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#STORE2016

Drive Store-Level Sales Through Digital Domination

STEVE BUORS

CEO & CO-FOUNDER, RESHIFT MEDIA

J U N E 2 0 1 6

#STORE2016

#STORE2016

ABOUT RESHIFT MEDIA

D I G I T A L M A R K E T I N G O R G A N I Z A T I O N S P E C I A L I Z I N G I N R E T A I L & M U L T I - L O C A T I O N B U S I N E S S E S W I T H S P E C I F I C E X P E R T I S E I N

S O C I A L M E D I A , S E A R C H A N D W E B S I T E / M O B I L E D E V E L O P M E N T

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#STORE2016 Sources: PricewaterhouseCoopersLLP, Total Retail 2015: Retailing in the age of disruption; Google, Digital Impact on In-Store Shopping: Research Debunks Common Myths, Oct 2014

What people are looking for when researching a product or service

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Search advertising can be targeted by:

› Geography

› Search terms / keywords

› Language

› Device

#STORE2016 Source: google.com/think

People purchase at a higher rate after a local search

18% of local searches led to a purchase within a day compared to 7% of non-local searches

#STORE2016 Source: google.com/think

% of people who visit a store within a day of their local search:

People act quickly after a local search

searches on a smartphone occur right before people visit a store

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Create targeted ads that are relevant to both the search term and geography

Direct people to landing pages that are tailored to both the term & geography to dramatically increase relevance and close the deal

Research terms that prospective customers in your area(s) are searching for; explicitly target local terms

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Social advertising can be targeted by:

› Geography

› Demographics

› Interest

› Behaviours

› Connections

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47% Facebook 12% Pinterest

29% Google/Google Plus 8% Instagram

23% YouTube 4% LinkedIn

13% Twitter 1% What’s app

Sources: PricewaterhouseCoopersLLP, Total Retail 2015: Retailing in the age of disruption

60% of Canadian

customers have interacted with products and brands on social media

46% say such action

has led them to make a purchase

Social media is used regularly by Canadians as part of their shopping experience:

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14M Canadians visit Facebook

every day

People spend 50mins a day on

Facebook, Instagram and Messenger

8 billion average daily video

views on Facebook

6,000 tweets are sent every second

Source: Comscore, Cross-Platform Future in Focus, 2016 ; Facebook; Other sources

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Create defined customer segments to target

Serve ads locally, using geography to increase relevance

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Create unique ads tailored to those segments

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Programmatic display advertising can be targeted by a myriad of factors:

› Geography

› Demographics / personas

› Interests / behaviours

› Context

› Platform / ad type

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Knowing your target customers is critical

› There is an incredible amount of display inventory available, so your budget can be quickly depleted

› Pinpoint targeting based on geography and customer segmentation will increase effectiveness

› Retargeting can be very effective

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› Always start with the customer

Avoid thinking platform-first; use multiple platforms to reach your target customers

› Your retail footprint is your strength – put it to use to gain a competitive advantage

Increase relevance through a combination of geographic & customer targeting

People are looking for locally-relevant information

› Don’t “spray and pray” – be targeted and deliberate

Summary

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#STORE2016

Steve Buors, CEO & Co-Founder, Reshift Media

416.616.3046

RESHIFTMEDIA.COM

G O O G L E . C O M / + R E S H I F T M E D I A

/ R E S H I F T M E D I A

@ R E S H I F T M E D I A

/ C O M P A N Y / R E S H I F T - M E D I A - I N C