Driving enterprise social from the bottom up Virpi Oinonen Businessgoessocial.net.
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Transcript of Driving enterprise social from the bottom up Virpi Oinonen Businessgoessocial.net.
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Driving enterprise social from the bottom upVirpi OinonenBusinessgoessocial.net
SPC26
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How the story began
VS
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We had a problem
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Email & the “Proper channels”
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Inaccessible information
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Untapped expertise
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“If hp knew what hp knows, we would be three times
more productive.”
Lew Platt, former CEO of Hewlett-Packard
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Enter Yammer!
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Network finds the experts
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Collective intelligence
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"Bring on the most obscure question
you can find, about acidification tank materials, box erectors, water jet meat trimming machines, poultry nutrition, Excel pivot tables, agile methodology...
our Cargill Yammer network knows!"
- Melanie Hohertz, Cargill
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Instant success!
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But then...
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What went wrong?
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1. Purpose
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2. Competing channels
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How to solve this?
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Clear guidelines
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Pilot teams
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Projects as Trojan horses(or mice)
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Yammer as a Q&A forum
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Find the sweet spot
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I
Measure the value
- ROI is trickyTry: - saving time (efficiency gains)
Or: - #yammerwin
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Find an executive ally
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Reports
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Middle Management — challenge and an opportunity
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“Big problems are rarely solved with big solutions. Instead, they are most often solved by a sequence of small solutions.”
- Dan & Chip Heath (switch: How to change Things when change is hard)
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Recruit champions
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Anatomy of a Yammer champion/Community manager
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Support your champions
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Tactics
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Your mission: Behaviour change
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Get them in through the door (killer content)
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Transformative enterprise social experience
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The power of a single like
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Strengthen new behaviour
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Big change? Make it incremental
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Curation
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New employees as change agents
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You arebuilding somethingbigger…
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This is a real job – not a hobby
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Tactics recap:
• Pilot teams & champions • Killer content • Clear guidelines• Nudging (community management)• Curation (community management)
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Senior managers, round 2
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So what happened?
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New survey:
• 73% said internal communication hadimproved or significantly improved
• number of people who used Yammer every day had doubled
• Everybody was using Yammer — one way or another
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Why does all this matter?
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The shift
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Networks are more responsive
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“Innovation happens at intersections.”
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The disengagement epidemic
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If you want to drive enterprise social:
• Find allies (recruit champions)• Start pilot projects
(Remember Business value)• Use Community management
techniquesAnd finally...
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Take the lead
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After the session:
Go on Yammer (SPC14 Network)and search for SPC266:
Post your main concern re Yammerunder the PPT presentation
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Thank you!
Notes and links to resources:www.businessgoessocial.net/spc14
#spc266 @voinonen
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MySPCSponsored by
connect. reimagine. transform.
Evaluate sessionson MySPC using yourlaptop or mobile device:myspc.sharepointconference.com
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© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.