WWDLASVEGASPREVIEWSECTION II

The fall aesthetic at the Las Vegas shows is getting increasingly less casual. Although the ath-leisure phenomenon continues to permeate the market, a return to a more traditional elegance is beginning to emerge.

Things to Know at the Shows

New Faces in VegasFun Things

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On Her: Buffalo David Bitton’s (Project) polyester, nylon and spandex quilted coat with wool and synthetic sleeves and French Connection’s (Project) polyester sequin top and polyester, viscose and elastane coated skirt.On Him: Willy Chavarria’s (Liberty) Japanese wool coat and pants and Massimo Alba’s (Capsule) wool blazer.

PHOTO BY RODOLFO MARTINEZ

SOUTHERN HOSPITALITYFried chicken and waffles has made its way onto the Strip with the January opening of Yardbird Southern Table & Bar, located inside the Venetian.

From restaurant group 50 Eggs Inc., the 8,000-square-foot eatery is an offshoot of the Miami Beach original. Inside, rustic accents like reclaimed wood paneling, whitewashed brick and an Edison bulb chan-delier make the 180-seat dining room a casual and cozy space.

On the “Table” end of things, executive chef Todd Harrington serves up Southern classics with a spin, such as chicken with water-melon and waffl es with honey hot sauce and bourbon maple syrup ($36), or the 18 oz. smoked tomahawk pork chop with roasted heirloom pota-toes and kale pesto ($55).

There is nothing classic about the libations list, which features craft cocktail ice in a variety of shapes and flavors, all cut from an in-house ice room. For the Yardbird Old Fashioned ($15), mixologist Robert Ortenzio drops a two-inch ice sphere into his concoction of bacon-infused bourbon, orange bitters and maple syrup. Or try the Porkchop ($14), a mixture of bourbon, dijon syrup, yuzu juice and apple cider garnished with a dijon-thyme ice cube.

Yardbird Southern Table & BarThe Venetian3355 South Las Vegas BoulevardTel: 702-297-6541Hours: Monday to Thursday, 4 p.m. to midnight; Friday and Saturday, 9:30 a.m. to 1 a.m.; Sunday: 9:30 a.m. to midnightWeb: runchickenrun.com

BY THE NUMBERSStirring up the Strip’s bar scene is 3535 at the Linq, named after its address on Las Vegas Boulevard as well as the 35 house-made spirit in-fusions on the menu. Although located next to hotel check-in, the newly revamped watering hole is not a typical lobby bar.

With a fl oor-to-ceiling color-changing “vortex” light fi xture behind the bar, power outlets at every seat and TV-lined private booths, 3535 is more of a high-tech hideout, with an equally inventive cocktail menu.

Bacon-infused bourbon, mint Oreo-infused vodka, wasabi ginger-infused gin and nutella-infused tequila top 3535’s list of interesting concoctions, which are avail-able in shot form for $7, or, for the more skeptical sipper, in a tasting fl ight of three for

$14. The infusions can also be mixed into creative cocktails, such as the Pig Newton, made with fi g-infused Jack Daniels honey and ancho chili and bacon bourbon, which comes in full ($13) and half ($7) sizes.

3535The LINQ 3535 Las Vegas BoulevardTel.: 800-634-6441Hours: bar/lounge: 10 a.m. to 4 a.m.; gaming: Noon to 4 a.m.Web: caesars.com/linq/things-to-do/3535#.VNFZLSlvnfs

ARTY PARTYUpping the level of culture on the Strip is the Cosmopolitan’s P3 Studio, an intimate venue on the hotel’s third floor showcasing contemporary art installations. Foregoing the traditional formality of a museum, guests at P3 Studio can watch artists at work or participate in interactive exhibitions, making art more approachable and designed to attract a new audience.

For 2015, P3 Studio has partnered with New York’s

Art Production Fund on an artist-in-residence program, offering a rotating lineup of local and international artists and shows. This year’s roster began Jan. 7 with Lia Chavez’s immersive meditation night-club experience, titled “The Octave of Visible Light.”

From Feb. 11 to March 8, New York-based artist David Colman will show his inter-active “Santa Confessional” piece, which made its debut at Art Basel Miami. For the installation, guests enter

a two-person confession-al booth one at a time to chat with the artist, who is dressed as Santa, while on-lookers eavesdrop.

A total of 14 artists will ro-tate through P3 Studio in 2015.

P3 StudioThe Cosmopolitan3708 Las Vegas Boulevard SouthTel.: 702-698-7000Hours: Wednesday to Sunday, 6 p.m. to 11 p.m.Web: cosmopolitanlasvegas.com/experience/art.aspx

PARISIAN PANACHEChef Michael Mina (Stripsteak, Michael Mina, Pub 1842) hopes his latest ven-ture, Bardot Brasserie inside Aria, will transport diners to the City of Light — specifi-cally, to a café on the Champs-Élysées in the 1920s.

To achieve Mina’s vin-tage vision, architectural design studio Bishop Pass included Parisian design elements such as black lac-quer wall paneling, burgun-dy leather booths, marble

fl ooring, a brass pipe bar and a sidewalk café over-looking Aria’s second-fl oor promenade.

