Dr. Phillips Center for the Performing Arts Response to Request for Proposal
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Transcript of Dr. Phillips Center for the Performing Arts Response to Request for Proposal
Passionately Perfecting Life’s Celebrations
Dr. Phillips Center for the Performing ArtsResponse to Request for Proposal
www.puffnstuff.comJuly 22, 2013
Table of Contents
Introduction........................................Page 3
Corporate Organization & History..........Page 4
Relevant Experience & Resouces.............Page 8
Marketing..........................................Page 17
Themes, Menus, Pricing & Standards......Page 26
Financial...........................................Page 33
Sanitation & Safety Practices.................Page 46
Management & Staffing.......................Page 48
References.........................................Page 60
Appendix..........................................Page 65
Passionately Perfecting Life’s Celebrations
Page 3
To the Dr. Phillips Center for the Performing Arts Catering Selection Committee:
Thank you for the opportunity to submit our services for your consideration as a preferred caterer at the Dr. Phillips Center for the Performing Arts.
At Puff ‘n Stuff Catering, our mission is “Passionately Perfecting Life’s Celebrations.” For over 30 years, our passion for restaurant quality cuisine and thoughtful service has shaped the countless special events that we’ve produced.
Our award-winning culinary team loves to innovate and create exciting experiences. That’s why we frequently speak and share our passion across the country and around the world - and we’re right in your back yard!
Our team of professional chefs, trained event staff, and licensed and insured bartenders have had the privilege of “performing” at numerous cultural venues through out the Central Florida and Tampa areas.
Together, we look forward to building a thriving, inclusive event experience in the heart of Downtown Orlando!
Sincerely,
Warren DietelPresident & Owner, Puff ‘n Stuff Catering
http://www.viddler.com/v/862bd910
We invite you to watch this video message from the
Puff ‘n Stuff Catering team to experience our service, quality
and culture first-hand. It was prepared specially for the team
at the Dr. Phillips Center for the Performing Arts!
Corporate Organization & HistoryResponse to Request for Proposal - July 22, 2013
Established in 1980, Puff ‘n Stuff Catering has built an unsurpassed reputation for service and quality in Central Florida and Florida’s West Coast. Now one of the largest companies of our kind in the region, we’re proudly recognized as a national leader in the catering industry.
Puff ‘n Stuff Catering achieved its status largely in part to one word: innovation. It’s what drives our business and our team members—evidenced by everything from our Special Event Planners and expert Chefs to our state-of-the-art 33,000 square foot headquarters facility.
The award-winning Puff ‘n Stuff Catering team has provided gracious service to a breadth of clientele, including: 2012 Republican National Convention, The Special Event 2012, The Container Store, The Waldorf Astoria, FIFA World Cup and Martha Stewart.
From the smallest, most intimate dinner parties and celebrations to business functions, grand banquets, and elaborate affairs, Puff ‘n Stuff Catering services all catering and event needs with elegance, imagination and style.
History & Background
Page 5
Puff ‘n Stuff Catering is a Limited Liability Corporation, owned fully by Warren G. Dietel. The company operates in the Central Florida and Tampa-St. Petersburg, Florida markets with full-service commissaries and established operations in both locations, and a combined total of 60 full-time employees and over 400 part-time event team members.
Our headquarters in Orlando are based in a 30,000 square-foot culinary and storage commissary. Our Orlando commissary will serve as the source for all cuisine, equipment and staff members serving the Dr. Phillips Center for the Performing Arts.
Puff ‘n Stuff Catering owns a full inventory of stationary and portable kitchen equipment as well as an abundant selection of serving equipment. These dedicated resources enable our company to simultaneously execute multiple events ranging in size, scope and complexity.
The Puff ‘n Stuff Catering fleet of vehicles includes nine (9) cargo vans, two (2) passenger vans, nine (9) sprinters and eight (8) refrigerated box trucks.
Ownership & Organization
Page 6
The following financial statements are available in the Appendix (Articles 1A - 1D): • 2012 Income Statement • 2012 Balance Sheet • 2013 Year-to-Date Statement • 2013 Year-to-Date Balance Sheet
Catering sales by category from January 1, 2011 - June 30, 2013: • Social & Wedding - $13,025,232 • Corporate - $7,543,695 • Non Profit - $835,140
Financial Statements
Page 7
Relevant Experience & ResourcesResponse to Request for Proposal - July 22, 2013
The Puff ‘n Stuff Catering team has had the privilege of “performing” at numerous cultural venues throughout the Central Florida and Tampa areas including Orlando Science Center, Orange County Regional History Center, The Salvador Dali Museum, Florida Museum of Photographic Arts, Glazer Children’s Museum, Orlando Shakespeare Theatre, Albin Polasek Museum & Sculpture Gardens and many more.
We are prepared to lend our years of industry-leading experience to serve as a partner to the Dr. Phillips Center for the Performing Arts. Together, we can build a thriving, inclusive event experience in the heart of Downtown Orlando.
History & Background
Page 9
The Science of Wine, 2011-2013The Science of Wine is a unique wine and food tasting with an educational twist. More than a hundred of the finest wines from all of the major regions of the world are represented as local gourmet restaurants and caterers pair wines with a variety of delectable dishes. Each year, over 700 attendees sampled wine, learned the related science, and raised funds for the Orlando Science Center’s education programs.
As the preferred caterer at the Orlando Science Center, Puff ‘n Stuff Catering prepared delectable bites to accompany the paired wines.
Neanderthal Ball, 2010The Neanderthal Ball is the Orlando Science Center’s gala evening where guests enjoy a “diamond dig” set amongst the prehistoric setting of the “Dino Digs” exhibit and delectable food and wine under the star-lit sky on the Sun Trust Terrace. Proceeds from the event provide critical funds to provide operating support for educational programs and opportunities for youth, regardless of their ability to pay, to experience the fun
and discovery of the Orlando Science Center. Puff ‘n Stuff Catering provided desserts for this fundraising gala.
Otronicon, 2011-2013 This event takes the world of video games and simulation, and transforms them into in-depth immersive experiences.
Puff ‘n Stuff Catering hosted the VIP Event for the Otronicon.
In addition to large-scale events, Puff ‘n Stuff Catering also partners with the OSC to produce many grand opening receptions for exhibits such as “Guitars” and “Star Wars”, as well as on-going board meetings and internal events.
Orlando Science Center
Page 10
The John Young History Maker Celebration 2010-2013Named after Captain John Young, The History Maker Celebration is the Historical Society’s largest fundraiser of the year and is held at the Ballroom at Church Street Station. The event honors a Central Floridian whose lifetime of achievement has made a historic impact on the community. Funds raised from the event support nationally important exhibitions and educational programs that served more than 150,000 children and adults in the community last year alone.
