‘miXXerS’

Mingling music & party lovers

Elevator Pitch

• Have We propose the creation of a social

networking site called ‘miXXerS’ which will

connect those that love music and go to

parties or concerts.

It will connect music and party lovers with

each other and DJs and musicians. It will

provide opportunities for new and unique

experiences online and offline in relation to

music and musical events.

Networx7

https://www.youtube.com/watch?t=55&v=q2F3m2c7Nbc

Background

• More social network music sites available (Spotify, LastFM,

Deezer)

• Music streaming increased by 24% from 2012 to 2013

(Nielson)

• DJs are ‘the new rock stars’

• Live Nation bought electronic dance music promoter Hard

Events, after their acquisition of EDM (event organiser and

promoter of the Creamfields festivals)

• Fans and clients are more assertive and less gullible. They

want personal contact with their idol or provider”.

Why miXXerS?No social network successfully

connects ordinary music lovers,

musicians, DJs and musical

events in a meaningful way.

Demo

https://www.youtube.com/watch?v=dCe3OrjI0_Y

Business Model

• Free for users

• Venture Capitalist (VC) funding

• Premium services available for musicians/DJs and party producers/promoters

• Fremium Model (Triability)

• APIs – 3rd party applications (Revenue Sharing)

Issues

Ethical and Privacy

• Users can flag/report inappropriate behaviour on the site

• Adhering the voluntary and mischance principle

• Will introduce some level of privacy by design in the

creation of the site

Legal Issues

• Clear and easy to read terms and conditions

• Site will be integrated with other sites that adhere to

legal/copyright issues regarding music

Thank you!

Questions?