DREAM:IN TUMKUR - Project Book

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© DREAM:IN 2012. PROPRIETARY AND CONFIDENTIAL.

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WAKE UP TUMKUR

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DREAM:IN TuMkuR INTRO 07

AIMs AND ObjEcTIvEs 17

TuMkuR DIsTRIcT 09

DREAM:IN TuMkuR DREAM:IN Tumkur Journey 19 DreamScaping for Tumkur 23 DREAM:IN Tumkur Conclave 27 Tumkur: the dream district (Ideas for Tumkur) 31 Project Partners 46 People Involved 48

DREAM:IN 53

DREAM:IN GlObAl AcADEMIc PROGRAM 57

DREAM:IN bElIEvERs 61

DREAM:IN ONlINE 37

DREAM:IN wAy fORwARD 67

ConTEnT

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DREAM:In TUMKUR

Three weeks after 13 students of the NICC were into their training in the DREAM:IN methodology and associated lesson plans as part of their DREAM:IN Global Academic Program, a decision was needed on where exactly they would undertake their Dream Journey.

Meanwhile, the DREAM:IN project had been presented in New Delhi to Dr Sam Pitroda and the National Innovation Council. One of the suggestions that the National Innovation Council came up with was to try to focus the DREAM:IN methodology on a single district and design and develop a prototype for social and business entrepreneurial ventures for that district by means of the a Dream Journey, Dreamscaping and a Dream Conclave.

Back in Bangalore, DREAM:IN connected with the Manipal Foundation which saw promise and potential in the methodology to spur social transformation and development. Manipal Foundation had initiated social work in Tumkur district, just 70 km from Bangalore and fast developing into a satellite for the metropolis, and suggested that the district be adopted for the project. The consensus was that Tumkur should be where the district prototype is initiated.

This decision was followed up by means of several scoping trips to Tumkur where DREAM:IN found a happy partner in the Postgraduate Department of Management Studies headed by Dr M. R. Shollapur. Using SIT-MBA Centre as a base, DREAM:IN Tumkur became a reality. In the weeks prior to the DREAM:IN Journey, significant contacts were made across Tumkur and in the 9 other taluks that make up the district. The contacts included persons from the Tumkur Management Association, Tumkur District Chambers of Commerce and Industry, faculty in several colleges teaching engineering and management, businessmen, students, doctors, government officials, NGOs like BAIF, etc. Awareness was spread about the DREAM:IN Tumkur project across many layers of society and help began coming in from friends in Tumkur – the hostel where the students would be put up, transportation, specific contacts in the taluks to enable ease of Dreamcatching on the journey, pointers from influencers in the district, etc. The base was thus laid for a successful Dream Journey, two Dreamscaping sessions and the concluding DREAM:IN Tumkur Conclave. The SIT MBA Department provided the DREAM:IN Tumkur project with their auditorium for the DREAM:IN Conclave.

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AIMS AnD oBJECTIVES

Creating a prototype of a bottom-up, developmental model for social and business trasformation at the district level for possible replication across India.

•To develop the design driven DREAM:IN methodology into a curriculum as part of the DREAM:IN Global Academic Program.

•To pilot the DREAM:IN Global Academic Program curriculum in India in partnership with the NICC, Bangalore

•To widen the scope of learning of the participants who signup for the Global Academic Program by means of hands-on, many-skilled, interdisciplinary, ethnographic, designerly and entrepreneurial experiences.

•To pilot DREAM:IN project for Tumkur district and develop a prototype for a Dream District to be presented to the National Innovation Council.

•To map the potential and possibilities present in Tumkur district by catching the varied dreams or aspirations (over needs) of the people of Tumkur using the DREAM:IN methodology and the Dreamcatching Tools.

•To capture on video three key dreams in the hearts of the people of Tumkur district: (a) Personal Dream (b) Dream for Tumkur as a district (c) Social or Business Enterprise dream

•To condense the captured dreams into Dream Capsules for analysis and interpretation.

•To create scenarios and identify potential entrepreneurial social and business venture ideas dormant in Tumkur in two Dreamscaping sessions at the DREAM:IN Centre in Bangalore.

•To compile and integrate the scenarios into one composite metaphor that delineates the social and business ventures that can help the transformation of Tumkur District.

•To present the scenarios and metaphor for Tumkur’s transformation to Tumkurites at a DREAM:IN Conclave in Tumkur.

•To identify potential partners to take four or five key ventures identified as possibilities for implementation in Tumkur.

•To take the DREAM:IN Tumkur project from Phase 0 (Dream Journey, Dreamscaping, DREAM:IN Tumkur Conclave) to Phase 1 which will involve the planning for and setting up of ventures on the ground in Tumkur.

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TUMKUR DISTRICT

Tumkur district is an administrative, progressive district in the state of Karnataka in south India. The district headquarters are located at Tumkur. The district occupies an area of 10,598 km² and had a population of 2,584,711, of which 19.62% were urban as of 2001. It is a one and a half hour drive from Bangalore, the capital of Karnataka.

