DRIVE 2017 | 25 October - DESIGN FOR CHANGE - Systemic Change
Transcript of DRIVE 2017 | 25 October - DESIGN FOR CHANGE - Systemic Change
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DRIVE I
DESIGN FOR
CHANGEModerator: Caroline Hummels
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SYSTEMIC CHANGE
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Reon Brand
Eric van Tol
Patrick Vermeulen
Jeroen Peeters
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SYSTEMIC CHANGE: SETTING THE STAGECaroline Hummels
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A CHANGING SOCIETY
Socio-technical systems can make a crucial contribution
to social challenges
SOCIETAL CHALLENGES
What kind of society do we want to have and support?
Focus on ethics and values
Does it require personal, social and/or systemic change?
How to DRIVE this change?
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WHY
WHAT
HOW
is it important to DRIVE to address a challenge?
can DRIVE offer > e.g. what to design to face a challenge & change?
to DRIVE, to support systemic change to address a challenge?
WHO
WHERE
needs to collaborate and DRIVE to bring about change?
should we DRIVE in order to realize systemic change?
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Reon Brand
Eric van Tol
Patrick Vermeulen
Jeroen Peeters
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DESIGNING IN THE TRANSFORMATION ECONOMYReon Brand
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PARADIGMS IN SOCIO-ECONOMIC VALUE
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DESIGNING IN THE TRANSFORMATION ECONOMY
From
• Consumer demand
• Winning in the market
• Shareholder profit
To
• Meaningful systemic change
• Partnering & co-creation
• Shared stakeholder value
Design
Solutions
Strategies
Business models
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TRANSFORMATION ECONOMY
Statement:
“Future economic growth will be increasingly come from meaningful collaboration between multiple stakeholders to address socio-economic and environmental problems”
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HOW TO REALIZE SOCIALLY SUSTAINABLE SOCIETIES?Patrick Vermeulen
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Systemic
chan
ge
DRIVE
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“WE DON’T NEED BETTER IDEAS, WE NEED BETTER PEOPLE TO IMPLEMENT THEM!”
Statement
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BIG DATA TO SUPPORT SYSTEMIC CHANGEEric van Tol
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How Can You Avoid Big Data?
Pay cash for everything
Do not play games online
Avoid surveillance camera's
Don’t use a smart phone
Don’t use bonus cards
Never go online
Stay in doors
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The holy grail of Big Data: personalized services
- predict behavior – immediate response - location based
• personalized medicine• video suggestions• real time shelter advice• precision agriculture
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Societal anxiety
The race against the machine
Unemployed knowledge worker?
End of privacy
Is anonymity still possible?
Data Platform power
Can we compete Alibaba or Uber?
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The Big Data Surfers
Frightful Five: Apple, Amazon, Google, Microsoft and Facebook value $2.2 trillion
BAT: Baidu, Alibaba and Tencentvalue $600 billion
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Fear, protectionism, nationalism and heavy regulation will bring us:
paternalistic government: a society focused on data-driven interventions to reduce risks
‘only what we want to see’ services: convenient services based on Big Data technology from US and China
Europe a nanny state?
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DESIGN RESEARCH AND WICKED IMPACTJeroen Peeters
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Interactive
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To value the Wicked Impact of Design Research requires all stakeholders
to value especially those effects that are difficult to measure or predict
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PANEL DISCUSSION
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