Dreamforce 20134 Perfect Days.DREAMFORCE 2013

4 PERFECT DAYS

4 PERFECT DAYS / SALES PROFESSIONALS

LETS GET STARTED10:00 AM BREAKOUT SESSION Shorten Your Sales Cycle with Instant Access to New Leads

10:30 AM BREAKOUT How salesforce.com Drives Sales Productivity

11:30 AM BREAKOUT SESSION How to Use Salesforce CRM Metrics to Drive Sales Performance

1:00 PM BREAKOUT SESSION TOP PICK MVP Throwdown 2013; Bring It On

2:30 PM BREAKOUT SESSION Culture Code: How To Design A Company People Love

3:30 PM INNOVATION PANEL Disruptive Innovation: A Conversation with Marc Benioff and Drew Houston

WHERE BUSINESS IS HEADED9:00 AM KEYNOTE Marc Benioff Dreamforce Keynote, with special guests

12:30 PM BREAKOUT SESSION Salesforce Mobile for Sales: Win Deals Anytime, Anywhere.

2:00 PM BREAKOUT SESSION Sales Performance Overview: Make Every Rep an “A” Player and Make Money

3:30 PM BREAKOUT SESSION Sales Leadership Panel: Secrets of the Big Guns

5:00 PM KEYNOTE Marissa Mayer, CEO, Yahoo

7:00 PM EVENT Rock out with Green Day at AT&T Park

THE FUTURE OF SALES9:00 AM KEYNOTE SALES CLOUD KEYNOTE: Grow Faster & Drive Performance Like Never Before

10:30 AM BREAKOUT SESSION CEB Sales Summit - Compete and Win in a Customer Empowered World

12:30 PM NEW FEATURE Optimize Inside Sales: Introducing the Console For Sales

2:00 PM NEW FEATURE Marketing Automation At Its Best: Accelerate Pipeline with Pardot

3:30 PM BREAKOUT SESSION Sales Transformation & Innovation: Hear From Our Award Winning Customers

5:00 PM KEYNOTE Sheryl Sandberg, COO, Facebook

PUT IT ALL TOGETHER9:00 AM BREAKOUT SESSION Sales Cloud Roadmap: A Sneak Peek into the Future

11:00 AM BREAKOUT SESSION Ch-Ch-Changes - Leaders Put History Tracking to Work for Performance

1:30 PM Q&A Q&A with Marc Benioff and Parker Harris

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4 PERFECT DAYS / SMB

HIT THE GROUND RUNNING10:00 AM BREAKOUT SESSION More Bang for Your Buck: Maximizing Your SMB Investment

11:00 AM BREAKOUT SESSION Grow Baby Grow: Using Salesforce to Fuel Small Business Growth

12:30 PM BREAKOUT SESSION How the Best Small Businesses Appear Bigger & Grow Faster

2:00 PM BREAKOUT SESSION Disruptive Startups: How Innovative Leaders are Shaking up Industries

3:00 PM SMB ZONE Visit the Cloud Lounge in Moscone West and take the SMB Guided Tour

8:00 PM EVENT The Small is Big Welcome Party

DREAMFORCE KEYNOTE WITH MARC BENIOFF9:00 AM KEYNOTE Opening Keynote with Marc Benioff

12:30 PM BREAKOUT SESSION 6 in 60: Six SMBs Share Success Secrets

2:00 PM BREAKOUT SESSION Connect with Your Customers and Increase Sales - See Data.com in Action

3:30 PM BREAKOUT SESSION Being a Small Business in a Mobile World

7:00 PM EVENT Dreamforce Gala - Green Day at AT&T Park

DON’T MISS THE SMALL BUSINESS KEYNOTE9:00 AM KEYNOTE Grow Faster and Drive Performance Like Never Before with Sales Cloud

10:30 AM KEYNOTE Deliver Service at the Speed of Now with Service Cloud

1:00 PM BREAKOUT SESSION Make Your Small Business Invaluable Using Social Media

2:00 PM KEYNOTE Grow your Small or Medium Business Faster with Salesforce

3:30 PM BREAKOUT SESSION Survival Guide to Accelerate SMB Sales

4:00 PM BREAKOUT SESSION Integrations Made Easy for SMBs

PUT IT ALL TOGETHER9:00 AM BREAKOUT SESSION Data Migration Tools That Help SMBs

11:00 AM BREAKOUT SESSION Sales Cloud and Desk.com: Using Them Together to Delight Customers

12:00 PM BREAKOUT SESSION Accelerate Your Success with a Consulting Partner

12:30 PM BREAKOUT SESSION Small Businesses Grow Big Through Strategic Partnerships

