Engaged GS1, creating the eCom Intelligent Packaging WG
• Maintain standards
• Drive adoption
Progress to date• Funneled learnings into the BRAD
• Round-trip
• Table Structures
• Managing Graphics
• Partners can extend, if needed
• Completed Public review January, 2011
High-Level Entity Model
MultiplicityConvention Meaning1 Mandatory0..1 Optional up to 1 Occurrence1..* Mandatory and Repeatable0..* Optional and Repeatable
Packaging Content<<root>>
Project1..*1..*
Copy Element Data Carrier Element Graphic ElementStructured Copy Element
0..*0..* 0..*0..* 0..*0..*
0..*0..*
Piece of Art Content1..*1..*
0..*0..* 0..*0..* 0..*0..*0..*0..*
Technical Drawing
0..10..1
Hands-off content transfer
Additional OpportunitiesShare content for Coupons, POSM, eCommerce
Results• Proven solution transforming the
business• 40+% Improvement in Productivity
and Speed to Market• Improved Quality through eliminating
Copy and Paste
Next Steps• Develop Specifications (May)• Software Updates (July)• Pilot the solution (July through
October)• Adjustments & Public Review
(November)• eBallot (December)
Questions?
Thank you!!
