Driven 2014 Company Profile (Agency)

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    ABOUTDRIVEN

    Driven Communications entered theonline arena by publishing Paultan.org,Malaysias No 1. Automotive news site.Since then we have expanded our digitalcontent publishing to include Infokereta.com, Malaysias latest automotive newssite in Bahasa Malaysia, OhBulan! whichis one of the top local entertainmentwebsites in Malaysia and TechAttack.my, aconsumer electronics news site.We also operate oto.my, an onlineclassifieds site for automobiles, thatallow buyers and sellers list their vehiclesand complete the buying and sellingtransaction with ease. By bridging ourextensive experience in online content,we are well positioned to understand theconsumer, the brand, and the increasinglyevolving digital marketing space. This hashelped us grow into an integrated digitalcontent & marketing services agency.

    In a nutshell, we are in a better position toadvise Clients on the strategies to alleviatetheir brands and in the long term, createpositive impressions in the minds of theirtarget consumers.

    Our range of services include:

    CustomisedContent Production

    Event Management

    Advertising Solutions

    Creative Solutions

    Social Media Solutions

    Photography &Videography Services

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    INTEGRATED

    MARKETING SERVICES

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    EVENTS

    MANAGEMENT

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    Mitsubishi Attrage Drive EventYear : 2014Client : Mitsubishi MalaysiaTo coincide with the launch of the Mitsubishi Attrage,Mitsubishi Motors Malaysia organized a drive event for

    20 members of the local motoring media. During the2-day drive event to Penang, the media enjoyed thevehicle on specially-selected windy roads which werenovel to the media. We also included a fuel-efficiencychallenge and added other lifestyle elements such asbarbecue dinner by the beach.

    Renault Clio RS LaunchYear : 2014Client : Renault MalaysiaThe all-new Renault Clio RS EDC was launched duringthe 2014 Malaysian Grand Prix weekend at the SepangInternational Circuit. Members of the media, partners,customers as well as winners from our Facebookcontest were invited and the event was officiated by

    Caterham F1 driver Kamui Kobayashi. Highlights ofthe event included taxi rides by Kobayashi for selectedguests as well as a go-kart race for all guests.

    Porsche 911 GT3 EventYear : 2014Client : Porsche MalaysiaHeld at the Sepang International Circuit, this 4-dayevent featured the unveiling of the all-new Porsche911 GT3 with the Porsche 911 Turbo S as the co-starof the show. Selected members of the media as wellas customers from both Malaysia and Singaporewere invited to the event. Guests enjoyed the Porschemodels on track with guidance from our instructors.

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    MINI Paceman LaunchYear : 2013Client : BMW MalaysiaOne of MINIs most anticipated launch this year. TheMINI Paceman was launched to members of the media

    in a unique and undeniably MINI way. For the first time,4 cars were released from actual containers to carryout a driving sequence. The spectators were amazedwith a spectacular pyrotechnic showcase whichfollowed suit. The hospitality area was also special,featuring a one-off design which was made to look likean actual container.

    BMW ShortiesYear : 2013Client : BMW MalaysiaThe BMW Shorties is considered as the mostprestigious film festival in Malaysia and is an exampleof Drivens strength in producing lifestyle events.This is a yearly affair and it was introduced by BMWMalaysia with the aim of improving the local film scene,

    producing better film makers. In a typical year, anopening event along with a gala closing will be held.

    2013 Shell D-Academy: Extreme Edition

    Year : 2013Client : ShellFollowing the success of the 2012 Shell D-Academy,Shell decided to continue with the D-Academyprogramme in 2013. Dubbed as the Extreme Edition,it evolved into a 2-day programme giving participantsmore one-on-time time with the instructors to harnesstheir skills in the quest of becoming better drivers.Participants of the event were derived from a digitalcampaign organized by our digital marketing unit.

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    Road Trip to MINI CountryYear : 2013Client : BMW MalaysiaThis event was organized to allow members of themedia to experience the entire MINI family. The theme

    MINI Country was selected in conjunction with thelaunch of the first CKD production of a MINI modelin Malaysia after the brand was acquired by BMW.All drivers enjoyed beautiful local roads along withsumptuous food.

