Dreamtek 5 things you need to know about mobile app creation and video
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APPS AND VIDEO COMMS
5 THINGS YOU NEED TO KNOW
Presented by Richard WestDirector of Innovation
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1. TOMORROW’S CONSUMER
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1. TOMORROW’S CONSUMER
Morgan Stanley Research
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USER ENGAGEMENTS
Source: comScore June 2012 ; Information Based On U.S.; Last Stat Based on Gartner Inc Survey
• 25% smartphone owners use a tablet
• 25% pay to watch videos
• 50% + tablet owners prefer to read news, magazines & books on tablets vs. paper
• 60% read books on their tablets
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USER ENGAGEMENTS
Source: comScore June 2012 ; Information Based On U.S.; Last Stat Based on Gartner Inc Survey
• 25% smartphone owners use a tablet
• 25% pay to watch videos
• 50% + tablet owners prefer to read news, magazines & books on tablets vs. paper
• 60% read books on their tablets
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2. MAKE IT COMPELLING...
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2. MAKE IT COMPELLING...
Source: The Nielsen Company
Apple iPad Apple iPhone All Connected Device Owners
I enjoy ads that have interactive features
I am more likely to look at ads if they have an interesting video
I am more likely to click on ads that aren’t simple text ads
Ads on my connected device are new and interesting
I like to see what ads can do on a connected device
Receptivity to Advertising
49%
40%
39%
46%
26%
27%
40%
25%
25%
39%
20%
19%
37%
23%19%
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ANALYTICS
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3. YOU CAN MAKE MONEY...
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3. YOU CAN MAKE MONEY...
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DELIVERY - ITUNESPreview Purchase Apps Manage Subscriptions
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MONETIZE - NEWSSTAND
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MONETIZE - INTEGRATION• Backend subscription
integration
• Opportunity to bundle offers, coupons, make the magazine digital available and more actively work with promotion of the digital product.
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4. NOT JUST EXTERNAL...
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4. NOT JUST EXTERNAL...
Enterprise AppiTunes or Android Store
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CORPORATE CHANGES
TabTimes Feb 2013
1 in 4 enterprises will have their own app store by 2017
“BYOA is now ‘as important’ as BYOD”
Pentagon plans to welcome Android and iOS devices starting in 2014
* Gartner Feb 2013
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5. NOT JUST...
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5. NOT JUST...
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SO HOW DO WE DO IT?
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DREAMTEK PHILOSOPHY
It’s about creating an immersive, intimate, experience.
1
2Make Apps that feel like they were made for the device.
3Create a simple and flexible system that lets creators do what they do best: designing, telling stories, connecting with their audience.
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Managed Back-Office:-‐ Synchroniza-on of user accounts across mul-ple pla6orms & devices-‐ Mul--‐app content management-‐ Library management-‐ Push No-fica-ons Console-‐ Purchasing logic and subscrip-ons-‐ Analy-cs(downloads, unique customers, clics, page views, ....)-‐ Connect to LMS-‐ Etc
Shared Creation
-‐ Rich interac-vity-‐ Collabora-ve Work-‐ Audit and track
Easy Distribution of content:
-‐ Google Hangouts-‐ Adobe Connect-‐ Adobe Media Server-‐ Or build totally customized apps
Create, Share, Manage, Engage
Simplify the creation process
-‐ Easy capture tools-‐ Simple to use / no complex installa-on
Open Standards
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CREATECapture and Communicate
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ENGAGEFresh Tunes Africa / Fresh Tunes Arabia
WHY USE ADOBE CONNECT FOR ELEARNING?�ĚŽďĞΠ��ŽŶŶĞĐƚΡ�ĨŽƌ�Ğ>ĞĂƌŶŝŶŐ�ƉƌŽǀŝĚĞƐ�Ă�ĐŽŵƉůĞƚĞ�ƐŽůƵƟŽŶ�ĨŽƌ�ƌĂƉŝĚ�training and mobile learning, enabling rapid deployment of training ĂĐĐĞƐƐŝďůĞ�ĨƌŽŵ�ĂŶLJǁŚĞƌĞ͕�ĂŶLJƟŵĞ͕�ŽŶ�ǀŝƌƚƵĂůůLJ�ĂŶLJ�ĚĞǀŝĐĞ͘
ADOBE CONNECT PRO VIRTUAL CLASSROOMtŝƚŚ�ƚŚĞ�ĐĂƉƟǀĂƟŶŐ�ŝŶƚĞƌĨĂĐĞ�ŽĨ��ĚŽďĞΠ��ŽŶŶĞĐƚΡ�ƐŽŌǁĂƌĞ͕�LJŽƵ͛ůů�ĞŵƉŽǁĞƌ�ƚƌĂŝŶĞƌƐ�ƚŽ�ĐĂƉƚƵƌĞ�ĂŶĚ�ŬĞĞƉ�ůĞĂƌŶĞƌƐ͛�ĂƩĞŶƟŽŶ�Ͷ�ĂŶĚ�ƚŽ�ŝŶĐƌĞĂƐĞ�ŬŶŽǁůĞĚŐĞ�ƌĞƚĞŶƟŽŶ�ďLJ�ŵĂŬŝŶŐ�ƚŚĞ�ĞdžƉĞƌŝĞŶĐĞ�ĨƵŶ͘�zŽƵ�ĐĂŶ�quickly create online classes with customizable layouts and reusable, ĂƌĐŚŝǀĞĚ�ĐŽŶƚĞŶƚ͘�zŽƵ�ĐĂŶ�ĞǀĞŶ�ĐŽŶŶĞĐƚ�ƐƚƵĚĞŶƚƐ�ǁŝƚŚ�ĂƵĚŝŽ͕�ǀŝĚĞŽ͕�ĂŶĚ�ŝŶƚĞƌĂĐƟǀĞ�ƐŝŵƵůĂƟŽŶƐ�ƚŽ�ĂĚĚƌĞƐƐ�Ă�ǀĂƌŝĞƚLJ�ŽĨ�ůĞĂƌŶŝŶŐ�ƐƚLJůĞƐ�Ͷ�ũƵƐƚ�ůŝŬĞ�LJŽƵ�ǁŽƵůĚ�ŝŶ�Ă�ƉŚLJƐŝĐĂů�ĐůĂƐƐƌŽŽŵ͘
T: 0845 6006122 E: [email protected] ǁǁǁ͘ĚƌĞĂŵƚĞŬ͘ƚǀ� � ƚǁŝƩĞƌ͘ ĐŽŵͬĚƌĞĂŵƚĞŬ� � ŚƩƉƐ͗ͬͬǁǁǁ͘ĨĂĐĞŬ͘ĐŽŵͬĚƌĞĂŵƚĞŬ͘ƚǀ
£349 per month including 5 x 100 person classrooms
Dreamtek high quality video pod for high quality streamingSupport and set up
Based on a one year contract*
*Subject to Adobe Connect Licensing
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The broadcast pod
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Hangouts
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SHARE AND MANAGE The VF Hub
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The VF Hub
Collaborate
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The VF Hub
Audit and Approval
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The VF Hub
Track
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Analytics
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ENGAGE
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Google Hangouts
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NJF App
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Close up - Fresh Tunes Africa / Fresh Tunes Arabia
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CONTACT USwww.dreamtek.tv0207 078 8855