1:30 PM KEYNOTE Q&A with Marc Benioff and Parker Harris

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4 Perfect Days / Service

Welcome to the service clouD10:00 AM breAkout SeSSion Press 1 for cti Success: building a call center in 60 Minutes

1:00 PM breAkout SeSSion Meet the Leaders in customer Service: A customer Leadership Panel

3:00 PM breAkout SeSSion building Your next Generation Hr Help Desk: Social, Mobile, and in the cloud

5:00 PM keYnote customer company keynote with vivek kundra

7:00 PM event Service cloud Dinner (invite only)

learning through customer stories9:00 AM keYnote opening keynote with Marc benioff

12:15 PM breAkout SeSSion Service every customer at the Speed of now: Future of Mobile Service cloud

1:30 PM breAkout SeSSion cautious transformation: Service cloud transforms Highly regulated industries

3:30 PM breAkout SeSSion Service cloud roadmap - A Sneak Peak into the Future

7:00 PM event Dreamforce Gala at At&t Park

the future of customer service is here 9:00 AM AnALYSt tHouGHt

LeADerSHiPcustomer engagement centers: the Future of customer Service by Gartner research

10:30 AM keYnote Service cLouD ProDuct keYnote REGISTER NOW >

11:30 AM ActivitY visit the Live customer engagement center in the campground

1:00 PM breAkout SeSSion the Future of Mobile customer Service with esteban kolsky

3:00 PM AnALYSt tHouGHt LeADerSHiP A Forrester Perspective: 10 top trends for customer Service

4:00 PM breAkout SeSSion Salesforce knowledge: How to empower Your customers and Your Agents

Put it all together9:00 AM keYnote keynote with Deepak chopra & Friends

12:00 PM breAkout SeSSion Driving Agent Productivity in the contact center

1:30 PM q&A q&A with Marc benioff and Parker Harris

2:30 PM FAreWeLL See you next year!

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11.18

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create your own agenda today.

Day1

11.18

4 Perfect Days / IT ProfessIonalsCreate your own agenda today.

Day2

11.19

Hit tHe grounD running1:00 PM breakouT sessIon app lifecycle Management: 3 Ways to set up your Development lifecycle

2:00 PM breakouT sessIon unlock back office Data and Get More out of saP

2:30 PM breakouT sessIon Corporate app stores: The future of Mobile and Cloud app Distribution

2:30 PM breakouT sessIon The Magic of force.com + Heroku

3:30 PM breakouT sessIon 7 Tips for building a Mobile social Intranet: behind the Virgin america story

6:00 PM eVenT Dreamforce Welcome reception

tHe Big sHow9:00 aM keynoTe opening keynote with Marc benioff

1:00 PM breakouT sessIon lights, Camera, app! How Disney abC Produces TV shows on salesforce Platform

2:00 PM breakouT sessIon CIo Panel: How Cloud Platforms are Transforming IT

3:30 PM breakouT sessIon anatomy of a Mobile app: How to build your app Today with salesforce Platform

5:00 PM breakouT sessIon retail Mobile Trends: Innovation with Heroku

5:00 PM keynoTe Marissa Meyer keynote

7:00 PM eVenT Dreamforce Gala @ aT&T Park / rock with Green Day

next gen aPPs9:00 aM breakouT sessIon Gartner: CIo strategies for enterprises to Thrive in a new Mobile World

11:00 aM breakouT sessIon unlocking the Power of Citizen Developers

12:00 PM keynoTe Mobile strategy keynote: Move business forward faster with Mobile

1:30 PM breakouT sessIon aPI first: The future of Connecting everything

2:00 PM keynoTe salesforce Platform keynote: next-Gen apps. next-Gen IT. next-Gen enterprise

3:30 PM breakouT sessIon salesforce Identity: Connecting employees, Customers, Partners, and apps

4:00 PM breakouT sessIon understand force.com in 60 Minutes or less

transform it10:00 aM breakouT sessIon CMo vs. CIo: Who Wins the app Development race?

