Drives& ControlsTHE LEADING MAGAZINE FOR AUTOMATION, POWER TRANSMISSION AND MOTION CONTROL

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MEDIA INFORMATION 2020

35 ANNIVERSARY

TH

Drives & Controls Exhibition is the UK’s leading event for drives, automation, power transmission and motion control. The show brings brings together key suppliers of state-of-the-art equipment representing the multitasking culture of today’s design engineer, covering critical areas such as energy efficiency, machine safety, drives, motion control, robotics and automation plus much more, all under one roof. With the advent of the smart factory, Drives & Controls Exhibition is an essential source of technological and engineering information and is fully supported by GAMBICA and the EPTDA. www.drives-expo.com To receive a copy of the exhibitor’s brochure for the 2021 show, please contact: Damien Oxlee on +44 (0)1732 370342 / +44 (0) 7951 103754 damien.oxlee@dfamedia.co.uk Andy Wylie on +44 (0)1732 370341 / +44 (0) 7939 607855 andy.wylie@dfamedia.co.uk

MESSAGE FROM THE EDITOR

Now in its 35th year, Drives & Controls has been the magazine that readers turn to for news and information on the worlds of motion control, automation and mechanical power transmission. We also provide comprehensive coverage of allied subjects such as machine safety, industrial communications, fluid power and sensors.

Drives & Controls is widely regarded as the leading UK publication in the motion control and automation market. There are several reasons for this.

For a start, we are part of a small, focussed organisation so we are close to the market we serve, and know it well.

Second, we have built up a reputation for editorial quality and integrity. Unlike many other technical publications, we do not charge so-called “colour separation fees” or demand other payments for items to be included in editorial sections of the magazine. Every item in our comprehensive new products section is chosen by the editorial team on the basis of its potential interest to our readers and on its topicality – not on whether someone is prepared to pay for it to be included.

Another distinguishing feature is the breadth and depth of our news coverage of both technological and business issues. We

report not only on UK developments, but also on news from the global automation industry, which inevitably has implications for the UK market. As well as the wide-ranging news coverage in our printed editions, we also carry the latest news on our global Web site, often in greater depth than is possible in the magazine.

Then there is our exhibition, which has established itself as an almost unmissable event for anyone wanting to keep up-to-date with developments in our sector. It has a feelgood factor that is missing from many other exhibitions that are organised by anonymous groups with no real knowledge of the industry their shows are targeting.

Drives & Controls has carved a unique place among British technical magazines, and we are building and expanding from this solid base. We thank those that have supported us so far, and look forward to working with you again in the future. Tony Sacks, Editor

The UK’s leading exhibition for Drives, Automation, Power Transmission and Motion Control Equipment 25-27 JANUARY 2021 | HALLS 9 & 10 | NEC BIRMINGHAM

NEWS �

5

collaboration as a result of advances in

sensors, machine vision and motion

control.The value of the associated software is

predicted to grow from $558m in 2020 to

$10.6bn by 2030. Most of this will come

from analytics, perception, motion

control, and operations-related software.

The Danish cobot pioneer Universal

Robots is the clear market-leader with

59% of global cobot shipments in 2018.

To date it has sold around 37,000 cobots

and has managed to attract business

from big car manufacturers and

component suppliers including Lear and

Continental for applications such as

screw-driving, while also being chosen by

smaller companies for pick-and-place and

machine-tending applications.

The second-largest cobot supplier is

the Taiwanese firm Techman, which has

sold about 10,000, followed by Korea’s

Doosan with more than 2,000.

ABI identifies several “young” cobot

suppliers that it says are developing

disruptive technologies that will allow

them to make a mark in future. One is the

UK company Automata which is

producing “desk-top” cobots for around

£5,000. Another is the Californian firm

Productive Robotics which has a “very

affordable” seven-axis arm with built-in

vision capabilities.

Some end-users, such as the US

manufacturer Jabil, are using large

numbers of collaborative robots for their

effectiveness as re-deployable and

flexible assets in fast-changing working

environments. Manufacturing is requiring

more flexibility through customisation,

last-minute orders, and the increasing

relevance of high-volume, low-mix

automation. Current cobots are not a

complete panacea to this problem but,

says ABI, they are an important step in the

direction of a leaner and more flexible

workstation.

“Collaborative systems are not

revolutionising the industry, so much as

being the catalyst for a leaner and more

flexible industrial robotic solution that

opens the field up to small and medium

manufacturers,” comments Whitton. “As

the demands of customisation and high-

mix, low-volume manufacturing present

managers with new challenges, this

technological development will be crucial

in transitioning to a more adaptable

solution.