It consists chiefly of elevated land intersected by river valleys. A range of hills rising to nearly 4,000 feet (1,200 m) crosses it from north to south, forming the watershed between the systems of the Krishna and the Kaveri. The principal streams are the Jayamangala and the Shimsha. The mineral wealth of Tumkur is considerable; iron is obtained in large quantities from the hillsides; and excellent building-stone is quarried. The slopes of the Devarayanadurga hills are clothed with forests. Wildlife such as leopards, bears and wild boar have been recorded here. The annual rainfall averages 39 inches.

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Tumkur is a district that depends on agriculture as its primary source of income. There is a lot of agricultural activity in all the 10 taluks of the district. Apart from agriculture, Tumkur is home to hordes of small and middle scale hardware industries.

The Siddaganga Math is a famous centre for pilgrimage. Siddhaganga has a temple dedicated to Siddhalingeshwara on a hillrock which is held in high esteem by devotees. At the entrance of this temple six shrines can be seen. Near this temple, amidst scenic surroundings, stands a Veerashaiva Math. The Math feeds thousands of students and pilgrims daily. This is one of the important educational centres. There are several esteemed (primary and higher) educational institutions across the district, some of which are run by the Math.

According to the 2011 census Tumkur district has a population of 2,681,449, roughly equal to the nation of Kuwait or the US state of Nevada. This gives it a ranking of 149th in India (out of a total of 640). The district has a population density of 253 inhabitants per square kilometre (660 /sq mi). Its population growth rate over the decade 2001-2011 was 3.74 %. Tumkur has a sex ratio of 979 females for every 1000 males, and a literacy rate of 74.32%

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START DREAMInG

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The DREAM:IN Journey across Tumkur district was undertaken by 13 students of NICC from May 18 to May 27. They traversed the 10 taluks of the district – Tumkur, Tiptur, Koratagere, Madhugiri, Pavagada, Sira, Chikkanaykanahalli, Gubbi, Turuvukere and Kunigal – doing a taluk a day to capture 800 dreams from across all sections of society.

Only three students knew Kannada and they, along with Kannada-speaking facilitators from DREAM:IN or local contacts, enabled the harvesting of this large number of dreams. The students were accompanied by DREAM:IN facilitators, for the duration of the journey.

The students found simple accommodation at the Bapuji Hostel in Tumkur which follows the Gandhian principles of service and simplicity. They would travel out each day to one of the taluks, catch dreams and return to the hostel in the evening. The dreams for the day would be compiled and some of them edited in the hostel itself where an editing suite was set up.

The Dream Journey was an experience that opened up the students to the use of field research and ethnographic tools from a design-driven perspective. The students worked as four teams – Agni, Jala, Vayu and Bhoomi. They understood collaborative ways of team-work and gained in confidence and life-skills apart from coming into close contact with grassroots people and their dreams. 80 per cent of Tumkur’s population is engaged in agriculture and face the persistent problem of drought, poor infrastructure and overall neglect. Capturing the dreams of these people opened the understanding of the students to Indian realities they would never have touched in their urban surroundings.

DREAM:In TUMKUR JoURnEY 19th - 27th May 2012

9 Days

13 DreamCatchers

10 Taluks

800 Dreams

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Dreamscaping is that part of the DREAM:IN methodology whereby design thinkers, policymakers, business and thought leaders, social workers, entrepreneurs, educationists and students absorb dreams in intense dream-viewing sessions, discuss and brainstorm on core idea-clusters for social and business ventures identified in the dreams and draw up scenarios for such ventures using powerful analytical and visual techniques. The Dreamscaping session is multi-disciplinary, collaborative and criss-crosses the ley lines of corporate business, investment, communication, management, social enterprise, art, design, architecture, urban planning, science, education and government.

With the Dream Journey over and 800 dreams harvested from Tumkur, the urgent task was to edit and subtitle as many of these as possible in four days – May 28-31 – for absorption in the Dreamscaping sessions scheduled for the 1st and 2nd June at the DREAM:IN Centre, Idiom Design, Bangalore. Overall, 150 dreams were edited, subtitled and compiled as Dream Capsules for viewing, absorption, discussion, brainstorming and scenario-building by the seven multi-disciplinary teams created for the Dreamscaping session on 1st June.

The 60 Dreamscapers gathered together were involved in three half-hour viewing sessions to absorb and sift through the harvested dreams. The Dream Capsules were differentiated as Tumkur 1.0 (dreams pertaining to basic needs, fears, anxieties), Tumkur 1.5 (dreams pertaining to making better what already existed in varying degrees in Tumkur) and Tumkur 2.0 (dreams that looked to the future of Tumkur). These sessions were punctuated by short trigger-talks by Mr Balachandran Warrier of Manipal Foundation, Suman Ramachandra and Murali of the Swami Vivekananda Youth Movement, Praveen Dwivedi of Future Group, Dr M R Shollapur, Director of the post-graudate MBA department of SIT, Tumkur and Alexandra Rose, Dean of Students of NICC.