Open for dinner daily and brunch on the weekends, Bardot Brasserie serves a range of traditional French fare, such as wood-grilled duck à l’orange with sauce Maltaise ($13) or escargots Bardot with hazelnuts, char-treuse butter and puff pastry for starters ($17). Pair these with a glass of wine — Bardot claims to have the largest se-lection of French wines in Las Vegas — or maybe a signature cocktail, such as the Voltaire, a mix of cider, baked apple bitters and house-made ginger syrup ($15).

Standout entrées include Parisian gnocchi with wild mushrooms, goat cheese and roasted garlic ($23), or Le Steakburger, made of prime rib, comté cheese, garlic aioli and bordelaise onions ($24). For dessert, try a chocolate macaroon ($12).

Bardot BrasserieAria Resort & Casino3730 Las Vegas BoulevardHours: Dinner: 5 p.m. to 10:30 p.m. daily; Brunch: Saturday and Sunday, 10 a.m. to 2:30 p.m. Happy Hour: 5 p.m. to 7 p.m. nightlyTel.: 702-590-7111Web: aria.com/dining/restaurants/bardotbrasserie

CURTAIN CALLIn “Showstoppers,” Steve Wynn revives his personal Broadway favorites with help from a 35-person cast of sing-ers and dancers, elaborate costuming and an on-stage 31-piece orchestra.

The casino magnate’s in-spiration for the produc-tion was the $5 million 50th birthday party he threw for his wife, Andrea, last March, which reignited his passion for musical theater. His new 90-minute spectacle inside the Encore Theater features performances of 18 songs from more than 10 musi-cals, including classics such as “One” from “A Chorus Line,” “Willkommen” from “Cabaret,” “Sit Down, You’re Rocking The Boat” from “Guys and Dolls” and “Razzle Dazzle” from “Chicago.”

Behind the scenes are director Philip William McKinley, most recently with “Spiderman: Turn off the Dark,” three-time Emmy Award-winning choreographer Marguerite Derricks and cos-tume designer Suzy Benzinger, head costumer for Woody Allen’s fi lm “Blue Jasmine.”

Performances run Tuesdays through Saturdays at 7:30 p.m., with an additional 10 p.m. op-tion on Friday nights, and tick-ets start at $100.

“Showstoppers”Wynn Las Vegas3131 South Las Vegas BoulevardHotel Tel.: 702-770-7000Tickets: 702-770-9966Show Times: Tuesday through Saturday, 7:30 p.m. plus Friday at 10 p.m.Web: wynnlasvegas.com/Entertainment/ShowStoppers

WWD THURSDAY, FEBRUARY 12, 2015

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Lots to do when taking a break from show-hopping. By Rebecca Dancer

“Razzle Dazzle” from “Chicago” performed in Steve Wynn’s “Showstoppers.”

Chicken and waffl es at Yardbird Southern Table & Bar.The dining room at Bardot Brasserie inside Aria.

P3 Studio at the Cosmopolitan. 3535 bar inside The Linq.

SECTION II

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SECTION II WWD.COM

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WWD LAS VEGAS PREVIEW

ENK VEGAS’ CO.LAB GOES ON SAFARIFor its third iteration of design col-laborations offered exclusively at the trade show, ENK Vegas is going on a chic African safari. Under the Co.lab grouping, Ben-Amun went tribal for a necklace and bracelet, as did StyleStalker for a blazer with beading. Zebras inspired a raglan-sleeved hemp T-shirt from LNA as well as a water bottle from S’well. McGuire designed black ripped cargos. — K.T.L.T.

ENK VEGAS GETS ETHICALENK Vegas is on a mission to promote women’s brands that make not only stylish product but also a social difference in the world. As part of a group called Conscious Collections, the selected 46 brands immerse themselves in philanthropy, fair trade, organic materials, ethical production, social con-sciousness and working with global artisans. Among them are jewelry maker Gorjana, accessories brand Whiting & Davis, Fisher Project from apparel label Eileen Fisher and casual clothier Michael Stars. — KHANH T.L. TRAN

KIDS IN THE HALLAmid a baby boom spurring a new crop of mini fashion fans, MAGIC is launch-ing a show called Playground to high-light contemporary children’s fashion brands. Making its debut next week in an 8,000-square-foot space located just outside the WWDMAGIC venue in the Las Vegas Convention Center’s Central Hall, Playground will feature about 100 dual-gender brands, including Splendid, Sweet Peanut, Ella Moss, Prefresh, Appaman, Urban Sunday, Orangeheat, Chaser and NUNUNU. — K.T.L.T.

SOURCING WITH GLOBAL ARTISANSAs a growing number of consumers seek products that have been crafted with an artisanal touch, Sourcing at MAGIC is introducing an emporium dubbed Global Artisans. There, 10 art-ists from the Philippines, Cambodia and Nigeria will display an array of handmade clothing, jewelry, scarves, handbags and shoes.

“[With] this compassionate con-sumerism movement, we’re trying to give it a platform and are bringing in artisans from around the world,” said Chris Griffi n, president of Sourcing and WWDMAGIC. The emporium is open Feb. 16 to 19, Las Vegas Convention Center South Hall, Level 2, Booth 90402-90407. — K.T.L.T.

