Dr. Russell J. Zwanka Professor- Food Marketing...2017/11/05 · Amazon Food and Beverage Inflation...
Transcript of Dr. Russell J. Zwanka Professor- Food Marketing...2017/11/05 · Amazon Food and Beverage Inflation...
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Dr. Russell J. ZwankaProfessor- Food Marketing
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Economy
Customer Power
Baby Boomers -> Millennials -> Centennials
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Economy and Jobs
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US GDP% of World Current
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US GDP Outlook
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Inflation Trend
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Real Wage Growth
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Consumer Spending
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Unemployment Rate Current
Source: http://data.bls.gov/timeseries/LNS11300000
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Underemployment Rate Current
Improvement- Still Double
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Unemployment Rate Outlook
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Workforce Participation Rate
Source: http://data.bls.gov/timeseries/LNS11300000
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Employment by Sector Current
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Employment Sector Decline Outlook
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Personal Income vs Consumption
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Total Retail and Growth Contribution
Growth on all platforms
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Retail
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2014 vs Today
1. Walmart
2. Kroger
3. Costco
4. Target
5. Safeway
6. Publix
7. Ahold US
8. Albertsons
9. HEB
10. Delhaize
1. Walmart
2. Kroger
3. Costco
4. Walgreens/Boots
5. CVS
6. Target
7. Albertsons
8. Ahold Delhaize
9. Publix
10. Aldi
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Amazon Food and Beverage
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Inflation Growth vs Tonnage
Total Food Tonnage Flat
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Format Trends
Trips up overallMass trips up significantly
Most value retailers showing deflation
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Online Sales Trend
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Retailer Partnerships
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Retailer Partnerships
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Retailer Partnerships
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Retailer Partnerships
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Malls as Entertainment Centers
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Malls with Grocery Stores
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Mobile!
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Connected Things
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Political Environment
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Political Environment
Both sides try to “talk” their narrative into existence
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Political Environment
Tariffs will show cost increases in some
commodities
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Demographics and Generations
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Who are these people?Demographic Shift
21% over 75 non-white46% 18-21 non-white
Last 10 years:89% US pop growth non-white
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Regional Similarities
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Who are these people?Who are these people?
Global Optimistic TolerantDiverse Unmarried Liquid
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Who’s next?
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It’s already happening!
Anti-Boomers
Risk avoidance
“Retail Therapy” is gone
Diversity rules
Social consciousness
Internet of things
Experience first
Frugality
Sharing
Shop for needs
Look at your customers
You must stand for something
Everything’s connected
Trend
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Next Generation Traits
Little brand loyaltyPrice ConsciousHealth focused
Speed and convenience
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Who do we listen to?
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Who else do we listen to?
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Purchase Behavior
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Simplification Craving
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Health and Wellness
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Health and Social Consciousness
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Store Brand Acceptance
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Store Brand Growth
SB’s +3.7%Branded +1.9%
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Checkout Free
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Self Checkout
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Delivery and Pick Up
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Delivery and Pick Up
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Sales Trends
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Closed Loop
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Meal Help
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Diet Shifts
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Food as Medicine
Mass rejection of medicinesUsing food as medicine
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CBD and THC
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CBD and THC
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CBD and THC
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P R O P R I E T A R Y A N D C O N F I D E N T I A L
Economic growth
Employment
Politics
Social proliferation
Hyper distraction
Hyper channels
Buying changes
A confluence of….
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What makes you special?
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P R O P R I E T A R Y A N D C O N F I D E N T I A L
Never take a third strike!
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P R O P R I E T A R Y A N D C O N F I D E N T I A L
Speed up!
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Innovate
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Sell the Experience
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Health and Wellness
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Multicultural
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Socialize
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Get the picture
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Embrace YouTube
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Embrace YouTube
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AR and VR
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Be in the Conversation
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Store Brands are Cool
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Care About Everything
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Everyday Pricing is Boring
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Make the Customer Smart
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Compare At
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LTO’s
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Chokepoint Free
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Resale
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Complementary Partnerships
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The 8 P’s
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You need a story