    2013 BMW Driver TrainingYear : 2013Client : BMW MalaysiaContinuing an 8 year old tradition in Malaysia, the 2013BMW Driver Training programme yet again aims toproduce better, safer drivers from both owners of aBMW vehicle and non owners. For the first time thelatest BMW 3-Series, the F30 is used as the officialBMW Driver Training vehicle for all 8 events scheduledthis year.

    Ford Kuga Media DriveYear : 2013Client : Ford (Sime Darby)The Ford Kuga is the latest addition to the Ford stablein Malaysia. This event allowed members of the mediato test drive the Kuga along some scenic windy roads,followed by a lunch stop at the Berjaya Hills Resort,Pahang.

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    2012 BMW M Track Festival AsiaYear : 2012Client : BMW MalaysiaThis event was organized specially for the current

    and future customers of BMWs high-performance Mbrand. A total of 13 M cars all in all producing about5,000 horsepower including the BMW M5 were broughtin from Germany specially for this 4-day event. Theevent was held at the Sepang International Circuit,giving guests a taste of life in the fast lane.

    Auto Bavaria - RHB Experience DaysYear : 2012Client : Auto Bavaria (Sime Darby)This is an exclusive test drive event for RHBs selectedcustomers where guests were able to sample latestBMW models including the all new BMW F30 3 Seriescourtesy of Auto Bavaria. Multiple sessions werecarried out within the 2-day event at the RHB Centrealong Jalan Tun Razak and the event ended with anumber of happy customers.

    2013 Porsche Motorsport WeekYear : 2013Client : Porsche (Sime Darby)This 3-day event saw owners, prospective clientsas well the media experience the Porsche brandwhere it belongs, at the Sepang International Circuit.Participants took part in various driving exercisesfollowed by a full track experience. For the final day, an

    open track session allowed participants to drive theirpersonal cars on track with live lap timing.

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    MINI Countryman Getaway Media Drive (Penang)Year : 2011Client : BMW MalaysiaWhen BMW Malaysia launched the MINI Countryman,we organized 2 drive sessions for the motoring andlifestyle media respectively. The drive was a 2D1Naffair and they convoy was led from the heart of thenation to the Pearl of the Orient. Members of the mediaexperienced the Countryman via specially selectedscenic routes, tasted mouth-watering cuisine and alsosoaked up the Sun in Penang.

    Mitsubishi i-MiEV Media Drive (Langkawi)Year : 2012Client : Mitsubishi MalaysiaThis event marked the start of the electric carmovement in Malaysia as members of the motoringmedia sampled the Mitsubishi i-MiEV all-electriccar, which was the first electric-powered vehicle tobe registered in the country. The event was help atthe luxurious Four Seasons Langkawi, giving it a veryunique experience.

    BMW xDrive Borneo ExperienceYear : 2012Client : BMW MalaysiaThis event was held in Kota Kinabalu, Sabah wherethe media experienced various BMW xDrive models.Participants experienced the models in specially-selected scenic roads as well as on light off-road trails.The media also enjoyed lifestyle aspects of the brandwith sunset dinner on a gorgeous yatch and so on. Thisevent was also held for regional media from Singaporeand Indonesia.

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    MINI Speed Dating (Auto Bavaria Glenmarie,Penang & Ingress Auto)

    Year : 2011Client : BMW MalaysiaThis was purely a sales-driven event for potential MINIcustomers. Participant experienced their favouriteMINIs in a speed dating format and they also got to trytheir MINIs out in selected driving exercises includingbraking, slalom and reverse flick exercises. This eventwas held at three different dealerships including AutoBavaria Glenmarie, Auto Bavaria Penang and MINIIngress in Bangsar.

    2012 Porsche Circuit TrainingYear : 2012Client : Porsche (Sime Darby)Current Porsche owners were invited to bring theircars to the Sepang International Circuit where

    Porsches driving instructors shared valuableknowledge on track driving, to allow Porsche owners tofully enjoy their German sports cars at the track. Thisevent also helped increase engagement and loyaltybetween the Porsche brand and its owners.

    2012 BMW Driver Training (full season)Year : 2011 - 2013Client : BMW MalaysiaWe have been awarded to run one of Malaysias highestrated defensive driving programmes for 2011 and2012. The BMW Driver Training gives theoretical andpractical training in regards to defensive driving whichis very much needed in the country. This experientialyearly programme also allowed participant toexperience the driving dynamics of a BMW.