10:30 aM breakouT sessIon Introducing aura: rapid Mobile Development with reusable Components

11:00 aM breakouT sessIon salesforce Platform: force.com Product strategy and roadmap

11:30 aM breakouT sessIon Integrate Third-Party Web apps using force.com Canvas

2:00 PM Q&a Q&a session with Marc benioff & Parker Harris

2:00 PM breakouT sessIon Internet of Things: Connect your Products, apps, & Customers with salesforce

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11.20

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4 Perfect Days / MARKETING

GettING starteD10:00 AM bREAKouT sEssIoN Email - The Cornerstone of Your Marketing strategy

11:30 PM bREAKouT sEssIoN Chatter Delivers breakthrough Productivity: Introducing a New Way to Work

1:00 PM bREAKouT sEssIoN MVP Throwdown 2013: bring It on

3:00 PM bREAKouT sEssIoN Audience Marketing

5:00 PM KEYNoTE Customer Company Keynote with Vivek Kundra

6:00 PM EVENT Cloud Expo Welcome Reception

vIsIoN aND customer success9:00 AM KEYNoTE opening Keynote with Marc benioff

12:30 PM bREAKouT sEssIoN From signal to Action - social Listening 2.0

2:00 PM bREAKouT sEssIoN Developing a Cross-channel strategy

4:30 PM bREAKouT sEssIoN How To Create a Killer Content Marketing strategy

5:00 PM KEYNoTE Keynote with Marissa Mayer, CEo, Yahoo

7:00 PM EVENT Dreamforce Gala at AT&T Park

touch the future of marKetING9:00 AM bREAKouT sEssIoN social Ads 101 - An Intro to social Advertising

10:30 AM bREAKouT sEssIoN Introduction to buddy Media

12:00 AM KEYNoTE Market 1:1 with Your Customers to Grow Faster

2:00 PM bREAKouT sEssIoN Marketing Automation At Its best: Accelerate Pipeline with Pardot

3:00 PM bREAKouT sEssIoN The Personalized Web

4:30 PM bREAKouT sEssIoN The Mobile Inbox 101: Content strategy and user Experience

5:00 PM KEYNoTE Keynote with sheryl sandberg, Coo, Facebook

Put It all toGether9:00 AM KEYNoTE Keynote with Deepak Chopra & Friends

11:00 AM bREAKouT sEssIoN ExactTarget Marketing Cloud/service Cloud: You Got Your social in My CRM

1:30 PM q&A q&A with Marc benioff and Parker Harris

2:30 PM see you next year!

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4 Perfect Days / AUTomoTive

HIt tHe GrOUND rUNNING11:00 Am Top piCk Auto industry kickoff: The Journey to Become a Next Generation Customer Company

12:30 pm Top piCk Re-imagine Your Automotive Customer experience Through the Art of the possible

1:30 pm Top piCk Social Listening for Automotive Customer insight and Quality - Speakers from Nissan

2:30 pm Top piCk engaging the Social Consumer: How one Auto oem is Building Brands through Fans

3:30 pm Top piCk Driving Auto innovation and Results with Dealer partners

4:30 pm Top piCk The New era in Auto Dealer CRm: Delivering Sales innovation Through the Cloud

5:45 pm eveNT Welcome Reception

eXPerIeNce classIc DreamfOrce9:00 Am keYNoTe opening keynote with marc Benioff

1:30 pm eXpo Campground West: Customer Company Showcase

5:00 pm keYNoTe marissa mayer, Ceo, Yahoo

5:00 pm Top piCk Salesforce for Car - Real Driver-Focused productivity

7:00 pm eveNT Rock out with Blondie and Green Day at AT&T park

GO DeeP aND meet tHe eXPerts 10:00 Am eXpo visit Cloud expo North

4:15 pm Cio pANeL mapping the Customer Revolution: Top Cio’s Share insights

5:00 pm keYNoTe Sheryl Sandberg, Coo, Facebook

7:00 pm eveNT App Bash

PUt It all tOGetHer9:00 Am keYNoTe keynote with Deepak Chopra & Friends

2:00 pm Q&A marc Benioff and parker Harris

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11.18

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Create your own agenda today.

Join us monday, November 18, 11 am - 5 pm, at the Westin Hotel on market street for the Dreamforce automotive Industry Day. register now to get access to this special event and secure your seat in this year’s hottest sessions.

www.dreamforce.com

4 Perfect Days / communications

Hit tHe GrounD runninG10:30 AM Top pICk Marketing Cloud: Create Amazing Social Experiences

3:30 pM InnovATIon pAnEl Marc Benioff and Drew Houston, CEo, Dropbox

5:00 pM kEynoTE With vivek kundra, Evp Industries, salesforce.com

6:00 pM EvEnT Welcome Reception

Jam PacK your Day9:00 AM kEynoTE opening keynote with Marc Benioff

11:30 AM EXpo visit the Communications & Media partner pavilion

12:30 pM Top pICk Communications Industry kickoff- Featuring a panel of Top Executives from vodafone, TeliaSonera, Telecom new Zealand, and Truphone

2:00 pM Top pICk Transforming Customer Service and ordering in the Communications Industry Featuring Executives from Telstra Global and Truphone

3:00 pM Top pICk Communications Residential and Business Sales Service Showcase - Featuring Telecom new Zealand and other customers.

