Dream Local Digital | BDN Digital Seminars | Taking Online Marketing to the Next Level
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Business Digital Seminar | Cross Center Grand Opening Week BDN Maine Events - Bangor Daily News Friday, September 13, 2013 from 8:00 AM to 11:00 AM (EDT) Bangor, ME Session Three | 10am | Taking your online marketing to the next level: So your business/organization is online, you promote with social media, now what? In this advanced session we’ll cover tips and tricks to grow your business utilizing social media and online marketing. We’ll cover topics such as fan/follower base growth, content marketing and storytelling, e-mail marketing best practices, and more.
Transcript of Dream Local Digital | BDN Digital Seminars | Taking Online Marketing to the Next Level
Taking your online marketing to the next levelbrought to you by:
Aimee Bermudez, Dream Local DigitalBangor, Maine September 13, 2013
new platforms, but…
It’s old hat!
the Mixer
what next?
1. Survey the crowd
2. Align with the like-minded
3. Engage
4. Next step connections
the
Mix
er
SALES training
what do we teach?
1. Product knowledge
2. Prospecting
3. Approach
4. Needs assessment
5. Presentation
6. Closethe
Sale
s pa
th
Source: Altimeter Social Business Report March 2013
Social Transformation Step 1: Planning
• Survey the land Play on all platforms, but choose wisely
• Listen and take note Types of chatter Influencers
Social Transformation Step 2: Presence
• Participate on your choice networks Becoming a master at all is not
necessary, but becoming a master when it matters does
• Share relevant and noteworthy content Create content strategies and
plans
Social Transformation Step 2: Presence
Did you create a content strategy before publishing content to your page?
Social Transformation Step 2: Presence
1. Define your objectives
2. Define your audience
3.Targeting4.Distribution channels
5.Content audit CONTENT STRATEGY
Social Transformation Step 2: Presence
Sample Content Plan
Social Transformation Step 3: Engagement
• Promote conversation• Form relationships• Form strategic relationships
Social Transformation Step 3: Engagement
How Do I Engage?
• By giving things away—expertise, resources, free tips, information—to attract a following• The ultimate goal is to get that following to do something in order to convert them into leads• Asking questions, engaging in conversations, encouraging users to share content with friends
Social Transformation Step 4: Formalize
• Add structure to your social strategy Roles and responsibilities Goals Reporting and dashboards *Legal
Social Transformation Step 4: Formalize
5 Metric Categories1. Total audience2. Total views3. Engagement4. Traffic5. Conversions
Social Transformation Step 5: Corporate Strategy
Incorporate into your hiring and recruiting
Source: Jobvite, July2012
Social Transformation Step 5: Corporate Strategy
• Develop a robust social marketing plan as part of your overall business planning Goals for each target audience Content planning per channel Tie to overall business marketing
goals
dollars ¢scustomer first
It’s not always about the immediate monetary ROI
Social Transformation Step 6: Integrate
Social becomes a strategic thought
and not an afterthought
customer lifetime value
Fans Followers
Shared linksRe-tweets
Pinsetc…
Reputation managementSocial customer service effortsConversations
Click through’s to campaign landing
pagesCall to actions
traffi
cre
venu
eretention
market share
RELEVANCE
Source: Altimeter Social Business Report March 2013
where should we play?
Social Demographics
Social Demographics
the right mix
Source: Now Media, March 2013
The world of social is ever changing, and so too should our execution plans
It’s ok to ask for help!
It’s smart to ask for help!
Aimee Bermudez, Dream Local [email protected]
Facebook: facebook.com/dreamlocalwww.dreamlocal.com
Thank you for attending!
Please leave your card if you did not pre-register for a copy of today’s
presentation