• Another report on the cobot market,

from Future Market Insights, predicts that

revenues will grow with a CAGR of around

26% over the period 2019-2029. Cobots

with payloads up to 5kg will have a

dominant share of the market, and

material-handling will be the biggest

application. A major

user will be the

electronics and

semiconductors sector.

www.abiresearch.com

Cobot sales will exceed $11bn by

2030, with 29% of the robot market

THE MARKET FOR collaborative robot (or cobot)

arms will become increasingly mainstream over the

next 10 years, with annual sales soaring from

$711m in 2019 to reach $11.8bn by 2030,

according to a new analysis by ABI Research. If

revenues from related products such as end-of-arm

tooling (EOAT) accessories and software are

included, the cobot ecosystem will mushroom

from just over $1bn in 2019, to $24bn by 2030 – a

CAGR of 28.6%.

“The prospects for the collaborative robotics

market remain strong, despite some very visible

inhibitors,” says senior ABI analyst, Rian Whitton.

“The hardware innovation is still trailing behind,

and most of the value related to cobots does not

come from collaboration. It comes through ease-

of-use, re-programmability, lower total cost

compared to industrial systems, and re-

deployability.

“In essence,” he adds, “the value is one of

lowering barriers rather than building entirely new

use-cases for robots. What is more, cobots still trail

industrial systems in speed, performance, and

payload, which will have to change if adoption is to

continue at this feverish rate.”

Currently, cobots represent a tiny share of the

total market for industrial robots. Revenues from

cobot arms account for just 5% of industrial robot

hardware at present, but that will expand to 29%

by 2030, ABI predicts. This growth is not just related

to adoption, but also to the increasing

convergence between the two groups. Industrial

robots will increasingly take on the benefits of

“Cobots still trail industrial systems in

speed, performance, and payload, which

will have to change if adoption is to

continue at this feverish rate”

Collaborative robots are designed to operate safely alongside human co-workers. Photo: Universal Robots

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P3-10 News_d&c_0919 Edited.qxp_Layout 1 12/09/2019 08:21 Page 5

� COMMUNICATIONS

5G is set to change the face of industry

Imagine a factory in 2025.Goods, spare parts, andfinished products are alltransported between deliverybays, production facilities, andwarehouses by a fleet of

autonomous vehicles, coordinatedprecisely with the manufacturingschedule. Countless shopfloordevices are networked with eachother and can transfer data fromthe entire production line in amatter of milliseconds. And fieldengineers carry out remotemaintenance and service taskseasily and effectively usingaugmented reality, without havingto leave the site.All this will be possible due toimminent arrival of 5G

communications. According tothe Mobile Economy 2019 Reportpublished by GSMA – the mobilenetwork operators’ association –15% of the world’s mobilecommunications will be runningon 5G as soon as 2025. $160bn isalready being invested annually inbuilding 5G networks. And,according to the GSMA forecast,5G will contribute $2.2 trillion tothe global economy in thecoming 15 years, driven primarilyby manufacturing and by utilities.“The opportunities for industryare immense,” says SanderRotmensen, headof product

management for industrialwireless communications atSiemens. “We are talking about awireless network that cancombine many things thanks to itsbandwidth: from automatedracking systems and productionrobots, to air-conditioning systemsand control panels. An all-encompassing network whichallows an industrial plant to becontrolled wirelessly – reliable,super-quick, or equipped withvery high bandwidth.”Looking back at the

development of mobile networksover the past 40 years shows thatthey have always added valueboth for individual users and forindustry. Even the first commercialmobile network – which, inretrospect, we can call the first-generation (1G) – allowed us totalk to each other while on themove. 2G networks heralded thearrival of text messages, while 3Gput the Internet into people’shands, and 4G did the same formusic and video streaming.However, for industry, 1Gapplications might as well nothave existed due to their highcosts, restriction to analogue voicetransmission, and limited network

coverage. The next generation, 2G,brought text messages and, later,even simple data transmission forindustrial telecontrol applications.3G supported long-distanceactions and remote access, forexample, in teleservicingoperations where users couldinteract with remotely installedapplications. 4G finally providedhigh-performance mobile remoteaccess – but this was not the end.5G communications will bringfurther improvements, focusingon wider bandwidths, enhancedreliability, lower latency, and theability to connect more devices.The 3rd Generation PartnershipProject (3GPP) is responsible forthe global standardisation ofmobile networks, including 5G. Itestablished a vision for 5G in anearly phase of developing thestandard which envisages threekey scenarios, or use cases. Eight5G characteristics have beendefined to meet the requirementsof the three scenarios (see table).The main aim of the firstscenario, Enhanced MobileBroadband (eMBB), is to achieve