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    List of Other Events

    Honda Insight Blogger Drive (2011) BMW Motorrad Track Days (2011+ 2012) Ford Fiesta Customer Test Drive Weekends (2010) Ingress Performance Days (2012) Auto Bavaria Kuala Lumpur BSC Roadshows

    (2011 & 2012) Shell D-Academy (2012) Mitsubishi Lancer Sportback and ASX Media Test

    Drive (2010) Auto Bavaria CNY Drive (2012) Volvo Dealer Experience Event (2012) Otofest @ Cheras Auto City (2012) Ford Driving Skills for Life (2011) Castrol Nurburgring Challenge (2011 & 2012a) Mitsubishi Mirage Eco Drive (2013) Nissan Almera Lightfoot Feel Challenge (2013) MPRC Oil & Gas Conference (2013) Honda Civic Blogger Drive (2013)

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    Our events team comprise of talented and creative individualswho are focused in delivering the right experiential outcomesfor our clientele and their stakeholders. Our teams combinedbrand experience include:

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    VIDEO

    PRODUCTION

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    We produce various high-definition videos for specific marketing needs as well as carry out event video coverage. Our production coversconceptualisation all the way up to the final product for online web series, teaser videos, driving videos with action scenes, television series,commercials, live online coverage and so on. Furthermore, our speciality in motoring content allows us to better understand the needs of clients fromthe automotive industry.

    Project Highlights

    Driven Web Series

    Driven is Malaysias premiere automotive review video programme which first started out

    in 2010 as a television series on 8tv. In partnershipwith PETRONAS, Driven is now back yet again with exciting motoring content. Thisprogramme runs for 5 episodes and is exclusively available on the Internet via MalaysiasNo. 1 motoring website, Paultan.org. The series has 120,000 average views per episode

    YouTube link:

    http://www.youtube.com/watch?v=3fSQJCKFt2w

    Carama Video Series

    An initiative by Castrol, Carama.com is a website where vehicle owners can get a list ofrecommended, certified workshop for service and repair jobs. The 2-part viral video serieswas produced with the aim of highlighting issues tied to untruthful workshops. Drivencovered conceptualisation up to final realisation.

    YouTube link:

    https://www.youtube.com/watch?v=VCIGwn3gmI4

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    Proton Suprima S Live Coverage

    During the launch of the highly-anticipated Proton Suprima S hatchback, Driven was givenexclusive rights to carry out a live video coverage of the event on the Internet. Viewersenjoyed an uninterrupted live coverage in high-definition.

    YouTube link:

    http://www.youtube.com/watch?v=sMq5fWcHJhQ

    BMW X4 Concept Shanghai

    At the 2013 Auto Shanghai motor show in China, BMW unveiled the X4 concept for the

    first time to the world and we partnered with BMW AG to produce a launch video of theconcept. This video went on to reach over 120,000 viewers around the world.

    YouTube link:

    http://www.youtube.com/watch?v=RraHj7jKQXs

    FoodTrail Web Series

    FoodTrail with Toyota is a food travel series fronted by host Megan Tan. Each episodefeatures different guest hosts including Kuah Jenhan. While full attention is given to itsgastronomic adventures, Toyotas hybrid technology is also subtly showcased through outthe series.

    YouTube link:

    http://www.youtube.com/watch?v=9vPoUvlMnhQ&feature=c4-overview&list=UUWuzA2iYRxlaAUO4VttfZJA

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    AXE Viral Videos & TVC

    Unilever, distributor of mens fragrance brand, AXE in Malaysia produced viral videos as wellas television commercials for the local market. These videos and commercials were basedon the success of the global AXE video content.

    Facebook link:

    https://www.facebook.com/media/set/?set=vb.116898615014287&type=2

    Toyota GT86 Feature Video

    Following the launch of the Toyota GT86 sports coupe, a special campaign was launched

    to allow contest winners to be featured in a video starring the GT86. The video showcasedthe participants experience with the car and the vehicles unique selling points.

    YouTube link:

    http://www.youtube.com/watch?v=rpnxRC0_E_o

    Mitsubishi Mirage with Hiroshi Masuoka

    Following the launch of the Mitsubishi Mirage, a special one-off video was producedfeaturing 2-time Dakar Rally Champion from Japan, Hiroshi Masuoka. This videohighlighted different aspects of the vehicle, ranging from its practicality to its drivingdynamics.

