DRIVE | living labs field data driven design (part 3)
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Experiential Design Landscapes How to design for behaviour change, towards an active lifestyle Michel Peeters & Carl Megens
Transcript of DRIVE | living labs field data driven design (part 3)
Experiential Design LandscapesHow to design for behaviour change, towards an active lifestyle
Michel Peeters & Carl Megens
11 hours
40% higherrisk
Sedentary lifestyle
Collective approach
In the everyday life
ChallengeSociety
Experiential Design Landscape
Designingintervention
Analysing & validating Acquiring data
Envisioning
Interaction
Hard data
gathering
tools
Experiential
Probe
Soft data
gathering
tools
In the everyday lifeBouncers
In the everyday
lifeSocial Stairs
Open &Explorative
Open &Explorative
Open &Explorative
Longitudinal
Bouncersdashboard
MultipleStakeholders
Experiential Design LandscapesHow to design for behaviour change, towards an active lifestyle
Michel Peeters & Carl Megens
Ecological Validity
Expe
rim
enta
l Co
ntro
l
reflecting
reflectin
g
reflectin
g
reflecting
reflecting
thinking:analysing
abstracting
conditional decisions and
deliverables
making: synthesisingconcretising
envisioning and transforming
(personal, social & societal)
exploringvalidating and
launching in context
innovators early adopters
adoption time
ado
pter
s pe
rcen
tage
chasm
early majority
emerging mass market
late majority laggards
diffusion process
Professional athletes
High-level athletes
Non-active
Performance athletes
Recreational athletes
Diffusion
200
100
150
50
0 Bloom Guitar Drums
Ste
ps p
er u
se s
essi
on
100
50
75
25
0Tim
e (s
) per
use
ses
sio
n
Bloom Guitar Drums
Bloom2.0
BloomUserloop
BloomManyNotes
BloomBGfadein
BloomComputerLoop
Guitar
Bloom1.0
Drums
Ecological Validity
Expe
rim
enta
l Con
trol
Lab Research
Living Lab
Design research ‘in the field’
Experiential Design Landscapes
Contextual control
Social fidelity
Environmental fidelity
Temporal fidelity
Lab Research ++ - -- +/-
+ +/- + +
-- + ++ +
+/- ++ ++ ++
Living Lab
Experiential Design Landscape (EDL)
Design research ‘in the field’
Interaction Interaction
Challenge
Experiential Design LandscapeExperiential Design Landscape
Designingintervention
Analysing & Modelling
Envisioning
Businessmodel
generation
Acquiring data Acquiring dataModelling &
Validating
exploration of emergent behaviour exploration for exploitation valorisation
Business, societal & governance stakeholders
Research stakeholders
Valueproposition
Designing interventions
Soft data
gathering
tools
Soft data
gathering
tools
Society
Envisioning
Experiential
Probe
Hard data
gathering
tools
Hard data
gathering
tools
Value
Probe
Interaction Interaction
Experiential Design LandscapeExperiential Design Landscape
Designingintervention
Analysing & Modelling
Envisioning
Acquiring data Acquiring dataModelling &
Validating
exploration of emergent behaviour exploration for exploitation
Designing interventions
Soft data
gathering
tools
Soft data
gathering
tools
Envisioning
Experiential
Probe
Hard data
gathering
tools
Hard data
gathering
tools
Value
Probe
n Interaction
Experiential Design LandscapeExperiential Design Landscape
Designingintervention Envisioning
Businessmodel
generation
Acquiring data Acquiring dataModelling &
Validating
exploration of emergent behaviour exploration for exploitation valorisation
Valueproposition
Designing interventions
Soft data
gathering
tools
Experiential
Probe
Hard data
gathering
tools
Hard data
gathering
tools
Value
Probe