data-driven applications whichneed high data rates with large-scale network coverage. It couldbe used for augmented and virtualreality applications that supportassembly line workers and fieldengineers wearing smart glasses.The second scenario, Ultra-Reliable Low-LatencyCommunication (URLLC), couldsatisfy demands for high reliabilityand low latency in challengingindustrial uses. Typical applicationscould include mobile robots,autonomous logistics, AGVs andsafety.The third scenario, massiveMachine-Type Communication(mMTC), focuses on connectingmany devices in a small area. Inpractice, this will usually meanapplications for the industrialInternet of Things (IIoT), which arecharacterised by high devicedensities. The devices will send orreceive data at longer intervals sothat they use the narrowestpossible bandwidth. It could alsobe used in the process sector,where many sensors are installedto monitor every step of a process

The imminent arrival of the 5G wireless technology could change the way that we communicate

in factories. This article, based on information supplied by Siemens, argues that 5G will eliminate

many of the obstacles currently holding up the move to smart factories.

5G standards envisage three key ways of using the technology

September 2019 www.drivesncontrols.com30

5G characteristics for the three key scenariosCharacteristic Description Requirement ScenarioPeak data rate Maximum data rate 20 Gbit/s (downlink)10 Gbit/s (uplink) eMBB(Actual) data rate

experienced by the user

Achievable data rate overthe area of coverage 1 Gbit/s eMBBLatency Max. delay over the

mobile network 1ms URLLCMobility Max. speed for handoffand quality of service 500 km/h eMBB/URLLCDensity Total number of devices

per unit area 106 /km2mMTC

Energy efficiencySent/received data perunit of energy consumed(device or network)

As for 4G eMBB

Spectrum efficiencyThroughput per unitwireless bandwidth andper network cell

3 to 4 × 4G eMBBArea traffic capacity Total traffic across area of

coverage 1,000 (Mbit/s)/m2eMBB

� TECHNOLOGY

September 2019 www.drivesncontrols.com20

A GERMAN gear-maker has announceda planetary gearbox with an patentedautomatic wear control system thatprevents the usual increase in torsionalbacklash caused by wear, thus avoidingthe need to adjust or replace thegearboxes when their backlash exceedstolerance limits. Hamelin-based MeliorMotion claims that with thistechnology, its PSC gearboxes “virtually”ensure a backlash of less than 0.1 arc-min over their entire service lives.Although the Melior name may benew, it is a spinout from Stephan-Werke, which started life as a motormanufacturer in 1908, and expandedinto the manufacture of gears andgeared motors in the 1920s. In 2012,Stephan embarked on a €4minvestment programme to develop anew range of planetary gears which itlaunched in 2015 but only sold directlyto a select group of robotmanufacturers. In 2017, Melior Motionwas “released” from Stephan with the

aim of marketing a standard range ofthe gearboxes aimed at applicationssuch as positioning, packaging andmachine tools, as well as robotics.The PSC gearboxes span a torquerange of 500Nm–7kNm, and operatewith efficiencies of more than 90%.Their integrated bearings result in ahigh tilting ability, making them idealfor applications such as robot axes andturntables. The wear adjustment systemmeans that the almost complete lack ofbacklash is achieved with low preloads.The gearboxes are also have lowbreakaway torques, improving theircontrol behaviour and reducing peakloads.At the end of 2018, Melior Motionopened a €7m facility that will allow itto produce 25,000 of the newgearboxes every year. There are plansfor a second phase of investment in2020 that could double its productioncapacity.

www.meliormotion.com

Patented wear control means that planetary gearboxes do not need to be adjusted or replaced

