Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011
Dreamforce 2008
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Transcript of Dreamforce 2008
WHAT YOU SHOULD DO
NOWNOWMICHAEL DELLMICHAEL DELL
DELL CHAIRMAN & DELL CHAIRMAN & CHIEF EXECUTIVE OFFICERCHIEF EXECUTIVE OFFICER
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WHAT HAPPENED?WHAT HAPPENED?
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NOT EVERYTHING IS SLOWING…NOT EVERYTHING IS SLOWING…
MORE USERSMORE USERS: 500,000 COME ONLINE FOR THE 1: 500,000 COME ONLINE FOR THE 1STST TIME EVERY DAYTIME EVERY DAY
MORE DATAMORE DATA: 1 8 ZETTABYTES BY 2011: 1 8 ZETTABYTES BY 2011
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MORE DATAMORE DATA: 1.8 ZETTABYTES BY 2011: 1.8 ZETTABYTES BY 2011
MORE POWERMORE POWER: ENERGY CONSUMPTION TO GROW 76% BY 2010: ENERGY CONSUMPTION TO GROW 76% BY 2010
TAKE ACTIONTAKE ACTION
FOCUS ON HARD RETURNS
CONSOLIDATE WHERE YOU CAN
DO THE RETHINK
INVEST (& CHOOSE VENDORS WISELY)
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HOW DELL USES HOW DELL USES SALESFORCE.COM
• 35M VISITS/WEEK• 480M UNIQUE
SALES FORCE
AUTOMATIONPARTNER PARTNER
MARKETING MARKETING AUTOMATIONAUTOMATION
VISITORS/YEAR• 20,000 USERS WORLDWIDE
• INCREASE
PARTNER PARTNER MANAGEMENTMANAGEMENT
• 30,000 PARTNERS
PRODUCTIVITY UP TO 10%
,• 300 MORE PER
WEEK
• 2B CONVERSATIONS• 10,000 IDEAS
IDEA MANAGEMENT
PARTICIPATION SHAPES DELLPARTICIPATION SHAPES DELL
HOW SALESFORCE COMSALESFORCE.COM
USES DELLUSES DELL
POWEREDGE R905FOR DATABASE
M-SERIES BLADES FOR DEVELOPMENT
POWEREDGE 1950 FOR APPLICATION LAYER
SERVER FARM
DELL LAPTOPS, DELL LAPTOPS, WORKSTATIONS & WORKSTATIONS &
DESKTOPSDESKTOPS
2,000 DELL SERVERS 2,000 DELL SERVERS SUPPORTING SUPPORTING 1.1 MILLION SUBSCRIBERS1.1 MILLION SUBSCRIBERS
MOBILIZE YOUR WORKFORCEMOBILIZE YOUR WORKFORCE
FOR BUSINESS FOR BUSINESS 2 2 LBS 192 2 LBS 19 HOUR BATTERYHOUR BATTERYFOR BUSINESS: FOR BUSINESS: 2.2 LBS, 192.2 LBS, 19--HOUR BATTERYHOUR BATTERY
FOR IT: FOR IT: MANAGEABILITY, CONTROLVAULT SECURITY MANAGEABILITY, CONTROLVAULT SECURITY
FOR DEVELOPERS: FOR DEVELOPERS: OPEN STANDARDS, BUILT TO ORDEROPEN STANDARDS, BUILT TO ORDER
NO EXTRA BAGGAGE…
FOR BUSINESS: FOR BUSINESS:
LESS THAN 1 LBLESS THAN 1 LB
USES NOTEBOOK POWERUSES NOTEBOOK POWERUSES NOTEBOOK POWERUSES NOTEBOOK POWER
PERFORMANCE TO GO…
FOR BUSINESS: FOR BUSINESS: MAX PRODUCTIVITY, 4.7 LBSMAX PRODUCTIVITY, 4.7 LBS
FOR IT FOR IT SECURE & MANAGEABLESECURE & MANAGEABLEFOR IT: FOR IT: SECURE & MANAGEABLESECURE & MANAGEABLEFOR DEVELOPERS: FOR DEVELOPERS: 8 GB RAM 8 GB RAM
WHAT DELL CAN WHAT DELL CAN DO FORDO FORITITITIT
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BUILD APPS FASTER, BUILD APPS FASTER, SCALE MORE EFFICIENTLYSCALE MORE EFFICIENTLYSCALE MORE EFFICIENTLYSCALE MORE EFFICIENTLY
FOR BUSINESS: FOR BUSINESS: 19% MORE ENERGY19% MORE ENERGY--EFFICIENT THAN HPEFFICIENT THAN HP
FOR IT: FOR IT: 68% LESS SET68% LESS SET--UP TIME THAN HPUP TIME THAN HP
FOR DEVELOPERS: FOR DEVELOPERS: BUILD APPS FASTER SCALE AS YOU GROWBUILD APPS FASTER SCALE AS YOU GROWFOR DEVELOPERS: FOR DEVELOPERS: BUILD APPS FASTER, SCALE AS YOU GROWBUILD APPS FASTER, SCALE AS YOU GROW
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DELL M-SERIES BLADES
VIRTUALIZATION SAVES VIRTUALIZATION SAVES ON HARDWARE SPACE & POWERON HARDWARE SPACE & POWERON HARDWARE, SPACE & POWERON HARDWARE, SPACE & POWER
#1 IN #1 IN VIRTUALIZATIONVIRTUALIZATION
