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Savannah College Of Art And Design Page 2
Unit 3: PROJECT A: DREAMWEAVER WEB SITE
GANDHI - THE MAHATMA
Course:
ITGM 715: Interactive Web Design
Summer Quarter 2010
June 21 – August 26
Professor David E. Meyers
Student:
Maitreyee Murani
http://studentpages.scad.edu/~mmuran20/ITGM/mmurani_projectA_unit3.pdf
Date:
July 05, 2010
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CONTENTS 4 Design narrative
6 Design brief
8 Competition
9 Sitemap
10 Preliminary concept sketches
a. Look and Feel - Type Studies
b. Look and Feel - Color Studies
15 Initial design comps - concept 1
17 Initial design comps - concept 2
………………..
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DESIGN NARRATIVE
Design Purpose
Description:
Using Macromedia Dreamweaver and any tools you prefer to use for image creation
(Photoshop, Illustrator, Image Ready, Fireworks, Digital camera, scanner, etc.), create a
fully functioning Web site on the artist or artwork of your choice.
Your content should include information about something or someone that has inspired
you, presented in a compelling way so as to communicate to others what you like about
it. Your site can feature a visual artist, performer, curator, film, exhibition, etc. You are
free to choose from any influential artist or artwork, but be sure that your research will
provide both imagery and explanatory text that you can use in your site.
Requirements:
• Your site must be well designed and communicate clearly to an intended
audience.
o Please post (to the Unit 2 Discussion forum) a design brief that indicates
the overall concept for your piece (what is the subject matter, and in what
context will it be presented). Indicate who your intended audience is and
how you wish to address that audience.
o To be well designed, your site should:
� be laid out in a clear and organized manner
� indicate a hierarchy of information
� include typefaces that are appropriate for headings and
subheadings and can visually communicate the look and feel of
your piece
� have a consistent and coherent scheme of colors and decorative
elements
� Have a strong composition.
• Your design must be uniquely yours.
• Your site must have at least four separate sections or pages, including:
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o background or historical information about the artist or work
o your interpretation and impressions of the artwork
o a gallery with imagery and examples (which may require subpages)
o Resources for additional information.
• Each page must have a means to access any other page in the site, using devices
such as a global navigation system.
• All links must contain default and rollover graphics.
• Content should include both text and imagery.
• Include at least one external link that opens in a separate browser window.
• Define the styles of your HTML text and store those styles in a separate CSS
document to be used site-wide.
Deliverables:
Project deliverables include concept sketches, site map, look-and-feel explorations,
design comps, and fully functioning site project files. You will submit your site folder
as a zipped file.
Timeline:
• Unit 1: Begin thinking about your project topic and jotting down ideas in your
sketchbook.
• Unit 2: Your design brief (as described above), concept sketches on paper, and a
site map prepared in Illustrator or another drawing program are due at the
beginning of this unit.
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DESIGN BRIEF
Overall Concept:
After considerable thought and researching different contents I decide feature the
historic figure Mohandas Karamchand Gandhi or simply (Gandhi as popularly
known) in my site.
The reasons I choose the above influential person are quite a few:
• Firstly, he was an influential leader from my country – INDIA and how
Gandhi our “father of the nation” struggled hard and gave his life like many
others to get back India’s independence.
• Secondly, I find that there are diverse websites featuring his books,
organizations affiliated to his name, videos, websites that are more like blogs
etc. But still, I do not find any aesthetic website which is vast enough to be
dedicated to the leader, the way he dedicated his life to our nation and his
people.
• The third reason is a very personal one - that my late father had given his book
(the original and first translation - by Navjivan Publishing) to me out of his
cherished library collections, and had asked me to read it and do something
interactive with it (like a website)…. I still have his book which holds his
signature and always reminds me of him.
• I would like to dedicate the first ever website that I could learn and create to
my father and also to the “father of the nation”.
Subject matter:
Mohandas Karamchand Gandhi (1869 - 1948)
Known as 'Mahatma' (great soul), Gandhi was the leader of the Indian nationalist
movement against British rule, and is widely considered the father of his country. His
doctrine of non-violent protest to achieve political and social progress has been
hugely influential.
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Context:
I would like to present this historical figure in the context of his own book “My
Experiments with Truth” - the autobiography of Mohandas Karamchand Gandhi (or
Mahatma Gandhi) that covers his life from early childhood through to 1920, and is a
popular and influential book.