4:00 pM Top pICk Managing the Communications Business Services Front office - Featuring Executives from verizon and vodafone.

5:00 pM kEynoTE Marissa Mayer, CEo, yahoo

7:00 pM EvEnT Rock out with Green Day at AT&T park

Go DeeP anD meet exPerts9:00 AM Top pICk Gartner: CIo Strategies for Enterprises to Thrive in a new Mobile World

12:00 pM Top pICk Driving Agent productivity in the Contact Center

1:00 pM Top pICk Fulfilling CRM’s promise: Sales and Service in the Cloud: ShoreTel Case Study

2:30 pM EXpo visit the Customer Company Experience at Cloud Expo West

3:00 pM Top pICk A Forrester perspective: 10 Top Trends for Customer Service

4:15 pM CIo pAnEl Mapping the Customer Revolution: Top CIo’s Share Insights

5:00 pM kEynoTE Sheryl Sandberg, Coo, Facebook

7:00 pM EvEnT Cloud Crawl

Put it all toGetHer9:00 AM Top pICk Cable Workshop - Westin Market Street 9:00 AM - 12:00 pM

12:00 pM Q & A Marc Benioff and parker Harris

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4 Perfect Days / cONsUMer PrODUcts

HIt tHe GrOUND rUNNING3:30 PM InnovatIon Panel Marc Benioff and Drew Houston, Ceo, Dropbox

5:00 PM Keynote With vivek Kundra, evP Industries, salesforce.com

6:00 PM event Welcome Reception

JaM PacK yOUr Day9:00 aM Keynote opening Keynote with Marc Benioff

12:00 PM lUnCH Grab lunch in the Westin Market Hotel

12:30 PM toP PICK Consumer Products Kickoff: Becoming a Consumer Focused Company - Featuring the Cto of Coca-Cola, CIo of l’oreal and CIo of nestle

2:00 PM toP PICK Modern Sales effectiveness in Consumer Products Industry - Featuring executives from Coca-Cola, Chopard, and Southern Wine and Spirits

3:00 PM toP PICK the Consumer Products Industry: engaging with Connected Consumers - Featuring executives from l’oreal and yamaha

4:00 PM toP PICK Driving open Innovation in the Consumer Products Industry - Featuring Del Monte Foods, Brown Forman, and l’oreal

5:00 PM PaRty Consumer Products Cocktail Reception in the Westin Market Hotel

7:00 PM event Rock out with Green Day at at&t Park

GO DeeP aND Meet exPerts1:30 PM eXPo visit the Customer Company experience at Cloud expo West

4:15 PM CIo Panel Mapping the Customer Revolution: top CIo’s Share Insights

5:00 PM Keynote Sheryl Sandberg, Coo, Facebook

7:00 PM event Cloud Crawl

PUt It all tOGetHer9:00 aM Keynote Keynote with Deepak Chopra & Friends

2:00 PM Q&a Marc Benioff and Parker Harris

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Create your own agenda today.

Join us tuesday, November 19, 11:30 am - 6:00 pm, at the Westin Hotel on Market street for the Dreamforce consumer Products Industry Day. register now to get access to this special event and secure your seat in this year's hottest sessions.

www.dreamforce.com

4 Perfect Days / Data DrIVeN PrOfessIONaLs

GettING starteD10:00 AM Expo North & WEst Cloud Expo opens - 12:00 pM - 8:00 pM

1:00 pM brEAkout sEssioN building a Customer Master strategy in salesforce

4:00 pM brEAkout sEssioN Formula Gurus 2013

5:00 pM kEyNotE Customer Company keynote with Vivek kundra

6:00 pM EVENt Cloud Expo Welcome reception

VIsION aND custOmer success9:00 AM kEyNotE opening keynote with Marc benioff and special Guests

2:00 pM brEAkout sEssioN Connect with your Customers and increase sales - see Data.com in Action

3:30 pM brEAkout sEssioN roadmap sneak peek - the Future of salesforce Analytics

4:30 pM brEAkout sEssioN All you Ever Wanted to know About D&b Global Account Data in Data.com

7:00 pM EVENt Dreamforce Gala at At&t park

tOuch the future9:00 AM brEAkout sEssioN Data.com implementation Case study with standard register & traction

10:30 AM brEAkout sEssioN the power of Data.com - unlock the Mystery in your business

1:30 pM brEAkout sEssioNtrusted Data Makes All the Difference: Data.com Customers share their success

3:30 pM kEyNotE Data.com keynote: Grow Faster with the right Data at the right Moment

5:00 pM brEAkout sEssioN Fireside Chat with sheryl sandberg, Coo, Facebook

7:00 pM EVENt App bash

Put It aLL tOGether9:00 AM brEAkout sEssioN Data.com roadmap & roundtable with product Management

11:00 AM brEAkout sEssioN Ch-Ch-Ch-Ch-Changes - Leaders put history tracking to Work for performance

1:30 pM brEAkout sEssioN Fight for your Customers: how salesforce uses salesforce to Fight Attrition

3:30 pM EVENt $1 Million App Developer Challenge Finals

5:00 pM see you next year!

