Driving Innovation Across the Business -02 yogesh malik
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Transcript of Driving Innovation Across the Business -02 yogesh malik
D i i I ti A B iDriving Innovation Across Business
Yogesh Malik
COO U iCOO, Uninor
Telenor Entering India – A Strategic Tie-updPopulation 1.15 Billion (2nd Largest)
Area 3.3 Million Km2 (7th
Biggest)
28 St t 7 U i
Rationale
• Unique opportunity to
Rationale
• Unique opportunity to State 28 States, 7 Union
Territories
GDP (PPP) ~ $ 3 Trillion (2nd Fastest Growing Economy)
y
enter one of the world’s
largest and fastest growing
y
enter one of the world’s
largest and fastest growingGrowing Economy)
% Urban 28%mobile marketmobile market
A Young Nation ~ 50% Population between 15 and 44 years of age
• Strong fit with Telenor’s
growth strategy
• Strong fit with Telenor’s
growth strategy
India – All About Scale & Execution
Diverse & CrowdedIncumbentIncumbent
New Operators
The market is already fairly crowded…..
Still lot of unconnected needs to be tapped….Still lot of unconnected needs to be tapped….
India - Diversity is an understatement
Emergence of Multi SIM Market
Product
Process People
The Innovation Approach
Hand Held Utilization Sales Force DNA
Innovative Distribution ModelHand Held Utilization – Sales Force DNA
• On‐line data capturing through GPRSGPRS On line data capturing through GPRS
capabilityEnabled
• Secondary sales tracking
• CAF tracking
/
Sales Mgt.
• Information to KAM/RSE
Flexible Products
Lifetime Products SMS packs CRBT
Discounts on the Move Low MRP Products Music on Demand
CMobile Commerce
Innovative Product OfferingDynamic Pricing
45%
y g
55%20%5%
30%
5%60%5%
15% 55% 50%25%
A B
15% 55% 50%25%
11 TMM 2010
Low Cost Operations
Out Sourced Call Centers
Centralized NOC
Centralized Data Centre
– Serving all Circles
Heavy Focus on Energy Efficiency
Operations & Process Excellence
How are we doing today?20%
14%
35%17%
26%19%
Industry
Avg Rev
Growth ~ 3%
Industry
Avg Rev
Growth ~ 3%
16% 17% 14%31% 16%
35%Growth ~ 3%Growth ~ 3%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
Key FactsRevenue (Month-on-Month)Revenue (Month-on-Month)
• 20 Mn Subscribers; adding 2.5 Mn every month
• 17% Average growth in Gross Adds since Jul’1017% Average growth in Gross Adds since Jul 10
• 26% Average growth in Revenue since Jul’10
Where do we stand today?
Circle Rank at Launch Current Rank (CMS)UP (E) 10 7UP (W) 10 7UP (W) 10 7Kolkata 10 7M&G 11 7AP 11 7AP 11 7West Bengal 10 8Gujarat 10 8Bihar 12 8
Uninor ranks 3rd in Gross Additions across 13 operational circles Uninor ranks 3rd in Gross Additions across 13 operational circles
The growth Ahead!Subscribers to grow 1B plus Voice Domination to ContinueSubscribers to grow 1B plus Voice Domination to Continue
Data to ExplodeConnect the Unconnected
WINNING EVERYDAYWINNING EVERYDAYBuilding a company and
b ildi !building success!