MORE THAN 15 million industrial and commercial robots that cannavigate their paths autonomously will be in operation by 2030,according to a new analysis by ABI research. These robots will relyon a technology known as Slam – simultaneous localisation andmapping – to map their environment while positioning themselvesaccurately. ABI predicts that Slam will be a crucial driver for roboticsover the coming decade and will enable the transition from AGVs(automated guided vehicles) to AMRs (autonomous mobile robots). AMRs can optimise their paths, react to unexpected situations,and navigate around obstacles. To avoid collisions, they need topinpoint their location in real time. “In these first years of Industry4.0, few factories will have a Real-Time Location System (RTLS)established, making it essential that AMRs can dynamically maptheir immediate environment using Slam,” says Andrew Zignani,ABI’s principal analyst for location technologies. “Still, factorieswhich already have a RTLS system deployed, can use RTLS andSlam together to provide valuable IoT data to a digital platform that

can be used to optimise processes and make factories even leaner,thereby driving much faster ROI.”ABI predicts that intelligent, reprogrammable AMRs will accountfor 80% of all commercial robot shipments by 2027. They will needmapping and localisation capabilities to react to changing factoryenvironments and to avoid collisions with humans and other

machines. Most industrial robots will therefore have Slamcapabilities within a decade, ABI believes. Data generated by theseSlam capabilities could be integrated into a centralised digitalfactory platforms to be analysed for KPIs.Slam relies on sophisticated algorithms to work smoothly andaccurately. The large amount of data generated by sensors on-board AMRs will require efficient, low-latency processing. Softwarecompanies including Intermodalics, Kudan and Accuware haveidentified a market opportunity for Slam algorithms and arepartnering up with AMR integrators to deploy their software.For example, Belgian-based Pick-It – a spinout fromIntermodalics – has developed a 3D vision localisation technologythat allows robots to identify and pick items in containers and onshelves. The plug-and-play technology can be used by AMRs inwarehouses and the retail sector, and does not need deeptechnical expertise to operate.“The 2020s are going to kick off with drastic changes in industrialenvironments,” Zignani concludes. “AI, IoT, RTLS and connectivitytechnologies such as 5G, will interact and improve each other incomplex ways. Not all levels of the robotics value chain are readyfor it. There are great opportunities in software development yet to

be explored, Slam being a big part of it.”www.abiresearch.com

Melior Motion’s planetary gearboxes exhibit an almostcomplete lack of backlash throughout their lives

Slam technology will pave the way for a newgeneration of autonomous industrial robots

Page 20

40

� ENERGY EFFICIENCY

September 2019 www.drivesncontrols.com

Creating the efficient factory

German researchers

have come up with

a factory that uses

40% than

conventional production

facilities. In a five-year

project run by the Technical

University of Darmstadt,

scientists and production

experts optimised energy

efficiency using the multi-

stage production of a Bosch

Rexroth component as an

example. Rexroth participated as

an industry and research partner in the

project, called ETA-Factory, which was

completed last year.

As part of the project, the researchers

optimised the energy performance of

equipment used to machine, harden and

clean hydraulic components. A key to the

significant efficiency increase

achieved was a concept for transferring

and re-using energy among the machines,

and within the factory building.

Bosch Rexroth is now applying the

research results in its plants. The findings

have also been incorporated in an energy

efficiency guide, and integrated into energy

efficiency consultancy service called

GoGreen that Rexroth is offering to other

industrial companies.

As part of the project, energy was

monitored and controlled across all forms

of energy, down to the field component

level. Switching of machines and their

auxiliary loads to energy-saving modes

was found to reduce energy consumption

significantly. Machine operators can

control the energy modes manually from a

PLC or automatically from a control station.

Following the completion of the ETA-

Factory project last year, two follow-up

projects focusing on energy flexibility were

launched. The increasing dependence on

renewable energy sources, such as wind

and solar, whose output can fluctuate

widely, poses challenges for maintaining

efficient and stable power supplies. The

goal in the new research projects has been

to look at ways of upgrading industrial

processes to ensure energy flexibility.

The first project, called SynErgie, has

focused on adapting industrial processes

Researchers and industrial companies in Germany have been

taking part in a series of projects aimed at improving the energy

efficiency of tomorrow’s factories. In one project, they assembled a

factory that uses 40% less energy than today’s conventional plants.

P37-42_EEF_Supp_0919 Edited.qxp_Layout 1 09/09/2019 20:30 Page 40

DRIVES & CONTROLS EXHIBITION AND CONFERENCE 2021 IN ASSOCIATION WITH:

For the first time in 2020, Drives & Controls will be offering companies the opportunity to co-host and sponsor round-table forums. These sessions will offer them a suite of marketing opportunities in the form of pre-event, during event and post-event activities, through printed, digital, social and direct media. The aim of these small and intimate events is to offer attendees a high-level learning environment, that will benefit them and their organisations through group discussions and the meeting of minds. Subject matters will be chosen and agreed between the sponsor and the Drives & Controls team. The events team at Drives & Controls will then source and confirm the attendees in accordance with the sponsor’s brief, and handle all of the legwork and organisation on your behalf. This is a unique opportunity to support your industry, build relationships and showcase your business as a market and thought leader!