Puff ‘n Stuff Catering partnered with the event as a Silver Sponsor in addition to catering the entire event. In addition to sponsoring the History Maker Celebration, Puff ‘n Stuff Catering has also catered board meetings, programs such as Artist & Authors Series, Corporate Networking Series, and the opening receptions for exhibits such as the Fantastic World of Jim Henson.
Orange County RegionalHistory Center
Page 11
2012 Liquid Desires FundraiserOver 350 guests attended Liquid Desires, the second annual craft beer and wine tasting event set in 1930’s Paris, and guests were encouraged to wear period dress and enjoy the French-themed food. The event featured craft beer and wine samples, a Dali-inspired photo booth, and a live six-piece band, while proceeds benefitted the Museum’s educational programs.
As an event sponsor, Puff ‘n Stuff Catering presented a crepe station for the themed event.
Salvador Dalí Museum
Page 12
Florida Museum of Photographic Arts2013 Black, White & Brilliant GalaThe museum’s second annual fundraising gala featured over 300 guests adorned in “Black, White or Brilliant” attire, and a “Get Your Close-Up” photo booth.
All catering services were provided by Puff ‘n Stuff Catering.
Puff ‘n Stuff Catering shares the exclusive catering relationship at Glazer with one other caterer, and previously provided a full-time, on-site venue and catering sales associate for almost two years. Since 2011, the Puff ‘n Stuff Catering team has developed a strong relationships with the museum’s staff and leadership. In addition to catering the Imagination Gala, we have catered numerous internal museum events.
2012 Imagination GalaThe museum’s largest fundraiser to date was attended by 400 guests and benefitted its essential exhibits, family programming, multicultural celebrations, field trip experiences and assistance for children and families with financial challenges. The gala was held at TPepin’s Hospitality Center, another venue exclusively offering Puff ‘n Stuff Catering, and our team provided full catering and bartending services.
Glazer Children’s Museum
Page 13
Winter Park Paint Out Garden Party, 2010-2013 The annual “Paint Out” benefits the Albin Polasek Museum & Sculpture Gardens, and consists of 25 professionally acclaimed artists who capture Central Florida’s favorite landscapes and landmarks with oils, watercolors and pastels. The Garden Party features the artwork captured during the paint out, as well as food stations provided by local caterers and restaurants.
Puff ‘n Stuff Catering provides an artistic food station for the annual event.
Albin Polasek Museum & Sculpture Gardens
Page 14
25th Season Opening Gala, September 2013This evening of exceptional food and wine, live entertainment, and wonderful conversation helps raise funds for the organization. Funds raised at the Annual Gala are used to fulfill the theater’s mission to produce bold, professional theater, develop new plays, and provide innovative educational experiences for all ages.
Puff ‘n Stuff Catering has committed to partner with several local caterers to produce this event.
Donor Appreciation Event, December 2013 Puff ‘n Stuff Catering has also committed to cater this upcoming event.
Orlando Shakespeare Theatre
Page 15
In addition to the above mentioned cultural venues, Puff ‘n Stuff Catering regularly caterers at and maintains great relationships with these cultural sites and performing arts centers.
Performing Arts CentersChapman Leonard Studios LiveCheyenne Saloon & Opera HouseJannus LiveMahaffey TheatreThe Ritz Ybor
MuseumsOrlando Museum of ArtArt & History Museum at Maitland Art CenterGallery JSt. Petersburg Museum of HistoryYbor State Museum
GardensHarry P. Leu GardensCentral Florida Zoo & Botanical GardenDavis Island Garden ClubTampa Garden Club
Marie Selby Botanical GardensSunken Gardens
Puff ‘n Stuff Catering is also pleased to provide regular catering services directly to the following cultural organizations.Current Cultural Clientele Orlando BalletOrlando Museum of ArtOrlando Science CenterOrange County Regional History CenterMaitland Art CenterFlorida Theatrical AssociationOrlando Shakespeare TheatreDowntown Orlando PartnershipUnited Arts of Central Florida
Additional Experience
Page 16
MarketingResponse to Request for Proposal - July 22, 2013
Puff ‘n Stuff Catering has a robust marketing strategy plan backed by a multidisciplinary team that includes a Marketing Manager, Venue Development Manager, Marketing Intern and Marketing Agency Partnership. Our team also includes ten Special Event Planners (sales) based in Orlando, and six Special Event Planners based in Tampa.
Built on the foundation of a well-defined brand and lasting reputation for providing restaurant-quality cuisine and gracious service, our marketing team develops client relationships through a number of channels.
Direct SalesThe Puff ‘n Stuff Catering Special Event Planners develop both incoming and outgoing sales streams, and are actively involved in the Central Florida and Tampa/St. Petersburg communities and event industries. Their networking and development activities generate significant business volume, and their dedication to providing personalized service continues to build lasting customer relationships.
Corporate Marketing
Page 18
WebsiteThe Puff ‘n Stuff Catering website receives an average of 6,500 visitors per month and generates significant lead volume to our Special Event Planning team for events in all categories including wedding, corporate, social and non-profit. With a robust SEO program, enticing visuals, a content-driven blog and social media integration, puffnstuff.com provides a strong base of on-going marketing opportunity.
Social MediaPuff ‘n Stuff Catering is active on Facebook, Twitter, Pinterest and our blog. Each social media channel drives a large number of unique visitors to our website, and relevant content engages our clients providing top-of-mind awareness.
AdvertisingBoth digital and print advertising support our marketing initiatives in the wedding, corporate and social markets. Puff ‘n Stuff Catering advertises with top-tier publications including Wedding Wire, The Knot, Central Florida Bride and Orlando Business Journal.
Page 19
Corporate Marketing
Event MarketingPuff ‘n Stuff Catering participates in several styles of event marketing including bridal shows, on-site venue showcases, industry event sponsorships and community event sponsorships. These events provide excellent opportunities to engage clients with all five senses and demonstrate our superior level of cuisine and service.
Venue PartnershipsExclusive, preferred and referring venue relationships are a key marketing priority for the Puff ‘n Stuff Catering team. Through our Venue Development Manager, Special Event Planners and Event Staff, we seek to build lasting, personal relationships with our venues. By becoming experts in the venues available in our communities, we can provide value to our clients and venues by serving as the connecting point. In addition to personal venue referrals, Puff ‘n Stuff Catering provides a free, industry-leading Venue Guide on our website (venues.puffnstuff.com) which features key decision-making information about each venue, as well as a search tool that allows users to filter venues by location, capacity, style and more. Our Venue Guide receives
nearly 1,500 unique visitors per month and drives business to many venues throughout Orlando and Tampa.
