Driving engagement in the digital workplace

• Big cool statistic

• 2,569

• Add-Ons in Marketplace

Driving Engagement in the Digital Workplace

Riada Seminar by Henrik Bakkman

HENRIK BAKKMAN • BUSINESS DEVELOPER • RIADA AB

Business developer, business analyst, team lead, project manager, and product owner, who has spent the last 25 years trying to figure out what drives us to do what we do. Love to dance with my head phones on and cannot live without a whiteboard. Work for Riada because our customers challenges us every day and I am constantly learning new things.

Atlassian & AgileOfficesFounded 2005StockholmGöteborg Malmö

ExpertsStockholm

Atlassian full service providerApplication expert consulting, application maintenance, hosting, support, social intranets, add-on development, training, health-checks, license sales…

Customers

>1000

Years of Atlassian experience

>100


• 2,569




digital workplace“…a virtual equivalent to the physical workplace…”

gamification“…the application of game-design elements and game principles in non-game contexts”

octalysis“…a human-focused gamification design framework developed by gamification guru Yu-Kai Chou…”

eigh

t cor

e dr

ives

Meaning

EmpowermentAchievement

SocialInteraction

UnpredictabilityScarcity

Avoidance

Ownership

blac

k vs

. whi

te h

atMeaning


SocialInteraction


Avoidance

Ownership WHITE HAT

BLACK HAT

othe

r fra

mew

orks

Meaning


SocialInteraction


Avoidance

Ownership

PURPO

SE

MASTERY

AUTONOMY

Motivation 3.0 from Drive

by Daniel Pink

othe

r fra

mew

orks

Meaning


SocialInteraction


Avoidance

Ownership RELATEDNESS

COMPETENCE AUTONOM

Y

Self-determination theoryby Edward L Deci and Richard Ryan


• 2,569





white hat core drives“…make us feel powerful, fulfilled, and satisfied”

achi

evem

ent

achi

evem

ent

Great for on boarding!

Cheap to implementNeed to be backed by

other core drives

Visualizing progress makes people want more

Progress bars

LinkedIn profile completeness up 20%

mea

ning

mea

ning

Communicate around your narrative

Tell the same story from different angles

Visualize how the narrative is progressing

Build a narrative around your purpose

Storytelling

The digital workplace provides the platform

empo

wer

men

t

empo

wer

men

t

JIRA service deskTaps for home brew in

the kitchenDIY video studio

Voluntary autonomy1. Work on whatever you want

2. Assemble your crew

3. You’ve got 24 hours…go

soci

al in

tera

ctio

n

Use rich user profilesLet people see what

other people doCreate “water

coolers”

Relations give energy and build loyalty

Feeling related

black hat core drives“…make us feel obsessed, anxious and addicted”

unpr

edic

tabi

lity

unpr

edic

tabi

lity

Prices do not have to be fancy, this is about

curiosity not money

Provide immediate feedback on submission

Giving everyone a small reward is less efficient than randomly giving it

to one in ten

How to get people to fill out the employee survey

The lottery

scar

city

scar

city

Torture breaks Involuntary stops can

make people obsessive to get going again

Dangling Showing the reward will

make people desire it

We will be able to help you faster if you use the service desk portal!

Torture breaksand danglingCease the opportunity when it appears

avoi

danc

e

avoi

danc

e

Habits can be formed through cycles of triggers,

actions, rewards, and investments

Reminders of what you might gain from a change

activates your fear of missing out

Breaking a habit requires a lot of mental energy so we

often avoid change

Forming and breaking habits

Status quo sloth and the FOMO punch

Building a digital workplace often requires breaking old habits but the digital workplace can also help forming new ones

questions

Thank you!


Driving engagement in the digital workplace

Business

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