DREAMSCAPInG FoR TUMKUR 1stth - 2nd June 2012

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After absorbing the dreams, the teams set down to the task of visualising, ideating and future-casting the potential for Dream Ventures that could come alive and be realised, when fleshed out and detailed, in Tumkur. The teams were channelling the dreams into big, inclusive ideas and transformative enterprises that could be realized as drivers of big change. The scenarios that emerged by the end of the 10-hour session pertained to projects and ventures in the sectors of education, agriculture, water, youth, farm festival and farmer’s market, wellness and ecotourism. Each team presented its scenarios

On the second day of Dreamscaping, the seven teams were reshuffled into four and the tougher task of incorporating the ideas into one overarching, composite metaphor began apace. By the end of the day’s session, the central character in the scenarios was identified as the future Agripreneur of Tumkur. All other systems and products imagined would revolve around this character. The central metaphorical image became the coconut palm tree, projected as Tumkur’s New Tree of Life. It’s roots were identified as water (Tumkur is a water-scarce region) and capital. It’s trunk consists of three strands; the central, thicker strand being Agriculture woven in with the other two strands of Education and Culture. The central metaphor suggests that “Money grows on Trees”, that Tumkur is an “oasis of opportunity” where every problem can be turned into an opportunity.

The fruits of this Tree of New Life consist of the Agripreneur being located and projected as the modern entrepreneur to make Tumkur a Dream District and towards this end Tumkur has to be re-created as an Agri-Edu Hub with a new school for rural action and management directly linked to farmers, their dreams and moving them forward from their present role as raw materials producers to that of value-adding agri-processors.

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The DREAM:IN Tumkur conclave was a gathering of leaders, designers, academicians, business professionals and students that came together for a day long session at the SIT MBA auditorium in Tumkur. The aim of the conclave was to formally introduce DREAM:IN Tumkur to the people of Tumkur and to share the ideas that were developed at the DreamScaping session with the people of Tumkur. The participants came together to absorb the dreams harvested from the 10 taluks of Tumkur district and discuss the Dreamscapes developed. Also to determine the steps needed to realize them as social and business enterprises. The objective was to share the ideas as open source, to seed the change process and to give shape to four or five sustainable ventures that could be taken forward as fast as possible.

The Day began at 9:30 in the morning, with all the participants sharing their dream on the Dream Tree placed at the entrance. Mrs Arundhati Nag, our special big dreamer welcomed everyone present. There were over 150 people in the auditorium. Dr. M. R. Shollapur, Director of PGDMS, SIT then gave the welcome address on behalf of SIT, Tumkur which was followed by the lighting of the lamp by all the dignitaries present. Following this, Prof. Basavarajaiah, Dean (Planning & Development), Director of SIT and Dr. Shivakumaraiah, Principal, SIT each spoke about their dreams for Tumkur and what they hoped this Conclave could achieve. Sonia and Carlos spoke about DREAM:IN and its vision for Tumkur while Mr. Balachandran Warrier spoke about Manipal Foundation and why they were partnering on this project.

Shortly after tea, Avy and Rahul spoke specifically about DREAM:IN Tumkur and introduced the Global Academic Program and the students from NICC that undertook the DREAM:IN Journey. The next session was a video session where the Journey and the DreamScaping Films were shared. Sonia then presented the DreamScapes that were developed at the DreamScaping session, explaining each of the 8 solutions before the group broke for lunch.

DREAM:In TUMKUR ConCLAVE 5th June 2012

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DREAM:IN Tumkur Panel Discussion

The Panel primarily discussed ideas on Farm Lab, The Water corporation Venture, Agri-preneurship and the Agriculture educational course at SIT. Various points were discussed, questions were answered and Dr. Shollapur even offered to kickstart the ‘REALISE’ campaign with the Agri-preneuship course at Tumkur.

The Panel Discussion was kicked off by Prof. Carlos Teixeira, who said that this was a great initiative, the work done so far was impressive and a plan to kickstart activities on ground, needs to come in to play in the next two weeks. Dr. Shollapur then (on behalf of the MBA department of SIT) offered to partner in the area of ‘agri-preneurship’ stating the following points –

• SIT already has experts in entrepreneurship

• Their business management background makes it easy for them to enter farm-management\

• They would like to partner with DREAM:IN on the Agripreneurship course

• The courses could cover –

Farm Management

Agricultural technology

Agricultural industrial systems

Agricultural entrepreneurship (Agripreneurship)

• The Siddaganga Math could also be a potential partner on this

• SIT is autonomous and their curriculum is flexible

• This course could possibly start on an experimental basis, take up a few villages, see results, inculcate the learnings and then structure this as an academic course

• SIT could also possibly set up it’s own (or partner with the Math, since they have a lot of spare land) farm lab

• 2nd Generation Farmers could be ideal candidates to take up this course

Panelists

Mr. Balachandran Warrier, Manipal Foundation

Mrs. Sonia Manchanda, DREAM:IN

Dr. Carlos Teixeira, DREAM:IN

Dr. M. R. Shollapur, SIT

Prof. U. S. Mohapatra, SIT

Prof. V. V. Mani, SIT

Mrs. Arundhati Nag, Rangashankara

Mr. Praveen Dwivedi, Future Group

Mr. Mohammad Javed, Idiom Design and Consulting

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Praveen Dwivedi then addressed the fact that this initiative needed to go beyond education. A plan needed to be formulated to reach all the various stakeholders in society. He also said that every societal aspect needed to be addressed and seen. That DREAM:IN Tumkur needed to create, communicate and capture these various stakeholders. Questions like – what product/service can we create? What is the fastes, most efficient product? How do we design it? Where will the impact be the fastest? Were all put forth to the panel and audience by Mr. Dwivedi.

