DRAFT 2...Dos and Don’ts To protect the equity of the WUF10 brand DO NOT recreate any of the logo...

10TH SESSION OF THE WORLD URBAN FORUMBrand Guidelines

Version 1.0

DRAFT 2

Using the WUF 10 Brand GuidelinesThis Brand Guideline document is the best guide for implementing the WUF 10 brand. While there are some important principles that need to be followed to ensure consistency and protection of our intellectual property, the primary purpose of the Brand Guideline document is to inspire creativity using the available artworks and visual system.

It is important to maintain a consistent identity throughout our communications. These guidelines provide direction on how to represent this look and feel across all applications.

The correct usage of the WUF 10 logo, the associated graphic elements, proportions, positioning and colour should always be adhered to. These are outlined in the following pages.

Contents 01 Introduction 0402 Visual System 1003 Co-branding 3704 Applications 48

IntroductionThe WUF10 Event 05The WUF10 Identity 06The WUF10 Brandmark 07The WUF10 Theme 08The WUF10 Tone of Voice 09

5WUF 10 Brand Guidelines Introduction

WUF 10The EventThe World Urban Forum WUF 10 is the world’s premier conference on urban issues. It was established in 2001 by the United Nations to examine one of the most pressing issues facing the world today: rapid urbanization and its impact on communities, cities, economies, climate change and policies.

Organized and convened by UN-Habitat, the Forum has become one of the most open gatherings on the international arena, for exchanging views and experiences on urban challenges. The inclusive nature of the Forum, combined with high-level participation, makes it a unique United Nations conference and the premier international gathering on urban issues.


WUF 10The IdentityFrom our ambition and inspiration, we define a set of attributes that will help us communicate, deliver and bring to life the WUF 10 brand. The WUF 10 brand aspires to be seen as:

creative

diverse innovative

inspiring

welcoming


WUF 10The BrandmarkThe idea behind the WUF 10 brandmark is showing the progress Abu Dhabi city has gone through over the years. The brandmark shows different sides of the city. Today Abu Dhabi is a modern city, with a rich culture and heritage and unique natural environment.

The WUF 10 logotype is friendly and welcoming in addition to being simple and modern.


WUF 10The Theme

As urban challenges become more complex with rapidly changing economic, social, political and technological and demographic contexts, advancing cross-sector partnerships and collaborative solutions is an important objective for WUF10. Promoting global and regional partnerships, through the exchange of knowledge, will permit to advance a sustainable development agenda based on culture, creativity and innovation.

Urban culture comprises material - physical infrastructure, streets, palaces, places of worship, opera houses, museums, places of entertainment, marketplaces; and nonmaterial- beliefs and lifestyles, of urban residents. The consideration of urban cultures in sustainable urbanization can serve as a strategic tool for city promotion and development and are increasingly becoming an essential component in urban economic development and regeneration. The idea of using culture as a motor of economic growth in part reflects the transition from manufacturing cities to sites of more flexible, design-, knowledge-, and service-based activities. This is evidenced by the growth of services sectors and development of knowledge-based economies and creative industries in the framework of the so called fourth industrial revolution.

Cities of Opportunities:Connecting Culture and Innovation


Be WelcomingThe language should be friendly and warm.We strive to be welcoming and inclusive.

Keep it SimpleSimplicity is key; keep all messaging clear and straight to the point.

Mind the PurposeAlways keep in mind the purpose of the messaging; in most cases they need to be informative.

Engage & ConnectInteract with people by making communication and content relevant to them.

WUF 10Tone of VoiceHere are some tips to guide you through the WUF 10 brand tone of voice and style.

Visual SystemToolkit 11Brandmark Overview 13Primary Versions 14Secondary Versions 15Minimal Versions 16Clear Space and Minimum Size 17Color Variations 18Placement 19Do's and Don'ts 20Color Palette 21Specification 22Usage 23Typography Overview 24URW Geometric 25URW Geometric Arabic 26Typesetting 27

Graphics Overview 28Simplified Illustration 29Elaborate Illustration 30Using Colors 31ImageryOverview 32Abu Dhabi 33People 34Themes 35Icons 36

11WUF 10 Brand Guidelines Visual System

ToolkitOverview

WUF 10 brandmarks Typography

Primary Colors

Graphic Illustrations Applications

Secondary Colors Imagery

Icons

Accent Colors

Abu Dhabi People Theme

Abu Dhabi, UAE8-13 February 2020أبوظبي، اإلمارات8-13 فبراير 2020

ABU DHABIWELCOMES YOUTO THE 10TH SESSION OF THE WORLDURBAN FORUM

#WUF10 wuf.unhabitat.org

ثقافة

طبيعة

تراث

أبوظبي ترحب بكم في الدورة العاشرة

للمنتدى الحضريالعالمي


8-13February2020


BrandmarkThe WUF 10 brandmark is available in many versions, which makes it a flexible brand when it comes to applying it.