    YouTube link:

    http://www.youtube.com/watch?v=5EtIZxNMzHc

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    MINI Countryman Hijack and Review Video

    Prior to the launch of the MINI Countryman in Malaysia, a hijack campaign was carriedwhere a MINI Countryman was stolen by a group of thugs only to arrive at the launchevent and surprise the guests. Following this, a video review of the Countryman was alsoproduced.

    YouTube link:

    http://www.youtube.com/watch?v=9zQxyps9BfAhttp://www.youtube.com/watch?v=FO-zmmvm1Fo

    Driven TV Series

    Driven, an automotive review television programme was launched in 2010 featuring 13

    different episodes on 8tv. The program was fronted by Sharizan Borhan, Nurul Alis andHarvinder Singh and it featured various auto reviews, feature stories and so on. It went onto become one of Malaysias most successful automotive review shows.

    YouTube link:

    http://www.youtube.com/watch?v=SL8O3-KThKg&list=PLEA60A8C6C17FDD26

    Travel Safe and Save with PETRONAS PRIMAX 96 Xtra Web Series

    This programme saw hosts Julie Woon and Harvinder Singh travel around the countryto find hidden treasures of Malaysia. Their travels covered off-the-beaten tracks, uniqueholiday spots as well as mouth-watering food joints.

    YouTube link:

    http://www.youtube.com/watch?v=Gfm65UoqZMQ

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    PROFESSIONAL

    PHOTOGRAPHY SERVICES

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    Professional PhotographyWe are well equipped to meet your entireproduct, corporate and commercialphotography needs. We cater to clientsfrom a wide portfolio of industries and helpthem create a better first impression of theirbrand and organisation through high quality

    imaging.

    From a single product shot to a multipleitem product catalogue we provide acomprehensive, professional photographyservice designed to fulfill the specific needsof your corporate, advertising and marketingcampaigns.

    Why us:

    Creative quality - whether on our own orworking with designers and agencies, weget the images that work for your business.

    Image retouching service - a full imageretouching (Photoshop) service is availableif needed.

    Large fine art quality prints of yourphotographs we can use our exhibitionquality print making skills to create fine artprints of your images for your offices andmeeting rooms.

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    CREATIVE

    DESIGNS

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    Our in-house creative development team are equipped to deliver a full suite of creative solutions to meet your needs. Our creative services coverdesign conceptualisation and development for various above-the-line and below-the-line as well as digital applications.

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    Online Reputation Management

    Perception and first impressions are everything, especially in thedigital age where your target audience spends a huge portion of theirdays online. Social Media Management on Facebook, Instagram, Twitter,

    Google+, LinkedIn and etc Complaints Management and Feedback Funnelling

    Social Media Branding Strategy planning and execution Weekly update & strategy reports Social Media Statistics & Analytics Reporting

    Online Events and Marketing Campaigns Management

    Working either as a standalone offering or part of an integratedpackage, we will manage your online/social media marketingcampaigns and contests from conceptualisation to management,production and execution.

    Live Event Updates Online Contests Conceptualisation and Management Social Media Applications and Game Mechanism development

    Online Presence Management

    Daily Content updates/posts, either to increase awareness,presence, or to build up hype towards a marketing goal

    Basic Visual Design for posts & Campaigns

    We are a team that understands the Internet and its citizens,having tried and true successes with our own brands likePaultan.org. As such, we can offer end-to-end Online Reputationand Social Media Management Services; either as a standalone,or as part of an integrated solutions package together with ourEvents Management and other Marketing Services.

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    Talika Malaysia

    Facebook:4,720 likes

    Paul TansAutomotive News

    Facebook:278,000 likes

    Renault Malaysia

    Facebook:855 likes

    OHBULAN!

    Facebook:

    105,000 likes

    Elite Looks

    Facebook:2048 likes

    oto.my

    Facebook:33,453 likes

    Peugeot MalaysiaFacebook:246,000 likes

    Hyundai Malaysia

    Facebook:83,634 likes

    Updated January 2014

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    Our Social Media Team is made up ofseasoned communicationsprofessionals whose combined brandexperience include:

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    MALAYSIAS

    *third party audited by Effective Measure

    AUTOMOTIVEWEBSITE*

    NO.1

    CURRENTTRAFFIC

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    Paul Tans Automotive News is Malaysiastop automotive information and newssource and covers topics regarding theautomotive industry, focusing particularlyon Malaysia and the ASEAN region.