ROUND TABLES

IssueSpecial Promotions & Bonus Distribution

In-depth Reports Focus Features

Editorial Copy Date

Advert Copy Date

Publish Date

2020 January

Southern Manufacturing

Variable Speed Drives

Gears and Gearboxes

Packaging, Printing & Paper

17 November

5 December

2 January

February SPS ReportRobotics and Automated Manufacturing

Sensors and Encoders

Hazardous Areas, Oil and Gas

13 December

14 January

4 February

March Bearings, Belts and Chains

Building Services (inc HVAC)

17 January

14 February

6 March

April Machine VisionConveyors and Materials-Handling

Food & Beverage

25 February

24 March

14 April

May Motors Linear Motion

Scientific, pharmaceutical & medical engineering

25 March

22 April

13 May

June Hannover Fair Report

Brakes, Clutches and Couplings

Communications, Security and Networking

27 April

22 May

15 June

July/August Renewable Energy

Transportation (Automotive, Aerospace, Railways, Marine)

22 June

20 July

10 August

SeptemberPPMA / Sensors & Instrumentation Previews

Energy Efficiency

Food and Beverage

Service and Repairs

27 July

24 August

14 September

October SPS IPC Drives Machine Building

Precision Engineering and

Water Industry

4 September

2 October

23 October

November/ December

2021 Drives & Controls Show Preview

Safety Controlgear and

Enclosures

Controllers, HMIs and Software

6 October

3 November

24 November

2021 January Southern

ManufacturingVariable Speed Drives

Gears and Gearboxes

Packaging, Printing & Paper

6 November

4 December

4 January

DRIVES & CONTROLS 2020 EDITORIAL PROGRAMME

This information is provisional and subject to change

2020 Annual Buyer’s Guide for Drives, Automation, Power Transmission & Motion Control

2021 Drives & Controls Show Issue and Catalogue

Despatch dates 2020 Advert deadline January 20 December February 24 January March 21 February April 27 March May 24 April June 29 May July 26 June August 31 July September 28 August October 25 September November 30 October December 27 November

DRIVES & CONTROLS EMAIL NEWSLETTERDrives & Controls ’ Newsletter is emailed to more than 25,000 subscribers every month. It carries the latest news from the global automation and motion engineering industry. There are opportunities in the newsletters for leaderboard and skyscraper advertisements, as well as for sponsored panels. See Online Advertising & Specifications section for details on rates.

35 ANNIVERSARY

ISSUE

TH

COMPANY SIZE Description . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . TOTAL 1-49 Employees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8725 50-99 Employees. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1902 100-199 Employees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2256 200-499 Employees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2279 500+ Employees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2857 TOTAL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18019 JOB FUNCTION Description . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . TOTAL Design. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8838 General/Corporate Management . . . . . . . . . . . . . . . . . 3924 Production. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2236 Research & Development . . . . . . . . . . . . . . . . . . . . . . . . 1035 Purchasing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 523 Sales & Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 540 Education . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 398 Consultant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 525 TOTAL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18019 GEOGRAPHY Description . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . TOTAL East Anglia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 974 East Midlands . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2120 London . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 290

Midlands . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3250 North West. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1923 Northern . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 609 South East . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3803 South West . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1639 Yorkshire. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1639 Northern Ireland . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 251 Scotland . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 767 Wales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 754 TOTAL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18019 MAIN ACTIVITY Description . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . TOTAL Aerospace . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 863 Automotive / Auto Components. . . . . . . . . . . . . . . . . . . 470 Banking, Insurance & Commerce. . . . . . . . . . . . . . . . . . . . 61 Bricks, Pottery, Glass & Cement . . . . . . . . . . . . . . . . . . . . 762 Chemical & Allied Trades (inc Plastic & Rubber) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 611 Construction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 567 Consulting, Professional & Scientific Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 819 Defence. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 272 Education . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 157 Electrical/Electronic Manufacturing . . . . . . . . . . . . . . 3591 Food, Drink & Tobacco . . . . . . . . . . . . . . . . . . . . . . . . . . . 1676