The WUF 10 brandmark is a dual language one. The descriptive text below the brandmark could be in the English or the Arabic langauge. The dual langauge versions with English discriptive text are the preferred versions and should be used in the majority of instances as it has international and local appeal.

The WUF 10 brandmark with Arabic descriptive shown in the following pages should be limited to corporate use or communications that require a single language.

Both minimal typographic and graphic versions are limited in use to consumer applications such as promotional items.

Primary Vertical Version with Stamp Frame

Primary Vertical Version without Stamp Frame

Minimal Typographic Version Minimal Graphic Version

Primary Horizontal Version with Stamp Frame

Primary Horizontal Version without Stamp Frame


BrandmarkOverviewThe WUF 10 brandmark is a dual language one.

The descriptive text below the brandmark could be in the English or the Arabic langauge. The dual langauge versions with English discriptive text are the preferred versions and should be used in the majority of instances as it has international and local appeal.

The primary WUF 10 brandmark versions are created from the following components:

. 1 Graphic Symbol. 2 The WUF 10 Wordmark. 3 Dual Langauge Wordmark. 4 Place and Date Descriptive (English or Arabic)

Graphic Symbol

WUF 10 English Wordmark

Dual Language Wordmark

Place and Date Descriptive


Primary Version with Stamp Frame Primary Version with Stamp Frame

Primary Version without Stamp Frame Primary Version without Stamp Frame

BrandmarkPrimary VersionsThe WUF 10 brandmark is available in many versions, which makes it a flexible brand when it comes to applying it.

The primary version is a dual langauge brandmark with the place and date descriptive in the English language. These versions are the preferred ones and should be used in the majority of instances as it has international and local appeal.


BrandmarkSecondary VersionsThe WUF 10 brandmark is available in many versions, which makes it a flexible brand when it comes to applying it.

The secondary version is a dual langauge brandmark with the place and date descriptive in the Arabic language.

The secondary brandmark versions should be limited to corporate use, for communications that are created in the Arabic language.

Secondary Version with Stamp Frame Secondary Version with Stamp Frame

Secondary Version without Stamp Frame Secondary Version without Stamp Frame


Minimal Typographic VersionBrandmarkMinimal VersionsThe WUF 10 logo is available in single language variations. The single langauge versions are only used where necessary.

Both the minimal typographic and graphic versions are limited in use to consumer applications such as promotional items.

Having those options makes the brand flexible and dynamic when it comes to applying it.

Minimal Graphic Version


BrandmarkClear Space & Minimum SizeClear Space The clear space around the WUF 10 brandmark defines the area into which no other graphic elements, such as text, imagery or other brandmarks can intrude. To protect the WUF 10 brandmark and ensure the legibility of each of its components, the brandmark has been spaced and positioned using the "U" from the wordmark.

Same principle applies for all WUF 10 brandmark versions.

Minimum SizeThe symbol is the most detailed part of our logo and determines the minimum size of all the versions. In addition, the descriptive text needs to be legible.

Primary Horizontal Brandmark Primary Vertical Brandmark

Minimum Print Size Minimum Digital Size

12mm 34px


BrandmarkColor VariationTo ensure the WUF 10 brandmark stands out, good contrast between it and the background colours is important. Different combinations of colour require a different brandmark version. For maximum legibility, use the approved colour combinations shown on this page.

Care must be taken when reproducing the brandmark with white wordmark on coloured backgrounds at small sizes.

Full Color with Stamp Frame

Greyscale with Stamp Frame

Full Color with Negative Wordmark


BrandmarkPlacementThe placement of the WUF 10 brandmark is flexible but the preferred position is the top corner of the communications.

When used alongside graphics, the WUF 10 brandmark should be kept away from the graphics, otherwise the minimal typographic version can be used. Placement of the has to follow the clear space guidance.

Nature

CultureHeritageAbu Dhabi welcomes you to the 10th session of the World Urban ForumLorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce ultricies nulla sed ipsum congue scelerisque. Integer et erat arcu. Donec tempus nunc sed lorem vulputate. Nunc convallis magna ac interdum ornare. Nam quis aliquet sapien ut volutpat libero odio euismod ex.



LogoDos and Don’tsTo protect the equity of the WUF10 brand DO NOT recreate any of the logo artworks; always use artworks created for and provided by the brand. We ask that you strictly comply to the following rules when implementing the WUF10 brand.

. 1 Do not change the color of any of the brandmark elements. 2 Do not produce the brandmark in one color. 3 Do not move the brandmark elements around. 4 Do not remove any of the brandmark elements. 5 Do not add or remove any of the brandmak elements. 6 Do not create new versions of the brandmark. 7 Do not rotate the brandmark. 8 Do not resize the brandmark elements. 9 Do not alter the spacing or size of the brandmark elements. 10 Do not position any elements in the clearspace area

. 11 Do not distort or stretch the brandmark. 12 Do not add any special effects to the brandmark such

as drop shadows or gradients

Those rules apply to all the WUF10 brandmark variations.