Prof. V.V. Mani then stated that there is a growing need for a new education system. He spoke of SIT unsuccessfully trying to start an incubation cell, asking, How can we build the bridge between the ideas we have and implementing them? Sonia Manchanda then added to this point by asking if everyone present could commit to making 5 examples work, in the span of one year (also stating that it takes 1 year to demonstrate a successful start up)

Prof. Carlos Teixeira then proposed the following –

• Get some farm land

• Test several ideas

• Re-design supply chain

• Re-structure the local economy

• Develop systems

All this for a very specific product/crop like rice or coconut. New Techniques like smart farming can be utilised and this can be developed in to a farm lab with 5 students (that are carefully selected and recruited) to run this lad. In a year’s time, this can serve as an answer and a tester for a variety of causes like women’s empowerment, microfinance, fair trade etc.

Mrs. Arundhati Nag added that one year might be too short to run this, that it has to go on for a longer time. Major stakeholders like the DC of Tumkur and other government officials need to be involved as they can bring about change on a larger scale.

By the end of the panel discussion, everyone had agreed that this was only the first step in working towards transforming Tumkur in to a Dream District and subsequent steps were necessary to take these projects and ideas forward.

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KEEP DREAMInG

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The DreamScapes developed for Tumkur are open source investment opportunities and venture ideas that are meant to chart the way to development of new projects across Tumkur – Projects in the social space, development, agriculture, water, education and more. Projects based on dreams of people and that will lead to a fundamental change in the lives of many people.

The Dreamscapes have been created by multidisciplinary professionals from around the world using the DREAM:IN -owned, DreamScaping methodology during the DreamScaping sessions for DREAM:IN Tumkur on the 1st and 2nd of June, 2012. They are the starting point for collaboration from people and industries from Tumkur. It is a forum for people to come together, share ideas and thoughts on effectively implementing them to take dreams to reality, a platform for industries to collaborate and bring specific expertise and a way to combine creative thought and expertise to attempt to make dreams real.

TUMKUR ThE DREAM DISTRICT

An integrated program based in Tumkur that can help realize the idea that money grows on trees. Agriculture will require cultural, social, innovation and capital support systems.

To create new value, a body of experts can seek new expertise, new models and capital. And can help to set up processing, packaging facilities, creating a framework for agro development.

Agriculture will need an innovative inclusion in existing curriculum of local educational institutions.

AGRIPREnEUR New pride in farming

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BRAnD TUMKUR Think Treasure, Thank Tumkur

The first of the agripreneur initiatives can be value added coconut, peanut, ragi etc food products for modern consumption. Packaged with simple, local, attractive and affordable packaging.

The brand will have to be built on the cultural, natural and medical traditions of Tumkur.

Supplied to local medicinal spas.

Integrated as a simple experience and delivered seamlessly.

Positioned for the next generation and distributed in innovative ways.

Madhugiri is home to the second largest monolith in Asia. Its greenery and the fort sitting on its crown are a great starting point for developing a new form of tourism that combines sport climbing, farming experiences, cultural immersion and also traditional medicinal knowledge.

Basic facilities (waste management, roads and water) would be created in this initiative, possibly encouraging further connectivity and information dissemination.

Sensitive design of hospitality and retail is required along with home stays, farm experiences which are necessary.

Information dissemination globally is important eg. www.ecotumkur.in

ECo ToURS TUMKUR Natural, Cultural and traditional tourism

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Promote growth of herbs and medicinal plants, preserve local and traditional methods of healing. Integrate education and natural energy sources on the farms. Great starting points for this project could be Madhugiri and Devrayana Durga.

Organise women into self help groups, guided by experts.

With peer to peer transfer of knowledge.

Empower and provide the expertise to set up small scale processing units.

Involve education and industry, national and professional expertise.

Find professional partners to make a wellness destination.

AARoGYADhAMA Make Tumkur a self sustaining wellness ecosystem

TUMKUR hARVEST FESTIVAL/ MARKET The new age festival for revival and rejuvenation of agriculture

A fusion of spiritual, cultural and agricultural energies. In the form of a harvest festival, growing outwards from a Farmer’s market. Engaging the youth, the farmers, producers, celebrate organic, medicinal and modern traditions.

Festival Showcases.

Medicinal plants, seeds and processed health remedies would draw local and global visitors.

Innovations like organic produce-in foods and more (eg. vegetable dyed fabrics) would create a steady interest.

A permanent location e.g. Bangalore’s Russel market or the farmer’s markets internationally would make it a part of Tumkur’s fabric.

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A youth task force that transforms Tumkur’s problems into profitable opportunities.

Youth fellowships to seed the process of actively engaging with the local population, identifying problems, seeking the relevant expertise, building solutions, creating action plans, implementing and scaling up solutions. In an agro based business and ideas club.

A core team of leaders will need to be created, to then select fellows with clearly defined goals.

The group will grow, as with nominal membership fees, local people are included.

Education connections, incubation facilities, access to capital, identification of markets, documentation, and sharing can be all made possible.

Institutions will serve as hub and spoke incubation centres, where solutions are co-created.

TUM AGRIM Progressive Tumkur

Adopt and recharge lakes. Better health and sanitation. Prototype collaborative models by inviting technology partners, entrepreneurs, investors.

Start with one lake transform it by replenished water source but a tourism destination, scalable.