Event Industry PartnershipsThe Puff ‘n Stuff Catering team is actively involved in the following event industry organizations and we hold leadership positions in several areas:
• ICA – International Caterers Association, Board Member • NACE – National Association of Catering and Events, Local Chapter Board Member• MPI – Meeting Professionals International• ISES – International Special Events Society• University of Central Florida Rosen College of Hospitality Management Hospitality Advisory Board Member• Central Florida Wedding Guild
Corporate Marketing
Page 20
Private Event TastingsFull-service event menus are confirmed through a private tasting with our Chef and Special Event Planner. The tasting is an opportunity for clients to preview selections from their event menu and share their preferences with the Chef. We believe private tastings are essential to providing clients with the best service and experience. On event day, clients are at ease and confident that guests will receive impeccable service and restaurant-quality cuisine.
CollateralPuff ‘n Stuff Catering develops purpose-driven collateral pieces including inspiring menus, informative brochures, useful promotional items and engaging videos to answer client questions and build interest in our services.
Marketing BudgetTotal annual marketing expenditures including staff, services, media, printing and events range from $250,000 to $500,000.
Page 21
Corporate Marketing
At Puff ‘n Stuff Catering, we value our venue relationships and place the highest priority on developing strong, mutually beneficial partnerships. Our marketing team develops custom marketing programs based on the needs of each partner venue.
These marketing plans may include some or all of the following, based on the business opportunity available:
• Dedicated Special Event Planner and support staff Currently at The Ballroom at Church Street, TPepin’s Hospitality Center, and The Palmetto Club at Fishhawk Ranch• Support by our Venue Development Manager• Custom profile and promotion through our Venue Guide (venues.puffnstuff.com)• Social Media promotion to our followers on Facebook, Twitter, Pinterest, and blog• Custom Venue Menus• Bridal Shows and On-Site Events• Seasonal Promotional Offers• On-Site Special Event Planner Training
• Promotion to Convention & Meeting Audiences by our Conventions Department• Cross-Promotion to the Tampa market through Puff Tampa
The Puff ‘n Stuff Catering client database has over 10,000 customers and many are repeat clients. As clients continue to seek out new and exciting event spaces, we are pleased to provide venue recommendations that meet their evolving event goals. We are confident Dr. Phillips Center for the Performing Arts will be a frequently recommended venue for our private event clientele.
Venue Marketing
Page 22
Puff ‘n Stuff Catering will provide thorough and aggressive marketing support to the Dr. Phillips Center for the Performing Arts (DPC) in the opening year and beyond.
Direct SalesPuff ‘n Stuff Catering will determine whether to assign a dedicated Special Event Planner (SEP) to DPC based on the business opportunity available. The exclusive and semi-exclusive venues that we partner with typically receive a dedicated SEP. A lead SEP will be assigned to serve as the primary liaison and resource for the DPC team, and we are pleased to explore the possibility of assigning a SEP to focus solely on developing event business at DPC. The Venue Development Manager will regularly schedule opportunities for the SEP team to visit DPC, learn about the venue’s unique selling points, and encourage venue referrals. With a team of 16 SEPs throughout the Orlando and Tampa markets servicing the wedding, corporate, social, non-profit and convention sectors, DPC will receive unprecedented attention from our full staff.
First Year Marketing Plan
Page 23
DPC would also enjoy a Downtown Referral Partnership with The Ballroom at Church Street, which is operated and catered exclusively by Puff ‘n Stuff Catering. As only a few downtown venues have the capacity to host 250+ guests, The Ballroom and DPC can partner to keep it downtown when the other venue is at capacity on a desired event date.
Custom PromotionsThe Venue Development Manager will partner with DPC to develop seasonal promotional offers and programs based on the venue’s needs.
Web Marketing & Social MediaAs a partner venue, DPC will be featured on the first page of our Venue Guide and receive a full venue profile. DPC will also be regularly highlighted on the Puff ‘n Stuff Catering Facebook, Twitter, Pinterest and blog.
Custom Menus & Collateral Unique menus, proposals and collateral specific to DPC will be developed to provide custom and creative cuisine and service to the venue’s clientele.
Marketing EventsPuff ‘n Stuff Catering will explore hosting on-premise events to market DPC to the event industry and qualified private event clientele. We are also in a unique position to connect DPC to the I Do Downtown Bridal Crawl for inclusion in the January 2015 or 2016 events, as the only caterer with representation on the event planning committee.
First Year Marketing Plan
Page 24
Opportunity-Based Marketing PlansIf selected as a semi-exclusive caterer at DPC, Puff ‘n Stuff Catering is prepared to offer further substantial marketing support including:
• Venue Website Development • Online Wedding Advertising - on websites such as Wedding Wire, The Knot and Perfect Wedding Guide Orlando• Private Event Marketing Video - featuring coverage of client events at DPC• Guaranteed On-Site Event Showcase(s) - such as hosting industry related meetings and a holiday event planning showcase/tasting
Marketing BudgetTotal annual marketing expenditures including a selection or all marketing items listed above may range from $5,000 - $60,000, based on the business relationship and opportunities available with DPC.
First Year Marketing Plan
Page 25
Themes, Menus, Pricing & Standards Response to Request for Proposal - July 22, 2013
Page 27
Concessions Menu
ITEM DESCRIPTION WHOLESALE PRICE
SUGGESTEDRETAIL
ESTIMATED SHELF LIFE
SUGGESTED QUANTITY
House Snack Bars House Snack Bars made with peanut butter, oats, dried fruits, nuts and seeds, 2 inches by 2 inches $2.83 $4.75 7 days 4 dozen
Peanut Butter Rice Krispy Bars Peanut Butter Rice Krispy Bars, 2 inches by 4 inches $1.86 $3.25 14 days 4 dozen
Cake PopsCake Pops assorted chocolate covered cake pops, dipped in dark and white chocolate and sprinkles, packaged as a pair with one of each kind
$2.65 $5.50 7 days 4 dozen sets of 2
Wrap Sandwich Turkey and Cheese Wrap 2 ounces of turkey, 1 ounce of cheese $2.50 $4.00 3 days 4 dozen half wraps
Chocolate Chip Cookie Chocolate Chip Cookie 2 inch diameter $0.88 $1.75 5 days 4 dozen
Cranberry and White Chocolate Cookie
Cranberry and White Chocolate Cookie 2 inch diameter $0.88 $1.75 5 days 4 dozen
Sugared Nuts Sugared Nuts served in 5 ounce bags $5.45 $8.00 60 days in cryovac 2 cryovac bags (25 portions per bag)
Spicy Nuts Spicy Nuts served in 5 ounce bags $5.45 $8.00 60 days in cryovac 2 cryovac bags (25 portions per bag)
Traditional Soft Pretzel Sticks Traditional Soft Pretzel Sticks 2 pretzel sticks each 8 inches, served with 2 ounces of cheddar cheese dip $1.57 $3.95 Pretzel - 3 days; dip 14 days
(90 days if in freezer) 8 dozen sets of 2
Cinnamon Raisin Soft Pretzel Sticks
Cinnamon Raisin Soft Pretzel Sticks 2 sticks each 8 inches, served with 2 ounces of honey butter dip $1.69 $3.95 Pretzel - 3 days; dip 14 days
(90 days if in freezer) 8 dozen sets of 2
Bacon Cheddar Soft Pretzel Sticks
Bacon Cheddar Soft Pretzel Sticks 2 sticks each 8 inches, served with 2 ounces of cheddar cheese dip $1.89 $ 3.95 Pretzel - 3 days; dip 14 days
(90 days if in freezer) 8 dozen sets of 2
House Made Marshmallows House Made Soft Marshmallow Squares assorted flavors of marshmallows, 6 per bag $2.15 $3.75 30-60 days 2 cryovac bags
(25 portions per bag)
Maple Walnut Fudge Maple Walnut Fudge 2 ounce square $2.15 $3.75 30-60 days 2 cryovac bags (25 portions per bag)
Chocolate Fudge $2.15 $3.75 30-60 days 2 cryovac bags (25 portions per bag)
Puff ‘n Stuff Catering recommends a mix of sweet and savory bites that can be easily enjoyed by performance and event attendees with convenient shelf lives ranging from three to 60 days.