    Paul Tans Automotive News was foundedby Paul Tan in 2004. We are currently thenumber one resource for anything carand motoring related in Malaysia and weare also in the top 100 list of all websitesvisited by Malaysian internet usersaccording to various ranking sourcessuch as Comscore, Alexa and EffectiveMeasure. What started off as a hobby and

    a passion for cars has since grown intoa professional, unbiased and passionateteam.

    oto.my is operated by Driven TechnologiesSdn Bhd, part of the Driven group whichpublishes paultan.org

    CURRENTTRAFFIC

    Visits : 4,925,862Unique Visitors : 2,041,147Pageviews : 16,029,304Pages / Visit : 3.25Avg. Visit Duration : 00:02:58Bounce Rate : 64.17%

    % New Visits : 31.87%

    2,041,147 people visited this site

    January 2014 google analytics report

    150,000

    300,000

    15-171

    18-203

    21-249

    25-3023

    31-3416

    35-4021

    41-4410

    45-508

    51-544

    55-603

    >602Facebook:273,000 likes

    33.5% New Visitor66.5% Returning Visitor

    JAN 8 JAN 15 JAN 22 JAN 29

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    Monthly Household Income

    Monthly Household Income (RM)

    RM0 - RM1,500RM1,501 - RM3,000RM3,001 - RM4,500RM4,501 - RM6,000RM6,001 - RM9,000RM9,001 - RM12,000RM12,001 - RM15,000RM15,001 - RM22,500RM22,501 - RM30,000RM30,001 - RM45,000RM45,001 - RM60,000RM60,001 - RM75,000RM75,001 - RM105,000RM105,000+Dependent

    Perfer not to say

    4%11%10%14%16%9%5%6%4%3%3%1%1%3%4%

    5%

    205564

    16816620619425125627219320119631857

    125

    IndexPercentage Site Audience

    Demographic by Occupation

    Director, CEO, COO, CFO, Large Company OwnerSenior managerMiddle managerProfessionalAssociate Professional and TechnicalAdministrative and SecretarialSkilled TradeExecutive / Other White CollarPersonal ServiceSales and Customer ServiceStandard workerFarmer/agricultural workerFull time studentRetiredHousewife/husbandUnemployedOther

    3%15%12%31%8%2%3%8%1%4%0%0%7%1%0%1%3%

    164147266155931560

    1616792112271355

    3088

    IndexPercentage Site Audience

    31%Middle Income Bracket

    21%Middle High-Income Bracket

    Occupation

    Paultan orgs advertorials are very effective to promote your sales or promo

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    Paultan.org s advertorials are very effective to promote your sales or promocampaigns to the right audience. The proven, net results includes higher walk-insand lead conversion.

    Best Effect

    Post to be published on Tuesday, Wednesday or Thursday at 12.00pm for maximumexposure

    Post to have effective messagingin headline and 1st paragraph and call to action

    Each post to have a post on Paultan.orgs Facebook

    Each post to be placed on Sales & Promotions section of the homepage(top 5)

    Feedback

    We have very positive feedback from automotive dealers and principals on theeffectiveness of our sales advertorials. Here are some general feedback:

    The number of callsincreased with genuinerequests. Walk-ins also

    increased and some

    leads were closed

    Suzuki Malaysia

    After running a postabout the launch of

    my new showroom inMalacca, the walk-ins

    now cover a widerethnic scope

    Ban Lee Malacca,Honda Dealer

    RSVPs for ourweekend test driveevent increased and

    the leads were of high

    quality

    Auto Bavaria Sg. Besi,BMW Dealer

    Quality Leads Mass Appeal

    HERES WHY WERE

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    The numbers say it all. We top the charts

    every month, and were the definitive

    website Malaysian consumers visit when a

    new car is launched. We register the

    highest spike in traffic, while our

    competitors sometimes see traffic drop.

    Proof that we're the reference, and your

    best means to reach car buyers online.

