Dreamforce 2013 - AppExchange Partner Keynote: The Enterprise, Disrupted

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Transcript of Dreamforce 2013 - AppExchange Partner Keynote: The Enterprise, Disrupted

Page 1: Dreamforce 2013 - AppExchange Partner Keynote: The Enterprise, Disrupted
Page 2: Dreamforce 2013 - AppExchange Partner Keynote: The Enterprise, Disrupted

The Enterprise, DisruptedAppExchange Partner Keynote

Ron HuddlestonSVP, ISVs & Channels

#DF13@rhuddles1

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Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Important Additional Information The information in this presentation is neither an offer to purchase nor a solicitation of an offer to sell any securities – when the tender offer is launched ExactTarget, Inc. stockholders should read the tender offer statement because it contains important information. Investors can get the tender offer statement and other filed documents for free at www.sec.gov.  The tender offer statement, including a letter of transmittal and other documents, will also be made available for free by the information agent for the tender offer.

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120KRegistrants

World’s Largest Vendor Technology Conference

Sheryl SandbergCOOFacebook

Deepak Chopra, MDFounderThe Chopra Foundation

22Keynotes

1,140Sessions

350Partners

Marissa MayerPresident & CEOYahoo!

Green Day& Blondie

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Thank You to Our Top Sponsors

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Thank You to Our Top Sponsors

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And Thank You to Every Dreamforce Sponsor8x8, Inc

Accelerize 360Accenture

Accounting Seed, Inc.Act-On Software

Actian CorporationActiance, Inc.

Acumen Solutions, Inc.Adallom

AddvocateAdobe Systems Inc.

AdRollAirWatch

Alfresco SoftwareAlteryx

AMC Technology, LLCAnaplan

AppBuddyAppirio, Inc.AppMachine

AppsShop Inc.Apttus

Aria Solutions Inc.Arkus, Inc.AscentERP

AstadiaAVA - Automated Virtual Assistant

Avalara, Inc.Avangate

Axiom Sales Force DevelopmentBackupifyBadgeville

Betts RecruitingBigMachines

BirlasoftBirst

BlackBerry®Blackboard Inc.

Bloomberg VaultBloom!re

Blue Jeans NetworkBluewolf

BMC SoftwareBox

Brainshark, Inc.Brivo LabsBroadlook

Bucher + Suter AGBunchball

C-Level Connections

Cadalys, Inc.CallidusCloud

Cameleon SoftwareCanon Information & Imaging Solutions

CapgeminiCDW

Centerstance, Inc.Centrify

ChikPea Inc.CipherCloud

CitrixClearSlide

ClickSoftware Inc.Clicktools

Cloud SherpasCloudbilt

CloudCoaching InternationalCloudCraze by EDL Consulting

CloudingoCloudLock

CloudSenseCloudSquads

Code 42Cognizant Technology Solutions

Comity DesignsCompendium

Complaints ProConcur

Conference ManagementConga

ConnectAndSellContivio.com

Cornerstone OnDemandCoveo

CRMfusion, Inc.CronSights

CSCCT Consulting

Cvent, IncMatrix velocity by Data"o Consulting Corp.

DatahugDataSift

Dell SoftwareDeloitte

DiscoverOrgDistribution Engine

DocuSign, Inc.Domo

Drawloop Technologies, Inc.Dropbox

Eagle Creek Software ServiceseKuber Ventures Inc

EsriEPM LiveEtheriosEvernote

Experian QASFeedbox

MaaS360 by FiberlinkFielo

FinancialForce.comFingertipFirst DataFirstRainFive9 Inc.