Puff ‘n Stuff Catering is pleased to provide sample wholesale pricing for the requested concession items: • Five (5) ounce bag of sugared nuts • Two (2) inch diameter chocolate chip cookie • Half wrap sandwich (with two ounces of turkey and one ounce of cheese)
DESCRIPTION WHOLESALE PRICE
SUGGESTED RETAIL
ESTIMATED SHELF LIFE
Turkey and Cheese Wrap, 2 ounces of turkey, 1 ounce of cheese $2.55 $4.00 3 days
Chocolate Chip Cookie, 2 inch diameter $.88 $1.75 5 days
Sugared Nuts served in 5 ounce bags $5.45 $8.00 60 days in cryovac
Wholesale Pricing Examples
Page 28
Puff ‘n Stuff Catering is pleased to provide sample pricing for the requested Donor Lounge menus outlined in RFP Appendix A. Costs provided are per guest and do not include delivery or staffing. The per guest pricing shown outlines the Wholesale to DPC pricing, as well as the client rates with DPC catering commission ranging from 10 - 30%.
DESCRIPTION WHOLESALE 10% 15% 20% 25% 30%
Simple Sweets $6.50 $7.15 $7.48 $7.80 $8.13 $8.45
More Substantial $10 - $13 $11 - $14.3 $11.50 - $14.95 $12 - $16.25 $12.50 - $16.25 $13 - $16.90
Most Substantial $18 $19.80 $20.70 $21.60 $22.50 $23.40
Donors Lounge Menu Pricing (per Appendix A)
Page 29
Puff ‘n Stuff Catering is pleased to provide sample external catering menus showcasing our creative and delicious menu options.
Cocktail Reception - 100 GuestsThe cocktail reception menu in Appendix Article 4A features an exciting blend of passed hors d’oeuvres and chef action stations. Beverage pricing is not included as DPC will provide all beverage service within the venue.
Seated Dinner - 300 GuestsThe seated dinner menu in Appendix Article 4B includes a first course, dual entree and two accompaniments. Beverage pricing is not included as DPC will provide all beverage service within the venue.
Page 30
Sample External Catering Menus
Puff ‘n Stuff Catering is interested in catering private events in the CNL Arts Plaza, which will provide a unique, open-air event experience for guests. With regard to concession-based events, we recommend expanding on the proposed wholesale concessions menu with custom and themed items specific to each event. This scenario would provide a mutually beneficial and profitable opportunity for both Puff ‘n Stuff Catering and Dr. Phillips Center for the Performing Arts.
CNL Arts Plaza Catering
Page 31
“Passionately Perfecting Life’s Celebrations.” It’s more than a tagline, a mission statement or a mantra. It’s our way of life. Presentation, creativity and service are the hallmarks of our business.
• Presentation is a priority to our chefs and we take great care to select vessels and plateware that inspire. • Fresh, restaurant-inspired cuisine is our passion and it’s our goal to bring creative food to the forefront of each event.• From start to finish, personalized and gracious service is offered by our entire team; on event day, our mission is to demonstrate the host’s hospitality to their guests.
At the close of each event, the Event Supervisor provides a report outlining highlights from the event and detailing any areas requiring special client follow-up. A client satisfaction survey is provided to private events client following their event, which is accompanied by a personal message from Puff ‘n Stuff Catering President and Owner, Warren Dietel.
If guests are ever disappointed by any aspect of our service, we immediately reach out to make it right. When necessary, we use service recovery as an opportunity to turn client challenges into raving fans.
Quality Statement
Page 32
FinancialResponse to Request for Proposal - July 22, 2013
Puff ‘n Stuff Catering is open to providing a fair catering commission structure to Dr. Phillips Center for the Performing Arts in the range of 10 - 30%.
When selecting a catering commission structure, please take the following recommendations into consideration:
Based on the current market, we would recommend capping commission at 20%. Higher commissions require higher catering prices, which typically reduces the number of events.
We believe a 10 -15% commission structure would set the stage for a successful private events business and provide an inclusive - rather than exclusive - events culture.
Commission Offer
Page 34
When developing the enclosed catering sales projections, Puff ‘n Stuff Catering has taken a number of factors into consideration including:
• Existing venue commitments including performances• Capacity and venue limitations including booking concurrent events in multiple spaces• Seasonality fluctuations based on experience
We have outlined the projected catering sales revenues and the resulting venue commission revenue based on our proposed commission range from 10 - 30%.
COMMISSION RATE CATERING SALES REVENUE COMMISSION
10% $371,000 $37,100
15% $378,675 $56,801
20% $336,150 $67,230
25% $280,228 $70,057
30% $269,575 $80,873
Catering Sales Projections
Page 35
Detail and support for these projections are outlined in pages 36 through 42.
Catering Sales Projection Details
Catering sales projections are based on the availability of venue space for private events. The assumptions below are based on size of the space and tentative availability for private events only. The potential catering sales could increase with the opportunity to use multiple spaces in conjunction with planned performances and events by DPC.
DeVos Family RoomThe DeVos Family Room assumed availability is based on the type of performances and events currently planned in the Walt Disney Theater.