AbuDhabi2020

1. 2. 3. 4.

5. 6. 7. 8.

9.10.

11. 12.

AbuDhabi2020

1. 2. 3. 4.

5. 6. 7. 8.

9.10.

11. 12.


ColorPaletteInspired by the colors of the UAE , the selected color palette is rich and bold. They represent the colors of nature, culture, heritage and modernity.

The selected color palette communicates the spirit of the WUF10 brand and the themes connected to it. The color palette

The color palette includes primary colors, secondary colors and accent colors.

Primary Colors

PANTONE® 142 C PANTONE® 159 C PANTONE® 304 C PANTONE® 639 CPANTONE® 7495 C

Accent Colors

PANTONE® Cool Gray 1 C PANTONE® Cool Gray 5 C PANTONE® BLACK 6 CPANTONE® Cool Gray 10 C

PANTONE® 2602 C

PANTONE® 7528 C

PANTONE® 1525 C

PANTONE® 7467 C

PANTONE® 7715 C

PANTONE® 641 C

PANTONE® 648 C

PANTONE® 7625 C

PANTONE® 1815 C

PANTONE® 375 C

PANTONE® 7750 C

Secondary Colors

PANTONE® 7413 C


ColorSpecificationsFor consistent use of color across all brand communication and applications, it is important to always use the given color specifications given rather than any standard breakdowns.

The print method and material will always affect the color outcome, therefore it is good to conduct a print test before proceeding with production.

It is important to always use the right breakdowns for the best color results; Pantone® and CMYK breakdowns are always to be used for print, while RGB and HEX/HTML color breakdowns are for digital use.

Primary Colors

PANTONE® 142 CCMYK 0 24 78 0RGB 241 190 72HEX/HTML F1BE48

PANTONE® 159 CCMYK 1 72 100 7RGB 203 96 21HEX/HTML CB6015

PANTONE® 304 CCMYK 34 0 6 0RGB 154 219 232HEX/HTML 9ADBE8

PANTONE® 639 CCMYK 99 1 5 5RGB 0 149 200HEX/HTML 0095C8

PANTONE® 7495 CCMYK 42 5 98 29RGB 143 153 62HEX/HTML 8F993E

Accent Colors

PANTONE® Cool Gray 1 CCMYK 4 2 4 8RGB 217 217 214HEX/HTML D9D9D6

PANTONE® Cool Gray 5 CCMYK 13 9 10 27RGB 177 179 179HEX/HTML B1B3B3

PANTONE® BLACK 6 CCMYK 100 100 100 100RGB 0 0 0HEX/HTML 000000

PANTONE® Cool Gray 10 CCMYK 40 30 20 66RGB 99 102 106HEX/HTML 63666A

PANTONE® 2602 CCMYK 65 100 0 0RGB 135 24 157HEX/HTML 87189D

PANTONE® 7528 CCMYK 5 10 17 16RGB 197 185 172HEX/HTML C5B9AC

PANTONE® 1525 CCMYK 2 77 100 9RGB 185 71 0HEX/HTML B94700

PANTONE® 7467 CCMYK 97 0 30 0RGB 0 163 173HEX/HTML 00A3AD

PANTONE® 7715 CCMYK 97 0 35 57RGB 0 98 105HEX/HTML 006269

PANTONE® 641 CCMYK 100 23 0 19RGB 0 103 160HEX/HTML 0067A0

PANTONE® 648 CCMYK 100 71 9 56RGB 0 46 93HEX/HTML 002E5D

PANTONE® 7625 CCMYK 0 82 80 0RGB 225 82 61HEX/HTML E1523D

PANTONE® 1815 CCMYK 16 97 86 54RGB 124 37 41HEX/HTML 7C2529

PANTONE® 375 CCMYK 46 0 90 0RGB 151 215 0HEX/HTML 97D700

PANTONE® 7750 CCMYK 25 15 94 58RGB 101 102 53HEX/HTML 656635

Secondary Colors

PANTONE® 7413 CCMYK 1 60 98 4RGB 220 134 51HEX/HTML DC8633


ColorUsageFor brand recognition and impact, it is important to follow the overall colour balance, ratio and guidance shown on this page.

The overall colour ratio wheel is a guide to show the proportions of colours used for WUF10 brand.

Visually, any brand communications should have a memorable appearance using the primary color palette used in the brandmark.

Use the secondary colors as support colors in communications with extensive information that needs

White is as important as the primary colors. The light neutral accents are used to give more balance with the more saturatued and bolder colors. While the darker neutral accents can be used for text.

Primary Color Balance

Overall Brand Color Ratio

Supporting Colors Balance

Neutral Color Balance

White


TypographyOverviewThe WUF10 brand tyeface is URW Geometic in both langauges; English and Arabic. URW Geometric is a sans serif typeface inspired by German geometric typefaces but designed for modern usability.

