Dreamweaver-Vision-2013-14

Dreamweaver CCVision &

Strategic Planning2013 - 2014

Wednesday, October 16, 13

Provide an all-in-one visual tooling environment for creating web and mobile content, improving productivity across key work!ows.

Mission StatementDreamweaver CC


Target CustomersDreamweaver CC

Tommi West

Meghan !ome

Kristin Long

Illustrator + Web DesignerAi, Ps, Dw & CMS

Web designer & developerHTML, CSS || Ps, Dw & CMS

Web developerHTML, CSS || Fw, Dw & CMS

Web Designers

- Understand and write HTML + CSS- But bene#t from visual development tools- Responsible for design and execution

- Manage multiple sites and code bases- Code integrity ma"ers; must adhere to standards

- Utilize multiple frameworks including CMSs

Web Developers

Front-end designerHTML, CSS || Ps & Dw

John Plastow

Jim Maivald

Print + Web designerHTML, CSS || Id, Ps & Dw

David Powers

Web developerHTML, CSS, JS, PHP || Dw & CMS


Customer SuccessDreamweaver CC



Wells Fargo



Mighty Minnow



Ten Fathoms Design


Visual tooling for Web + Mobile

Design

Evolved Responsive Framework

CC integration, Collaborative

work!ows

Building on SuccessDreamweaver CC

Converting and retaining CSx customers

#e Dreamweaver customer wants visual tools, but code output has to be clean.

Responsive design is a requirement for a majority of customers, but their needs are evolving.

With Fireworks EOL, customers are turning to Photoshop, but demanding a be!er work"ow.


Key Use CasesDreamweaver CC

Use visual tools in a modernized design surface for laying out and editing HTML (Design View always ‘Live’).

Visual Tooling for Web + Mobile Design

Simultaneously Preview and Edit rendered CSS, with clean, web-standard code output.

Use visual tools for added context of dynamically-rendered elements


Key Use CasesDreamweaver CC

- Lay out web content using a cross-browser framework and web-forward (CSS) layout styles- Apply responsive design changes to existing web projects across screen sizes

Evolved Responsive Design

- Parse and extract assets and style info from a PSD (replacing older Ps-Dw & Fw-Dw work!ows- Utilize Adobe Web services such as Typekit, Kuler and Inspect- Conveniently manage multiple sites, "les and assets

Creative Cloud and Collaboration


- Modernized Live View: Accurately Preview web content - Live Highlight: visualize relationships between HTML & CSS

Recent ProgressDreamweaver CC

Visual Tooling for Web Design


Press + Customer ResponseDreamweaver CC

Dreamweaver has come a long way. No longer the black sheep of the web industry, this is now a tool for the 21st century, that can be used to create modern, responsive websites.

Web Designer Depot

!e potential of Dreamweaver has never been in doubt and its value seems to increase every time a new version is released.

- Ben Mossh!p://www.webdesignerdepot.com/2013/08/adobe-release-dreamweaver-cc-updates/

- Sam Hampton-Smithh!p://www.creativebloq.com/dreamweaver/review-dreamweaver-cc-6133286

Creative Bloq


http://www.webdesignerdepot.com/2013/08/adobe-release-dreamweaver-cc-updates/

http://www.webdesignerdepot.com/2013/08/adobe-release-dreamweaver-cc-updates/

http://www.creativebloq.com/dreamweaver/review-dreamweaver-cc-6133286

http://www.creativebloq.com/dreamweaver/review-dreamweaver-cc-6133286

Product UsageDreamweaver CC

- CC Members are downloading Dreamweaver in high numbers

- Tremendous opportunity to engage and retain users


Dreamweaver in 2014Dreamweaver CC

To achieve conversion and retention goals, and to stay relevant...

Modernize design surface to eliminate non-

CEF ‘Design View’

- PSD work!ow- CC Integration

- File & Site Mgmt

Evolve Responsive framework (Fluid Grid)

and provide meaningful CSS support

Maintain ecosystem relevance (64-Bit)


Proposed timelineDreamweaver CC

R2

Timeline:

R3 R4 MAX

Customer Response

Editable Live View I

Editable Live View II

Responsive Design

Dec2013

Feb2014

May2014

Oct2014


Current Progress - ELVDreamweaver CC

DOM Tool Editable Selectors & A!ributes Editable Text

I love it... It’s visual and text at the same time...- Christine KatzAdelphi University

!at’s beautiful... It lets you organize your page... I love that!- Tommi WestAdobe Consultant and Freelance Designer


2014... What’s missing?Dreamweaver CC

- PSD work!ow- CC Integration

- File & Site Mgmt

Evolve Responsive framework (Fluid Grid)

and provide meaningful CSS support

Maintain ecosystem relevance (64-Bit)

Eliminate non-CEF view modes via Editable Live

View

Current scrum team allocations put CC-related work"ows at risk


Dreamweaver FutureDreamweaver CC

How will we measure success?

NPS - Growth over time

Weekly Active Users

Download numbers (Trial / Paid; per

update)

Metrics-driven feature

development

Now MAX 2014


Dreamweaver-Vision-2013-14

Documents

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