SPA DAY AT CURVENVFor the second time, CurveNV is spon-soring a resort and spa program that invites 20 buyers representing 350 properties including the Cosmopolitan Hotel, Four Seasons’ Beverly Wilshire Hotel and other posh resorts from the West Coast and Midwest. The purpose is to view loungewear, cover-ups, accesso-ries and lingerie from 40 brands, includ-ing Hanro, Pluto on the Moon, Carmen Glaser and BedHead Pajamas.

“Our brands are looking for new areas to develop and grow,” said Pierre-Nicolas Hurstel, chief executive offi cer of New York-based CurveExpo. “They want to fi nd places where there is a real buying experience. Resorts and spas are a good start for them.” — K.T.L.T.

FREE TRADE IN THE MIDDLE EASTOn the 10th anniversary of the Qualifying Industrial Zones trade agreement that allows for certain du-ty-free benefits between the U.S. and Egypt for goods manufactured with Israeli-made materials, diplomats from the three nations will commemo-rate the occasion at a ribbon-cutting ceremony at the Egyptian Pavilion at Sourcing at MAGIC.

Gail Strickler, assistant U.S. trade representative for textiles, will meet with Gabby Bar, senior regional director of the Foreign

Trade Administration in Israel’s Ministry of Economy, and

Yael Ravia-Zadok, head of the Bureau of Middle East Economics in Israel’s Ministry of Foreign Affairs. Also joining them will be Mohamed Kassem, chair-man of the Egyptian Ready-Made Garments Council, and Ashraf Ezzeldin, head of the Egyptian Ministry of Trade and Industry’s QIZ unit. The ceremony takes place Feb. 17, 11:30 a.m. to 12:30 p.m., Las Vegas Convention Center South Hall, Level 2, Booth 90512-90612. — K.T.L.T.

Key happenings and events at and around the trade fairs.

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Gorjana at ENK’s Conscious Collections.

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A bracelet designed by Ben-Amun for Co.lab, ENK Vegas’ grouping of collaborations exclusive to the show.

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youngest son, Tucker

Wilkerson, in a look from her

new boys’ line, King of Harts.

BOYS WILL BE BOYSAs the mother of three young sons, actress Melissa Joan Hart knows a thing or two about outfitting boys for an adventure. And she’s going to MAGIC’s Playground to show off her knowledge as manifested in the boys’ clothing line, King of Harts, launched this spring with her husband, Mark Wilkerson.

Setting up camp in booth 50304, Hart will take buyers through the American-made collection of jeans, T-shirts, hoodies, button-up shirts and military-inspired out-erwear, all retailing from $32 to $88. As for the Hollywood mom’s ultimate seal of approval, her sons — Mason, Brady and Tucker Wilkerson — model the togs for the company. — K.T.L.T.

TOKYO-A-GO-GOWWDMAGIC is injecting some Harajuku spirit on the Concourse with Japan Fun Time. Back for a sophomore presentation, in a continuing partnership with the Japan Fashion Week-International Fashion Fair trade expo, Japan Fun Time will feature young contemporary accessories brands Historie Senken Shimbun Co., Senken Shimbun Co. and Q-Pot Japan.

Also making their debut under a pink neon sign and banner of a yellow rising sun are two new apparel brands: Another Important Culture and Tokostyle Impressine.

“It’s MAGIC’s responsibility to bring the world to Vegas,” said Chris Griffi n, president of Sourcing and WWDMAGIC. “When properly presented, buyers love the idea that they can have a taste of Tokyo fashion in their boutique.” — K.T.L.T.

Japan Fun Time is back for the second time at WWDMAGIC.

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WWD LAS VEGAS PREVIEW

WWD THURSDAY, FEBRUARY 12, 2015

ONE-STOP SHOPWomensWear in Nevada once again takes place at the Rio Hotel . The show bills itself as one-stop shopping for women’s apparel retailers and offers vendors ranging from contemporary and misses’ lines to tall and petite collec-tions. WWIN also includes accessories.

The show opens at 9 a.m. and runs until 8 p.m. on Feb. 16; 6 p.m. on Feb. 17 and 18, and 4 p.m. on Feb. 19.

Complimentary breakfast and lunch is available. Shuttles, located at door 21 of the North Hall, will take attendees to and from the Las Vegas Convention Center for WWDMAGIC. Shuttles are also available to Bally’s for the KIDShow. — KARI HAMANAKA

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TREASURE HUNTOffPrice, which added about 1,000 square feet, has more than 500 exhibitors across some 1,300 booths. Footwear, accessories, activewear and men’s wear have been expanded and the Cash & Carry section will total 65 booths, up from 53 at last February’s show.

OffPrice will again have a room dedicated to buyer infor-mation and social media, which was offered for the fi rst time in August. It’s back and larger for February’s show and has an area for buyers to take selfi es for OffPrice’s social media hubs as part of a contest.

OffPrice runs Feb. 15 to 18 at the Sands Expo and Convention Center. Wholesale hours are from 8 a.m. to 6 p.m., except on the fi nal day when the show fl oor closes at 3 p.m. — K.H.

ON THE AGENDAA contingency of streetwear and ac-tion sports labels will show at Agenda Las Vegas. It’s not as large as its edi-tions in Long Beach and New York, but brands showing include Zoo York, Vans, Diamond Supply Co. and Herschel Supply Co.