World Urban ForumAbu Dhabi, UAE 8-13 February 2020

ABU DHABI WELCOMES YOU TO THE 10TH SESSION OF THE

Cities of Opportunities: Connecting Culture & InnovationLorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum pretium egestas tellus, at ultricies enim pellentesque a. Suspendisse potenti. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque feugiat consectetur dolor, vel pretium quam dapibus in. Vestibulum justo tortor, imperdiet ut ante ut, commodo suscipit purus. Fusce id dolor suscipit, ullamcorper odio ut, ullamcorper lacus. Cras sed condimentum ante. Aenean interdum, risus quis rutrum luctus, erat purus scelerisque tellus, sit amet ultricies libero turpis id augue. Fusce eget ante viverra, efficitur massa et, dignissim justo. Sed est felis, lobortis sed rutrum a, maximus eu magna. Nulla facilisis interdum enim, sit amet hendrerit purus aliquet sed.

أبوظبي ترحب بكم في الدورة العاشرة لــ

المنتدى الحضري العالميأبوظبــي، اإلمــارات 8-13 فبراير 2020

مدن الفرص: التواصل ما بين الثقافة واالبتكارلــق اســتويات تناصــة كونــك إعــادة ال أدوات تصمــم والخطــوط بشــكل يمكنــك أدوات خاصــة فــي ترقيحــه. لــى المتــدرج والتســليمكنك التــي أوســط بســببعض فــي مــع. لقــة بــاع باســتخدام باعــة. لــق إبدامــج وات والحــد الصــوص وم باســتخدام أوســط وثائــف الشــرقيم أكبــر البعــض فــي مواجيــة أكثــر وات إعــادة إنشــاء تعلــى العــدة بــب التصمــم فــي يمكنــك إصدامــج والتســليمكنك الوثائــق الوثائــق العــدة مســتوية المتعلقــة باعــة، يمكنــك إلــى التســليم إبــدارك لقــة بإنديــك. لــق األوســط والبرنامــج والصــوص. لقــة التســليم لــق الصفحــات تحكــم إطباســتخدام والفهــارك لقــة أســرع أوســط بطريقــة باســتخدام فيــة مــع. لــق البــر التــي مســتخدام إصــدام شــفائق التحضــر الوثيقــة الطباســتويات إلعمــل األو تراجــع قــم ال الصــوص وجــداول واء تــرات تعملفعالتحضــر مســتخداعيد النصــوص وافيــة النصــوص.


TypographyURW GeometricURW Geometric is the latin typeface for the WUF10 brand. The typeface has balanced proportions that tremendously increases its usability and legibility.

The light weights shine bright in large sizes, the middle weights are perfect for body copy and the bolder variants are used to emphasize information or bring a strong impact to headlines and information.

The optically balanced styles are designed to work in perfect harmony together.

URW Geometric LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

URW Geometric RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

URW Geometric BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

URW Geometric HeavyABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

URW Geometric BlackABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

aA URW Geometric Light ObliqueABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

URW Geometric Regular ObliqueABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

URW Geometric Bold ObliqueABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

URW Geometric Heavy ObliqueABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

URW Geometric Black ObliqueABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

aA

aA

aA

aA

aA

aA

aA

aA

aA


URW Geometric Light آ أ ب ت ث ج ح خ د ذ ر ز س ش ص ض

ط ظ ع غ ف ق ك ل م ن ه وي ى ء٠ ١ ٢ ٣ ٤ ٥ ٦ ٧ ٨ ٩

URW Geometric Regular آ أ ب ت ث ج ح خ د ذ ر ز س ش ص ض


URW Geometric Semi Bold آ أ ب ت ث ج ح خ د ذ ر ز س ش ص ض


URW Geometric Bold آ أ ب ت ث ج ح خ د ذ ر ز س ش ص ض


URW Geometric Heavy آ أ ب ت ث ج ح خ د ذ ر ز س ش ص ض


URW Geometric Black آ أ ب ت ث ج ح خ د ذ ر ز س ش ص ض


TypographyURW Geometric ArabicURW Geometric Arabic is the latin typeface for the WUF10 brand. The typeface is the arabic version of the latin brand font. Together they are optically balanced and work in perfect harmony together when used to create bilingual layouts.

أب

أب

أب

أب

أب

أب


TypographyTypesettingURW Geometric is our brand typeface, it is a modern font with balanced proportions which increases legibility. The font family includes a wide range of weights which increases its flexibility. Typesetting rules on this page apply for type set in both languages Arabic and English.

Do not use more than three weights and typesizes on one typographic spread. Do not use more than two font colors on one typographic spread.

Headline In the case that the layout contains both headline and sub-headline, use uppercase for the headline letters. Both light and bold letters can be used to create contrast in the layout.

Sub-headline The sub-headline is always set in bold, lowercase letters and should be much smaller that the headline to create the right information heirarchy.

Paragraphs Paragraph body copy is always set in regular lowercase letters, while any paragraph headlines can be bolded. Only use round bullet points where needed.