FPXFujitsu

Full Circle CRMFunnelSource

G2 CrowdGainsightGaligeoGenesys

Get SatisfactionGijiG

GoodDataHCL

HexigoHireVueHoopla

HPHYDROUS LLC

IBMIfbyphone, Inc.Improved Apps

inContactIndicee

Infer, Inc.In"uitive

Infogain CorporationInfogroup Targeting Solutions

InforInformatica

InGenius Software Inc.InsideSales.com

InsideViewInsight Partners

InsighteraInsightSquared

Intacct Corporation

Interactive IntelligenceIntrohive

Intuitive Control SystemsRingRevenue

ITA Group, Inc.Jade Global

JitterbitJPW Consulting, LLC

Kenandy Inc.Keste

Kinetic GrowthKona DataSearch

KXEN, an SAP CompanyLaser!cheLastPass

Lattice EnginesLess Software

LevelElevenLevementum, LLC

LexisNexis(R)LinkedIn Sales Solutions

Linkpoint360LiquidFrameworks, Inc.

LiveOpsLogMeIn

Magnet 360Lateral Group

MarketoMarseli

MEDIAmobzMicroStrategy

MicroTekMindTouch, Inc.

MintigoMJG

Anyware by MobileIronMoNimbus Inc.

MophieMphasiS an HP company

MuleSoftNeolane, inc.

NewVoiceMediaNexgate

Noble SystemsNomalys

NTT GroupNuiku

Odaseva TechnologiesOkta

Riva CRM Integration

ON24OneSource Information Services, Inc.

OpDots Inc.Opti!Now

Pardot, an ExactTarget companyPartnerPath

Pegasystems Inc.Persistent Systems

PerspecSysPhonedeckPitcher Inc.

Pitney Bowes SoftwarePointNTime

Postcode AnywherePrintSF

Progress SoftwarePROSPwC

QlikTech International ABQuosalQvidian

ReadyTalkrealSociable

Red Sky SolutionsRedkite

ReliableCodersRingCentralRingLeadRoambi

Rootstock SoftwareSales Navigator

SalesVue LLCSapientNitro

SAVOScanBizCards

Scout AnalyticsScreenSteps

Scribe SoftwareSeal Software Limited

SeismicSelectica, Inc

SelligySerti! eSignaturesServiceMax, Inc.ServiceSource

Sesame SoftwareShoreTelSilverlineSilverpop

Skyhigh NetworksSmarsh, Inc.

solxyz co.LtdSpearFysh, Inc.

SpringCMStandard Register

Stantive Technologies Group Inc.SteelBrick

Steelwedge SoftwareStratitude, Inc

SyncfrogSynova, Inc.

Tableau SoftwareTango CardAvankia LLC

Tata America International CorporationTech Mahindra

TeleTechTenrox by Upland

TerrAlignTerraSky Inc.

The TAS GroupThousandEyes

Thunderhead.comTIER1CRMTinderBox

TOA TechnologiesToutApp Sales Communications

TranseraTreeHouse InteractiveTrifecta Technologies

TrustSphereTwilio

UberConferenceVana Workforce

Velocify, formely Leads360Veterans 2 Work

VidyardViralheatVocalcomVocalnet

VocusWalkme

WebtrendsWipro LtdWoopra

Work-RelayWorkday

XactlyZilliant Inc.ZoomInfo

ZuoraZyme Solutions, Inc.

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FY11 FY12 FY13 FY14 (EST)

Total ISV Orders 70%YOY Growth

Your Business is Booming

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You Are Building the Largest Cloud Ecosystem

New AppExchange Apps in 2013

400+

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You Are Disrupting Every Industry

Industry Apps Added in 2013

90+

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You Have Won the World’s Largest Customers

10,000 seatsRemedyForce

Subsidiary-wide, global deployment

Kenandy

4000 seatsAxiom & Cornerstone On Demand

1000+ SeatsServiceMax

2,000 seatsApttus

4500+ SeatsNewEnergy

1000+ SeatsFinancialForce

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$1B+ Revenue

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Tyler PrinceEVP, Global Alliances

Keith BlockPresident & Vice Chairman

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The Enterprise, Disrupted

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A $1 Trillion Dollar Transfer in Wealth

The Changing of the Enterprise GuardBest of Breed vs. One Size Fits All Domain Expertise Wins