Gas, Water, Electricity & Nuclear. . . . . . . . . . . . . . . . . . . . 613 Health Service / Medical . . . . . . . . . . . . . . . . . . . . . . . . . . . 311 Instrument Engineering/ Manufacture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 156 Mechanical Engineering. . . . . . . . . . . . . . . . . . . . . . . . . . 1526 Metal Production. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 751 Mining and Quarrying . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 472 Oil Production & Exploration. . . . . . . . . . . . . . . . . . . . . . . 335 (Other) Manufacturing Industries . . . . . . . . . . . . . . . . . . 459 Pharmaceutical Industry. . . . . . . . . . . . . . . . . . . . . . . . . . . 485 Printing, Paper & Packaging . . . . . . . . . . . . . . . . . . . . . . 1156 Public Admin / Local Authority . . . . . . . . . . . . . . . . . . . . 137 Shipbuilding & Marine Engineering . . . . . . . . . . . . . . . . 236 Textiles, Clothing & Footwear . . . . . . . . . . . . . . . . . . . . . . 268 Transport & Communications. . . . . . . . . . . . . . . . . . . . . . 292 Warehousing & Distribution . . . . . . . . . . . . . . . . . . . . . . . 973 TOTAL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18019 READERSHIP BY PRODUCT INTEREST Description . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . TOTAL Mechanical . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15570 Electrical. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15827 Control . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17336 Hydraulic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2713 Pneumatic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3424

Data provided by DFA Media

CIRCULATION ACTIVITY

WHO’S READING THE MAGAZINE? WHAT THE ABC FIGURES MEANDrives & Controls has the largest circulation of any UK magazine in its sector, according to the latest figures from the independent circulation auditing organisation, ABC. And since

2018, every one of Drives & Controls’ 18,019 copies have been going to readers who have asked personally to receive them.

The ABC figures for 2018 (the most recent available when this brochure went to press) show that the number of individuals asking to receive their own copies of Drives & Controls is more than 2,000 ahead of its closest rival, and that 70% of those requests have been made in the past two years. For the nearest rival, more than half of its requests were made more than two years ago. The older the request, the more likely a person is to have moved on to another job or company, or even retired. For some magazines, 80% of their readership requests are older than one year.

Every year, ABC analyses and certifies the circulation of many – but not all – trade magazines. Publishers have to meet strict criteria to qualify for an ABC certificate. Some of them fail to achieve these criteria. Others don’t even apply for certification.

All of Drives & Controls subscriptions are now what ABC calls “requested (individual)” – meaning that they go to specific people who have asked to receive the magazine. We no longer have any “company requests” – which ABC has renamed “requested (colleague)” – referring to copies requested on behalf of an individual by someone else in an organisation.

The number of requested readerships is the best indication of who is actually reading the magazine, and who regard the publication highly enough to want to receive their own copies. As mentioned above, every single copy of Drives & Controls is now requested.

Many publishers boost their circulation figures by sending copies of their magazines to people who have not asked for them. Some of these are sent to people who meet ABC’s “terms of control” that define their job title or field of activity. ABC calls them “non-requested” readerships. They could be going to companies that no longer exist or to individuals who are no longer with a company.

There are also copies whose circulation ABC does not monitor and these can be sent to anyone or any company. For some magazines, these “non-controlled” copies, together with the non-requested readerships, make up more than 90% of their circulation. Check for yourself at www.abc.org.uk For further information, please contact Damien Oxlee on +44 (0)1732 370342 / +44 (0) 7951 103754 damien.oxlee@dfamedia.co.uk or Andy Wylie on +44 (0)1732 370341 / +44 (0) 7939 607855 andy.wylie@dfamedia.co.uk

Individual requests Requests from colleaguesNon-controlled Non-requested

Source: ABC – Audit period 1 Jan 2018 – 31 Dec 2018

Drives & Controls

Automation CDA DPA Design Solutions

Eureka* Industrial Technology

* Eureka also has 48 paid subscriptions – too few to show in the graph.

MAGAZINE CIRCULATIONS

70% of our requests were made in the past two years

14% 1 to 2 Years

30% 2 to 3 Years

33% under 1 Year

44% under 1 Year

26% 1 to 2 Years

30% 2 to 3 Years

23% 3 to 4 Years

Age of Controlled Requests: Our closest rivalAge of Controlled Requests: Drives & Controls

Example of Sponsored Panel

Target your campaign – choose from DFA’s full range of titles and 80k+ contacts from Hydraulics & Pneumatics, Plant & Works Engineering, Smart Machines & Factories, Power Electronics Europe and DFA exhibition’s visitor data. Select by: n Business n Activity n Job Function n Areas of Interest n Number of Employees Select from e-Cast or Post. n Target your campaign to the second, direct to your clients n Ability to interrogate results and measure campaign effectiveness n Plan for future programmes with confidence

INSERTS A great way to attract sales leads by inserting your company literature into the main body of Drives & Controls magazine. Full circulation or split regional runs available. Contact the sales team for information.

