Dragging government into the twenty-first century: the story of the State Services Commission's blog
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15 May 2022 Dragging government into the twenty-first century Matt Lane http://blog.e.govt.nz/
description
Presented at WordCamp New Zealand 2009. Story of http://blog.e.govt.nz/
Transcript of Dragging government into the twenty-first century: the story of the State Services Commission's blog
- 1. Dragging government into the twenty-first century Matt Lanehttp://blog.e.govt.nz/ 18 August 2009
2.
- Late 2007:
- inform policy on blogging, social media [etc.] (as a response to demand)
- foster innovation
- develop participation and engagement tools
Original arguments for a blog 3. Compelling argument for a blog
- Meet New Zealanders
- changing expectations
- (Establish real conversations
- with the outside world, about our work,
- that dont go through corporate communications)
4. A blog
- =Easily updated CMS, with authorship, and comments
5. Guiding thinking
- Jason Ryans Principles for Public Sector Social Media (2007)
- http://psnetwork.org.nz/blog/2007/02/19/principles-public-sector-socialmedia/ ( http://tr.im/ve30 )
6. Principles for Public SectorSocial Media (2007)
- Sovereignty
- Access
- ...10
=hosted solution, on .govt.nz =Web Standards compliant =Policies, policies, policies ? 7. Arguments for WordPress
- The right price
- Easy as (+ in-house familiarity)
- Large support network
- Extensible
- Easy to fiddle with .css
- RSS, permalinks, trackbacks etc.
8. Hard stuff (non-Wordpress)
- Staff Contribution Guidelines( http://tr.im/vXau )
- Terms of Use ( http://tr.im/vXbg )
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- Copyright and licensing
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- Acceptable use
-
- Moderation
- Getting staff to contribute
9. 10. 17 months on
- 87 posts
- 19 contributors
- 254 comments/trackbacks
11. 17 months on
- Given our advice credibility Guidance on monitoring, and interacting on, social media:(http://tr.im/vnUI)
- Enabled us to converse
- Attracted employees
- Gave us greater control over external messages
12. 17 months on
- Struggling to institutionalise:(I should blog about this) (still blog.e.govt.nzvsblog.ssc.govt.nz)
- Struggling to participate on other blogs
13. Other governmentWordPress blogs
- ALAC Blog http://blog.alcohol.org.nz/
- Christchurch City Libraries blog http://cclblog.wordpress.com/
- Lively blog (MCH)http://www.nzlive.com/blog/
- Lunchbox blog (MoE) http://www.lunchbox.org.nz/
- Research e-Labs blog (SSC) http://research.elabs.govt.nz/
- Te Papa's blog (Te Papa)http://blog.tepapa.govt.nz/
- Signposts blog (MCH) http://blog.teara.govt.nz/
- Wellington City Libraries blog http://www.wcl.govt.nz/blog/
14. Dragging government into the twenty-first century Matt Lanehttp://blog.e.govt.nz/ 18 August 2009