Agenda runs Feb. 16 and 17 from 9 a.m. to 6 p.m. and Feb. 18 from 9 a.m. to 4 p.m. at the Sands Expo. — K.H. POOL PARTYPool, aimed at boutique retail-ers, showcases brands like Jeffrey Campbell, American Apparel, Lip Service, Tripp NYC, Disturbia and Bandit Brand.

Curbside Apparel artists will be on hand to paint in the Pool Lounge. Custom bags from American Apparel and AKA, Angry Blossom temporary tattoos, an exhibition featuring items from the Irregular Choice Installation archives and performances by Get Down Art round out the mix of events and other happenings at the show.

Pool is at the Mandalay Bay Convention Center, running Feb. 17 to 19 from 9 a.m. to 6 p.m., except on the fi nal day when the show fl oor closes at 5 p.m. — K.H.

MEET ZEEHear Yahoo Style editor in chief and executive creative officer Joe Zee’s thoughts on everything related to fashion on Feb. 19. Zee will join WWD’s men’s fashion director Alex Badia for a conversation on fash-ion trends at noon in the Las Vegas Convention Center, Central Hall, Booth 70312.

Zee will also serve as guest director for the women’s fashion show, offer-ing commentary on what he deems standout brands. The runway event takes place at 2 p.m. in the North Hall, Booth 61517. — K.H.

LIBERTY ADDS BRANDSLiberty Fairs features more than 100 new brands during its three-day run, includ-ing Freeman Plat, Etiquette Clothiers, Scott Langton and Ten C. An area devoted to grooming and men’s apothecary brands, called The Drugstore, will return with Birchbox Man and Fellow Barber showing.

Shuttle service from the air-port to The Venetian and Sands Expo will be available in the parking lot of Terminal one at zero level and Terminal three, doors 51 and 57. The service is available between 10:30 a.m. and 4:45 p.m. on Feb. 15, and 9:30 a.m. and 3:45 p.m. on Feb. 16.

Liberty is open from 9 a.m. to 6 p.m. Feb. 16 and 17 and 9 a.m. to 4 p.m. on Feb. 18. — K.H.

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Capsule will highlight streetwear, activewear and modern tailoring trends.

Liberty Fairs is bringing more than 100 new brands to its Las Vegas show.

OffPrice’s Cash & Carry section will offer broader offerings in footwear,

accessories, activewear and men’s wear.

Yahoo’s Joe Zee will decipher women’s fashion trends at WWDMAGIC.BACK TO SCHOOL

Magic University launches this year starting with five e-courses aimed at retailers, entrepreneurs and other fashion industry profession-als. Topics to be tackled include omnichannel, social media, trend forecasting, consumer demograph-ics and sustainability in product design and development. Content will be e-mailed to program par-ticipants every three days; each track includes between three and five e-mails. Educational topics will be updated on a quarterly basis. Current offerings can be found at magicuniversity.co . — K.H.

SPANDEX STILL STRONGActivewear is showing no signs of fatigue. Floor space dedi-cated to yoga and activewear at WWDMAGIC White is being ex-panded by more than 50 percent to 5,000 square feet. New additions include Rese Activewear, Zara Terez, Tono a Tono, Mika Yoga Wear and Satva. WWDMAGIC White is in the North Hall of the Las Vegas Convention Center. — K.H.

CAPSULE COLLECTIONAt Capsule, a few of the overarching trends include streetwear going high-end via brands such as Hood by Air and Off-White, along with — not surpris-ingly — activewear . Brands showing include Naked & Famous Denim, Black Pine Workshop, 18 Waits and Self Edge.

The cash-and-carry section, Donut Shop, features vintage merch from dealers such as Tart and Orange Crush along with ceramics and home goods from Los Angeles labels Bzippy and Scout Regalia. Editors from the men’s wear blog Selectism were tapped to pull their favorite pieces, which will be displayed at the show entrance.

Capsule runs Feb. 16 and 17 from 9 a.m. to 6 p.m. and Feb. 18 from 9 a.m. to 4 p.m. The show takes place in the Venetian Ballroom at the Sands Expo. — K.H.

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WWD LAS VEGAS PREVIEW

WWD THURSDAY, FEBRUARY 12, 2015

ETCH-A-SKETCHStreet-style photos are so 2013. Project is partnering with illustra-tor Sunflowerman (née Matthew Miller) to digitally sketch nattily dressed attendees at the expo’s #BloggerProject Lounge. Par for the course with street style, Instagram serves as the vehicle for sharing via the artist’s handle, @sunflowerman. — K.T.L.T.

PARTY TIMELas Vegas isn’t known as Sin City for nothing. Trade fair organizers are host-ing a string of parties for attendees.■ OffPrice is holding an opening night cocktail party in its Cash & Carry area on Feb. 15 as well as a closing night bash at Tao Lounge on Feb. 17.■ FN Platform is ringing in its fifth an-niversary in Las Vegas with singer Taylor Dayne, who will perform at the FN Café on Feb. 17.■ On the other side of the Las Vegas Strip around the same time, Project is splitting hosting duties with swim brand Orlebar Brown for a cocktail party at Red Square.■ ENK Vegas and contemporary label StyleStalker are rounding up bloggers such as Sahara Ray, Margo & Me and Jen Agogo for cocktails and conversa-tion in the Oasis area on the same day.■ Later that night, Capsule is throwing its usual shindig at downtown dive bar The Griffin.■ Pool is bringing the festivities to its lounge at the Mandalay Bay Convention Center with a happy hour on Feb. 17 and 18.■ FN Platform rounds up dapper dudes for a men’s cocktail hour on Feb. 18 at the Camp/Bond Lounge.■ For its official party at Light night-club, also on Feb. 18, Project is hooking up with Eleven Paris to blast tunes spun by GTA and a special guest.