PRODUCTS & SERVICES DIRECTORY Standard size 80 x 40mm: £1080 per annum for 10 issues Double size 160 x 40mm: £2000 per annum for 10 issues APPOINTMENTS Quarter Page - £1000 Half Page - £1680 Full Page - £2680

Web site Ad Options

Rates: Size (pixels)

File size (max) Resolution Format

Leaderboard Banner £670 728 x 90 20kB 72dpi gif/jpg/htmlFull Banner £490 468 x 60 20kB 72dpi gif/jpg/html

Leaderboard Tile £360 125 x 125 15kB 72dpi gif/jpg/htmlNarrow Skyscraper £620 120 x 600 20kB 72dpi gif/jpg/html

Skyscraper £720 160 x 600 20kB 72dpi gif/jpg/html

E-Newsletter Ad Options

Rates: Size (pixels)

File size (max) Resolution Format

Leaderboard Banner £770 468 x 60 20kB 72dpi gif/jpg/htmlSkyscraper Banner £670 120 x 600 20kB 72dpi gif/jpg/html

Drives & Controls’ frequently updated global Web site (www.drivesncontrols.com) has established itself as a leading online resource for design engineers and technical managers around the world who are involved in automation, power transmission and motion control. Each month, the site typically attracts well over 47,000 page views and more than 19,000 users, and the numbers are continuing to grow. (Data from Google Analytics). Banner advertising on the Web site is available on a cost per month basis.

DRIVES & CONTROLS ONLINE ANNUAL BUYER’S GUIDE ADVERTISING Home page: £2290 Sectional sponsorship: £1360 (there are 17 dedicated sections in the Guide) Enhanced entry with logo: £570 (includes logo with your entry in the July/August printed Buyer’s Guide)

E-NEWSLETTER SPONSORED PANELS: Drives & Controls’ e-newsletter is sent to over 25,000 subscribers every month.To promote new products, technical articles or company announcements we offer Sponsored Panels in the newsletter consisting of a title, 100 words, a picture and a link directly to your website. Cost: £650

Direct Mail/List rental: £195 per 1,000 (minimum order £500) e-Cast rate: 1k – £395 2-5k – £325 / 1,000 6-10k – £275 / 1000 10k+ – £225 / 1000 Lease: POA

DFA DIRECT MAIL & E-CAST SERVICES

EVENTS

ONLINE ADVERTISING & SPECIFICATIONS

GATEFOLD FRONT COVER 3 pages + front cover panel (max 2 per company): £10,250 FRONT COVER PACKAGE Front Cover Panel + Inside Front Cover: £5800

DFA have a portfolio of shows, round tables and conferences. Contact the sales team for information.

Example of E-Casts

DISPLAY ADVERTISING RATES FULL COLOUR Number of insertions: 1 3 6 10 Full page £3220 £3170 £3100 £3020 Half page £2280 £2210 £2140 £2080 Third page £1980 £1830 £1760 £1700 Quarter page £1290 £1240 £1210 £1190

DFA Media Ltd Director of Sales Damien Oxlee t: +44 (0)1732 370342 m: +44 (0)7951 103754 e: damien.oxlee@dfamedia.co.uk Sales Manager Andy Wylie t: +44 (0)1732 370341 m: +44 (0)7939 607855 e: andy.wylie@dfamedia.co.uk Commerical Director Ryan Fuller t: +44 (0)1732 370344 e: ryan.fuller@dfamedia.co.uk DFA Direct Ian Atkinson t: +44 (0) 1732 370340 e: ian.atkinson@dfamedia.co.uk Editor Tony Sacks t: +44 (0) 1732 370345 f: +44 (0) 1732 360034 e: tony@drives.co.uk

Production Manager Sarah Blake Poor Row Cottage, Cage Lane, Smarden, Kent TN27 8QD, UK t: +44 (0) 1233 770781 e: sarah.blake@dfamedia.co.uk Eastern USA Sales: Karen C Smith-Kernc t: +1 717 397 7100 f: +1 717 397 7800 e: KarenKCS@aol.com Western USA and Canada Sales: Alan A Kernc t: +1 717 397 7100 f: +1 717 397 7800 e: AlanKCS@aol.com Head Office: DFA Media Ltd 192 High Street, Tonbridge Kent TN9 1BE, UK t: +44 (0) 1732 370340 f: +44 (0) 1732 360034 e: info@dfamedia.co.uk www.drivesncontrols.com