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A Fundamental Need for Better Apps

Easy to Understand, Easy to UseIndustry SpecializationApp-to-App Connectivity

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A New Set of User Requirements

Push vs. PullMobile FirstSocial Graph

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A Booming Marketplace Economy

Win the User, Win the DealTry Before You BuyFeedback is King

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An Investment Community Looking to Place Bets

Enterprise vs. ConsumerNew Models to Accelerate Revenue

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Welcome to the Golden Age of Enterprise Apps

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The Salesforce1 Customer Platform

Sales, Service and Marketing

Custom Apps and Integrations

AppExchange Apps

Developers ISVs Admins Users

CampaignsCases MoreAccounts

MoreDropbox Evernote

Custom MoreSAP Oracle

Docusign

Customers

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Deliver Salesforce1 on Any Device

AppExchange Apps

CRM

Custom Apps

Feed First UI

Noti!cations Platform

Publisher Actions

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Salesforce1 Makes ISVs the Center of the Action

Check commissions Escalate Service Tickets Update Work Orders Print Remotely

Scan Contacts Sign Documents Connect with Leads Log Notes

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John McGeachieVP of Evernote Business

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Launched in 2008“Remember Everything”80M+ Users WorldwideWinner: 2013 Apple Design Awards

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THE ENTERPRISE, DISRUPTEDDisrupt with next gen apps

Disrupt with breakthrough technologyDisrupt with a revolutionary business model

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Sara VarniSr. DirectorAppExchange Marketing

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Salesforce.com Customers Love Apps

1+ App

2+ Apps

3+ Apps

4+ Apps

5+ Apps

Customer Accounts: AppExchange Adoption

63%36%

31%

29%

23%

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Innovative Companies are Using Apps

of Fast Company’s Most Innovative Companies Have

Installed an App

60%

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Global Leaders Are Adopting Apps

of the Fortune 100 Have Installed an AppExchange

App

70%

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Most Requested Apps: Customer Survey Data

CRM Extensions

1. Invoice Management 55%

2. Accounting 47%

3. Expense Management 44%

4. Inventory Management 42%

5. Product Lifecycle Management 39%

6. Payment Processing 38%

7. Supply Chain Management 37%

8. ERP 34%

9. Learning Management Systems 33%

10. Payroll & Bene!ts 32%

Back Of!ce Apps

1. Surveys 56%

2. Data Cleansing 50%

3. Email Response Management 45%

4. Lead Management 45%

5. Mobile 44%

6. Event Management 40%

7. Sales Performance Management 38%

8. Advanced BI 38%

9. E-Signature 36%

10. Competitive Intelligence 28%

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Ganesh IyerHead of IT Applications

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Founded in 200415K Electric Vehicles, 30+ Countries3000+ EmployeesUses 10+ Apps Across Sales & Service

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Salesforce.com’s Core Industry Focus

FINANCIAL SERVICES HEALTHCARE MEDIA & TELCO

RETAIL & CPG PUBLIC SECTOR AUTOMOTIVE

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Huge Opportunity in Micro-Verticals

POLICE DEPARTMENTS PLANE LEASING

SCUBA SHOPS

SPORTS SCOUTING

VETERINARIAN PRACTICES

TRAFFIC SIGNALS DAY SPAS

COMMUNITY BANKS

DRY CLEANERS EYE DOCTORS

CAR WASHES

GYMS

CONSTRUCTION

HAIR SALONS

DENTIST OFFICES

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Pierre NaudéCEO

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Founded in 2012From Salesforce Customer to App CompanyFully Integrated Bank Operating System30+ Customers Nationwide

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THE ENTERPRISE, DISRUPTEDDisrupt with next gen apps

Disrupt with breakthrough technologyDisrupt with a revolutionary business model

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Leyla SekaVP, Product ManagementAppExchange and Platform

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What the Enterprise Can Learn from Candy Crush

Simple to Learn, Easy to Get AddictedSocial SellsSame Experience, All Devices

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Win the User with the Salesforce1 Platform