— WWD STAFF

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BUZZ ABOUT TECHFor the latest on new apps or social media trends, check out the Buzz Boutique. Representatives from Alibaba and TrueShip, among other companies, will be on hand and workshops will take place through-out the course of WWDMAGIC dur-ing regular show hours. Las Vegas Convention Center, South Hall, Level 2, Lobby. — K.H.

NEST FOR NEWBIESFollowing its debut in AccessoriesTheShow’s New York edition last month, Nest is head-ing to Las Vegas with a juried section of up-and-coming designers. Some of the brands to be featured include CoFi Leathers, Red Earth, Dona Bela Shreds, Kutula Kiss and Jamison Rae Jewelry. — K.T.L.T.

FASHION, MEET TECHA panel of industry executives will discuss technology in the future of fashion, touching on sustainable fab-rics and processes and practical ways of incorporating technology into a line. Speakers include Anthony Anzovino, Haggar Clothing Co.’s vice president of global sourcing; Claire Ortiz, ceo of Ortiz Industry, and Ken Barker, chief strategic adviser for CRAiLAR.

Sourcing at MAGIC, Feb. 17, 12:30 to 1:30 p.m., Las Vegas Convention Center, South Hall, Level 2, Room S229. — K.H.

NEW VANGUARD AT MRKETProving that the hit animation movie “Frozen” has seeped into every cor-ner of pop culture, MRket is adapt-ing themes like “Polar Plunge” and “Danger Thin Ice” into its presentation of emerging men’s brands within its Vanguards Gallery. Hand-selected by Michael Macko, a former vice president at Saks Fifth Avenue, the section fea-tures more than 25 exhibitors, includ-ing C89, Hook + Albert, I.C. Richard Choi and ZB Savoy Bowtie Co. — K.T.L.T.

A NEW STITCHStitch is taking an elevated ap-proach to contemporary women’s fashion with a new zone called Stitch Together. Nearly 50 brands hailing from the U.S. and Europe are slated to appear. Among them are Amour Vert, Viereck, The T Refinery, Nanà Nucci and Phillipe Olivier. — K.T.L.T.

CELEBRITIES MAKE THEIR PITCHSeveral bold-faced names are making the trip to Las Vegas not to party but rather to work the trade show floor. On Feb. 17 at Project, Kellan Lutz will walk buyers through the fall collection for Abbot + Main while Brooke Burke-Charvet will promote her activewear line called Caelum Lifestyle. Then on Feb. 18, Nicky Hilton will unveil her new handbag collaboration with Linea Pelle at ENK Vegas.

Meanwhile at FN Platform on the same day, baseball legend Pete Rose will meet fans at Skechers’ booth. — K.T.L.T.

Kellan Lutz

Stylists from shows such as ABC Family’s “Pretty Little Liars” will discuss the role of costume designers at MAGIC.

Nest is a new nook for emerging designers at AccessoriesTheShow.

An illustratation by Sunfl owerman.

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RETAIL’S FUTURE — ROBOTS?Nadia Shouraboura, ceo at Seattle-based Hointer, thinks robots are the future of retail, and is set to give a keynote address at Sourcing at MAGIC on the future of buying and inventory management using tech-nology. Hointer has a specialty denim store in Seattle that allows custom-ers to make selections and purchase items through an app, thereby elimi-nating the need for customers to sift through piles of pants and store asso-ciates having to clean up the mess.

The company helps other re-tailers install the same technology platform in their own storefronts.

Feb. 18, 2 to 3 p.m., Las Vegas Convention Center, South Hall, Level 2, Room S231. — K.H.

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HOLLYWOOD AT MAGICLearn about the creative process of costume designers or find out whether your line has the potential to make it big on set at a series of semi-nars being offered throughout the week. Speakers include stylists and designers from shows such as “Pretty Little Liars” and “Fashion Star” and plus-size model Emme. — K.H. ■ Would Your Line Make It in Hollywood? Feb. 17, 9 to 11 a.m., Las Vegas Convention Center, South Hall, Level 2, Booth 90451. ■ How Costume Designers Make TV & Film Come to Life: Feb. 18, 2 to 3 p.m., Las Vegas Convention Center, South Hall, Level 2, Booth 90451. ■ Plus-Size Fashion: Are You Missing a Major Market Opportunity? Feb. 17, 10 to 11 a.m., Las Vegas Convention Center, South Hall, Level 2, Room S231.

WWD THURSDAY, FEBRUARY 12, 2015

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Billy Reid’s cotton coat, Pendleton’s

wool cardigan and Max ’n Chester’s

Japanese wool pants. Vince sneakers.

Retro VegasStatement overcoats, wool

textures, rich shearlings and an overall Seventies

fl air are some of the defi ning trends that will

resonate at the Las Vegas trade shows next week.