Seek and bring to use revolutionary products. eg. Humidus

WATER CRoP oF TUMKUR Enable Tumkur to be self sufficient in terms of water

TUM AGRIM

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The Manipal Foundation has been providing challenging global opportunities in Education & Healthcare to committed, talented and need youth, besides preserving and promoting culture and traditions that make for a wholesome community. It fulfills this objective by offering Indian and International students a variety of scholarships and fellowships to pursue their ambitions in the fields of Education and Healthcare.

IDIOM is a design house with varied design skills under one roof. With a multi-disciplinary team of design thinkers and doers. At Idiom we incubate business ideas, ideas for societal transformation and ideas on life and living. Delivered, as strategy, as design output, as transformational tools and processes and as robust, ready-to-run businesses. So, whether you are starting a new business or transforming an existing one, consider the right incubator. And things will proceed, by design.

The Siddaganga Institute of Technology (SIT), Tumkur, is one among the130+ educational institutions run bythe Sri Siddaganga Educational Society.It was established in the year 1963 starting with three Courses leading to Bachelor of Engineering in Civil, Mechanical and Electrical Engineering, and is now offering undergraduate degree courses in 12 disciplines.In addition it also runs post-graduates programmes in 7 disciplines, including MBA and MCA Courses. The Institute is Affiliated to Visveswaraya Technological University, Belgaum and has granted permanent affiliation to SIT.

PARTnERS*

Since 2002, NICC has gained momentum as an International College of Media and Design, and today it enjoys the reputation of being one of the best academic institutions of Media and Design in South India. With its specialized, industry-centric and result-driven academic programs, NICC delivers globally qualified, career-ready Media and Design professionals. NICC works closely with Industry, and delivers a deeply-needed personalized approach to teaching, with the objective of creating highly competent Designers of tomorrow.

Spread is a radical design thinking. With the vision to SPREAD DESIGN as a way of thinkinng and doing things.Spread connects design to business,life and academics.Spread has engaged several design and business, students, enterprenurs, creative thinkers, finance minds ,leaders from small and medium industries, corporate leaders and school children and introduced them to the realities of applied design. Spread designs and hosts tailored programs, design camps and workshops;designed by experienced proffesionals. SPREAD also has the mandate to create content and offer its consulation services.

Parsons The New School For Design known colloquially as Parsons is the art and design college of The New School university. It i located in NewYork City’s Greenwich Village and has produced artists and designer’s. Parsons is a memeber of the National Association of Schools of Art and Deign (NASAD) and the Association of Independent colleges of Art and Design (AICAD).

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PEoPLE InVoLVEDDREAM:IN CONCLAVE PARTICIPANTS

Dr. Y. M. Reddy T. R. LokeshGanapathy SSuraj S Rana Chakrabarty Murli N Arundhati Nag Hemant SahalManvula Celi Flaviano Celaschi Laura Mata GaraaChiara ColombiK. H. SubbaC. KiranKumarCarlos TexeiraPraveen Diwedi Kush MedhoraT. C. Umesh Bridget SheerinMurali MRavi Kiran Prasanna Kumar MArchana Raza Prabha T. SFakruddin Tejash SShreya Chakraborthy Krishnamurthy SRaviSagar SShivkumaraiah RRavi Kumar MD. SheetalShozio TosenumSyeda Arshiyakosar Pavithra C. S Amrutha S Yogitharhy G. SAaminaAshwini M. BGangamma N. SRashmi K. Vkavyashree M. BPushpa MGeethanjali G. V

Ashwini T. RBharathi SKavyashree RajivSarfarazGuda K. G. BAbhilasha D. B Mallappu Channi B G Srinivasa RaoYashodaVisveshwaraiah A. NM. P. HarisdasJeevan PathaneAleksandra Rose Vipin Chandaran M. S. SanmathiMyna JainNamratha. C. JMohammad rafi Anusha. BNithya Kumari Jayaram. CAhemad. C MujawarMohd Gilman NayankanthNagaraju Kanthraja Y. HBhagvan A. SManjunathaRajashekar. NNiaznooirs. KYamunaShree. RShella S. DSeema T. PAnitha KParaurama BPrabhu CShaziyaSyeda NazneenLingaraj S Supria P. DShweta PatilVeereshPrashanth S

Shivanand. S. Dandin Nittya T. NRenuka Prasad KanojVrushabendra Swamy Mahesha. NYogishu H. VC. RameshSampath Gouder M. B. Gurur RaghavendraArun Manjunath. NKavya A. SMahesh Lingaraj. SJagadeesh. B. NManjunathaAnanthamvkthsusmitha. VShruthi B. DevShubha K. BPushpa Y. MDeepak Kumar G. NGuruPrasad VYashwenth NShruti R. JKusuma B. SRoopesh H. WVijayKumarRavirajRaghu P. MVeru. KSwetha MDr. HKT Kumar Puneeth H. CMohammad Rafeeq Ashok GSwama PJogi Gowda Richard DDinesha RAbdul RafeeqAnusha T. VRanjini T

PEoPLE InVoLVEDDREAMSCAPING SESSION PARTICIPANTS

DREAMCATHERS (NICC)