HeadlineUse uppercase letters of the URW Geometric font if there will be a sub-headline

Sub-headlineUse bold, lowercase letters of the URW Geometric font

Body copyUse regular, lowercase letters of the URW Geometric font

Paragraph headlineUse bold letters of the URW Geometric font

Hashtag and URLUse bold, colored letters of the URW Geometric font


GraphicsOverviewOur illustration style is drawn from the WUF10 brandmark, those are inspired from the city of Abu Dhabi and they represent its various elements; Nature, Environment, Heritage, Culture, Progress, Leisure, and Connections between People.

The style created is a simplified, modern and welcoming one.

People

Nature

Culture

Connect

Urban

Heritage


GraphicsSimplified Illustration There are two versions of the graphics created for the WUF10 brand. The simplified version is shown on this page.

The simplified version is derived from the WUF10 brandmark will be used on the majority of the brand collateral.

Vertical VersionHorizontal Version


GraphicsElaborate Illustration There are two versions of the graphics created for the WUF10 brand. The simplified version is shown on this page.

The elaborate version uses the simple graphics from the brandmark and is extended to represent the Abu Dhabi skyline.

This version will be used on external communications to promote Abu Dhabi as the WUF10 events’ host city.


GraphicsUsing ColorsThe illustrations are flexible and can be built from different elements and could be assembled into different orientations depending on the application.

Background ColorsWhen placing the WUF10 brand graphics on colored backgrounds use the lighter and darker colors from the secondary and accent palettes that create a contrast between the layers. Colors of the graphic elements can be changed only if necessary, and choose colors that compliment the chosen background color.


ImageryOverviewOur imagery reflect the different aspects of the WUF10 event. The subject matter in our imagery is diverse and includes; culture, people, innovative products and sustainable ideas and everything connected to urbanization and modern cities.

Cropping imagery needs to be done in a thoughtful manner to create interesting and dynamic layouts.

Imagery connected to the WUF10 brand is divided into the following categories:

Abu Dhabi Showcasing Abu Dhabi is important as the WUF10 host city. We show real and iconic places around the city, including culture, heritage, modern architecture and environment.

People People play an essential part of the WUF10 event. We capture the energy and passion of individuals taking part in events. We also show groups from the community showing diversity.

ThemesThe images need to present the themes in which the WUF10

events will be introducing, such as: sustainability, innovation, and urbanization.


ImageryAbu DhabiAbu Dhabi is the host city for the tenth session of the World Urban Forum. This would be the first time the event takes place in an Arab city. We showcase real and iconic places around the city including culture, heritage, modern architecture, nature and environment.

Capture the Environment choose images that show the unique environemnt of the UAE.

Capture the Heritage choose images that showcase the rich culture and heritage sites of the UAE.

Capture Perspectives choose different angles and view points.

Capture Details choose abstract images that show the beauty of form and structure.

Capture Modernity choose images that show Abu Dhabi as an uban city. Those images can be of modern architecture and infrastructure.

Carpure Landscapes choose images that show the city skyline and progress of Abu Dhabi into a modern urban city.


ImageryPeopleThe presence of people in the imagery is very essential to the WUF10 brand. We capture the energy and passion of individuals taking part in events. We also show groups from the community showing diversity and inclusivity.

Capture the Event choose images that show moments taking place in WUF 10 related events.

Capture the Surroundings choose images that show interesting backgrounds which can help give layouts context and interest.

Capture the Vision choose faces that are genuine and that show different feelings.

Capture the Connections choose images that show people connections, teamwork and group discussions.


ImageryThemesThemes that will be discussed during the WUF10 events such as: sustainability, innovation, and urbanization need to be presented through brand imagery.

Capture Urban Planning choose images that show city development and progress.

Capture Sustainability choose images that show sustainable ideas and products connected to urban planning.

Capture Innovations choose images that show objects of innovation in a simple and straight forward way.

Capture the Human Element choose images that show people alongside innovation and technology.


IconsWUF10 icons are inspired by the brandmark. The icon style is simple, modern and friendly.

Building IconsThe icons crteated are abstract and created using geometric shapes.• Shapes can be extended, rotate and scaled• Icons can be created using a combination of shapes• Icons should have enough detail to clearly communicate

an idea but not over complex• The icons can be used for decorative purposes in addition

to navigate information.

Icon ExamplesShapes

Co-brandingOverview 38Branding Abroad 39Branding Outside the Event Venue 40Branding within the Event Venue 41Branding Promotional Items 42

English Language 43Arabic Language 44Logo Usage 45Clear Space and Sizing 46Don'ts 47

38WUF 10 Brand Guidelines Co-branding

Overview

Official event partners or sponsors are offered the rights to show their brandmark alongside the WUF10 brandmark.

There are 4 different branding situation where different co-branding rules will apply:

. 1 Branding Abroad. 2 Branding Outside the Venue. 3 Branding Within the Venue. 4 Branding Promotional Items

The logo version will be chosen depending on the language, size and orientation of the communications created. All the WUF10 brandmark versions will be provided by the WUF10 Brand Team at the Department of Urban Planning and Municipalities.