— ALEX BADIA

PHOTOS BY RODOLFO MARTINEZ

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Cockpit USA’s leather coat, Gant

Rugger’s wool sweater and pants

and Mr Turk’s cotton shirt.

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Gant Rugger’s wool and poly coat, Zachary

Prell’s wool and cashmere

sweater and Tailor Vintage’s

cotton pants.

Massimo Alba’s wool, nylon and mohair coat

and yak and mohair cardigan; Mr Turk’s

cotton shirt, and Splendid Mills’ cotton pants.

Belstaff’s leather jacket, Haspel’s

cotton turtleneck and Mr Turk’s cotton pants.

Original Penguin’s wool

jacket, Massimo Alba’s cashmere

and wool sweater and Onia’s

cotton and poly pants. Bailey of Hollywood hat.

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Cockpit USA’s leather coat, C-of-H

Man’s cotton jacket, Victorinox’s wool

sweater and WeSC’s cotton pants.

Vince sneakers.

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WWD LAS VEGAS PREVIEW

WWD THURSDAY, FEBRUARY 12, 2015

ONE BXWDSerial fashion entrepreneur Danny Guez is adding another brand to his portfolio. After launching William Rast with Justin Timberlake, Abbot + Main with Kellan Lutz, Caelum with Brooke Burke, and pre-mium jean brands People’s Liberation and Dylan George, the denim vet-eran is venturing into men’s sportswear this fall with One Bxwd.

Teaming with Gustavo Garibay, who previously designed sports-wear for Jacob Davis and also for the men’s divisions at Seven For All Mankind and Guess, Guez is combining the comfort and mobility expect-ed of activewear and giving it a polished look.

The question Guez kept asking himself was: “Why can’t we bring a European aesthetic to an American fi t?”

“We admire The Kooples,”

said Guez, who serves as chief executive offi cer of Boulevard Brands, the Los Angeles-based company that owns Dylan George, Caelum and Abbot + Main. “I know what Middle America wants, but we’re giv-ing it a European edge that consumers can understand.”

Added Garibay: “We want it to have the elements of ac-tivewear but read sportswear.

You’re not wearing your tracksuit or gym outfi t

on a daily basis.”The styles that Garibay

and Guez will show in the Tents at Project include but-ton-up shirts with an ab-

stract geomet-ric print, T-shirts

made from mercer-ized cotton or linen-polyester blends, varsity jackets and jogger pants cut from bonded jersey, white textured pullover sweaters and jeans that boast 35 percent stretch. A palette of black, burgundy, navy, white and gray adds to the Nineties vibe that runs through the inaugural collection.

To be sure, One Bxwd isn’t another denim brand from Guez. Denim represents only 15 percent of the entire line, which wholesales from $78 to $500. Available in slim, straight and skinny fits, the jeans stay clean with a raw finish or simple rinse and also come fully destroyed with rip-and-repair touches. Targeting retailers such as Barneys New York, Neiman Marcus, Saks Fifth Avenue and Bloomingdale’s, Guez aims to hit fi rst-year sales of $5 million to $9 million.

Still, Guez can’t stay out of the women’s denim market for long. He plans to ship a small number of women’s jeans sold under the One Bxwd brand in June to follow with a full wom-en’s line in spring 2016.

“With the denim brands that are in department stores, sportswear is a second thought,” he said. “For us, sportswear is a fi rst thought.” — KHANH T.L. TRAN

ADOLFO JEANSIt’s been about a decade since the Adolfo name graced a pair of jeans. But that’s about to change.

Adolfo License Group chair-man Paul Wattenberg has signed

a deal with jeanswear veteran Izzy Heinfl ing of Denim Jeans Styles Inc. to relaunch Adolfo Jeans for fall. The collection will make its debut at MAGIC Men’s in Las Vegas.

Heinfl ing has been in the denim business for de-cades, creating the Sergio Valente brand in the Eighties and Major Damage in the early Nineties. His company also has a robust private-label business today, work-ing with many of the country’s top retail-ers. For Adolfo Jeans, which marks his return to the brand-ed jeans business, Heinfl ing is working closely with his son David, who serves as sales director, to in-ject youth and energy into the collection.

Izzy Heinfl ing said the jeans will be offered in three fi ts, many of which will offer stretch. He said he has been working with his mills over the past year to de-velop a new knit denim for the line, and will also use a rayon blend and cotton span-

dex to ensure the jeans have comfort attributes.

“We’re really focusing on stretch fabrics,” Izzy said, add-ing that the jeans will sport sev-eral washes and fi nishes, includ-ing sandblasting and abrasions

for the more fashion-forward models.

In terms of color palette, the jeans will be offered in a range of blue hues as well as blacks and grays. There’s also an as-sortment of heavy twill canvas pants in “fall colors,” such as rust, he said, and there are five versions of joggers, which should address the ath-leisure trend that’s popular in the market, David Heinfling said. Everything will

have the Adolfo lion crest somewhere on the garment.

But what Adolfo hopes will set the collection apart is its price. “We’re offering a pre-mium jean at an affordable price,” David said. Retail pric-es will range from $40 to $55,

Ones to Watch at the Vegas ShowsSome of the labels to keep your eyes on.

