Drive Better Performance with Mainline Bidding
Transcript of Drive Better Performance with Mainline Bidding
Drive better performance by showing your ads in the Mainline
Are your ads stuck on the side lines? Want to move your ads into a better position and see a higher click-through rate? Not sure what bids will get you there? We’re here to help you achieve more with confidence.
Move your ads to the topVisit the Opportunities page to see the Mainline bid recommendations specific to your campaigns. With a few quick clicks, you can view the recommendations and their impacts and update your bids.
Bidding on Mainline positions will put your ads in play and into a position where they’re more likely to score – clicks, that is.
Drive better performance and ROI with Mainline bid recommendations
Source: Bing Ads Internal data (O&O and Partner Network), Jan 2015 - Jan 2016, US only, All DevicesVertical Categorization: based on internal Bing Ads account categorization
90%of Clicks occur in the Mainline
13xHigher CTR in the Mainline vs Side Bar
Let’s see how Mainline bids can help you build smarter connections across industries
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93%of Clicks occur in the Mainline
13xHigher CTR in the Mainline vs Side Bar
Automotive
Data Source: Bing Ads Internal data (O&O and Partner Network), Jan 2015 - Jan 2016, US only, All DevicesVertical Categorization: based on internal Bing Ads account categorization
Maximize your ad clicks with dominant Mainline positions and drive better performance.
91%of Clicks Occur in the Mainline
12xHigher CTR in the Mainline vs Side Bar
Careers & Education
Data Source: Bing Ads Internal data (O&O and Partner Network), Jan 2015 - Jan 2016, US only, All DevicesVertical Categorization: based on internal Bing Ads account categorization
Maximize your ad clicks with dominant Mainline positions and drive better performance.
94%Of Clicks occur in the Mainline
11xHigher CTR in the Mainline vs Side Bar
CPG
Data Source: Bing Ads Internal data (O&O and Partner Network), Jan 2015 - Jan 2016, US only, All DevicesVertical Categorization: based on internal Bing Ads account categorization
Maximize your ad clicks with dominant Mainline positions and drive better performance.
95%Of Clicks occur in the Mainline
19xHigher CTR in the Mainline vs Side Bar
Financial Services & Insurance
Data Source: Bing Ads Internal data (O&O and Partner Network), Jan 2015 - Jan 2016, US only, All DevicesVertical Categorization: based on internal Bing Ads account categorization
Maximize your ad clicks with dominant Mainline positions and drive better performance.
88%Of Clicks occur in the Mainline
12xHigher CTR in the Mainline vs Side Bar
Retail
Data Source: Bing Ads Internal data (O&O and Partner Network), Jan 2015 - Jan 2016, US only, All DevicesVertical Categorization: based on internal Bing Ads account categorization
Maximize your ad clicks with dominant Mainline positions and drive better performance.
91%Of Clicks occur in the Mainline
12xHigher CTR in the Mainline vs Side Bar
Technology & Telecom
Data Source: Bing Ads Internal data (O&O and Partner Network), Jan 2015 - Jan 2016, US only, All DevicesVertical Categorization: based on internal Bing Ads account categorization
Maximize your ad clicks with dominant Mainline positions and drive better performance.
96%Of Clicks occur in the Mainline
25xHigher CTR in the Mainline vs Side Bar
Travel
Data Source: Bing Ads Internal data (O&O and Partner Network), Jan 2015 - Jan 2016, US only, All DevicesVertical Categorization: based on internal Bing Ads account categorization
Maximize your ad clicks with dominant Mainline positions and drive better performance.
Small changes to your bids can help you breakaway
Data Source: Bing Ads Internal Analysis, Jan 2016, US only, All DevicesVertical Categorization: based on internal Bing Ads account categorization
Score more click volume by raising bids by 5% to serve on the Mainline.
5 - 8%Increase in Clicks when raising bids by 5% to serve on the ML
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