Platform

Cloud . Social . Mobile . Connected

Sales Cloud Service Cloud ExactTargetMarketing Cloud AppExchange

Salesforce1 Platform APIs

Salesforce1 App

Salesforce1 Platform Services

Heroku1Force.com ExactTarget FUEL

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A Year of New Products to Grow Your Business

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New Mobile Services to Accelerate Development

New Frameworks for Native, Hybrid and HTML5 Apps

Salesforce1 App Salesforce1 SDK

Integrate Your Most CriticalData into the Salesforce Feed

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Salesforce Identity Delivers Single Sign-On Across All Apps

•  One login for all web, mobile and on-premise apps

•  Access any standards-based app

•  Integrated App Launcher for quick access

Out-of-the Box Identity Services for Your App

Use Your Own Branding, Look & Feel

Launcher for Quick Access

Now Generally Available

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Private AppExchange Lets End Users Get Instant Access to Apps

One-Stop Shop to Distribute Apps to Users

Supports Web, Mobile and Desktop*

Leverage Salesforce Identity Across All Apps

* Coming in 2014

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Over 20 NEW Features for ISVs

Flexible Managed Packages

AppExchange AnalyticsEnvironment Hub

Packaging APIData API, Sign-Up Requests

Checkout 2.0Security Review Automation

Faster Order ProcessingProduct Catalog Flexibility

And More....

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Jim ThompsonCTO and Co-Founder

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Founded in 2008Sales Productivity for the Alcohol and Beverage IndustryCustomers Include Fetzer Vineyards, Jose Cuervo, Pabst Brewing

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The AppExchange Has Come a Long Way

2006 Today

AppExchange

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AppExchange: The Leading Enterprise App Marketplace

2011 2012

2000+Apps

2013

AppExchange

20102009200820072006

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AppExchange: The Leading Enterprise App Marketplace

2M+Customer Installs

2011 2012 2013

AppExchange

20102006 2007 2008 2009

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4 of the Top 10 Most Popular Apps on the AppExchange

Come From Companies of Less Than 25 Employees

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#1 Installed App = 12 Employees

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Bob MarshCEO

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Launched at Dreamforce 201112 Employees25% of Business Sourced from AppExchange125 Customers Including OpenTable, The Detroit Pistons, Ceasar’s

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THE ENTERPRISE, DISRUPTEDDisrupt with next gen apps

Disrupt with breakthrough technologyDisrupt with a revolutionary business model

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Top Investors are Doubling Down on Salesforce Partners

Venture Dollars Invested in

AppExchange Ecosystem

$2B+

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Peter GassnerFounder & CEO

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Founded in 2007Built Veeva CRM on the Salesforce Platform170+ customers with users in 75+ countriesIPO Date: October 16, 2013

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Congratulations to Our Innovation Challenge Winners

€5M Enterprise App Challenge

SPONSORING VCs:

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Unveiling: AppExchange AccelerateThe Proven Model for the Enterprise Startup

Expert Advice from Top VCs, Angels and Founders

Free Product to Get Up and Running

Account Support to Build a Pro!table Cloud Business

The First Pay-As-You-Sell Model

UX TECHNOLOGY MARKETING

TALENT MENTORSHIP FUNDING

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Take Advantage of the Program Year Round

SALES ALIGNMENT INDUSTRY ALIGNMENTTECHNICAL ENABLEMENT CO-MARKETING & EVENTSEDUCATION

Technical EvangelistsRoadmap Webinars

App AcademyPartner User Groups

AppExchange Marketing ProgramCustomer Company Tour

Integrated PlanningSales Training

Solution MappingIndustry Specialists

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Take Advantage of This Week

LEARN100+ ISV Sessions

AppExchange Partner Zone

$1M Hackathon

GET INSPIREDFounders Forum

Mobile Showcase

NETWORKPartner User Group Sessions

AppBash: Weds, 7-9 @ City View

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Thank You