• The Broadway Series utilizes 36 weeknights and 36 weekends in the Walt Disney Theater. In addition, DPC is planning a season of additional cultural events, concerts, lectures, commercial rentals and community rentals in the Walt Disney Theater. During these events, no other private events in the DPC can take place. Currently, the status of private events being held on those evenings is unknown.
• Based on the schedule provided, approximately 200 nights are available for private events, and 13 weekends are estimated to be available. With those possible weekends, we have projected 14 social events in DeVos Family Room taking place on Saturday evenings, and a few evenings on Fridays and Sundays. As the facility opens October 2014, brides may be hesitant to book weddings in this space during the months of October, November and December. We project that the venue will book one wedding per month for the first year and will see an increase in bookings as the facility becomes well known to the wedding industry.
• We estimate 18 events for the corporate market throughout the year, potentially consisting of two corporate events per month from November through May, and one event per month from June through September. It is common for companies to refrain from entertaining during the summer months as venue trends show business to be much slower during this season.
The DeVos family room will be considered premium venue with a rental fee of $4,000 to $6,000, which will define the client market.
Page 36
Alexis & Jim Pugh TheaterThe Alexis & Jim Pugh Theater activities and resulting revenue are more difficult to estimate because the theatre is a multipurpose space. The space will be used for DPAC performances and other cultural organizations to produce events, concerts, lectures and private events.
• The Pugh Theater has planned 148 nights of events, many of which may overlap with Walt Disney Theater performances and events. • The pricing for this space has not been finalized, and the facility fee may be a factor due to its smaller size and usage by clients. This space may be best utilized when sold in conjunction with other private spaces for cocktail hours, ceremonies and presentations. This strategy may reduce the amount of catering revenue, however, the venue should collect more revenue from the facility rental fee for this space. • Due to the size of this space, we project the theatre will host 6 social events and 12 corporate events throughout the year with the summer months showing a decrease in business.
Lobby The lobby area will have limited private event availability because it serves as the building’s entry point. The lobby may be in used conjunction with the indoor or outdoor spaces by providing public restrooms, VIP areas, green rooms, back of house, pre-function space and post-function space. Use of the lobby should produce an increased facility rental if combined with other spaces and a reduction in private events for catering sales.
Page 37
Catering Sales Projection Details
Catering Sales Projections - 10% Commission
Page 38
AVERAGE GUEST COUNT NUMBER OF EVENTS ESTIMATED CATERING PER EVENT TOTAL
DeVos Family RoomSocial - Seated Starting at $65.00 pp 150 5 $9,750 $48,750Social - Reception Starting at $50.00 pp 150 9 $7,500 $67,500
Corporate - Seated Starting at $45.00 pp 200 5 $9,000 $45,000Corporate - Reception Starting at $40.00 pp 200 5 $8,000 $40,000
Light Hor d'oeuvres Starting at $30.00 pp 200 8 $6,000 $48,000
Total Events 32
Alexis & Jim Pugh TheaterSocial - Seated Starting at at $65.00 pp 75 2 $4,875 $9,750Social - Reception Starting at at $50.00 pp 75 4 $3,750 $15,000
Corporate - Seated Starting at $45.00 pp 100 3 $4,500 $13,500Corporate - Reception Starting at $40.00 pp 100 4 $4,000 $16,000
Light Hor d'oeuvres Starting at $30.00 pp 100 5 $3,000 $15,000
Total Events 18
LobbyCorporate - Starting at $30.00 pp 250 3 $7,500 $22,500
CNL PavilionCorporate - Starting at $30.00 pp 1000 1 $30,000 $30,000
PROJECTED CATERING REVENUE $371,000
Catering Sales Projections - 15% Commission
Page 39
AVERAGE GUEST COUNT NUMBER OF EVENTS ESTIMATED CATERING PER EVENT TOTAL
DeVos Family RoomSocial - Seated Starting at $65.00 pp 150 4 $11,250 $45,000Social - Reception Starting at $50.00 pp 150 8 $8,700 $69,600
Corporate - Seated Starting at $45.00 pp 200 4 $10,400 $41,600Corporate - Reception Starting at $40.00 pp 200 4 $9,200 $36,800
Light Hor d'oeuvres Starting at $30.00 pp 200 9 $7,000 $63,000
Total Events 29
Alexis & Jim Pugh TheaterSocial - Seated Starting at at $65.00 pp 75 1 $5,625 $5,625Social - Reception Starting at at $50.00 pp 75 3 $4,350 $13,050
Corporate - Seated Starting at $45.00 pp 100 3 $5,200 $15,600Corporate - Reception Starting at $40.00 pp 100 4 $4,600 $18,400
Light Hor d'oeuvres Starting at $30.00 pp 100 5 $3,500 $17,500
Total Events 16
LobbyCorporate - Starting at $30.00 pp 250 2 $8,750 $17,500
CNL PavilionCorporate - Starting at $30.00 pp 1000 1 $35,000 $35,000
PROJECTED CATERING REVENUE $378,675
Catering Sales Projections - 20% Commission
Page 40
AVERAGE GUEST COUNT NUMBER OF EVENTS ESTIMATED CATERING PER EVENT TOTAL
DeVos Family RoomSocial - Seated Starting at $65.00 pp 150 3 $11,700 $35,100Social - Reception Starting at $50.00 pp 150 6 $9,000 $54,000
Corporate - Seated Starting at $45.00 pp 200 4 $10,800 $43,200Corporate - Reception Starting at $40.00 pp 200 4 $9,600 $38,400
Light Hor d'oeuvres Starting at $30.00 pp 200 9 $5,400 $48,600
Total Events 26
Alexis & Jim Pugh TheaterSocial - Seated Starting at at $65.00 pp 75 1 $5,850 $5,850Social - Reception Starting at at $50.00 pp 75 2 $4,500 $9,000
Corporate - Seated Starting at $45.00 pp 100 2 $5,400 $10,800Corporate - Reception Starting at $40.00 pp 100 4 $4,800 $19,200
Light Hor d'oeuvres Starting at $30.00 pp 100 5 $3,600 $18,000
Total Events 14
LobbyCorporate - Starting at $30.00 pp 250 2 $9,000 $18,000
CNL PavilionCorporate - Starting at $30.00 pp 1000 1 $36,000 $36,000
PROJECTED CATERING REVENUE $336,150
Catering Sales Projections - 25% Commission
Page 41
AVERAGE GUEST COUNT NUMBER OF EVENTS ESTIMATED CATERING PER EVENT TOTAL
DeVos Family RoomSocial - Seated Starting at $65.00 pp 150 2 $12,150 $24,300Social - Reception Starting at $50.00 pp 150 4 $9,450 $37,800
Corporate - Seated Starting at $45.00 pp 200 3 $11,200 $33,600Corporate - Reception Starting at $40.00 pp 200 3 $10,000 $30,000
