Dragos stanca social media summit 2013
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Transcript of Dragos stanca social media summit 2013
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Ce NU inseamna Facebook
Dragos StancaManaging PartnerThinkdigital RO
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Facebook nu… inseamna doar content
5.5B stories posted every day
(worldwide, average)
85%of people on Facebook
are content creators
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BRAND Earned Media(Viral Effect- Bonus imps)
Bought Media( Premium Ads-Booked )
Owned Media(Fan Page)
Facebook nu… inseamna doar o pagina
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Facebook nu… inseamna doar aplicatii
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Facebook nu… inseamna aplicatii spam tip quiz
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Facebook nu…. inseamna doar desktop ads
2.2 MILMonthly active users on mobile in Romania
67%YOY growth
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Facebook nu… inseamna doar marketplace
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Do I want to push my message in 1 day?
Is your only touchpointmobile?
Do I want to engage with users after they
have logged out of FB?
Do I need all FB targeting options?
Do I want to display a large size creative?
Do I need massive reach in a small time
window?
Do I want to drive actions (e.g. likes, sales, app installs,
registrations)?
Do I want to drive engagement?
Do I want to build awareness for my new
product/service release?
Mobile Target Block
Do I want to be the only advertiser running in
that placement?
Marketplace Reach Block LOX Premium Ads
Do I want retargeting?
FBX
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Facebook nu… e doar pentru campanii de 100 de euro
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Facebook nu… e doar pentru campanii de 100 de euro
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Facebook nu… se foloseste doar in campanie
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Acquisition / marketplace, content, apps
Engagement / content, sponsored stories, offers…
Awareness | Launch / Premium Ads, Audiences
Facebook nu… se foloseste doar in campanie
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Facebook nu… inseamna like-uri cu orice pret
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Facebook nu… inseamna like-uri furate
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Facebook nu… inseamna poze ridicole
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Facebook nu… e despre spam taguri
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Facebook nu… vrea deputati de tip Chirita
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Facebook nu… incurajeaza ridicolul si prostia
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Facebook nu… trebuie tratat altfel decat cacasa sau biroul
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