Co-brandingBranding AbroadWhen presenting the WUF10 brand abroad it needs to be present alongside the Abu Dhabi Brand and DPM logo to promote the city of Abu Dhabi as a host city of the event. Also the Un-habitat logo needs to be present as the organizing partner of the event.

The examples on this page show abroad outdoor branding and how the four logos can be presented in a neat and balanced way. Rules of clear space and size will apply when creating such communications, see page 46.

ثقافة

طبيعة

تراث

أبوظبي ترحب بكم في الدورة العاشرة للمنتدى

الحضري العالميلق إبداعتمادة بسبب النصوص. يمكن للطبع والرس.

صميلة بشكل الصفحات خاصة أدوالفها العدة إضافية أكثراجع بهارب بطريقة المتنقيمكنك الة.



Co-brandingBranding Outside the VenueWhen presenting the WUF10 brand outside the event venue in Abu Dhabi it needs to be present alongside both DPM and Un-habitat logos need to be present as the organizing partner of the event.

The examples on this page show branding outside the venue and how the three logos can be presented in a neat and balanced way. Rules of clear space and size will apply when creating such communications, see page 46.


Co-brandingBranding Within the VenueWhen presenting the WUF10 brand within the event venue in Abu Dhabi it must appear alongside the Un-habitat logos need to be present as the organizing partner of the event, e.g. entrance, banners and bakdrops.


Co-brandingBranding Promotional ItemsWhen branding promotional items with the WUF10 brandmark, the Abu Dhabi brand, DPM logo and Un-Habitat logo will not appear along its side. In this instance, the brandmark can be used on its own or alongside sponsors/supporting partners creating these items.

In the case of co-branding, rules of clear space and size will apply when creating such communications, see page 46.


Co-brandingEnglish LanguageThe English language version is the preferred brandmark verison and should be used in the majority of instances as it has international and local appeal. The English co-branding lock-up goes from left to right starting with the WUF10 brandmark before other brandmarks to emphasize and advertise it as the main event.


Co-brandingArabic LanguageThe Arabic language version used when communications are created in Arabic. The Arabic co-branding lock-up goes from right to left starting with the WUF10 brandmark before other brandmarks to emphasize and advertise it as the main event.


Logo Usage

The preferred way to use the co-branded logo lock-ups is on a white background, light image or a white transparent panel.

The white panel that holds the logo is set at 90% opacity and should be sized as seen below:


Clearspace and SizingThe clearspace for the co-branding logo lock-ups is determined by the x-height of the U letter in the WUF10. A thin dotted line can be used to separte the brandmarks. The final arrangement of the lock-up needs to look well balanced in terms of size and that each brandmark has enough clear space around it to ensure its legebility.

When resizing the co-branding lock-up it should be resized proportionally as one whole element.


Don’tsTo protect the equity of the WUF10 brandmark, kindly follow the following guide:

. 1 Do not resize logos separately in a lockup. 2 Do not remove elements. 3 Do not change the order of elements. 4 Do not change descriptive lines. 5 Do not change colour palettes. 6 Do not change the dotted lines. 7 Do not use WUF10 brand colours for the co-brand. 8 Do not create vertical versions

1. 2.

3. 4.

5. 6.

7. 8.

ApplicationsStationery Letterhead 49Business Cards 50DL Envelope 51C5 Envelope 52C3 and C4 Envelope 53Folders 54Compliment Slip 55ID Cards 56Print Invite 57Advertising 58Print 59Outdoor - Bilboards 60Outdoor - Flags 61Digital 62

Digital Website 63Emailer 64E-Newsletter 65Powerpoint 66Promotional ItemsPens 67Pins and Badges 68Phone Cases 69Wrist Bands 70Gift Bags 71Tote Bags 72T-shirts 73Caps 74Mugs 75Notepads 76

49WUF 10 Brand Guidelines Applications

StationeryLetterheadThe examples on this page show the recommended positions for branding the WUF10 letterhead, in addition to placing the UN-Habitat logo.

It is important to use print settings when creating the WUF10 stationery and to make sure they are printed using Pantone or CMYK color specifications.


StationeryBusiness CardsThe images on this page show the recommended design for the WUF10

business card. The front side can be created in any of the secondary colors taking into consideration that there has to be enough contrast between the brandmakr and the background color being used.


Alternative Card Front Color


StationeryDL EnvelopeThe examples on this page show the recommended positions for branding the WUF10 DL envelope, in addition to placing the UN-Habitat logo. The WUF10 brandmark is always placed at the top right while the UN-Habitat logo is placed at the bottom right as part of the footer/address.



StationeryC5 EnvelopeThe examples on this page show the recommended positions for branding the WUF10 C5 envelope, in addition to placing the UN-Habitat logo. The WUF10 brandmark is always placed at the top right while the UN-Habitat logo is placed at the bottom right as part of the footer/address.



