Our mission is to change the way of finding Your home !

GoHome ‘philosophy’ Vertical search engine in action

Finding home

Process that demands patience but also better tools

Internet as media for finding home – free / available

Rise of Internet penetration Tools

• Search engines (Google…)• Real estate portals• Real estate agencies web sites

Problems

Lots of different webs

Many different sources/lack of comprehensive one

Searchability (existing search tools are not good enough)

Spam / Old data

GoHome solves problems

Aggregating part• GoHome aggregates content from all real estate

agencies and portals in a given market Searching part

• GoHome provides the optimal results for any given query

Filtering, faster updates• GoHome searches only real estate classified ads, not

real-estate topics from forums or other sites, while Google searches the entire Net

GoHome Technology

What is search (Google…)

What is vertical search (special segment jobs, cars, real estate…)

Advantages• Industry specific approach• Structured data• Better results

GoHome innovation

• Concept is innovative• Technical Implementation is innovative

Deep indexing of unstructured data NLP (Natural Language Processing) module for

user query analysis GoHome ranking module GEO location module Language independent core

GoHome philosophy

GoHome philosophy

The best real estate agent• Has information about whole market• Understands your query• Knows fresh information (new/changed offers

each night) The best ROI to ours clients Local approach EU expansion

How we are going to do it (how we done it)?

GoHome facts - Croatia

Since 1.5.2007: Over 155.000 properties indexed (practically

whole Croatian real estate market) More than 30.000 queries/day More than 140.000 visits/month Over 160 customers (120 agencies, 23

portals, 20+ related industries) Launched in Slovenia, sales started Spain beta version, Italy next month

GoHome business model

Pay-per-Click model

Advantages of GoHome PPC model• Highly targeted population• Cost-effective online advertising • Payment only when visitors click on the ad

Croatia is small market – expansion

GoHome expansion

Must have vision! Fundaments

• Technical fundament language independent implementation

• Organizational fundament Team established (development,

marketing/sales) local approach specific for each market Institutional support (APIU/HGK)

• Financial fundament VC-fond recapitalization

Getting venture capital

Are you sexy?• Product• Market position• Revenues• Management• Expansion

Process• Pitch• ‘un formal’ Due Diligence• Letter of intent / Term sheet• Formal Due Diligence• Final negotiations / legal staff

Getting capital - our experience

• Long process

• Demanding process

• Process that is challenging yours business plan

• (No) tricks ?

• Valuation ?!

Something for webmasters

Real-estate webmasters • Tips• Special marketing offers

Open for project specific cooperation

AdsHome SearchBox CustomSearchBox CustomEngine

Call us for details!

GoHome Future

New markets (EU expansion) Technical improvements

• Profiles (myGoHome)• G-rank• GoHome Professional

Thank you!