DREAM:IN TUMKUR TEAM

Girish RajDr. shollapurPraveen DwivediMansi ReddyArjun GeholtAmeen Haquevipin chandran Pathiyilbridget sheerinMohammad javedsuman RAnish shyamalkiran Menon Ekta ManchandaPejman AltafiHinal Majumdarsridhar cHemant sahelsubodh DivakarGovindAnson ben kiran kakdeAleksandra Rose Rashmi krishnamurthyManjunath G. kMurali MRamaiah sAbhinaya Muralidharanshriya kariyappajeevan PathareAdarsh kPoojaDushyantsinh jadejaAshim Roysunil NairAnkit MavchiAnanya DasAnirban MukherjeeRhutuja Gawde

Akshara sureshshreya Gamitvishnulal c. RPradeep jagdishsudipto Nayaksachin GMTNigel sequeirasamyamoy Debnathsiddharth vaidyanathan

Faculty:Aleksandra Rosevipin chandran Pathiyiljeevan Pathare

sonia ManchandaMr. balachandran warrierAvy vargheseRahul vijaykumarRajeshwari MathMallikarjuna swamyAbhishu RoyNeha kumar

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DREAMCATALYST

DREAM:IN JOURNEY

STARTING POINT

END POINT

CHANDIGARHLUDHIANAAMBALA

AMRITSARDHARAMSHALA

DELHI

MUMBAI

AHMEDABAD

VADODRA

SURAT

JODHPUR

UDAIPUR

PUNE

HATHKUMBEHYDERABAD

KURNOOL

ANANTPUR

NIZAMABAD

GONDIA

NAGPUR

JAIPUR

INDORE

BHOJPUR

KOTA

BHOPAL

RAIPUR

LUCKNOW

AGRAEATAWAH

KANPUR

ALIGARH

KOLKATA

BERHAMPORE

SILIGURI

COOCH BEHAR

DURGAPURHAZARIBAGH

GAYAPATNA

BANARAS

GUWAHATIBONGIAGAON

TRIVANDRUM

MADURAI

CHENNAI

VIJAYAWADA

RAJAHMUNDRI

NELLORE11th

11th

10th

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TONK15th

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BERHAMPUR

VIZAG

PONDICHERRY

TRICHY

KOCHI

MANIPAL

SHARVANBELAGOLA

KARWAR

PANAJI

BHUBANESHWAR

BANGALORE

SRILANKA

NIGERIA

SWITZERLAND

NEW YORK

BRAZIL

EGYPT

CHILE

DREAMCATCHING TOOL

DREAM:IN SYSTEMDREAMER

CONCLAVE

DREAMCATCHER

DREAM:IN CENTER

DREAM TREEBIG DREAMER

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An optimistic yet lucid demonstration that dreams can be captured and converted into reality. A unique exploration within the world of dreams. Launched in India... Spreading throughout the world.

DREAM:IN has emerged as a radical and innovative Design Thinking methodology for bottom-up, inside-out innovation designed to take away fears and anxieties and liberate the imagination, creating positive change. A system that aims to shift the focus from needs to dreams, DREAM:IN creates tangible new value and new meaning for policy, society, economy and nations.

In January 2011, between Bangalore and New York with Sao Paulo involved in between, DREAM:IN was launched as a design system for emerging nations to focus the attention of policy, enterprise and the social sector on the dreams of all people equally. To shift attention away from making products smaller to making aspirations bigger, to launch a creative and positive stream of thought and meaning and to demonstrate that the idea of equal futures can actually be realized with skill, speed and people’s imagination.

It should come as no surprise that the system was developed and prototyped in one of the oldest and at the same time, the youngest democracy in the world and is already being acknowledged by and showing huge potential for the rest of the world. The DREAM:IN System brings together academics and practice, the private and social sectors, the privileged and the not so privileged. To create unique ideas, new value and new meaning.

DREAM:In

“I am coming to realize there is no end because there is nothing more legitimate and powerful than people’s dreams and aspirations”CLAUDIA

“DREAM:IN will be a global initiative, to leverage global talent for local needs”

CARLOS TEIxEIRA

“The DREAM:IN Initiative www.dreamin.in. I am part of this incredible initiative in India. Join.” “harnessing dreams and turning them into a model for growth, that is revolutionary. Harness the power of dreams!”

BRUCE NUSSBAUM

“A problem has a bad connotation that you solve for… a dream is something very positive. That you look for realizing it and making it happen. I think that’s the magic of dream!”

ISABEL BARROS

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DREAM:INJOURNEY

WORKSHOP

FEB MAR APR MAY

DREAM:IN JOURNEY

IDIOM USING DREAM:IN METHODLOGY FOR BVP

ALCHEMIX SESSION

EK KHWAB PROPOSAL

GFAL VIRTUAL CONFERANCE

DREAM:IN IMAGINATIONN/N (B) LAUNCH

INDIA CHAPTER LAUNCH

DESIGNING FOR BILLIONS

NY CHAPTER LAUNCH

DDW PROUD CONFERANCE

TALKS TO STARTAUSTRALIAN CHAPTER

LEADERS QUEST: DAIMLER

ADEO MEET UP

ALCHEMIX SESSION

PLANNING COM W/S

SUNDAY BUSINESS STANDARD DREAM

MERCHANTS TIMES: THE WISH PROJECT

TIME OUT BENGALURU VISION WELL

DREAM:IN CONCLAVE 16-19 FEB

DREAM EXPERIENCE

TALKS TO STARTSRI LANKA CHAPTER

ENTERPRENEUR MAGAZINE: DESIGNS

ON SCALING UP DREAM:IN PRES @PARSONS FESTIVAL

MEU SONHO VERDE

PANEL:GREEN CITIES (BRAZIL)