    Daily Unique Browser Increase

    or Decrease by Percentage

    HERES WHY WERE

    MALAYSIAS #1

    AUTOMOTIVE

    WEBSITE

    19%

    11% 3% 0.5% 5%

    Toyota Corolla Unveil

    7th June 2013

    Toyota Vios Global Debut

    25th March 2013

    90%

    11%

    20% 19%

    28%

    13%

    6% 1% 0.6% 3%

    Kia Cerato Launch

    2nd July 2013

    46%

    3% 1%

    28%

    13%

    Proton Suprima Launch

    17th August 2013

    17%1%

    2%

    8%

    0.1%

    Honda Jazz CKD Launch

    11th July 2013

    17%

    23%

    0.9% 2%

    0.5%

    5%

    Proton Saga SV Launch

    15th June 2013

    13%

    17% 4%

    0.7%

    2%

    Audi A6 Hybrid Launch

    27th Febuary 2013

    19%

    7%

    2% 6% 7%

    VW Golf Mk7 Launch

    13th March 2013

    16%

    2% 0%

    7% 2%

    Mazda6 Launch

    20th March 2013

    10%

    2%

    4%

    0% 2%

    Honda CR-V Launch

    5th March 2013

    paultan.org CL MT LLD AW

    Honda City Launch17th August 2013

    45%

    0.6%4%

    6%

    2%

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    THE

    WAY TO BUY & SELLNEW OR USED CARS IN

    MALAYSIA

    BEST

    CURRENTTRAFFIC

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    CURRENTTRAFFIC

    Visits : 519,096Unique Visitors : 280,399Pageviews : 2,611,015Pages / Visit : 5.03Avg. Visit Duration : 00:04:21Bounce Rate : 53.36%

    % New Visits : 43.86%

    280,399 people visited this site

    Facebook:32,409 likes

    Our goal is to develop the most usefuland helpful car classifieds platform inMalaysia, focusing on helping you buy and

    sell your car faster.

    We aim to understand what you want as aseller and we are confident that with ourconstantly advancing feature set, sellingyour car would be a seamless affair.

    As much as this website is about sellingyour car, we also cater to the needs ofbuyers so you can make your decisions

    easier and faster. We list cars from bothcar dealer lots as well as private sellers.

    oto.my is operated by Driven TechnologiesSdn Bhd, part of the Driven group whichpublishes paultan.org, Malaysias no 1automotive website.

    15-17

    18-20

    21-2425-30

    31-34

    35-40

    41-44

    45-50

    >60

    1

    3

    9

    23

    10

    8

    4

    3

    2

    25,000

    50,000

    January 2014 google analytics report

    44.5% New Visitor55.5% Returning Visitor

    JAN 8 JAN 15 JAN 22 JAN 29

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    Monthly Household Income

    Monthly Household Income (RM)

    RM0 - RM1,500

    RM1,501 - RM3,000RM3,001 - RM4,500RM4,501 - RM6,000RM6,001 - RM9,000RM9,001 - RM12,000RM12,001 - RM15,000RM15,001 - RM22,500RM22,501 - RM30,000RM30,001 - RM45,000RM45,001 - RM60,000RM60,001 - RM75,000RM75,001 - RM105,000RM105,000+DependentPerfer not to say

    8%

    14%13%11%16%9%4%5%2%2%3%1%1%2%4%6%

    42

    658112716120216220014620918527819629350

    175

    IndexPercentage Site Audience

    Demographic by Occupation

    Director, CEO, COO, CFO, Large Company OwnerSenior managerMiddle managerProfessionalAssociate Professional and Technical

    Administrative and SecretarialSkilled TradeExecutive / Other White CollarPersonal ServiceSales and Customer ServiceStandard workerFarmer/agricultural workerFull time studentRetiredHousewife/husbandUnemployedOther

    3%17%8%

    26%9%

    4%3%6%1%6%1%1%7%2%1%1%4%

    150155207127108

    335914070

    141455769582947

    119

    IndexPercentage Site Audience

    29%Middle Income Bracket

    16%Middle High-Income Bracket

    62%High Level and

    Professional Individuals

    Occupation

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    CURRENTTRAFFIC

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    CURRENTTRAFFIC

    Visits : 51,008Unique Visitors : 39,620Pageviews : 144,281Pages / Visit : 2.83Avg. Visit Duration : 00:02:18Bounce Rate : 60.79%

    % New Visits : 74.69%

    39,620 people visited this site

    Facebook:37,375 likes

    Infokereta is our latest offering thatprovides original automotive contentin Bahasa Malaysia catering to a largecommunity of internet users proficient inour national language.Malaysias increasing broadbandpenetration has brought about exponentialgrowth in the number of internet userspreferring to read Bahasa Malaysiacontent. Our own research indicatesthat this group of users are made up ofprofessionals, managers, executives andbusinessmen who belong in the middle tohigh income category.Hence, Infokereta is poised to fill in thevoid for quality automotive content inBahasa Malaysia. Readers can expectplenty of industry news and updates, bothlocal and global plus reviews and lifestylecontent in our national language.