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4 Perfect Days / DeveloPers

GettING starteD9:00 AM Developer Zone Developer Zone open / Hack Central opens for the next 57 hours

10:00 AM breAkout sessions breakout sessions - 10:00 AM - 6:30 pM

3:30 pM innovAtion pAnel With Marc benioff and Drew Houston, Ceo, Dropbox

5:00 pM keYnote Customer Company keynote with vivek kundra

6:00 pM event Developer Welcome reception & Cloud trivia

HaNDs-oN coDe9:00 AM keYnote opening keynote with Marc benioff

11:30 AM Developer Zone Developer Zone open

12:30 pM breAkout sessions breakout sessions - 12:30 pM - 6:00 pM

2:00 pM DeADline Hackathon & team registration Deadline

7:00 pM event Dreamforce Gala at At&t park

toucH tHe future9:00 AM Developer Zone Developer Zone open

9:00 AM breAkout sessions breakout sessions - 9:00 AM - 5:00 pM

10:30 AM Developer Developer keynote

2:00 pM keYnote platform product keynote

6:00 pM DeADline Hack submissions Due

7:00 pM event Cloud Crawl

Put It all toGetHer8:30 AM Developer Zone Developer Zone open

9:00 AM keYnote keynote with Deepak Chopra & Friends

1:30 pM q&A q&A with Marc benioff and parker Harris

3:30 pM event Hackathon Final Judging and Award Ceremony

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www.dreamforce.com

4 Perfect Days / financial services

Hit tHe GrOUnD rUnninG12:00 PM EXPO Visit the Cloud Expo North

3:30 PM INNOVatION PaNEl Marc Benioff and Drew Houston, CEO, Dropbox

5:00 PM KEyNOtE With Vivek Kundra, EVP Industries, salesforce.com

exPerience classic DreamfOrce9:00 aM KEyNOtE Opening Keynote with Marc Benioff

1:30 PM EXPO Campground West: Customer Company Showcase

2:30 PM tOP PICK Visit the Financial Services Partner Pavilion

5:00 PM KEyNOtE Marissa Mayer, CEO, yahoo

7:00 PM EVENt Rock out with Blondie and Green Day at at&t Park

GO DeeP anD meet exPerts10:30 aM tOP PICK Finacial Services Kickoff: the Customer Company in FinServ

Featuring Executives from Deloitte, Suntrust Bank, NySE & Wells Fargo

12:00 PM tOP PICK Mobile & Social: Meeting your Connected Customers’ Expectations with Executives from Key Bank, tD Bank, National australia Bank advantage Mortgage Brokers

12:00 PM tOP PICK Data Security & Privacy - Breaking it Down for Financial Services Featuring Executives from Deloitte and Flagstar Bank

1:00 PM tOP PICK Salesforce: the Financial advisor’s Personal assistantFeaturing Executives from BMO Private Bank, ING, and assante Wealth advisors

1:00 PM tOP PICK Changing Face of the Branch - Not Just for Deposits anymoreFeaturing Executives from BMO Harris, and Flagstar Bank

2:00 PM tOP PICK On the Road to 360 - Featuring Executives from E-trade, Enterprise Bank & trust, and United Federal Credit Union

2:00 PM tOP PICK Customer Nuturing: Best Practices for Revenue Generation - Featuring Executives from GE Money australia, Huntington Bank, and RBS Citizens Bank

3:00 PM tOP PICK “Moments of truth”: Is your Firm Ready? - Featuring Executives from BMO Harris Bank and threadneedle Investments

3:00 PM tOP PICK asset Managers transform Client Relationships - Featuring Executives from JP Morgan, aberdeen Group, and Fidelity Investments

4:15 PM CIO Panel Mapping the Customer Revolution: top CIO’s Share Insights

5:00 PM KEyNOtE Sheryl Sandberg, COO, Facebook

7:00 PM EVENt Welcome Reception

PUt it all tOGetHer9:00 aM KEyNOtE Keynote with Deepak Chopra & Friends

2:00 PM Q&a Marc Benioff and Parker Harris

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Create your own agenda today.