Light Hor d'oeuvres Starting at $30.00 pp 200 8 $5,700 $45,600
Total Events 20
Alexis & Jim Pugh TheaterSocial - Seated Starting at at $65.00 pp 75 1 $6,075 $6,075Social - Reception Starting at at $50.00 pp 75 2 $4,725 $9,450
Corporate - Seated Starting at $45.00 pp 100 2 $5,600 $11,200Corporate - Reception Starting at $40.00 pp 100 2 $5,000 $10,000
Light Hor d'oeuvres Starting at $30.00 pp 100 4 $3,800 $15,200
Total Events 11
LobbyCorporate - Starting at $30.00 pp 250 2 $9,500 $19,000
CNL PavilionCorporate - Starting at $30.00 pp 1000 1 $38,000 $38,000
PROJECTED CATERING REVENUE $280,225
Catering Sales Projections - 30% Commission
Page 42
AVERAGE GUEST COUNT NUMBER OF EVENTS ESTIMATED CATERING PER EVENT TOTAL
DeVos Family RoomSocial - Seated Starting at $65.00 pp 150 2 $12,750 $25,500Social - Reception Starting at $50.00 pp 150 5 $9,750 $48,750
Corporate - Seated Starting at $45.00 pp 200 2 $12,000 $24,000Corporate - Reception Starting at $40.00 pp 200 2 $10,400 $20,800
Light Hor d'oeuvres Starting at $30.00 pp 200 5 $8,000 $40,000
Total Events 16
Alexis & Jim Pugh TheaterSocial - Seated Starting at at $65.00 pp 75 1 $6,375 $6,375Social - Reception Starting at at $50.00 pp 75 2 $4,875 $9,750
Corporate - Seated Starting at $45.00 pp 100 2 $6,000 $12,000Corporate - Reception Starting at $40.00 pp 100 2 $5,200 $10,400
Light Hor d'oeuvres Starting at $30.00 pp 100 3 $4,000 $12,000
Total Events 10
LobbyCorporate - Starting at $30.00 pp 250 2 $10,000 $20,000
CNL PavilionCorporate - Starting at $30.00 pp 1000 1 $40,000 $40,000
PROJECTED CATERING REVENUE $269,575
Proposed Marketing Budget Total annual marketing expenditures including a selection or all marketing items referenced in Section 3 may range from $5,000 - $60,000, based on the business relationship and opportunities available with DPC.
Catering CreditPuff ‘n Stuff Catering is pleased to offer $8,000 to $15,000 in complimentary catering credit to DPC for use by the venue in its opening season for the purposes of marketing the venue to the community. The final offer will be based on the requested catering commission structure and total number of private event caterers offered preferred status at DPC. Stipulations regarding the user of the credit are below.
• Credit is limited to $5,000 per event• If two caterers are selected, the total opening season credit will not exceed 5% of our gross catering revenue or $15,000 total• If three caterers are selected, the total opening season credit will not exceed 3% of our gross catering revenue or $10,000 total• After the catering credit is exhausted, DPC will receive wholesale pricing on non-commissioned, venue-funded events.
Page 43
With a full in-house inventory of rental items, Puff ‘n Stuff Catering is pleased to offer supplemental rentals to DPC and its clients. Rental inventory includes multiple table sizes, chairs, linens and glassware.
Chairs• Black Padded Folding Chairs: $3.50 per chair• White Padded Folding Chairs: $3.50 per chair• Natural Wood Folding Chairs: $3.50 per chair• Chrome Bar Stool with Black Plastic Seat: $10 per stool
Linen• Linen prices range between $8.50 - $12 depending on the size of the linen• Linen on the buffet tables and bar tables is included in our service ware charge and will not be an additional charge• Linen napkins are also included in the china ser- vice ware charge if the napkins are black, white, or ivory. To upgrade to another color it is $1 per napkin.
Tables: $10 per table• Round Tables 48” round tables will seat 6 guests comfortably 60” round tables will seat 8 guests comfortably 72” round tables will seat 10 guests comfortably• Rectangle Tables 6 ft rectangular tables 8 ft rectangular tables• Cocktail Tables Tall cocktail tables Short cocktail tables • Square Tables 3 ft square tables 5 ft square tables • Serpentine Tables 5 ft serpentine tables 6 ft serpentine tables• Half Round Tables 48” half round tables 60” half round tables 72” half round tables
Additional Services & Rentals Available
Page 44
Puff ‘n Stuff Catering will supply a bar station complete with a choice of luxury linens from our inventory to complement the event style. The stations will house assorted soft drinks, sparkling and bottled water, assorted fruit juices, tonic and club soda, ginger ale, sour mix, drink garnishes, cocktail napkins, assorted appropriate glassware, ice and ice down tubs and all necessary serving equipment. Alcohol, beer and wine provided by DPC.
WHOLESALE 10% 15% 20% 25% 30%
$4.00 - $7.50pp $4.40 - $8.25pp $4.60 - $8.63pp $4.80 - $9.00pp $5.00 - $9.38pp $5.20 - $9.75pp
Bar Setups
Page 45
Bar Staffing: Puff ‘n Stuff Catering bartending staff are well uniformed, fully trained, and licensed to serve alcohol to DPC event guests. Bartenders and other service staff are available for catered events at $30 per staff member per hour.
Sanitation & Safety PracticesResponse to Request for Proposal - July 22, 2013
Page 47
As a seasoned pros in the special events community, Puff ‘n Stuff Catering has excellently trained event staff and the highest standards for food quality and safety.
Pest PreventionThe Puff ‘n Stuff Catering facilities are serviced and verified by Steritech with Zero Tolerance ® Pest Control, which does not allow pest infestations of any kind, under any circumstances, for any reason. Steritech uses the most innovative products, equipment and treatment methods to ensure excellent sanitation and food safety at our commissaries. Our pest control program is also environmentally sound with Steritech’s EcoSensitive ® System, which does not unnecessarily or indiscriminately use pesticides. All Puff ‘n Stuff Catering vehicles are also treated by Steritech ensuring that vehicles leave and re-enter our facilities pest-free, and do not transport pests to event spaces.Please see Appendix Article 6A to read more about our relationship with Steritech.
Food SafetyPuff ‘n Stuff Catering utilizes a “HACCP” program to ensure food is properly prepared, transported and finished on-site at events. Hazard analysis and critical control points, or HACCP, is a systematic preventive approach to food safety and allergenic, chemical, and biological hazards in production processes that can cause the finished product to be unsafe, and designs measurements to reduce these risks to a safe level.Please see Appendix Article 6B to read more about our HACCP plan.