    15-17

    18-20

    21-24

    25-30

    31-34

    35-40

    41-44

    45-50

    8

    19

    17

    16

    4

    4

    5

    5

    6,000

    12,000

    January 2014 google analytics report

    74.9% New Visitor

    DEC 22 SEP 22 JAN 5 JAN 15

    25.1% Returning Visitor

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    LEADINGENTERTAINMENT

    NEWS WEBSITE

    MALAYSIAS

    CURRENTTRAFFIC

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    OHBULAN! is Malaysias topentertainment information and newssource and covers topics regardingthe entertainment industry, focusing

    particularly on Malaysia, Indonesia, SouthKorea and Hollywood.

    We are currently the number one resourcefor anything entertaiment and celebritiesrelated in Malaysia and we are also inthe top 100 list of all websites visitedby Malaysian internet users accordingto various ranking sources such asComscore, Alexa and Effective Measure.

    CURRENTTRAFFIC

    Visits : 1,593,614Unique Visitors : 510,515Pageviews : 7,050,957Pages / Visit : 4.42Avg. Visit Duration : 00:05:07Bounce Rate : 43.17%

    % New Visits : 21.82%

    510,515 people visited this site

    500,000

    100,000

    Twitter:58,800 followers

    Facebook:105,000 likes

    15-171

    18-203

    21-249

    25-3023

    31-34

    35-40

    41-44

    10

    45-50

    8

    4

    3

    >602

    January 2014 google analytics report

    21.9% New Visitor

    DEC 22 DEC 29 JAN 5 JAN 12

    78.1% Returning Visitor

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    THE

    ON MALAYSIAN TECH

    LATEST

    CURRENTTRAFFIC

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    CURRENTTRAFFIC

    Visits : 30,103Unique Visitors : 21,614Pageviews : 55,103Pages / Visit : 1.83Avg. Visit Duration : 00:01:30Bounce Rate : 71.06%

    % New Visits : 66.65%

    21,614 people visited this site

    Facebook:4,563 likes

    Malaysias latest tech news site bringingyou in-depth local product reviews andup-to-date tech news from Malaysia and

    around the world. With over 48,000 uniquevisitors and over 116,000 page views amonth, TechAttack is now the countrysfastest growing tech site and is becominga go-to site for many.

    1

    4

    14

    27

    13

    16

    6

    8

    4

    4

    2

    15-17

    18-20

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    25-30

    31-34

    35-40

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    51-54

    55-60

    >60

    3,000

    6,000

    66.8% New Visitor33.2% Returning Visitor

    January 2014 google analytics report

    JAN 8 JAN 15 JAN 22 JAN 29

    ADVERTISING SOCIAL MEDIA SOLUTIONS

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    Jennifer Au-Yong,Paultan.org, oto.my, infokereta.comand [email protected]+6012 651 5713

    Hafriz Zulpakar, Ohbulan.com

    [email protected]+6017 397 7522

    EDITORIAL

    Paul Tan, [email protected]+6012 200 6254

    Hafriz Zulpakar, Ohbulan.com

    [email protected]+6017 397 7522

    Reuben Thum, [email protected]+6012 229 9426

    Izwaashura Sadali, [email protected]+6012 931 2873

    Driven Communications Sdn Bhd(836938-P)

    A-11-7, Block A, Jaya One, Jalan Universiti, Section 13,46200, Petaling Jaya, Selangor, Malaysia.Tel : +603 7629 8829

    William [email protected]+6017 288 8654

    EVENT MANAGEMENT

    Michelle Chong

    [email protected]+6012 380 2670

    BUSINESS DEVELOPMENT & PARTNERSHIPS

    Kenneth Kiffer [email protected]+6016 209 6651

    Tan [email protected]

    +6019 609 0692

    Harvinder Singh [email protected]+6012 343 5020