4 Perfect Days / HealtHcare

HIt tHe GrOUND rUNNING10:30 AM TOP PICK Healthcare Life Science Kickoff - Connecting In New Ways to Improve Patients Lives

Featuring the CEOs of CNS Response and ScaleStation and salesforce.com executives

11:30 AM EXPO Visit the Healthcare & Life Sciences Partner Pavilion and enjoy lunch

12:00 PM TOP PICK HIPAA/HITECH Discussion: Storing PHI in the Salesforce Cloud Featuring external privacy experts and Patrick Heim, Chief Trust Officer salesforce.com

1:00 PM MARKETINg CLOuD Social Media for Regulated Industries

2:00 PM TOP PICK Patient 360: Manage the Relationships with Your Patients, For Life - Featuring leaders from uCSF School of Medicine and City of Hope

3:00 PM TOP PICK The Future of Healthcare: Technology Innovation and Personalized Care - Featuring leaders from Penn Medicine and uCSF School of Medicine

4:00 PM TOP PICK Health Plans: Evolving Strategies for Attracting and Engaging Members - Featuring Executives from WellPoint, Cambia Health, Colorado HealthOp

5:00 PM TOP PICK Health Plans: New Rules, New Business Models, New Technologies - Featuring Executives from Healthcare Service Corp (HCSC), and Aetna

5:45 PM EVENT Networking Reception in the Healthcare & Life Sciences Partner Pavilion

exPerIeNce classIc DreamfOrce9:00 AM KEYNOTE Opening Keynote with Marc Benioff

1:30 PM EXPO Visit the Campground West: Customer Company Showcase Featuring Blue Shield of California, and visit the salesforce.com demo station to see other healthcare applications.

5:00 PM KEYNOTE Marissa Mayer, CEO, Yahoo

7:00 PM EVENT Rock out with Blondie and green Day at AT&T Park

GO DeeP aND meet exPerts 10:00 AM EXPO Visit the Cloud Expo North

12:00 PM uCSF Track unusual Thinkers Sessions Featuring Mark R. Laret, CEO of uCSF Medical Center and uCSF Benioff Children’s Hospital, and uCSF Chancellor Susan Desmond-Hellmann

4:15 PM CIO Panel Mapping the Customer Revolution: Top CIO’s Share Insights

5:00 PM KEYNOTE Sheryl Sandberg, COO, Facebook

7:00 PM EVENT App Bash

PUt It all tOGetHer9:00 AM KEYNOTE Keynote with Deepak Chopra & Friends

10:30 AM COMMuNITIES TRACK Building Healthy Communities Featuring Leaders from HealthLeads

2:00 PM Q&A Marc Benioff and Parker Harris

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Create your own agenda today.

4 Perfect Days / Insurance

HIt tHe GrOunD runnInG12:00 PM EXPO Visit the Cloud Expo North

3:30 PM INNOVatION PaNEl Marc Benioff and Drew Houston, CEO, Dropbox

5:00 PM KEYNOtE With Vivek Kundra, EVP Industries, salesforce.com

exPerIence classIc DreamfOrce9:00 aM KEYNOtE Opening Keynote with Marc Benioff

1:30 PM EXPO Visit the Customer Company Experience at Cloud Expo West

5:00 PM KEYNOtE Marissa Mayer, CEO, Yahoo

7:00 PM EVENt Rock out with Green Day at at&t Park

GO DeeP anD meet exPerts 9:00 aM tOP PICK Redefining Service to a New level - think Globally, Execute locally

Featuring the CEO and top Executives from aXa assistance

10:30 aM tOP PICK Mitigating the Monolith with the Cloud: Roadmap to a Mainframe - Free SolutionFeaturing top Executive from the Warranty Group

11:30 aM tOP PICK Carriers Embrace the Cloud and Communities to Deliver Value to Brokers & Insurers - Featuring Executives from aIG - Chartis and the Standard

12:30 PM tOP PICK Getting from Zero to 60: Expand the Value of Salesforce for agents & advisors Featuring Executives from Sunlife and Securian

1:30 PM tOP PICK Connecting the Front & Back Office - Cloud architecture for agile advantageFeaturing Executive from CNa

2:30 PM EXPO Visit the Financial Services Partner Pavilion

4:15 PM CIO PaNEl Mapping the Customer Revolution: top CIO’s Share Insights

5:00 PM KEYNOtE Sheryl Sandberg, COO, Facebook

7:00 PM EVENt Welcome Reception

Put It all tOGetHer9:00 aM KEYNOtE Keynote with Deepak Chopra & Friends

2:00 PM Q&a Marc Benioff and Parker Harris

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Create your own agenda today.