StationeryC3 and C4 EnvelopesThe examples on this page show the recommended positions for branding the WUF10 C3 and C4 envelopes, in addition to placing the UN-Habitat logo. The WUF10 brandmark is always placed at the top right while the UN-Habitat logo is placed at the bottom right as part of the footer/address.



StationeryFoldersThe examples on this page show WUF10 folder designs, in addition to placing the UN-Habitat logo. The examples show designs using two different brandmark versions.



StationeryCompliment SlipThe examples on this page show WUF10 compliment slip designs. The examples show designs using two different brandmark versions.



StationeryID CardsThe examples on this page show WUF10 ID card designs. The examples show designs using two different brandmark versions.



PrintInvite


الحضري العالميلق إبداعتمادة بسبب النصوص. يمكن للطبع والرس. صميلة بشكل

الصفحات خاصة أدوالفها العدة إضافية أكثراجع بهارب بطريقة المتنقيمكنك الة. لق الطباستخدامج واإلعمل فعالحد الصوص واجهة ببعضها الذي مع. لق الوثائف التراجع أكثراجع وجدام الوثائحة باستويات

للطباع أو ترات.


ثقافة

طبيعة

تراث

WELCOME TO ABU DHABI...

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam sed lectus tempus, tempus velit a, condimentum nisl. Etiam suscipit arcu felis, at scelerisque dui commodo id. Nam quis pretium arcu. Donec semper quam id pretium rhoncus. Nunc venenatis nisl in mauris auctor varius. Mauris pellentesque iaculis tellus, sed pulvinar tellus laoreet sit amet. Pellentesque at suscipit massa, eu blandit libero. Sed urna sem, auctor nec ipsum bibendum, porttitor tempor risus. Mauris rhoncus ligula efficitur tincidunt blandit. Maecenas elit non diam laoreet, quis molestie ligula iaculis.

...the host city of the 10th session of the World Urban Forum


Nature




الحضري العالميلق إبداعتمادة بسبب النصوص. يمكن للطبع والرس. صميلة بشكل

الصفحات خاصة أدوالفها العدة إضافية أكثراجع بهارب بطريقة المتنقيمكنك الة. لق الطباستخدامج واإلعمل فعالحد الصوص واجهة ببعضها الذي مع. لق الوثائف التراجع أكثراجع وجدام الوثائحة باستويات

للطباع أو ترات.


ثقافة

طبيعة

تراثLorem ipsum dolor sit amet, consectetur adipiscing elit. Nam sed lectus tempus, tempus velit a, condimentum nisl. Etiam suscipit arcu felis, at scelerisque dui commodo id. Nam quis pretium arcu. Donec semper quam id pretium rhoncus. Nunc venenatis nisl in mauris auctor varius. Mauris pellentesque iaculis tellus, sed pulvinar tellus laoreet sit amet. Pellentesque at suscipit massa, eu blandit libero. Sed urna sem, auctor nec ipsum bibendum, porttitor tempor risus. Mauris rhoncus ligula efficitur tincidunt blandit. Maecenas elit non diam laoreet, quis molestie ligula iaculis.

...to the 10th session of the World Urban Forum


ABU DHABI WELCOMES YOU...

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam sed lectus tempus, tempus velit a, condimentum nisl. Etiam suscipit arcu felis, at scelerisque dui commodo id. Nam quis pretium arcu. Donec semper quam id pretium rhoncus. Nunc venenatis nisl in mauris auctor varius. Mauris pellentesque iaculis tellus, sed pulvinar tellus laoreet sit amet.


CITIES OF OPPORTUNITYCONNECTING CULTURE AND INNOVATION

Abu Dhabi welcomes you to the 10th session of the World Urban ForumLorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce ultricies nulla sed ipsum congue scelerisque. Integer et erat arcu. Donec tempus nunc sed lorem vulputate. Nunc convallis magna ac interdum ornare. Nam quis aliquet sapien ut volutpat libero odio euismod ex.


Nature

CultureHeritage


أهاًل وسهاًل بكمفي أبوظبي...

...المدينة المستضيفة للدورة العاشرة للمنتدى

الحضري العالميلقة أسرعة، يمكنك أسرع وثائحة إطبع بها جداعيدية بشكل أدوالنصور الصوصا خاصة أدوالبر اعتمادة الحد البرنان في موات لعدة ببعض فية

إلعملفعادة الترغب بسبب الصفحات ألفكارك لقة لعناصة مع. يم لق الحد الحد المل استوية كونك العنام جداول أدوبي يم نصوصا كن في أدوات

والتحضر البر اعتماديك. صمم في أو تصمم جدارك لقة كنك أدوات وات لعدة لعنان تحضر المتعلقة كتاجع قويات خاصر وجداول باعة.


لق إبداعتمادة بسبب النصوص. يمكن للطبع والرس. صميلة بشكل الصفحات خاصة أدوالفها العدة إضافية أكثراجع بهارب بطريقة

المتنقيمكنك الة. لق الطباستخدامج واإلعمل فعالحد الصوص واجهة ببعضها الذي مع.

