Driving Automotive Success

Source: eMarketer, December 2006

$9.6$12.5

$16.4$19.5

$23.8

Online Spending

% of Total Media Ad Spending

3.6%

4.6%

5.8%

6.8%

8.1%

2004 2005 2006 2007 2008

Growing VolumeUsage and Spending Are on the Rise

Source: eMarketer, December 2006

Complex Ads Include Average Video Multiple panels Targeting Capabilities

42.6%47.7% 44.2%

82.2%89.0%

67.7%

2006 2007 2008

Rich Media

Online Video

Plus Growing ComplexitySpending Growth (Percent Increase vs. Prior year)

Average Rich Media Ad Size In The US During

Q1 2006:

353kb

Average Rich Media Ad Size In The US During

Q4 2006:

988kb

More Demanding MarketAd Sizes Are Increasing

COMPREHENSIVE REPORTING

EXPERT SUPPORT END-TO-END SOLUTION

INTERACTIVITY AND ENGAGEMENT

ACCOUNTABILITYSCALABLE

Are You Prepared For 2007 Demands?Growing Volume, Complexity and Demands

One Comprehensive Solution

Advertising Campaign Management (ACM) Suite

Integrated solutions that help clients and the parties they serve - bring brands to life

Integrated Digital Marketing Solutions

Casual game ad solutions

eb.in-games FUTURE

Mobile

VOD

IPTV

Search bid mgmt

eb.search

Ad serving across all

digital channels, including

planning and buying tools

eb.campaign manager

Rich Media creation and delivery tools

and technologies

eb.rich media

Auto ads with video have higher levels of awareness, association,

favorability and purchase intent vs. non video ads

Source: Dynamic Logic, Q3 2006

13.3%

20.1%

11.5%8.5%

5.8%

2.6%

6.8%5.2%

1.7% 0.9%0

5

10

15

20

25

Aided brandAwareness

Online AdAwareness

MessageAssociation

BrandFavorability

PurchaseIntent

Video/Audio Ads GIF/JPG 10

Auto Advertisers Video Ads Growing Volume, Complexity and Demands

87% of Internet users researching autos visited at least one manufacturer site.

Source: J.D. Power and Associates 2006 New Autoshopper.com Study

Top Auto Strategies

DRIVETRAFFIC

DRIVESALES

GENERATE AWARENESS

Source: AdRelevance, 2006 (all data on this slide)

Top Auto Advertisers

Auto Is Ramping Up Online57 Billion Ad Impressions in the US During 2006

Of consumers who have seen a product advertised in an

online video ad, 44% have taken action:

Source: OPA, A Primer on Online Video Viewing, 3/2006

Checked out a related website,

31%

Requested more information14%

Went to a store to see the product,

14%

Forwarded an ad, 10%

Made a purchase, 8%

Auto Is Ramping Up OnlineRipe Opportunities For Interaction

Source: AdRelevance, 2006; eMarketer, 2006

Male58.7%Female

41.3%

18-24 4.37% 25-34

5.64%

35-49 15.18%

45+37.27%

55+23.13%

65+7.54%

Gender Age Household Income

$25-49,99920.84%

$50-74,99926.24%

$75-99,99920.15%

$100-149,99916.61%

$150,000+9.47%

Top 10 Websites for Auto Information Among US Internet Users

Auto Sites And Their VisitorsWho is Visiting Auto Sites?

Partner for Leading Automotive Manufacturers & Dealers

NationalLocalGlobal

Eyeblaster Covers the WorldFrom Local To Global

“This was a tricky brand

positioning – we needed to give

users an edgy urban experience

but without being too aggressive

or negative. These interactive

banners pull in users and

express the QASHQAI brand at

the same time. We were very

pleased with this really engaging

campaign.”Jacques Kluger,

Managing Director of Duke London

Experienced In Providing Automotive SolutionsInternational

Eyeblaster created and trafficked multiple ads for 54 local Ford

dealerships.

3,240 Tracking Tags

No Problem.

Using A Proprietary Ad Replicator Tool We

Created:

648 Unique Ads

Local Market Case Study: Ford Tier 2Local/National

The Agency provides

the framework and

assets.

The Eyeblaster

Replicator automates

the process.

Using the Replicator

enables separate

reporting and tracking

for the ads.

