'Draw Me the Money' - Target Market(s)
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The Goal In the Webinar on Tuesday, July 21 st , Dan Roam described the goal new book, “Draw Me the Money”. The goal is to bring BIZ People and ART People further to ART People BIZ People
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Transcript of 'Draw Me the Money' - Target Market(s)
The Goal
In the Webinar on Tuesday, July 21st, Dan Roam described the goalfor his new book, “Draw Me the Money”. The goal is to bring BIZ People and ART People further together.
ARTPeople
BIZPeople
Target Market
In essence, there are two target markets. I am wondering if it could be helpful to further refine each target market.
ARTPeople
BIZPeople
BIZ People Types
The Donald Trumps:Already wildly successful business people
The Jerry Maguire’s:Business people that are still looking for a competitive edge
Still a Large Target Market
If we were able to narrow the BIZ People focus down to All Jerry Maguire’s…could we narrow it down even further? If so, how?
ART People Types?
What type(s) of ART People would be more likely to buy ‘Draw Me the Money!’? What type(s) would be less likely to buy?
Dan’s future book may already be competing in a Blue Ocean.But narrowing down our target markets, is it possible there is an even Blue-er Ocean?
By narrowing the BIZ People and the ART People we would move further down the Long Tail, right?
Possible Future Focus?
BIZPeople
ARTPeople
Certain BusinessPeople
Certain CreativePeople
Which shaded area is bigger?Does it matter?
What if we created 2 characters in order to tell two sides (BIZ & ART) of the same story?
Climbing the PUMA using Characters
BIZ ART
