Driving Innovation Through Enterprise 2.0

Click here to load reader

  • date post

    14-Jan-2015
  • Category

    Technology

  • view

    549
  • download

    2

Embed Size (px)

description

ARK Presentation August 2008

Transcript of Driving Innovation Through Enterprise 2.0

  • 1. Stuart French Daniels Sharpsmart

2. Take-aways

  • Benefits of Collaborative Innovation
  • How culture and collaboration interact
  • Outline some tips for implementation

3. Enterprise 2.0

  • The mix is moving towards Blogs, Wiki, RSS & Podcasts
  • The Asia Pacific region showed the greatest satisfaction in 2008
  • Successful use of Web 2.0 can lead to structural and cultural change dubbed Enterprise 2.0

4.

  • Making definitions clear

5. Defining Innovation

  • Bring something new to the environment
  • Bringsomething newto the environment
  • Bringsomething newto the environment
  • Collaboration 2.0 multiplies
    • The novelty of invention
    • The speed of delivery

6. Defining Innovation 7. Defining Collaboration

  • Collaborate -/k labb rayt/
    • verb work jointly on an activity or project.
  • It is Not
    • Communication
    • Cooperation

8. Defining Collaboration

  • How does Collaboration effect Innovation?
  • My Research:
    • Culture effects Wiki use
    • Use of the wiki also effects communications and culture

9. Defining Collaboration

  • David Snowden
    • Innovation requires
      • Starvation
      • Pressure
      • Perspective Shift
  • Enterprise 2.0 helps build a collaborative culture which improves an organisations ability to shift perspective

10.

  • Understanding the interaction between CorporateCultureandCollaborative Tools

11. Successful Examples

  • Open source
    • Apache web server
    • Developed with
      • No central ownership
      • No single Project Manager
    • Out did Sun, Microsoft & IBM

12. Successful Examples

  • Peer Production
    • Harnessing external talent
    • Keeping up with users
    • Reducing costs
    • Taking friction out of inter-firm collaboration
    • Developing social capital

13. Successful Examples

  • Clandestine Collaboration
    • Google Search
    • Amazon Profiles
  • Passive, not active
  • Benefit from others use

14. Web 2.0 Technologies 15. Why not Inside the Enterprise ?

  • Web 2.0 and Enterprise 2.0
    • What is the Same?
  • Evolutionary growth model
  • Very intuitive and easy to use
  • Web / Ajax based
  • Focus on Community then Process

16. Why not Inside the Enterprise ?

  • Web 2.0 and Enterprise 2.0
    • What is the Difference?
  • Focus on Business needs
  • Security & Integration with corporate IT
  • Integration, ie: Single Sign-in
  • Customer Support Transparency & Quality

17. Possible Applications

  • Wiki study of 5 SMEs showed 31 different uses for wikis, including:
    • Project Management tool
    • Basic CRM
    • Documentation
    • Collaborative spec development
    • Collaborative problem solving
    • Deciding which pizzas to order for the team lunch
    • Its too much mucking around!

18. High-level Collaboration

  • External
  • International cultures
  • Out-sourcing
  • Off-shoring
  • Privacy concerns

19. Internal Collaboration

  • Discovering Internal Resources

20. When Collaboration Works?

  • Clear Purpose
  • Common Sense of Community

21. The Daniels Wiki

  • Bringing many minds to bear:
  • Project Management
    • Scope documents
    • Timelines and resource allocation
    • Tasklists
    • Progress reports
    • Exception tracking
    • QA

22. The Daniels Wiki

  • Bringing many minds to bear:
  • Collaborating across Time-Zones

23. The Daniels Wiki

  • Bringing many minds to bear:
  • Collaborating up the chain of command

24. The Daniels Wiki

  • Bringing many minds to bear:
  • Collaborative Problem Solving

25. The Daniels Wiki

  • Bringing many minds to bear:
  • Collaborative Problem Solving

26.