General Ad Copy HereInsert Dealer Tag Line Here

Ad Replicator Tool For Enhanced Reporting Local/National

Currently manage 472 dealers nationwide in Eyeblaster system

Served 383mm impressions year to date – over 50mm/month

Needed a solution to manage strategy to pitch national co-op dollars

“Eyeblaster’s technology was

absolutely the right choice to

help make this campaign

come to life. Viewers

engaged with the campaign,

spending time to learn more

about the Dodge Charger”Organic Inc

Creative agency for the Dodge

Charger Unleash Your Freak campaign

Experienced In Providing Automotive SolutionsLocal/National

Eyeblaster’s Auto Showroom

Toyota: Yaris

Powering the

Interactivity of ads with:

Video

Games

Photo Galleries

Sweepstakes

Data Capture

Viral Elements

Volvo: All Models

Audi: Quattro

Golf: GT

Land Rover: Discovery

Renault: Clio

Subaru: Tribeca

Ford: Fiesta

Chevy: Tahoe

Jeep: Commander

Powering the

Interactivity of ads with:

Video

Games

Photo Galleries

Sweepstakes

Data Capture

Viral Elements

Nissan: Game, ad unit synchronization

MI 3: Full-screen video

Ikea: Video, viral

Xerox: Video, download pdf, data capture

Honda: eb.in-games Video, full-screen video option

Eyeblaster’s Interactive ShowroomMaximizing Engagement

Mini: Video

X-men: Polling, Ad Unit Synchronization

Diddy: Video, photos, audio

PGR3: Video, data capture, viral

Calloway: Sweepstakes, data capture

Browsers

Operating

Systems

Screen Resolution

Bandwidth

Customer

interactions drive

the message

Targeted ad

messages are

delivered based on

the audience’s

behavior on your

website.

Filters BehavioralSequencing Déjà Vu

The Eyeblaster AdvantageTargeting

The Eyeblaster AdvantageOptimization

All ads are enabled and approved serve evenly

Each ad can be weighted to serve a specific amount

An ad can be served for specific days in the flight

Random Weighted Time-based Auto Optimization

Enables automatic best performing ad selection based on one of the following success criteria:• Clicks

• Specific conversions generated by a post impressions/post click tag

• Specific custom interaction

Easy to access and

manipulate

Web access

365-24/7

Account support

Track custom

interactions

Design reports that

include data you need

Select format and

delivery method

Performance report

Interaction report

Performance by

frequency

Time of day, day of

week

Domain report

Site serving statistics

CompleteCampaign Data Customization Report Types

The Eyeblaster AdvantageReporting

Dashboard(Q2 07)

DetailedReports

Excel™ plug-in

Measuring Your SuccessEyetracker Solves Your Reporting Puzzle

Dashboard gives you a

wide shot of all your

campaigns – anticipate

issues before live dates!

Medium shot on a

campaign with Detailed

Reports

Get an extreme close-up

with our Excel™ plug-in

Measuring Your SuccessRevolutionized Campaign Reporting

Dashboard*

Detailed Reports

Excel™ plug-in

Analyze

Insight

Monitor

*Eyetracker’s Dashboard will be available Q2 07.

Provides a top-level snapshot of campaign delivery – that drills down to the individual campaign

Delivers graphical views and benchmarks to gauge performance

Measuring Your SuccessEasy Management of Campaign Reports

Eyeblaster Menu in Excel

Eyeblaster Toolbar

Measuring Your SuccessReports and Analytics Center

Open browser

Download your data

Export to Excel

Create a custom pivot

table

E-mail to other users

E-mail to other users

Create a report

Repeat for updates

Go to URL Log onConnect to ad server

Go to reporting

Select campaign

Define parameters

Generate report

Wait…

E-mail to other users

E-mail to other users

E-mail to other users

E-mail to other users

Measuring Your SuccessBefore the Excel™ Plug-in

Log on through

excel

Create/open custom report

Refresh data

Done!E-mail to

other users

Measuring Your SuccessAfter the Excel™ Plug-in

Now understanding your campaigns is a simple three-step process!

Look for the menuin your Excel™

application

Use the toolbar for the sign-in option and the

sign-in interface appears

Create reports from a variety of report

options in the drop-down menu.

Choose from a variety of pivot table fields for

your report.

Easy drag and drop interface makes

loading the pivot table easy.

Create a custom report designed to

your specifications.

To share reports, go to the dropdown menu

and click Share Report.

Measuring Your SuccessHow Does Eyetracker Work?

Flexible and Responsive Service and Support

Media Planning & Buying, Creative Design and Production

Eyeblaster Campaign and Creative Production

Publisher QA Process

X Days

Campaign kick off

Creative Spec and Design analysis

Designer Training

Tracking and Reporting requirements definition

Creative Assets produced

Ads built in the Eyeblaster System from

Media Plan inserted intothe Eyeblaster system

Ads copied to Flights/Placements

3rd Party tracking tags and

Brand survey tags implemented

in the EB system

Ads submitted to Publishers

Custom interaction defined

Publisher approval process

Creative amendment as response to possible creative

rejections from publishers

3-5 working days (depending on publisher)

-5 -4 -3 -2 -1

3 working days

-8 -7 -6

Collaborative TaskEyeblaster Performed TasksCreative Agency Performed

TasksMedia Agency performed

Tasks

Legend

Flight Live

Process OverviewEyeblaster Campaign Launch Process

Drive Automotive Success With Eyeblaster World leading partner to auto marketers and agencies

Innovative opportunities to create, deliver and manage the very best rich media ads that attract car buyers

Comprehensive reporting for a true measurement of performance

THANK YOUTHANK YOU

For questions about this presentation or to learn more about Eyeblaster, please contact:

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Phone:

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