www.dreamforce.com

4 Perfect Days / LIfe scIeNces

HIt tHe GrOUND rUNNING10:30 AM TOP PICK Healthcare Life Science Kickoff - Connecting In New Ways to Improve Patients Lives

Featuring the CEOs of CNS Response and ScaleStation and salesforce.com executives

11:00 AM EXPO Visit the Healthcare & Life Sciences Partner Pavilion and enjoy lunch

12:00 PM TOP PICK Big Data for Big Decisions - Featuring Executives from AstraZeneca, iRhythm Technologies and Zimmer

1:00 PM TOP PICK A Platform for Better Healthcare Decisions - Featuring Leaders from Jumpstart MD, New England Biolabs, and United Allergy Services

2:00 PM TOP PICK Multichannel Sales, Service, & Marketing - Building Leadership in Life SciencesFeaturing Executives from DenMat, Medtronic and Zoetis

3:00 PM TOP PICK Building Blocks for Improving Collaboration and Efficiency in Life Sciences - Featuring Executives from Allergan and Hospira

4:00 PM TOP PICK Compliance in the Cloud - What Do You Need to Know? - Featuring Executives from Allergan, Johnson & Johnson and LifeConEx

5:00 PM TOP PICK Digital Transformation - Reinventing Pharma - Featuring Executives from Eli Lilly, Novartis and Shire

5:45 PM EVENT Networking Reception in the Healthcare & Life Sciences Partner Pavilion

exPerIeNce cLassIc DreamfOrce9:00 AM KEYNOTE Opening Keynote with Marc Benioff

1:30 PM EXPO Visit the Campground West: Customer Company Showcase Featuring Blue Shield ofCalifornia, and visit the salesforce.com demo station to see other healthcare applications.

5:00 PM KEYNOTE Marissa Mayer, CEO, Yahoo

7:00 PM EVENT Rock out with Blondie and Green Day at AT&T Park

GO DeeP aND meet exPerts 10:00 AM EXPO Visit the Cloud Expo North

12:00 PM UCSF Track Unusual Thinkers Sessions Featuring Mark R. Laret, CEO of UCSF Medical Center and UCSF Benioff Children’s Hospital, and UCSF Chancellor Susan Desmond-Hellmann

4:15 PM CIO PANEL Mapping the Customer Revolution: Top CIO’s Share Insights

5:00 PM KEYNOTE Sheryl Sandberg, COO, Facebook

7:00 PM EVENT Cloud Crawl

PUt It aLL tOGetHer9:00 AM KEYNOTE Keynote with Deepak Chopra & Friends

10:30 AM COMMUNITIES TRACK Building Healthy Communities Featuring Leaders from HealthLeads

2:00 PM Q&A Marc Benioff and Parker Harris

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4 Perfect Days / MEDIA

HIt tHe GrOUND rUNNING10:30 AM Top pICk Marketing Cloud: Create Amazing Social Experiences

3:30 pM InnovATIon pAnEl Marc Benioff and Drew Houston, CEo, Dropbox

5:00 pM kEynoTE With vivek kundra, Evp Industries, salesforce.com

6:00 pM EvEnT Welcome Reception

JaM PacK yOUr Day9:00 AM kEynoTE opening keynote with Marc Benioff

11:30 AM EXpo visit the Communications & Media partner pavilion

12:30 pM Top pICk Media Industry kickoff: Media Currency - From Gutenberg to ZuckerbergFeaturing Tapad Founder / CEo and DMG Media

2:00 pM Top pICk Ad Sales operations and Management for the Modern Era - Featuring Executivesfrom pointRoll and WebMD

3:00 pM Top pICk Transforming B2B Media Management - Featuring Executives from Google and McGraw Hill

4:00 pM Top pICk Audience Management in the Digital Age - Featuring Executives from palace Sports & Entertainment and Special Guest Speakers.