  • Supplying the Raw Materials for Innovation in a Changing Environment

27. Staying Grounded

  • Its about matchingYOURDesired Outcomes, Culture and Tools
    • Don't get caught by hype
    • What works for others may not work for you
    • Get professional advice
      • Must understand
        • Business
        • Enterprise 2.0
        • Preferably product agnostic

28. Focus on Holistic Capability Stages of Adoption Collaboration Technologies Stage 1: Traditional Collaboration Telephone Face-to-face Meetings E-mail, phone, fax, other classic technologies Stage 2: Specific Problems and Applications Audio, Video & Data Conferencing EIM, IM, Chat & presence detection Virtual Team Spaces (VTS) Stage 3: Collaborative Proliferation Multiple A/V/D Conferencing tools Yahoo, MSN, AOL, Google Groove, eRoom, WebOffice, etc. Stage 4: Consolidation and Standardization Standardize on SIP/Simple or XMPP One Client for all IM clouds Common virtual team space for everyone Stage 5: Virtual Work Environment Standard tools in place Integration with Mobile Environment Standard Desktop & Web Interface for anyone 29. Research Surprises

  • Size does not always equate to perceived success by management
    • Be careful what measures you use
  • Wiki update is amazingly fast when transferring from other tools because of ease of use
    • Old system: 5 years120 pages
    • Wiki system: 1 year1000+ pages (by 17 users)
    • Changeovertime:2 months !

30.

  • Required competencies for participating in an open knowledge and innovation-sharing environment

31. Implementation Tips 32. Implementation Tips

  • Both too much and not enough management proved detrimental to the success of the wiki. French, 2008
  • Pilot for the quick ROI to prove the concept
  • Integrate tool into existing business processes
  • Assure smooth integration from existing work flows
  • Develop guidelines and best practices
  • Find a champion
  • Plan for Change Mgt issues
  • But most of all:

Find the balance 33. Implementation Tips

  • Manage the transition to Enterprise 2.0
    • From Command & Control
    • To Connect & Collaborate
  • Learn to balance Control with Distributed Authority
    • Who needs to make the decision?
      • What knowledge do they need to make the right choice?
      • Getting the balance wrong stifles collaborative innovation

34.

  • Finding knowledge and support
  • on your Web 2.0 journey

35. More Information

  • Sources / References
    • Blogs
      • Anecdote Shawn Callahan
      • Trends in Living Networks Ross Dawson
      • Enterprise 2.0 Andrew McAffee
      • Delta Knowledge Stuart French

36. More Information

  • Books
    • Australian KM Standard - AS 5037-2005
      • Prescriptive not descriptive
      • SME Version - HB 190-2006
    • Wikipatterns
    • Collaboration 2.0
      • Resource list on page 253

37. Key Points

  • Digital Collaboration is a powerful trend
  • Culture is something you grow, not manipulate
  • Innovation is cultural not just for R&D
  • Balance Command & Control with Connect & Collaborate
  • Beware driving with the rear-view mirror
  • Stay grounded, implement slow and wide
  • Get good guidance

38.

  • Thanks:
  • IA Web Trends
  • Daniels Sharpsmart

39.

  • Collaboration is an emergent property of the complex system of relationships we call culture.

Extra 40. Influencing a complex environment

  • In a complex system, you can never fully know the outcome in advance Snowden

Extra 41. Influencing a complex environment

  • Beware 20-20 Hindsight
    • Retrospective Coherence

Extra 42. Influencing a complex environment Twigs Leaves = Possible futures Branches = Possible decisions Trunk = The present Roots = The past - Edward de Bono Extra 43. Influencing a complex environment

  • Beware 20-20 Hindsight
    • Retrospective Coherence
      • Develop an environment where people are comfortable to make decisions without all the information
      • Be slow to judge after the fact
    • Learn how to look forward
      • Rear-view mirrors only work when the road is straight
    • What has this got to do with Web 2.0?
      • Unstifled innovation is key to adoption and returns

Extra 44. Influencing a complex environment

  • Do
    • Safe-Fail adoptions
    • Let systems evolve and even die out
        • consider starting outside the firewall
    • Let the users decide what is more practical to achieve their local business goals
    • Have IT simply focus on the provisioning and security aspects

Extra 45. Influencing a complex environment

  • Dont
    • Insist on perfection
    • Look for single solutions
    • Try to control instead of encourage use
    • Rely totally on official modes of communication
    • Expect people
      • to never make a mistake
      • to know everything

Extra