JUN JULY AUG SEP OCT NOV DEC 2011

TALKS TO START CHILE CHAPTER BRAZIL CHAPTER LAUNCH

Publication: The Crest Mumbai;Date: Jan 22, 2011;Section: Tapping India;Page: 5;

Article - THE WISH PROJECT http://epaper.timesofindia.com/Repository/getFiles.asp?Style=OliveXLib:LowLevelEntityToPrintGifMSIE_PASTISSUES2&Type=text/html&Locale=english-skin-custo...

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Welcome Varun Agarwal

VAgrawal tweets: “Direct a total #Bollywood blockbuster” RahulJVK tweets: “I dream to one day house a design company”

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Co founder of Alma Mater, a retail & consumer merchandise startup, author of ‘How I Braved Anu Aunty and Co-founded a Million Dollar Company’ and a film-maker at heart.

ECONOMIC TIMES (FRONT PAGE) MEET THE NEW DREAM MERCHANTS

FESTIVAL OF DREAMS

MARICO INN.PRATITIONER SESSION

INDIA @ 75 WORKSHOPAND HUNGER JOURNEY

PROPOSAL

Believers in DREAM:IN working towards realisation

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ThE DREAM:In GLoBAL ACADEMIC PRoGRAM INDIA

National Institute of Creative Communication, Bangalore http://www.niccindia.org/ http://dreamin-nicc.blogspot.in

USA

School of Design Strategies, Parsons, the New School of Design, New York with Professor Carlos Teixeira

http://sds.parsons.edu/

BRAZIL

PUC-Rio: in Rio de Janeiro, Southeast http://www.puc-rio.br/index.html

ESPM: in São Paulo, Southeast. http://www.espm.br/PreHome/Pages/default.aspx

UEMG: in Belo Horizonte, state of Minas Gerais, Southeast. http://www.uemg.br/

Unisinos: in Porto Alegre, state of Rio Grande do Sul, South. http://www.unisinos.br/portal/

UnB: in Brasília, Distrito Federal, Midwest. http://www.unb.br/

UFMA: in São Luís, state of Maranhão, Northeast. http://www.ufma.br

FAS (NGO that will provide the infra-structure for the Northern > Journeys): Manaus, state of Amazonas, North. http://www.fas-amazonas.org/pt/

Students, academics and educational institutions were integrated into the structure of the DREAM:IN project from its beginning. The first DREAM:IN Journey/Conclave of January-February 2011 involved 101 students drawn from 19 institutions across India.

Inevitably, DREAM:IN, as a methodology, was crafted into a global academic program depending on the intensity with which the program is engaged with. The program takes an inter-disciplinary approach that combines and cuts across the boundaries of ethnography, psychology, business and design thinking processes and methodologies

The initiative to turn DREAM:IN into a global academic program was taken by Dr Carlos Texeira at the School of Design Strategies, Parsons, New York. Parsons students set up a DREAM:IN chapter and two courses were launched. This was followed by six universities in Brazil deciding to implement the global academic program.

As a global academic program, students now have the opportunity to network across continents and access a cutting-edge academic curriculum, resource-persons and resource materials put together across India, six universities in Brazil and Parsons, New York. The program is flexible and customisable to meet the requirements of academic rigor and practice in each local region and university. It can be deployed at both the undergraduate and graduate levels. Each university has the flexibility to decide on the duration of the course, the credits, time devoted to executing the methodology in the field/region, and the mix of academic inputs that complement the methodology.

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It was sheer chance- nay Destiny that brought Manipal Foundation and Idiom face to face. A chance meeting with Sonia in Ranjan Pai’s office lead to our visiting Idiom’s office and it was Love at first sight with the place, the work they do and of course the people who inhabit the Dream of a building!

Once I got a glimpse of what DREAM:IN was all about, I was hooked line and sinker!! From thereon, it was just a matter of establishing the right connectivity for ensuring that Social causes are addressed which can be supported by Manipal Foundation resulting in a MOU with IDIOM ,linked to the DREAM:IN project.

Even the choice of Tumkur came out of Manipal Foundation’s close connectivity and project funding for Education in Tumkur.

No looking back now, it is Full Steam Ahead for this DREAM BOAT.

BALA WARRIER CEO, MANIPAL FOUNDATION

The DREAM:IN Global Academic Program in Bangalore telescoped into the DREAM:IN Tumkur project with Manipal Foundation coming in as a key partner. While scoping out a number of possible regions where DREAM:IN could be implemented, Mr Balachandran Warrier, CEO of Manipal Foundation, suggested that Tumkur would be an ideal district to map. The Dream Journey could be undertaken through the 10 taluks of Tumkur district which has strategic potential for 360 degree development because of its proximity to Bangalore. It would be a good beginning to map the district and identify potential social and business ventures.

