Dr. Spaulding's Facebook Presentation to the 2013 AAEP National Convention

Scott Spaulding DVMScott Spaulding DVMBadger Veterinary Hospital – Badger Veterinary Hospital –

CEOCEOJanesville, WisconsinJanesville, Wisconsin

Funding Sources – NoneFunding Sources – None

Financial Interests – NoneFinancial Interests – None

Conflict of Interest - NoneConflict of Interest - None

Relevance to Clinical PracticeRelevance to Clinical Practice

• Low Cost Marketing Low Cost Marketing

• Facilitate Word Of Mouth ReferralFacilitate Word Of Mouth Referral

• Educate Clients and Prospective ClientsEducate Clients and Prospective Clients

• Improves Client RelationsImproves Client Relations

• Enhances SEO & Google RankEnhances SEO & Google Rank

How Many People Use Facebook 2013

• 500 Million People Now Use FB 500 Million People Now Use FB

• 250 Million Log In Each Day250 Million Log In Each Day

• Each User Has An Average of 130 FriendsEach User Has An Average of 130 Friends

• 250 Million Access FB Through Mobile 250 Million Access FB Through Mobile

DevicesDevices


• People Spend 700 Billion Minutes Per People Spend 700 Billion Minutes Per

MonthMonth

• 1 Million Active Advertisers1 Million Active Advertisers

• They Advertise at Least Once In The Last They Advertise at Least Once In The Last

28 Days28 Days


• 2 Billion Connections Between Local 2 Billion Connections Between Local

Business and PeopleBusiness and People

• 645 Million Views645 Million Views

• 13 Million Comments13 Million Commentshttp://womeninbusiness.about.comm/ad/facebook/how-many-people-use-facebook.htm

http://howmanyarethere.net/how-many-facebook-users-are-there/

http://womeninbusiness.about.comm/ad/facebook/how-many-people-use-facebook.htm

http://howmanyarethere.net/how-many-facebook-users-are-there/

Wiggles

Successful Marketing with Successful Marketing with FacebookFacebook

• Have a Have a BusinessBusiness Page and Use it Page and Use it

RegularlyRegularly

• Personal Pages - Doctors & Staff Personal Pages - Doctors & Staff

• Consistent PostsConsistent Posts

• Timely ResponsesTimely Responses

• Social Media PolicySocial Media Policy

Facebook Page BasicsFacebook Page Basics

• Rotate Cover Photos FrequentlyRotate Cover Photos Frequently

• Engage Your Clients/AudienceEngage Your Clients/Audience

• Get More LikesGet More Likes

• Encourage Audience to Share PostsEncourage Audience to Share Posts

• Encourage Audience to Like Business Encourage Audience to Like Business

PagePage

Sample Cover Sample Cover PhotosPhotos

• Cover photos should brand your Cover photos should brand your

practicepractice

• Cover photo size is 850 x 315 pixelsCover photo size is 850 x 315 pixels

• Rotate frequentlyRotate frequently

For The PracticeFor The Practice

• Post 3-5 Times Daily (not at one time)Post 3-5 Times Daily (not at one time)

• Post Before and After Photos (include x-Post Before and After Photos (include x-

rays)rays)

• Post VideosPost Videos

• Post Educational MaterialPost Educational Material

• Post Newsworthy Pet Related Articles/NewsPost Newsworthy Pet Related Articles/News

• Post Links to Your BlogsPost Links to Your Blogs

For The PracticeFor The Practice

• Post About the Local Rescue or Humane Post About the Local Rescue or Humane

SocietySociety

• Ask Engaging QuestionsAsk Engaging Questions

• Capture Your Audience’s Emotion Through Capture Your Audience’s Emotion Through

Images and VideoImages and Video

• Make Your Posts Original, Don’t Just Share Make Your Posts Original, Don’t Just Share

PostsPosts

• Post TestimoniesPost Testimonies

Staff’s Dog Bloat SurgeryStaff’s Dog Bloat Surgery

Client Apartment FireClient Apartment Fire

Event InvitationsEvent Invitations

C-SectionC-Section

Equine Seminar Follow UpEquine Seminar Follow Up

Blog PostBlog Post

Procedure Before & AfterProcedure Before & After

Name That PuppyName That Puppy

Introduce Staff Members Introduce Staff Members

Client: Newfi’s Make It On Animal Client: Newfi’s Make It On Animal PlanetPlanet

Client: How To Care for Tick Client: How To Care for Tick RemovalRemoval

Personal PagesPersonal Pages

• Post DailyPost Daily

• Post RespectablyPost Respectably

• Post Things You’re Interested In Post Things You’re Interested In

• Post ImagesPost Images

• Share Posts from Business PageShare Posts from Business Page

• Use Privacy Settings on Posts That Are Use Privacy Settings on Posts That Are

QuestionableQuestionable

Managing Your PageManaging Your Page

• Primary Staff Member Designated to Post Primary Staff Member Designated to Post

• Have a Small Number of Administrators (Owner a Have a Small Number of Administrators (Owner a

Must)Must)

• Implement a Social Media PolicyImplement a Social Media Policy

• Respond to Client MessagesRespond to Client Messages

Managing Your PageManaging Your Page

• Respond to Any Adverse CommentsRespond to Any Adverse Comments

• Use Your Insights Use Your Insights

• Manage GrowthManage Growth

• Use to Determine Best Types of PostsUse to Determine Best Types of Posts

• To Determine What You Advertise, if You Choose To Determine What You Advertise, if You Choose

to Use Paid Advertisingto Use Paid Advertising

In Our MarketIn Our Market

Badger Vet has 957 likesBadger Vet has 957 likes

Practice 2 has 419 likesPractice 2 has 419 likes




Practice 6 has no pagePractice 6 has no page

It’s Simple and EffectiveIt’s Simple and Effective

• It’s One of the Least Expensive It’s One of the Least Expensive

Marketing Opportunities You Can FindMarketing Opportunities You Can Find

• It Builds Relationships With AudienceIt Builds Relationships With Audience

• It Brings Value to Your PracticeIt Brings Value to Your Practice

Dr. Spaulding's Facebook Presentation to the 2013 AAEP National Convention

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Transcript of Dr. Spaulding's Facebook Presentation to the 2013 AAEP National Convention