Adolfo Jeans

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SEEOne Bxwd

NOW WE’VE UPPED THE FASHION! UPPED THE FABRICS! UPPED THE FIT!

NOW WE’VE UPPED THE FASHION! UPPED THE FABRICS! UPPED THE FIT!

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MONTRÉALMara Krainer

mara@sccoinc.comCustomer Service customerservice@sccoinc.com

NYC / EASTJoey Yadgard 917-991-9092joeyad@gmail.com

ATLANTA / SOUTH EASTMichael Corenblum678-778-4326mcorenblum@gmail.com

CHICAGO / MID-WESTStatements, Steven Bair 312-661-1221steven@statementsinc.com

DALLAS / SOUTH WESTLynn Girard213-625-3341lynngirardshowroom@gmail.com

LOS ANGELES / WESTLynn Girard213-625-3341lynngirardshowroom@gmail.com

MAGIC, February 17-19, 2015Las Vegas Convention Center, North Hall, Booth 61104

WWD THURSDAY, FEBRUARY 12, 2015

SECTION II

WWD LAS VEGAS PREVIEW

18

and the brand is targeting de-partment stores such as Macy’s, Belk and Bon-Ton.

The jeans are expected to appeal to a man who is “a little older, but still wants to look young,” David said.

“Jeans are the bread and butter of the apparel busi-ness,” Wattenberg said, noting that the customer who wears Adolfo suits and sport coats has been clamoring for the more-casual addition. “We’ve shifted Adolfo [tailored clothing] to a younger, slimmer silhouette, so we thought it would be a timely thing to add jeans that would go with these jackets and the slim shirts, trousers and sweat-ers we’re doing. It’s cool today to wear a blazer with jeans.”

Adolfo overall is a $55 million business, with men’s accounting for about 80 percent of sales. — JEAN E. PALMIERI

L.B.M. 1911Lubiam can trace its roots all the way back to 1898, when 16-year-old Luigi Bianchi left his home in Mantova, Italy, to take up the tailoring trade in Turin. When he returned in 1911, he opened his own made-to-measure clothing shop, and in 1941, he changed the com-pany name to Lubiam, which is based on an acronym: LUigi BIAnchi Mantova.

Today, Lubiam is run by the fourth generation of the found-er, and the brand boasts that it

is the oldest fashion company in the world to be owned and run by the same family. It con-tinues to be known for offer-ing high-quality Italian men’s wear with a focus on tailored clothing. Several years ago, the brand launched L.B.M. 1911, a line of soft jackets, decon-structed outerwear and pants for the American market that

is targeted to a younger man. It is being shown at Liberty Fairs for the fi rst time this season.

Marc Spero, vice president of operations for Lubiam USA, said while the brand has built its rep-utation on unconstructed, gar-ment-dyed and garment-washed clothing, it is branching out into “untreated” goods as well this

season, offering sport coats, suits and outerwear in fabrics that are neither washed nor dyed from Biella mills in Italy. Jersey options are also available.

“The collection is about 50 percent larger,” Spero said, adding that a new trouser category with an “emphasis” on print and pattern has also been added.

L.B.M. 1911 is sold in about 100 U.S. specialty stores, and Spero said the independent retailer remains the brand’s primary target. “We’re going to keep it that way for now,” he said, noting that the collec-tion is carried in retailers as “diverse” as the upscale Forum Group members as well as

younger, denim-focused stores.Prices for the cotton gar-

ment-dyed offerings range from $695 to $725, wool pieces — ei-ther treated or untreated — are $795 to $850, trousers are $195 to $295 and outerwear ranges from $995 to $1,295. — J.E.P.

C.P. COMPANYSince its founding by Massimo Osti in 1975 in Italy, C.P. Company has created a follow-ing for functional garments that offer military and workwear ref-erences updated with the latest fabrics and finishes. The outer-wear and other lifestyle prod-ucts are especially popular with an urban customer, particularly the brand’s signature “Mille Miglia,” or Goggle jacket, which made its first appearance in 1988 as an homage to the Mille Miglia classic-car race.

Now owned by businessman Enzo Fusco of FGF Industry, C.P. Company is making its fi rst appearance at the Liberty Fairs show this season as part of the Organico showroom.

Mark Ernst, who reps the line at Organico, said the main thrust of the fall collection is an updated selection of fabrics including Limonta, a water-re-sistant woven jaquard that C.P. Company is offering in a vari-ety of heritage patterns such as plaids and herringbones digi-tally printed on the fabric.

“For me, as for Massimo Osti before me,” Fusco said,

“fabrics are the real strength of any garment, especially in collections like that of C.P. Company. The fabrics in these clothes are still contemporary because they are timeless and not restricted by fashion.”

The Goggle jacket, which features a half mask with built-in goggles integrated into the hood — a piece inspired by jet pilot helmets — remains a key piece within the line. Ernst said that under FGF, variations of the jacket are now being offered, with the lens on the sleeves or the chest. “It’s branding,” he said.

In addition to outerwear, the offering includes fleece and knitwear, some in mixed-media combinations such as a nylon-

L.B.M. 1911

C.P. Company

WWD THURSDAY, FEBRUARY 12, 2015

WWD.COM

19

and-microfiber tone-on-tone bomber jacket and a down jacket with knit sleeves. Casual shirts, casual and dress pants round out the offering.

