Driver Alert

Platinum Advertising Co

Question One

Explain your product and what it does The product I will be advertising is a cap which

had a discrete metal plate underneath the rim. This records and interprets the brain waves using a universal fatigue algorithm. The cap then wirelessly sends this information to the base unit which then displays the level on a screen. You can pre-program the base unit to recognise at which level it should alert you from one to nine. Once alerted you can have a rest early so you aren't putting yourself or others at risk.

Question One

Question Two

Who is your target audience-how will your product appeal to them?

The target audience is long distance drivers such as truck, car, and train drivers. This will appeal to them by being advertised as an essential product to remain safe. This can also be for any driver who works long shifts and drives vehicles or machinery.

Question Two

Question Three

The Product will be called

Its slogan is

Question Four

Describe packaging-explain why you have chosen it

The Packaging is a neutral coloured box which comes with two hats, a base station and a manual.

Question Four

The Manual

Question Five

Where will you place your adverts? Our adverts will be placed mainly on roadside

billboard to emphasise safety on the road. We will also incorporate TV and newspaper ads to raise awareness of the new system. We will also make this Tax Deductible so individuals and businesses will be more willing to purchase this safety product.

Question Six

What are your marketing strategies? As well as advertisements we will buy small lots

of land by the road and make these rest stations. If alerted we will encourage tired drivers to seek out a rest spot. We will equip these rest stops with toilets, picnic tables, rubbish bins and solar powered vending machines as well as advertising for our product. We will also have a map of all the other rest stops in Australia. We plan to have about 15 Australia-wide.

Question Six

Another Marketing strategy we will use is to have Lindsay Fox to endorse these products.

Lindsay Fox own a trucking company (Linfox) with a fleet of over 5,000 trucks. If he encourages the use of the Driver Alert system several other trucking companies will probably follow.

We also plan to have the product shown on Top Gear so that we will attract international attention.

Question Six

Linfox

Top Gear

Question Seven

Why is your campaign the best? Our campaign is the best because this product

is designed for safety so people will think they are doing a encouraging safety by endorsing it. It is also low budget because TV and Newspaper are only small parts of the campaign and the overall idea is to get people to recommend it not advertise it. Also this will be seen a service to people as we will be funding rest stops which are ideal for families or long distance drivers.