ABC audited circulation

5G COMMUNICATIONS:The arrival of 5G could change the way that factories work

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Drives&ControlsDrives&ControlsSEPTEMBER 2019

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Also inside this issueOpinion | Market News | Power Electronics ResearchIndustry News | Server Power Drive Power | Power Converters | Website Locator

NEWS | FEATURES | PRODUCTS | CASE STUDIES

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Helping to demystify digitalisation in UK manufacturing

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GAMBICA digitalisation series:A practical journey to a digital future: Part two

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DFA Media Ltd Our Portfolio

MATERIAL REQUIREMENTS Printed Web Offset. Advertising copy can be supplied as Press-Optimized pdf, high-resolution eps / tiff / jpg files or QuarkXpress / InDesign files (including all support files and fonts). All graphics should be supplied at 300dpi at size to be used. All colours should be CMYK or grayscale for mono. Please also supply a colour proof to the Production Manager at the address below as we cannot be held responsible for any colour variations otherwise. Please contact our Production Manager, Sarah Blake, with any queries regarding supply of material, reproduction, etc. LOOSE AND BOUND INSERTS Please contact our Production Manager, Sarah Blake, for mechanical data and insert delivery procedure. CANCELLATIONS Cancellation or suspension of an insertion must be made in writing to the appropriate individual publication(s). All cancellations are subject to a minimum of six weeks prior to final copy date.

Dimensions: Height x Width mm Front Cover/Supplement Cover Panel Type . . . . . . . . . . . . . . . . . . . . .182 x 190 Full A4 Page Type . . . . . . . . . . . . . . . . . . . . . 254 x 178 Trim . . . . . . . . . . . . . . . . . . . . . 297 x 210 Bleed . . . . . . . . . . . . . . . . . . . . 303 x 216 Half Page Horizontal Type . . . . . . . . . . . . . . . . . . . . .124 x 178 Trim . . . . . . . . . . . . . . . . . . . . .146 x 210 Bleed . . . . . . . . . . . . . . . . . . . .152 x 216 Half Page Vertical Type . . . . . . . . . . . . . . . . . . . . . . 254 x 86 Trim . . . . . . . . . . . . . . . . . . . . . . 297 x 96 Bleed . . . . . . . . . . . . . . . . . . . . 303 x 102 Third Page Horizontal Type . . . . . . . . . . . 80 x 178 Horizontal Trim . . . . . . . . . . 104 x 178 Horizontal Bleed . . . . . . . . .110 x 178 Vertical Type . . . . . . . . . . . . . . 254 x 72 Vertical Trim . . . . . . . . . . . . . . 297 x 72 Vertical Bleed . . . . . . . . . . . . . 303 x 78 Quarter Page Standard . . . . . . . . . . . . . . . . . .124 x 86 Horizontal Type . . . . . . . . . . . 59 x 178 Horizontal Trim . . . . . . . . . . . 77 x 210 Horizontal Bleed . . . . . . . . . . 83 x 216 Vertical Type . . . . . . . . . . . . . . 254 x 43 Vertical Trim . . . . . . . . . . . . . . 297 x 52 Vertical Bleed . . . . . . . . . . . . . 303 x 58 Junior Page . . . . . . . . . . . . . .190 x 130 Double Page Spread Type . . . . . . . . . . . . . . . . . . . . . 254 x 394 Trim . . . . . . . . . . . . . . . . . . . . . 297 x 420 Bleed . . . . . . . . . . . . . . . . . . . . 303 x 436 Half Page Spread Type . . . . . . . . . . . . . . . . . . . . .124 x 394 Trim . . . . . . . . . . . . . . . . . . . . .146 x 420 Bleed . . . . . . . . . . . . . . . . . . . .152 x 436 Third Page Spread Type . . . . . . . . . . . . . . . . . . . . . . 80 x 394 Trim . . . . . . . . . . . . . . . . . . . . .104 x 420 Bleed . . . . . . . . . . . . . . . . . . . .110 x 436 Quarter Page Spread Type . . . . . . . . . . . . . . . . . . . . . . 59 x 394 Trim . . . . . . . . . . . . . . . . . . . . . . .77 x 420 Bleed . . . . . . . . . . . . . . . . . . . . . .83 x 436 Products & Services advert Standard entry . . . . . . . . . . . . . 80 x 40 Double entry . . . . . . . . . . . . . .160 x 40 Measurements: Height x Width

MECHANICAL DATA & CONTACT DETAILS