Ernst said the C.P. Company col-lection is targeted at an active guy who’s looking for one wardrobe to wear to work and on the weekend. Outerwear retails for $895 to $1,500, while sportswear sells for $195 to $695, and the goal is to sell the brand into specialty stores whose custom-ers embrace that philosophy.

— J.E.P.

LIGNE 8Scott Kaylin is no stranger to the ap-parel business. For years, he toiled in the dress business on Seventh Avenue before scrapping it all to follow his heart. An avid cyclist, Kaylin merged his passion for the sport with his experi-ence in international garment sourcing and created Champion System in 2004. Over the past decade, the custom tech-nical apparel company has expanded into other sports, including triathlons, running and rowing. It works with more than 10,000 teams and clubs in the U.S. and has grown to 24 offices worldwide.

Now, Kaylin has created a branded line, Ligne 8, a functional lifestyle label for the commuting city dweller. Targeted to the active man and woman, the line blends the technology gained from Kaylin’s experience in the cycling world with his fashion industry expertise. Ligne 8 apparel is made from high-tech fabrics in classic silhouettes — but with a subtle twist. The men’s Copenhagen Soft Shell Jacket, for example, features an action back that allows for more range of motion and an extended tail for full coverage while commuting. It will retail for $480.

The line’s pants sit lower on the front waist while the back rise is higher for extra coverage. Details such as internal gripper tape keeps the shirt tucked in, and hip pockets are slanted to ensure contents don’t fall out. Refl ective bind-ing and trims help with visibility.

“Ligne 8 was created for the active lifestyle,” said garment industry vet-eran Cecilia Allen, who oversees the collection from Hong Kong as chief executive offi cer. “[It] al-lows a person to explore life, in tailored style and com-fort.” She added that each piece offers “high-end finishes and trims [and] classic styling, but with unique features.”

Other key pieces include the Ferrara Blazer, which offers a tailored fi t but with slightly longer sleeves to a c c o m -modate cyclists. Retailing for $370, it is manufactured from Schoeller stretch-cotton fabrics that offer water and stain resistance. The Seville Trouser is a con-temporary slim fi t with a hidden gusset and an antichafe lining.

The women’s offering includes the Anson Jumpsuit, which retails for $248 and offers an alternative to separates dressing, as well as a classic black pant that is water repellent, offers four-way stretch and abrasion resistance.

Ligne 8’s fi rst collection, which will be shown at Capsule, will encompass 60 pieces, including a Japanese denim jean with a four-way stretch gusset, re-fl ective tape and a waterproof fi nish that retails for $128. The brand hopes to sign up no more than two retailers in each major city around the world.

“The details make it functional and fashionable,” Kaylin said of the line, adding that he believes Ligne 8 “can create a new category.” — J.E.P.

J BRAND’S MENSWEAR COLLECTIONJ Brand is angling for style symmetry by launching a men’s sportswear line.

Three years after it diversifi ed from denim to sportswear in its women’s business, the Los Angeles-based com-pany is readying to offer 100 stock-keeping units this fall for a subbrand called Menswear Collection. Among the styles to be shown at the Tents at Project are a jacquard intarsia sweater in merino wool, a black fl eece sweatshirt with a zipped hem, a denim jean jacket printed with green pig-ment swirled in a camo pattern, a dark indigo button-up shirt and lambskin leather jogging pants.

Not only do these sportswear piec-es that retail from $68 to $1,350 allow for easier styling and merchandising within the men’s grouping, but they also strengthen a cohesiveness with the women’s business. For instance, a wool-blend pullover sweater dip-dyed to fade from gray to green is available in both men’s and women’s sizes.

“It’s a dual-gender brand,” said J Brand president Lynne Koplin. “There has to be symmetry for men and women.”

This launch is the fi rst major initia-tive under the direction of Mary Bruno, who joined the Fast Retailing Co. Ltd. unit as head of design last fall after serving as a design executive at Ralph Lauren, Levi’s and Earl Jean. One of her fi rst hires in November was Michael Abbey, a former designer at surf-in-spired brand M.Nii and premium denim label Mother, who oversaw J Brand’s sportswear offshoot as head of men’s design. For the inaugural collection, Abbey worked in a neutral palette and channeled a utilitarian but sporty vibe. “We actually have a really good momen-tum going,” he said.

To be sure, the women’s business eclipses the men’s division at J Brand. Although growing at a quicker rate than the mature women’s market, men’s makes up only 10 percent of J Brand’s total revenue. Of that share, Koplin ex-

pects sportswear to contribute between 10 and 15 per-

cent of men’s sales, as her strategy for dis-

tribution doesn’t replicate the

retail map for its jeans busi-ness. “It’s con-trolled growth,”

she said, not-ing target re-

tailers include Saks Fifth Avenue, Bergdorf Goodman

and Bloomingdale’s.Plus, she hopes to open J Brand’s

fi rst freestanding U.S. store within two years The company also has learned what not to do following its entry into the women’s sportswear market.

“We learned that the ready-to-wear component has to relate back to the denim,” Koplin said. “And that’s prob-ably the most important thing, not from the merchandising standpoint. The guy who wears the jeans has to be the guy who wears sportswear.”

— K.T.L.T.

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