Sanitation & Safety
Management & StaffingResponse to Request for Proposal - July 22, 2013
Page 49
Page 50
Page 51
Page 52
Page 53
Page 54
Warren Dietel - President & OwnerUnprecedented service and superior quality are the driving principles behind Warren Dietel’s success as an entrepreneur and established business owner. Prior to owning and operating award-winning Puff ‘n Stuff Catering, Warren made his mark in the business community both in private ventures and with recognized leaders such as Walt Disney World Resort, Disney Institute and Scott Kay. Upon the acquisition of Puff ‘n Stuff Catering in 2003, Warren immediately set out to grow Central Florida’s premier catering operation into a full-service event company by enlarging and strengthening its infrastructure and moving operations into a 30,000 square foot, purpose-built facility in 2006. In 2010, Warren expanded the company’s operations to serve Florida’s West Coast and secured an exclusive catering relationship with TPepin’s Hospitality Centre, an elite special event space in Tampa. With strong sales growth and local business development efforts, Puff ‘n Stuff Catering acquired a leading Tampa competitor and opened a full-service sales office in 2011. Today, under Warren’s leadership, Puff ‘n Stuff Catering operates in four exclusive venues and serves as the preferred caterer at numerous venues throughout Central Florida and Florida’s West Coast. Puff ‘n Stuff Catering is recognized as a national leader in the catering and special event industries with honors including the Catersource ACE Award, ICA CATIEAward for Best Dessert, and Event Solutions Spotlight Award for Catering Company of the Year. Warren is an active member of several industry associations including ICA, NACE, MPI and ISES, and serves as a Director for the International Caterers Association.
Page 55
Kenneth Heidt - Vice President, TampaKenneth Heidt began his career in the special event industry at the age of 23. After joining Paramount Pictures as the Operations Manager for Special Events, he quickly ascended the ranks to lead the studio’s Special Events Team and oversee all on-premise food and beverage services. Throughout his career in Los Angeles, Kenneth produced over 3,000 events with guest counts up to 10,000 people.
In 2009, after 16 years of dedicated service, Kenneth moved to Central Florida where he joined award-winning Puff ‘n Stuff Catering. After becoming a sales leader with a focus on the convention and corporate markets, Kenneth was tapped to lead the company’s expansion into Tampa. Since that time, Puff ‘n Stuff Catering has built a solid reputation of excellent cuisine and service, backed by consistent year-over-year growth.
Kenneth’s star-studded career has afforded him the opportunity to both entertain international celebrities and dignitaries, as well as produce meaningful and personal private events for local clients. His expertise in catering, logistics and event production make him a seasoned professional with an eye for detail.
Page 56
Greg Smitka - Executive ChefWith over 25 years of hospitality experience in both cuisine and pastry creation and consulting, Chef Greg Smitka is passionate about creating artful and delicious dishes. After graduating from the Culinary Institute of America, he developed and refined his skills in numerous upscale restaurants and pastry shops in United States. An alumnus of Maxims de Paris and Club el Morocco in New York City, and Vie de France/Country Epicure in Connecticut, his world-class experience is evident in each unique creation.
Chef Greg joined Puff ‘n Stuff Catering as the Executive Pastry Chef in 2009. Providing leadership to the company’s in-house bakery, he brought cutting edge structure and systems to the team to increase the department’s efficiency and production capabilities. Today, the Puff ‘n Stuff Catering bakery produces all of the company’s pastry products from scratch in-house.
In 2011, Chef Greg and Puff ‘n Stuff Catering were honored with the International Caterers Association CATIE award for Best Dessert in recognition of his creation, “Balloon au Chocolat.”
Damian Keenan - Service & Training ManagerWith a rich, multidisciplinary pedigree in hospitality, events and entertainment, Damian Keenan leads the Puff ‘n Stuff Catering Event Service Team. Damian has nearly 20 years of experience catering to upscale and cultured clientele, beginning with four years of fine dining experience at the Ritz Carleton Pasadena, and progressing to 10 years in New York City’s arts and hospitality industries. While in NYC, Damian began a career in musical theatre that culminated in performing with the Miss Saigon traveling tour. In the same season, he also worked with Restaurant Associates, which gave him the opportunity to work in all of the city’s major event venues including The Metropolitan Museum of Art and the Smithsonian Cooper-Hewitt National Design Museum. As an event captain, he also enjoyed supervising events for celebrities and professional athletes at the USGA U.S. Open, USTA U.S. Open, and the US Tennis Association hospitality tents. Damian most recently worked at Bite, a boutique catering and events company in Manhattan, specializing in producing fresh, extravagant events for prominent designers, including Diane von Furstenburg and Martha Stewart, and other high profile fashion industry clientele. Page 57
Amy Pryor - Venue Development ManagerAs the Venue Development Manager at Puff ‘n Stuff Catering, Amy Pryor develops relationships with key partner venues throughout Central Florida and Tampa-St. Petersburg, and builds custom co-marketing programs to enhance both venue and catering sales.
Prior to joining Puff ‘n Stuff Catering, Amy served as the Director of Sales at the Orange County Regional History Center for three years, and as the Facility Rental Coordinator at the Orlando Museum of Art for over ten years. She is a graduate of the University of Florida with undergraduate degrees in Leisure Service Management and Sports Administration, and has developed a keen understanding of the operational and marketing finesse required to create a successful event venue.
Amy is a member of MPI and NACE, serves on the Associate Board of Florida Citrus Sports, and leads the marketing committee for the I Do Downtown Bridal Crawl in Orlando.
Heidi Brice - Director of Sales, OrlandoHeidi Brice began working in the events industry at Puff ‘n Stuff Catering in her youth, has managed events through out her entire career, and now serves as the Director of Sales at Puff ‘n Stuff Catering Orlando leading a team of 15 Special Event Planners and Coordinators.
In her role, Heidi enjoys flexing her creative muscles while planning events ranging from corporate meetings to exquisite weddings and grand galas. From the basics of menu development and linens, to offering ideas for event themes and timeline planning, Heidi and her team bring clients’ visions to life! Having worked in the catering industry her entire life, Heidi’s creativity, attention to detail, and culinary expertise ensure that her clients are always satisfied!
Page 58
Puff ‘n Stuff Catering maintains a team of experienced, professionally trained event staff to execute our clients’ events. With two full-time Service & Training Managers and two full-time Service Coordinators on staff, our event team has a strong culture of leadership, learning and exemplary client service.
All event staffing needs are estimated by our seasoned Special Event Planners based on experience and industry standards, and staffing levels are reviewed and managed by our Service Team leadership. We provide an adequate number of employees to prepare, deliver, set-up and clean up all client events. All employees are uniformed, clean and courteous to the public, and are lawfully employed as citizens of the United States, or carry the appropriate current certification to work in the United States.
