Driving Customers

IRAP Presentation

4 March 2008

eBay® of Urban Transportation

21% of mobility trips are not done by collective forms of transportation because of a lack of information.

Collective forms of transportation may provide services similar to those of the private car at comparative costs.

Potential for arbitrage between modes. Sell collective forms of transportation as

cheaper, cleaner, more convenient & more productive.

Multiple ways to build revenue streams.

Comparative Urban TransportationCosts per seat - km

LimousineTaxi

Urban Transit

Bus

Demand Response Cost

Vanpool (US) Cost

SOV

20

25

30

35

40

45

50

55

Ce

nts

/ pla

ce

- km

An information and trading platform where buyers and sellers can trade standardized urban trips.

Market Size

The Canadian passenger bus and urban transit industry (2005):

Total revenues of $ 8.6 billion Net income of $ 1.3 billion

Services 1.684 billion passengers.

Growth rate of 12.2%

Large urban passenger transportation market in Canada, US, and Overseas

Trends Continuance of traditional approaches by incumbents.

Increase in environmental & sustainability concerns.

Introduction of carbon emissions taxes.

Increase in gas price and driving cost.

Rising congestion and time lost to traffic delays.

Increase in demand for wayfinding & navigation technology.

Ubiquity of location-enabled handheld devices.

Social networking and hobby tribes.

Decline of impression-based advertising

Technology PlatformsCurrent Platform: Web-based Interface

ORIGIN DOWNTOWN VANCOUVER

DESTINATION DOWNTOWN VICTORIA

*via BC Ferry TIME MONEY CO2(kg)

FLIGHTPLANE 1/2 120.00 17.0

FLIGHTHELI 1/2 125.00 64.0

TAXI* 2 3/4 155.00 22.0

SOV* 2 3/4 93.00 22.0

PCL* 3 1/2 43.00 14.0

TRANSIT* 3 3/4 19.00 13.0

Deployable on: Kiosks PDAs iPods BlackBerries Cell Phones

WHISK Backend Java-based Serveris able to identify client and send dataaccording to each client’s capabilities

Network-enabled devicesrunning a thin-client (web browser or custom

application)

LaptopPDA

KioskCell

phone

Internet

Timeline

Pacific Coach Lines YVR-Whistler

POI Business Model

2002

Incorporated

BCIT, ESRI, NCR Partnerships

Whistler Kiosk

SR&ED Program (‘03-’07)

Touch-screen Kiosk

Navteq LBS Challenge – Semi Finalists (Mobile Version)

Research in Motion & YVR

*PCL – Pacific Coach Lines

*Navteq LBS Challenge ‘08 - 50% increase in urban transportation solutions.

IRAP YES

PCL & BC Ferries - YVR-Victoria

Resort Municipality of Whistler

2008

2010 (Olympics)Establish IOTO Network for Tourists

PCL – YVR - SEA

Int. US/CAN Airports with multiple transportation modes

Standardized Platform for Sellers / Buyers with Multiple Modes

2012

2007

Revenue Models

• Infrastructure Providers• Transportation Service Provider (TSP)• Point Of Interests (POIs)

Infrastructure Providers

Research In Motion – BlackBerry Handheld Devices

NCR – Kiosks

Navteq / Nokia – Digital Maps / Devices

Bell, Telus, T-Mobile – Carriers

PCL-TSP ShowcasePacific Coach Lines Annual revenues of 9.2 million (‘07)

100 employees (‘07)

One of the largest coach services in Western Canada

Over 500,000 passengers a year between Victoria/Vancouver

Biggest customer of BC Ferries

Key operator for the 2010 Olympics.

Recently bought Cantrail – US

coach company for SEA - YVR

VancouverAirport

IKEA

Cruise Ships

WhistlerSquamish

Seattle

Victoria

Pacific CoachLines

PCL-TSP Showcase

Development and Progress Three high-level meetings (3-4 hrs total - President & Key shareholder) Good fit: local company with intl connections, & strong community. Proposals (initial and revised proposals) Demo meeting early Feb. w/ President, Marketing, & Accounting staff. Led to knowledge of unforeseen potential platform benefits to PCL. Points addressed: fraud, increasing number of points of sale, pricing

flexibility, accounting, capturing greater % of ticket revenue, vouchers. Great enthusiasm from President, suggestion of meeting leading to

letter of intent, but litigation w/ key competitor puts initiative on hold.

Application Demo

POI Model Initiative

3 years

45%

5 years

31%

Shift already started

12%

Never

7%

1 year

5%

Encourage collective forms of transportation. Reduce private automobile use. Motivate through free trips to POIs. Advertise. Cases: BC Ferries, IKEA, Queensborough Landing Impression-Based Advertising

- $3000-$4000 for a full page colored news ad- Cost per newspaper impression estimated at $0.05-0.10- Fragmented customer segments- Ambiguity in advertisement effectiveness

Shifts from Impression-based to Impact-based advertising

IOTO’s Impression-Based Advertising

Priced below cost of impression-based advertising Integrated into company website store-finders Promotes sustainability by reducing automobile use Alleviates customer parking issues Creates social network & hobby tribes

POI Model Initiative

THANK YOU

Will Spat wspat@ioto.ca

Jimmy Aujimau@ioto.ca

IOTO International Inc.

269 West Keith Road, North Vancouver, BC V7M 1L7CANADA

Tel: 604.987.4301www.ioto.ca