Manipal Foundation was willing to fund the Dream Journey, Dreamscaping and DREAM:IN Tumkur Conclave. And, because Manipal Foundation already had some social work going on in Tumkur district especially in education and there is a Manipal Hospital in Tumkur, contacts would be in place for the NICC students to more easily undertake the Dream Journey. The primary contact that Manipal Foundation provided in Tumkur was with the Swami Vivekananda Youth Movement

Manipal Foundation believed that the DREAM:IN methodology would enable the spotting and scoping of future social enterprises and ventures in Tumkur district which could be driven by people from Tumkur itself. The SVYM, already supported by Manipal Foundation, was also seeking to awaken and motivate Tumkur-ites to social enterprise and here the interests of DREAM:IN, Manipal Foundation and SVYM coincided to make for a strong partnership.

Manipal Foundation had no constraints to place on the organic design, flow and development of the DREAM:IN Global Academic Program or planning of the Dream Journey, Dreamscaping and DREAM:IN Tumkur Conclave. But its interest lay in gaining access to dreams of people in the areas of Education, Health Care, Livelihood Creation and Rural Women’s Empowerment. Further, through the TRAC student exchange program which Manipal Foundation has set up to provide support systems for foreign students and scholars to visit India and get involved with social enterprise projects, it would be possible for students from Parsons, the New School for Design (a DREAM:IN partner) to come and get involved in the DREAM:IN Tumkur project.

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We are pleased to learn about DREAM:IN TUMKUR, a project and a Journey you are undertaking in Tumkur, a project which we understand is a prototype of a bottom up development model that could help give birth to many innovative initiatives. Do keep us posted on the results and we wish you and your team the very best in this initiative that you have undertaken voluntarily.

Sam Pitroda Adviser to Prime Minister Public Information Infrastructure and Innovations. Government of India

DREAM:In BELIEVERS

The National Innovation Council, under the chairmanship of Mr. Sam Pitroda, adviser to the PM on PIII was set up to discuss, analyse and help implement strategies for inclusive innovation in India and prepare a roadmap for innovation 2010-2020. After a successful journey and conclave in 2011, a plan for scaling up this model was taken to the National Innovation Council in New Delhi. Upon discussion of the plan with Mr. Pitroda and his team, the idea of implementing DREAM:IN on a district level came up. Quoting Mr. Pitroda, he said that there are several initiatives across the country that are boiling the water, creating ideas and plans, but no one to actually go forth and take them through to reality. If DREAM:IN were to successfully implement it’s model on a district level, show successes and implement solutions and ventures, then the National Innovation Council would fund and support similar projects being implemented across the rest of the 639 districts across India.

Taking this conversation forward, the plan to run a DREAM:IN district project came up.

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Following the conclave, a Plan to take these ideas and projects forward was formed. Currently, these projects are being developed, DREAM:IN is partnering with various champions from Tumkur, people are being enrolled, funds being raised and other plans are being made to fully REALISE the ideas that were developed during the DreamScaping session. A plan to create prototypes of some of these ideas has already been made and is currently underway.

vision Team

Mr. Bala Warrier CEO, Manipal Foundation, has wide ranging experience in large-scale organizations in India, UK and USA, with specialized knowledge of beer and beverage can manufacturing.

He has held positions as Senior level Manager in Metal Box, Vice President of Tube Investment of India, President of the well-known Ayurvedic Manufacturing and Marketing Organization- Arya Vaidya Pharmacy and also as the Marketing Director of Sobha Developers. For three years he guided the operations of the NGO, Agastya International Foundation, as COO, who make the rural, under privileged children explore education differently.

sonia Manchanda An NID Graduate, Designpreneur, Co-founder and Principal Designer of Idiom Design and Consulting, India. A practitioner of Design 2.0, where design can be a tool for transformation and exponentional growth.

Girish Raj Founder Director and Chief Strategy Officer at Idiom Design and Consulting, India, has over 20 years in the brand and advertising business.

kush Medhora has over 21 years of experience in the professional space with expertise in General Management, Consultancy, Project Management, Operations, New Business Development and Modern Retail. Having worked in established companies like WIPRO, ITC, PWC, TRENT, FUTURE GROUP & EWDL.

DREAM:In TUMKUR WAY FoRWARD

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Praveen Dwivedi is the President of Future Ventures India Limited with specific focus on Food and Food Processing. He holds a B.Com degree and M.Com degree and has completed a certificate programme on general management, supply chain management and strategic planning from the Wharton Business School. Mr. Dwivedi worked with ITC for 25 years and has varied experience across various sectors such as FMCG, food and agricultural products.

carlos Teixeira A PhD from the Institute of Design, Illinois Institute of Technology, Head of the Department of Strategy Design, at Parsons The New School for Design, New York and an expert in the art of design for scale-up of emerging markets.

Mohammad javed CEO at Idiom, Javed is a management and finance professional with over 15 years of experience in various senior positions in the advertising and design Industry.

Executive Team

Hemant Sahal

Rahul Vijaykumar

Avy Varghese

Mallikarjuna Swamy

Raji Math

www.dreamin.in www.twitter.com//dreamin_team

www.facebook.com/dreaminteam

www.dreaminin.wordpress.com

https://vimeo.com/channels/279898/

www.flickr.com/dreaminteam

DREAM:IN TUMKUR - Project Book

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Transcript of DREAM:IN TUMKUR - Project Book