5:00 pM kEynoTE Marissa Mayer, CEo, yahoo

7:00 pM EvEnT Rock out with Green Day at AT&T park

GO DeeP aND Meet exPerts9:00 AM Top pICk Gartner: CIo Strategies for Enterprises to Thrive in a new Mobile World

10:30 AM EXpo visit Cloud Expo north

1:30 pM EXpo visit the Customer Company Experience at Cloud Expo West

3:00 pM Top pICk A Forrester perspective: 10 Top Trends for Customer Service

4:15 pM CIo pAnEl Mapping the Customer Revolution: Top CIo’s Share Insights

5:00 pM kEynoTE Sheryl Sandberg, Coo, Facebook

7:00 pM EvEnT Cloud Crawl

PUt It all tOGetHer9:00 AM kEynoTE keynote with Deepak Chopra & Friends

2:00 pM Q&A Marc Benioff and parker Harris

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www.dreamforce.com

4 PERFECT DAYS GETTING STARTED3:30 PM INNOVATION PANEL

Disruptive Innovation: A Conversation with Marc Benioff, CEO and Chairman of salesforce.com and Drew Houston, CEO of Dropbox

4:00 PM SESSION Using Identity to Transform Citizen Engagement

4:30 PM SESSIONMarketing Cloud: GX Frictionless Technology: Social Monitoring and Engagement

5:00 PM KEYNOTECustomer Company Presentation from Vivek Kundra, EVP of Industries for salesforce.com, former U.S. CIO

GET TO KNOW PUBLIC SECTOR9:00 AM KEYNOTE Opening Keynote with Marc Benioff, CEO and Chairman of salesforce.com

12:30 PM SESSION AppExchange for Government: GX Frictionless Technology

2:00 PM SESSION Haiti Today and Tomorrow: Government Transformation Through Technology

3:30 PM KEYNOTE Fireside Chat with Marissa Mayer, CEO, Yahoo

5:00 PM EVENT Public Sector Soirée: Networking Reception at Paragon Restaurant

A NEW VISION FOR GOVERNMENT9:00 AM PUBLIC SECTOR

KEYNOTE KICK-OFFRethinking Government IT: The New GX with salesforce.com SVP of U.S. Public Sector Sales, Kevin Paschuck

10:00 AM EXPO Industry Expo

10:30 AM KEYNOTE Service Cloud Keynote: Deliver Customer Service for the Connected World

11:30 AM SESSION GX Deploy Frictionless Technology: Cloud Application Development

12:00 PM EVENT Luncheon with Condoleezza Rice for Executive Summit Pass Holders

1:00 PM SESSION GX Connect Services to the Citizens for Health and Social Services

3:00 PM SESSION GX Connect with Citizens: New Era Engagement Center and 311

4:15 PM INDUSTRY PANEL Mapping the Customer Revolution: Cross-Industry CIO Panel

PUT IT ALL TOGETHER11:00 AM KEYNOTE Keynote with Deepak Chopra and Friends

1:30 PM Q&A Q&A with Marc Benioff and Parker Harris

3:30 PM EVENT $1 Million App Developer Challenge Finals

5:00 PM See you next year!

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4 Perfect Days / RETAIL

HIt tHe GrOUND rUNNING3:30 PM InnovATIon PAnEL Marc Benioff and Drew Houston, CEo, Dropbox

5:00 PM KEynoTE With vivek Kundra, EvP Industries, salesforce.com

6:00 PM EvEnT Welcome Reception - visit the Customer Company Experience featuring Trunk Club at Cloud Expo West

JaM PacK yOUr Day9:00 AM KEynoTE opening Keynote with Marc Benioff

11:30 AM LUnCH Grab Lunch in the Westin Market Hotel

12:30 PM ToP PICK The Retail Kickoff: Become a Customer Company in Retail - Featuring Executives from Walmart, Birchbox, and Sprouts Farmers Market

2:00 PM ToP PICK Engaging Today’s Connected Customer in the Retail Industry - Featuring Executivesfrom Tom’s Shoes, Birchbox, and Sprouts Farmers Market

3:00 PM ToP PICK Retail Clienteling: Personalize your Store Experience - Featuring Leaders from Chopard and Design Within Reach

4:00 PM ToP PICK Retail: Improve Collaboration and Productivity for Associations and Employees - Featuring Executives from Giant Eagle and Winn-Dixie

5:00 PM PARTy Retail Cocktail Reception in the Westin Market Hotel

7:00 PM EvEnT Rock out with Green Day at AT&T Park

GO DeeP aND Meet exPerts1:30 PM EXPo visit the Customer Company Experience at Cloud Expo West

4:15 PM CIo PAnEL Mapping the Customer Revolution: Top CIo’s Share Insights

5:00 PM KEynoTE Sheryl Sandberg, Coo, Facebook

7:00 PM EvEnT Cloud Crawl

PUt It all tOGetHer9:00 AM KEynoTE Keynote with Deepak Chopra & Friends

2:00 PM Q&A Marc Benioff and Parker Harris

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Join us tuesday, November 19, 11:30 am - 6:00 pm, at the Westin Hotel on Market street for the Dreamforce retail Industry Day. register now to get access to this special event and secure your seat in this year's hottest sessions.

www.dreamforce.com