الدورة العاشرة للمنتدىالحـضـري الـعـالـمـــي

تـعزيــز وتنـفـيـــذ التـنـمــيــــةالحضـريــة المستـدامــة


AdvertisingPrint

ABU DHABIWELCOMES YOUTO THE 10TH SESSION OF THE WORLDURBAN FORUM


ثقافة

طبيعة

تراث

أبوظبي ترحب بكم في الدورة العاشرة

للمنتدى الحضريالعالمي


8-13February2020


AdvertisingOutdoor - Bilboards


AdvertisingOutdoor - Flags


AdvertisingDigital


DigitalWebsite


DigitalEmailer

Abu Dhabi, UAE

8 - 13FEBRUARY

Read more

ABU DHABI WELCOMES YOUTO THE 10TH SESSION OF THEWORLD URBAN FORUM

Cities of Opportunities:Connecting Culture & InnovationThousands of participants from NGOs to national and local governments, academics and practitioners to community leaders will come to share their views and experiences on urbanization.

The theme is Cities of opportunities: Connecting culture and innovation. Don’t miss out on this landmark forum organized and convened by UN-Habitat in cooperation with Abu Dhabi’s Department of Urban Planningand Municipalities.

Feel free to contact us via email [email protected] information can be found at www.unhabitat.org/wuf

THE 10TH SESSION OF THE WORLD URBAN FORUM PROMOTING AND IMPLEMENTING SUSTAINABLE URBAN DEVELOPMENT

WUF.UNHABITAT.ORG#WUF10


DigitalE-Newsletter

Chairman message

UN-Habitat Assembly

I firmly believe that the success of any significant initiative for the future of sustainable cities depends on strengthening the regional and global networks of multi stakeholder alliances, as well as our capacity to develop citywide initiatives through broad partnerships, efforts in awareness and education, and goodwill.

To further our Sustainable Urban Development goals and ensure that the Arab region’s voice is heard at the tenth World Urban Forum (WUF), taking place in Abu Dhabi next year, we designed the Pan-Arab Urban Development Symposium (PAUDS) as the first in a series of conversations for Arab City leaders and stakeholders to shape our agenda for the future Arab Cities in the lead up to WUF10.

Under the theme “Innovation for Better Quality of Life in Cities and Communities”, the UN-Habitat Assembly will take place in Nairobi, Kenya from 27th May until 30th May 2019.UN-Habitat is the United Nations’ focal point for sustainable urbanization and human settlements development. As such it is a Centre of Excellence and the ‘go-to’ source for sustainable urban development, knowledge facilitation, data exchange and sharing global best practices. UN-Habitat has the mandate and capacity to provide innovative, normative and operational solutions to urban challenges all around the world. Sustainable development increasingly depends upon the successful management of urban growth, especially in low-income and lower-middle-income countries where the pace of urbanization is projected to be the fastest.

Read more

Read more

PAUDS In the lead up to the tenth edition of World Urban Forum (taking place in Abu Dhabi in Feb 2020) Abu Dhabi hosted the first Pan-Arab Urban Development Symposium (PAUDS) in partnership with UN-Habitat. The symposium engaged 85 leading practitioners, influential thinkers and change-makers in urban planning from 12 countries across the Arab world to chart a forward-looking agenda on sustainable urban development, based on the most critical challenges and opportunities faced by Arab cities.

The capital of the United Arab Emirates is the first Arab city selected by UN-Habitat to host a World Urban Forum. Hosting the Symposium in 2019 is a significant opportunity to showcase achievements in Arab cities and raise the profile of the region as a thought leader in the global conversation about the future of sustainable urban development.

Read more

Abu Dhabi, UAE

8 - 13FEBRUARY


DigitalPowerpoint

WORLD URBAN FORUM MAIN HEADLINE

Sub-headlines are set in small case and are at least half the size of the main headlinesThe type widths needs to be set to the right size depending on the structure of the content and layout.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce ultricies nulla sed ipsum congue scelerisque. Integer et erat arcu. Donec tempus nunc sed lorem vulputate.

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LOREM IPSUMDIVIDER

LOREM IPSUMDIVIDER


Nature






Nature








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10TH SESSION OF THE WORLD URBAN FORUM


Promotional ItemPens


Promotional ItemPins & Badges


Promotional ItemPhone Cases


Alternative Color Options

Alternative Color Options

Promotional ItemWrist Bands


Promotional ItemGift Bags


Promotional ItemTote Bags

Alternative Color Variations


Promotional ItemT-shirts


Promotional ItemCaps


Promotional ItemMugs


Promotional ItemNotepads

DRAFT 2...Dos and Don’ts To protect the equity of the WUF10 brand DO NOT recreate any of the logo...

Documents

Transcript of DRAFT 2...Dos and Don’ts To protect the equity of the WUF10 brand DO NOT recreate any of the logo...