I shall try to present his point of view - his ideologies, life and works, his philosophy
of nonviolence, for which he coined the term “satyagraha’, has influenced nonviolent
resistance movements to this day.
Intended Audience:
The intended audience are the present day youth world wide - and especially Indian
Americans, who are so far away from their origins. Sadly, most of them do not even
know about how their fore - fathers struggled and gave up not only the luxuries and
mundane riches but also their lives so that us - we the contemporary Indians get a
dignified, educated and free life.
I would especially like to target those youth / people who always categorize India as
being a “developing third world country”.
How I wish to address the Audience:
I wish to address and inform the audience about - Gandhi as a person, about his
actions, his ideology, what he truly believed in, how he went about achieving his
goal, how he dressed like, the reasons for his changes in his demeanor / outward
manner etc. I would like to highlight Gandhi’s traits which include -
• Determination
• Honesty
• Struggle
• Non violent
• Old, bald and frail
• Simple
• Experimenter or investigator
• Moralistic
• Leader, fighter
• Father of the nation
• Non conventional
• Very educated
• Successful
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COMPETITION
There are numerous web sites dedicated to GANDHI. They portray his videos,
biography, historical timeline, galleries and much more. They are more like compiled
researches in one place and also seem to be less dull - look and feel wise. Some of these
sites also focus on featuring other freedom fighters and movements in addition to Gandhi.
I would strive to bring a very simplified and pleasing feel and concept to my web site
dedicated to Gandhi - unlike just documenting his life descriptively. I would also like my
site to have a simple navigation structure that would continue to hold the interest of my
intended target audience.
Here are some of the websites on Gandhi:
http://en.wikipedia.org/wiki/Mohandas_Karamchand_Gandhi
http://www.mkgandhi.org/
The website includes chronologies, articles and links to biographies and an
autobiography of Gandhi.
http://www.imdb.com/title/tt0083987/
This is the website about the film on Gandhi.
http://www.imdb.com/title/tt0083987/
Gandhi’s quotations are found here.
http://www.gandhiinstitute.org/
Institute on Gandhi.
http://www.bbc.co.uk/history/historic_figures/gandhi_mohandas.shtml
This is BBC’s website on historic figures.
http://www.mkgandhi-sarvodaya.org/
This is a very comprehensive resource on Gandhi. But its looks more like some
kind of a complex blog. It does not have an effective hierarchy, or look and feel,
or color or typographic balance and harmony. It does not do justice to the life of
Gandhi as a resource and it can be designed in a much better way.
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SITE MAP
I will attempt to adhere to the above sitemap for my web site. I have listed the pages
of the web site and tried to organize them in hierarchical manner. This will be a
helpful aid in designing, organizing and forming navigation links.
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PRELIMINARY CONCEPT SKETCHES
Sketch 1:
Concept Sketch 1:
I have the HOME page and then the subsequent pages for LIFE, IMPRESSIONS
and GALLERY AND RESOURCES. I also have an ABOUT US and
CONTACT US page. I have also tried to establish hierarchy of information and set
navigation for the above pages / sections in the following sitemap.
LOOK AND FEEL -
* This web site can be “somber, natural and authentic” - in its look and feel.
* I would use the hand woven cloth background that is so synonymous with Gandhi.
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* Visual hierarchy can be established by using Hand drawn / Script typeface with
coloured effects for titles and headlines. Sub headlines and body copy will be san
serif legible font.
Sketch 2:
Concept Sketch 2:
I have the HOME page and then the subsequent pages for LIFE, IMPRESSIONS
and GALLERY AND RESOURCES with their subsequent pop up links. I also have
an ABOUT US and CONTACT US page.
LOOK AND FEEL -
* I would say that this site shall be “historic, retro and artsy” - in its look and feel.
* I would use cut out images with transparent backgrounds
* Pictures will have pencil sketch effect or appear hand drawn.
* Visual hierarchy can be established by using Serif typeface with bold, italic or
coloured effects for titles, headlines, and sub headlines. Text / body copy will be san
serif legible font.
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LOOK AND FEEL - Type Studies:
………………………………………………………………………………………………
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LOOK AND FEEL - Color Studies:
………………………………………………………………………………………………
A. “Somber, Natural and Authentic”
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LOOK AND FEEL - Color Studies:
………………………………………………………………………………………………
B. “Historic, Retro and Artsy”