Dragos Smeu - Cum sa faci mai multi bani cu mai putini bani (2015.04.23, Impact Hub Bucharest)
Dragoș Smeu - Cum scapi de traficul de Black Friday? (2014.09.25, Impact Hub Bucharest)
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Transcript of Dragoș Smeu - Cum scapi de traficul de Black Friday? (2014.09.25, Impact Hub Bucharest)
![Page 1: Dragoș Smeu - Cum scapi de traficul de Black Friday? (2014.09.25, Impact Hub Bucharest)](https://reader034.fdocuments.us/reader034/viewer/2022051818/549775a6b47959744d8b5291/html5/thumbnails/1.jpg)
Dragos SmeuHead of PPC Department @ WebDigital
![Page 2: Dragoș Smeu - Cum scapi de traficul de Black Friday? (2014.09.25, Impact Hub Bucharest)](https://reader034.fdocuments.us/reader034/viewer/2022051818/549775a6b47959744d8b5291/html5/thumbnails/2.jpg)
Cum scapi de traficul de Black Friday?
![Page 3: Dragoș Smeu - Cum scapi de traficul de Black Friday? (2014.09.25, Impact Hub Bucharest)](https://reader034.fdocuments.us/reader034/viewer/2022051818/549775a6b47959744d8b5291/html5/thumbnails/3.jpg)
Conteaza sa ajungi din punctul A in punctul B?
![Page 4: Dragoș Smeu - Cum scapi de traficul de Black Friday? (2014.09.25, Impact Hub Bucharest)](https://reader034.fdocuments.us/reader034/viewer/2022051818/549775a6b47959744d8b5291/html5/thumbnails/4.jpg)
… sau cum ajungi din punctul A in punctul B?
![Page 5: Dragoș Smeu - Cum scapi de traficul de Black Friday? (2014.09.25, Impact Hub Bucharest)](https://reader034.fdocuments.us/reader034/viewer/2022051818/549775a6b47959744d8b5291/html5/thumbnails/5.jpg)
Cum scapi de traficul de Black Friday?
Te trezesti de dimineata
Mergi pe rute ocolitoare
Mijloace alternative
Pleci mai tarziu
![Page 6: Dragoș Smeu - Cum scapi de traficul de Black Friday? (2014.09.25, Impact Hub Bucharest)](https://reader034.fdocuments.us/reader034/viewer/2022051818/549775a6b47959744d8b5291/html5/thumbnails/6.jpg)
Fura startul. Incepe o campanie de Early Sales
Display – AdWords & Facebook Ads
Retargeting General – AdWords & Facebook Ads
Search pe categorii de produse
Te trezesti de dimineata
![Page 7: Dragoș Smeu - Cum scapi de traficul de Black Friday? (2014.09.25, Impact Hub Bucharest)](https://reader034.fdocuments.us/reader034/viewer/2022051818/549775a6b47959744d8b5291/html5/thumbnails/7.jpg)
Fura startul. Incepe o campanie de Early Sales
Display – AdWords & Facebook Ads
Retargeting General – AdWords & Facebook Ads
Search pe categorii de produse
Riscuri: nu ai garantia ca vei vinde.
Te trezesti de dimineata
![Page 8: Dragoș Smeu - Cum scapi de traficul de Black Friday? (2014.09.25, Impact Hub Bucharest)](https://reader034.fdocuments.us/reader034/viewer/2022051818/549775a6b47959744d8b5291/html5/thumbnails/8.jpg)
Ruta cea mai scurta este cea pe care o cunosc cat mai putini.
Custom audience – Baza de date proprie
Remarketing 2nd Step
Campanii pe abonatii la newsletter & fanii din Facebook
Mergi pe rute ocolitoare
![Page 9: Dragoș Smeu - Cum scapi de traficul de Black Friday? (2014.09.25, Impact Hub Bucharest)](https://reader034.fdocuments.us/reader034/viewer/2022051818/549775a6b47959744d8b5291/html5/thumbnails/9.jpg)
Ruta cea mai scurta este cea pe care o cunosc cat mai putini.
Custom audience – Baza de date proprie
Remarketing 2nd Step
Campanii pe abonatii la newsletter & fanii din Facebook
Riscuri: poti fi afectat la volum de conversii.
Mergi pe rute ocolitoare
![Page 10: Dragoș Smeu - Cum scapi de traficul de Black Friday? (2014.09.25, Impact Hub Bucharest)](https://reader034.fdocuments.us/reader034/viewer/2022051818/549775a6b47959744d8b5291/html5/thumbnails/10.jpg)
Cel mai confortabil este sa nu stai mult pe drum. Nu conteaza vehiculul.
RLSA, nu search
Remarketing, nu Display
Retargeting, nu public nou
Cauta mijloace alternative
![Page 11: Dragoș Smeu - Cum scapi de traficul de Black Friday? (2014.09.25, Impact Hub Bucharest)](https://reader034.fdocuments.us/reader034/viewer/2022051818/549775a6b47959744d8b5291/html5/thumbnails/11.jpg)
Cel mai confortabil este sa nu stai mult pe drum. Nu conteaza vehiculul.
RLSA, nu search
Remarketing, nu Display
Retargeting, nu public nou
Riscuri: pierzi piata potentiala.
Cauta mijloace alternative
![Page 12: Dragoș Smeu - Cum scapi de traficul de Black Friday? (2014.09.25, Impact Hub Bucharest)](https://reader034.fdocuments.us/reader034/viewer/2022051818/549775a6b47959744d8b5291/html5/thumbnails/12.jpg)
Dormi mai mult si ii lasi pe altii sa se bata in trafic pentru primul loc la semafor.
Search, agresiv
Display, public nou
Campanii de retargeting generale
Pleaca mai tarziu
![Page 13: Dragoș Smeu - Cum scapi de traficul de Black Friday? (2014.09.25, Impact Hub Bucharest)](https://reader034.fdocuments.us/reader034/viewer/2022051818/549775a6b47959744d8b5291/html5/thumbnails/13.jpg)
Dormi mai mult si ii lasi pe altii sa se bata in trafic pentru primul loc la semafor.
Search, agresiv
Display, public nou
Campanii de retargeting generale
Riscuri: s-ar putea sa te fi trezit prea tarziu.
Pleaca mai tarziu
![Page 14: Dragoș Smeu - Cum scapi de traficul de Black Friday? (2014.09.25, Impact Hub Bucharest)](https://reader034.fdocuments.us/reader034/viewer/2022051818/549775a6b47959744d8b5291/html5/thumbnails/14.jpg)
nu ai garantia ca vei vinde
poti fi afectat la volum de
conversii
pierzi piata potentiala
s-ar putea sa te fi trezit prea
tarziu
Te trezesti de dimineata
Mergi pe rute ocolitoare
Mijloace alternative
Pleci mai tarziu
![Page 15: Dragoș Smeu - Cum scapi de traficul de Black Friday? (2014.09.25, Impact Hub Bucharest)](https://reader034.fdocuments.us/reader034/viewer/2022051818/549775a6b47959744d8b5291/html5/thumbnails/15.jpg)
Concluzia: trebuie sa fii in fiecare zi cate putin din
fiecare.
![Page 16: Dragoș Smeu - Cum scapi de traficul de Black Friday? (2014.09.25, Impact Hub Bucharest)](https://reader034.fdocuments.us/reader034/viewer/2022051818/549775a6b47959744d8b5291/html5/thumbnails/16.jpg)
Merci.