THE KING AND I PRODUCTION Presented by: the PPCES Drama Club.
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Drama Production, MBC CASE STUDY
Keunhong Kim / MBC / TV Drama Director
22.Mar.2016
Drama Production, MBC CASE STUDY
I. About MBC
II. Reasons to be Successful in TV Drama
III. TV Drama Types/On the Basis of Time Zone
IV. Priority Importance of Drama Types
V. Production Process of Drama Contents
VI. TV Drama Production Budgets
VII. Successful Factors of Korean Top BroadcastingTV Drama
VIII. Production Agent of Korean Top BroadcastingTV Drama
VIIII. Standard of Selection in Korean Top BroadcastingTV Drama
Contents
Reasons to be Successful in TV Drama / Broadcasting Perspective
1. Korea’s Top Broadcasting Station Major Contents → TV Drama
2. Value of TV Drama → Among of Top Advertisement rate in TV Program
3. Success of TV drama → Secure the Competitiveness of Channel,Advertisement Profit
4. TV Drama → Foreign Broadcasters Influential Indicator of Perceptions
5. Profit of Terrestrial Broadcasting Stations
→ License Fee(Only for KBS), program Sales, Sponsorship, Others→ Powerful Influence for revenue of TV Drama Advertisement
Drama Production, MBC CASE STUDY
Channel Mon/Tue Wed/Thu Weekend Morning Evening
KBS2 22:00~23:10 22:00~23:10 19:55~21:15 09:00~09:40 19:50~20:30
KRW 13.200.000 13.200.000 15.300.000 5.025.000 10.935.000
MNT 23.157.000 23.157.000 26.842.000 8.815.000 19.184.000
MBC 21:55~23:05 21:55~23:05 20:40~21:50 07:5 08:30 19:15~19:55
KRW 13.485.000 13.485.000 13.605.000 4.500.000 12.630.000
MNT 23.657.000 23.657.000 23.868.000 7.894.000 22.157.000
MBC 21:50~23:00
KRW 12.450.000
MNT 21.842.000
SBS 21:55~23:05 21:55~23:05 20:40~21:50 08:30~09:10 19:20~20:00
KRW 13.200.000 13.200.000 12.450.000 4.860.000 8.970.000
MNT 23.157.000 23.157.000 21.842.000 8.526.000 15.736.000
<Advertisement rate of Three of Korean’s Top Broadcasting Station table in 2014>
Drama Production, MBC CASE STUDY
License fee Ad Program Sales Sponsorship Others Total
KBS 596.073.000.000 579.350.000.000 158.102.000.000 83.122.000.000 82.246.000.000 1.498.893.000
39.8% 38.7% 10.5% 5.5% 5.5% 100%
MBC 479.020.000.000 213.032.000.000 51.808.000.000 61.251.000.000 805.110.000.000
59.5% 26.5% 6.4% 7.6% 100%
SBS 473.813.000.000 112.933.000.000 73.784.000.000 29.556.000.000 690.086.000.000
68.7% 16.4% 10.7% 4.3% 100%
Tatal 596.073.000.000 1.532.183.000.000 484.067.000.000 208.714.000.000 173.053.000.000 2.994.089.000.000
19.9% 51.2% 16.2% 7.0% 5.8% 100%
<Three of Korean’s Top Programs Sales Status in 2013>
TV Drama Types / On the Basis of Time Zone
1. Monday / Tuesday Drama → Weekly Total 140min (70min / 2 times)Historical Drama / ‘Dae Jang geum’
2. Wednesday / Thursday Drama → Weekly Total 140min (70min / 2 times)Investigation/Romantic Comedy
3. Weekend Drama → Weekly Total 130min (65min / 2 times)Family Stories/’Here comes Jang Bo Ri’
4. Weekend Special Drama → Weekly Total 140min (70min / 2 times)Family Stories
5. Daily Drama → Weekly Total 200min (40min / 5 times)Targeting for Housewives and Elders
Drama Production, MBC CASE STUDY
TV Drama Types / On the Basis of Time Zone
6. Daily Special Drama → Weekly Total 400min (40min / 5 times)Soap Opera / ‘Here comes Mr. O’
7. Day Time Soap Opera → Weekly Total 175min (35min / 5 times)Targeting for Housewives and Elders
8. One-Act Play, Special Drama → 70min~90min / 1 timesIrregular Organization
Drama Production, MBC CASE STUDY
Priority Importance of Drama Types : Production Budgets Perspective
No 1. Monday / Tuesday Drama
No 2. Wednesday / Thursday Drama
No 3. Weekend Special Drama
No 4. Weekend Drama
No 5. Daily Special Drama and Daily Drama
No 6. Day Time Soap Opera
No 7. One-Act Play, Special Drama
Drama Production, MBC CASE STUDY
Production Process of Drama Contents
1. Pre-Production
2. Production
3. Post-Production
Drama Production, MBC CASE STUDY
TV Drama Production Budgets
Production Budgets is different by Time Zone
Payment for Writing & Performance Fee is 60~70% in Total Production Plan
Drama Production, MBC CASE STUDY
Category‘Here Come Jang Bo Ri’ (Outsourcing Production)
KRW MNT
General Production FeeScripts Fee 37.000.000 Roughly 63.793.000
Performance Fee 87.000.000 Roughly 150.000.000Other Fee (incl. Extras) 49.000.000 Roughly 84.482.000
Art Team Fee 20.000.000 Roughly 34.482.000General Production Total 191.000.000 Roughly 329.310.000
Special Production FeeOutsourcing Fee 5.000.000 Roughly 8.620.000
Special Production Total 5.000.000 Roughly 8.620.000One-Time Production Total 197.000.000 Roughly 339.655.000
Successful Factors of Korean Top Broadcasting TV Drama
Attractive Storytelling
Creative Writing Material
Completeness of the Script
Reflecting Trends in Society
Drama Production, MBC CASE STUDY
Production Agent of Korean Top Broadcasting TV Drama
Planners Writers Actors Directors / Producers
Drama Production, MBC CASE STUDY
Standard of Selection in Korean Top Broadcasting TV Drama TV Drama
1. Is this story attractive?
2. Is this story creative?
3. Is it reflects of trends?
4. Is the script has high completeness?
5. Can expect high profitability?
6. Is it based on excellent originals?
7. Is this story makes good image of broadcasting station?
Drama Production, MBC CASE STUDY
Standard of Selection in Korean Top Broadcasting TV Drama TV Drama
8. Does writer has credibility?
9. Does actor has competiveness?
10. Does producers has credibility?
11. Does writer and producer have good harmony?
12. Can production produce without overdo?
13. Does production has overdo history on the past?
14. Is this what you want to produce?
Drama Production, MBC CASE STUDY
Drama Production, MBC CASE STUDY