Draft FCB Engage_Neuromarketing
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Transcript of Draft FCB Engage_Neuromarketing
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Chart # 2: This chart details each technologys strengths and weaknesses and how each measures
engagement. By measuring heart rate, galvanic skin response, and electric potentials of skeletal muscles,
biometrics captures downstream activity produced from activity in the brain. Through tiny electrodes
spread over the scalp, EEG measures electric potentials on the surface of the brain. fMRI measures blood
oxygen levels in the brain. Increased blood levels show that an area is engaging in the stimulus.
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