FOR BUSINESS: FOR BUSINESS: SAVE UP TO 50% ON HARDWARE COSTS SAVE UP TO 50% ON HARDWARE COSTS
FOR IT: FOR IT: OPTIMIZED SERVERS, EMBEDDED HYPERVISORSOPTIMIZED SERVERS, EMBEDDED HYPERVISORS
FOR DEVELOPERS: FOR DEVELOPERS: SCALE MORE EFFICIENTLYSCALE MORE EFFICIENTLY
BEST STORAGE FOR A VIRTUALIZED ENVIRONMENTVIRTUALIZED ENVIRONMENTFOR BUSINESS: FOR BUSINESS: EXCELLENT COST PER GBEXCELLENT COST PER GBFOR BUSINESS: FOR BUSINESS: EXCELLENT COST PER GBEXCELLENT COST PER GB
FOR IT: FOR IT: 48 TB IN 4U OF RACK SPACE, EASY SET48 TB IN 4U OF RACK SPACE, EASY SET--UPUP
FOR DEVELOPERS: FOR DEVELOPERS: SCALES UP TO 576 TBSCALES UP TO 576 TB
DELLEQUALLOGIC
STORAGE
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KEVIN KETTLERKEVIN KETTLERDELL CHIEF TECHNOLOGY OFFICERDELL CHIEF TECHNOLOGY OFFICER
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NEW THINKING: SERVER REFRESHNEW THINKING: SERVER REFRESH
ACCELERATED REFRESH
AGGRESSIVELY AGGRESSIVELY VIRTUALIZEVIRTUALIZE
DOING DOING BOTHBOTH
ENERGY SAVINGS (1/09 7/12)
3177 MWh
2952 MWh
6563 MWh
COST
(1/09-7/12)
$525 387 $2 526 471 $3 481 543SAVINGS (1/09-7/12)
$525,387 $2,526,471 $3,481,543
2008 Data Center Productivity Study (5000 ft^2)
ROLLING REFIT EVERY 9 MONTHSROLLING REFIT EVERY 9 MONTHS
FIRST REFIT CYCLE:FIRST REFIT CYCLE:
•• WORKS WITHIN EXISTING POWER CONSTRAINTSWORKS WITHIN EXISTING POWER CONSTRAINTS
•• 3X COMPUTE CAPACITY3X COMPUTE CAPACITY
•• POSTPONE NEW DATA CENTER BY 2+ YRSPOSTPONE NEW DATA CENTER BY 2+ YRS
•• PREPARES DATA CENTER FOR NEXT REFITPREPARES DATA CENTER FOR NEXT REFIT
DELL WILL DO FOR WHAT SALESFORCE.COM DID FOR CRM,
DELL WILL DO FOR SERVICES AND ITSERVICES AND IT
STEVE SCHUCKENBROCKSTEVE SCHUCKENBROCKDELL CIO & PRESIDENT, DELL SERVICESDELL CIO & PRESIDENT, DELL SERVICES
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$1$1
ITAAS DELIVERY PLATFORM
DesktopM
Mobility S i
SoftwareInventory
Manager Services
Dell OnlineInventory& Usage
ManagementBackup
& Restore
Crisis Management
EmailManagement Dell Global
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& AlertingManagement Dell Global
Command Centers
MODULAR SERVICES
ONLINE DATA BACKUP AND RESTORE
EMAIL CONTINUITYEMAIL CONTINUITY
EMAIL SECURITYEMAIL SECURITY
EMAIL ARCHIVEEMAIL ARCHIVE
REMOTE DATA DELETEREMOTE DATA DELETE
HARD DRIVE DATA HARD DRIVE DATA RECOVERYRECOVERY
ASSET MANAGEMENTASSET MANAGEMENT
SOFTWARE SOFTWARE DISTRIBUTIONDISTRIBUTION
LAPTOP TRACKING LAPTOP TRACKING & RECOVERY& RECOVERY
PATCH MANAGEMENT PATCH MANAGEMENT
ANTIANTI--MALWAREMALWARESOFTWARE ASSET SOFTWARE ASSET
MANAGEMENTMANAGEMENT
SOFTWARESOFTWARE LICENSELICENSE
EMERGENCY EMERGENCY NOTIFICATIONNOTIFICATION
INCIDENTINCIDENTVIRUS MANAGEMENTVIRUS MANAGEMENT
SOFTWARE SOFTWARE LICENSE LICENSE MANAGEMENTMANAGEMENT
INCIDENT INCIDENT COLLABORATION COLLABORATION
CENTERCENTER
MOBILITY SERVICESMOBILITY SERVICES
GREEN SAVES YOU “GREEN”
WWW.REGENERATION.ORG
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CHALLENGE MEETS OPPORTUNITY
MAXIMIZE MOBILITYMAXIMIZE MOBILITYVIRTUALIZE YOUR DATA CENTERSCALE WITH BLADES & STORAGEMOVE SERVICES TO THE CLOUDGO GREEN
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THANK YOU!THANK YOU!VISIT US AT VISIT US AT BOOTH 491BOOTH 491
IDEAS? IDEAS? SUBMIT THEM AT SUBMIT THEM AT WWW.IDEASTORM.COMWWW.IDEASTORM.COM
JOIN THE CONVERSATIONJOIN THE CONVERSATIONVISIT VISIT WWW.DELL.COM/COMMUNITYWWW.DELL.COM/COMMUNITY
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