ACT ON YOUR DATA.DRIVE RETAIL GROWTH!

RETAIL ENTERPRISE CHALLENGES

TECHNOLOGY OPTIONS

Do you know what your customers are buying? Which product combinations are they buying, how frequently are they buying? Who are your most valuable customers? To which promotions will they respond to? In this highly competitive industry, it is vital that you understand your customer behaviour and purchase pattern to take the right decisions. Don’t let your data remain unexplored. Sonata’s Retail Ana-lytic Solution will help you explore your data and get valuable insights out of it.

Which customer types spend the most?

How frequently do di�erent customers spend?

Can I segment my customers into manageable/actionable

number of groups?

What products do di�erent customer types purchase?

How can I better understand basket spend?

How can I cross sell new products/services?

How can I �nd more of my key customers (acquisition)?

What are the best channels to use to engage customers?

What strategies should be adopted to retain customers?

What is the average lifetime value of my customers?

How do I understand the level of my customer loyalty?

Customer Pro�ling and Segmentation

Store Operations

Marketing and Promotions

RETINA - SONATA’S RETAIL ANALYTICS PLATFORMRetina delivers scalable, flexible, advanced and cost effective analytics solutions for optimizing merchandizing and marketing

decisions. Retina's in store analytics provides actionable insights into shopper behavior to improve store performance. Retina

leverages data from PoS, ERP, CRM and eCommerce transactions. It also uses advanced statistical algorithms like Naïve Bayes,

Association Rules, Binary Tree etc which enables reporting and predictive analytics capabilities along key business dimensions

such as: consumers, products, channels, stores, marketing campaigns, etc. These insights help you improve revenue, contain

costs, improve asset utilization, enable innovations and transform the way you do business.

Retina - A prefabricated analytics platform tailor made for retailers with 85+ drill down reports and integrated advanced analytical models. Available on both premise and public/private cloud.

KEY FEATURES

Retail Scorecard

RFM Reports

Customer Preference Reports

Loyalty Scorecard

Product Affinity Report

Sales Trend Analysis

Campaign Performance Analysis

KEY BENEFITS

Product Affinity – place products on shelves based on affinity

Customer Segmentation – under-stand customer buying patterns and predict customer behaviour.

Identify better performing brands, products and category and manage inventory accordingly.

Access the effectiveness of your marketing and sales campaign.

Discover new and sustainable ways to improve efficiency across all your stores.

BUSINESS USE

Target Compare

Track SegmentTrack vital store data in one place

and match against your goals. Use insights from real-time data to

segment your customers and products

Set flags to monitor the status of your goals, and minimize risks

Multiple stores (both physical and online) to identify differentiators and opportunities

MEASURE ITTO MANAGE IT

Web

Analytics

Marketing Analytics

Customer Analytics

Dashboards and Reports

In-store Operations

Analytics

Merchandising and planning

RETINA

in f t

NORTH AMERICA | EUROPE | ASIA | ANZ

APS Trust Building, Bull Temple RoadN. R. Colony, Bangalore - 560 019, India

T: +91-80-6778 1999

www.sonata-software.com

For more information write to us at:info@sonata-software.com

ABOUT SONATA SOFTWARE

technology expertise and customer commitment. The company delivers innovative new solutions for Travel, Retail and Consumer Goods industries by integrating technologies such as Omni-Channel Commerce, Mobility, Analytics, Cloud and ERP, to drive enhanced customer

an impact on their businesses, with IT.