With over 400 part- and full-time event staff, we rarely need to engage outside staffing resources to execute events. When these rare occasions do arise, Puff ‘n Stuff Catering sources additional event staff from our trusted, industry-leading partner, Hospitality Staff.
Please see Appendix Article 7A to read more about our relationship with Hospitality Staff.
Event Staffing
Page 59
ReferencesResponse to Request for Proposal - July 22, 2013
Pag
e 61
Pag
e 62
July
8, 2
013
To W
hom
It M
ay C
once
rn,
Plea
se a
ccep
t thi
s let
ter o
f rec
omm
enda
tion
in su
ppor
t of P
uff ‘
n St
uff C
ater
ing.
As a
loya
l pa
rtner
to u
s for
mor
e th
an 1
2 ye
ars,
the
orga
niza
tion
has p
rovi
ded
our c
lient
s with
exq
uisi
te
and
cust
omiz
ed fo
od a
nd b
ever
age
optio
ns fo
r the
ir so
cial
eve
nts a
nd c
orpo
rate
mee
tings
.
As a
seas
oned
indu
stry
pro
fess
iona
l, I h
ave
wor
ked
with
a v
arie
ty o
f out
side
cat
erin
g co
mpa
nies
and
am
ple
ased
with
the
high
est d
egre
e of
serv
ice
Puff
‘n S
tuff
prov
ides
us.
Thei
r st
aff i
s ver
y pr
ofes
sion
al a
nd th
ey a
re a
ttent
ive
to n
ot o
nly
the
need
s of t
he c
lient
but
to th
e m
useu
m a
s wel
l, w
hich
, in
my
opin
ion
is v
ery
refr
eshi
ng w
hen
you
are
wor
king
in a
loca
tion
that
doe
s not
hav
e in
side
food
and
bev
erag
e ca
pabi
litie
s. Th
e fle
xibi
lity
that
they
pro
vide
is
key
and
inte
gral
to th
e su
cces
s of t
heir
partn
ersh
ip w
ith u
s her
e at
the
Ora
nge
Cou
nty
Reg
iona
l His
tory
Cen
ter.
It is
with
gre
at p
leas
ure,
that
I re
com
men
d Pu
ff ‘n
Stu
ff ca
terin
g as
a n
ew a
dditi
on to
you
r ve
nue.
The
team
will
pro
vide
you
with
exc
elle
nt a
nd ti
mel
y ca
terin
g se
rvic
e fo
r gro
ups l
arge
an
d sm
all,
exce
ptio
nal r
efer
ral b
usin
ess,
and
a hi
gh d
egre
e of
food
and
bev
erag
e su
ppor
t w
hen
need
ed. I
f I m
ay p
rovi
de y
ou w
ith a
ny fu
rther
info
rmat
ion
in y
our d
ecis
ion
proc
ess o
f Pu
ff ‘n
Stu
ff ca
terin
g, p
leas
e fe
el fr
ee to
con
tact
me
at (4
07) 8
36-8
585
or v
ia e
mai
l St
ephe
n.Sp
eran
dio@
ocfl.
net.
War
mes
t Reg
ards
,St
ephe
n D
. Spe
rand
ioSt
ephe
n D
. Spe
rand
ioD
irect
or o
f Sal
esO
rang
e C
ount
y R
egio
nal H
isto
ry C
ente
rP:
(407
) 836
-858
5St
ephe
n.Sp
eran
dio@
ocfl.
net
Pag
e 63
To w
hom
it m
ay c
once
rn,
It is
wit
h th
e hi
ghes
t reg
ard
and
resp
ect t
hat I
rec
omm
end
Puff
‘n S
tuff
Cat
erin
g fo
r yo
ur
exci
ting
new
ven
ue.
I too
k ov
er th
e m
anag
emen
t of T
Pepi
n’s
Hos
pita
lity
Cen
tre,
Tam
pa B
ay’s
Prem
iere
Eve
nt
Venu
e in
May
of 2
009.
My
num
ber
one
task
was
to fi
nd th
e be
st c
ater
er in
Cen
tral
Flo
rida
to
serv
ice
our
beau
tifu
l and
uni
que
venu
e. A
fter
ass
embl
ing
the
12 b
est c
ater
ers
in th
e Ta
mpa
ar
ea in
my
first
yea
r of
sal
es a
nd o
pera
tion
s, to
my
amaz
emen
t, Pu
ff ‘n
Stu
ff fr
om O
rlan
do
cam
e ou
t on
top
in a
ll as
pect
s.
Puff
‘n S
tuff
pro
vide
s ou
r gu
ests
the
high
est q
ualit
y of
food
and
bev
erag
e co
mpl
imen
ted
by
the
best
ser
vice
and
cre
ativ
ity
seco
nd to
non
e.
War
ren
Die
tel,
Ow
ner
and
Pre
side
nt ,
is o
ne o
f the
few
pro
fess
iona
ls th
at I
have
met
in m
y 40
yea
r ca
reer
that
is a
vis
iona
ry w
ho m
akes
his
idea
s co
me
to li
fe w
ith
the
“WO
W” f
acto
r th
at w
e al
l str
ive
for
in o
ur b
usin
ess.
Puff
‘n S
tuff
is o
ur e
xclu
sive
cat
erer
and
has
alr
eady
cap
ture
d th
e ey
es o
f the
mov
ers
and
shak
ers
in T
ampa
to th
eir
uniq
ue s
tyle
of c
ater
ing.
The
y ar
e al
read
y re
gard
ed in
the
hosp
ital
ity
circ
les
of T
ampa
as
one
of th
e be
st c
ater
ers
in T
ampa
. Not
sur
pris
ing
sinc
e w
e al
read
y kn
ew th
ey w
ere
the
prem
iere
cat
erer
s in
Orl
ando
.
The
y ha
ve e
xcee
ded
the
expe
ctat
ions
of a
ll of
our
upp
er m
arke
t clie
ntel
e in
wed
ding
s, g
alas
, ch
arit
ies,
soc
ial e
vent
s, b
usin
ess
mee
ting
s an
d m
ore.
Wit
h Pu
ff ‘n
Stu
ff C
ater
ing,
you
will
hav
e at
you
r ve
nue
wha
t we
have
at o
urs,
“The
Bes
t”.
Wit
h si
ncer
e ap
prec
iati
on fo
r al
l the
y ha
ve d
one
for
TPe
pin’
s H
ospi
talit
y C
entr
e an
d ou
r gu
ests
, it g
ives
me
grea
t ple
asur
e to
hig
hly
reco
mm
end
Puff
‘n S
tuff
Cat
erin
g.
And
re' (
And
y) G
. Bro
uilla
rd, C
HA
Gen
eral
Man
ager
TPe
pin'
s H
ospi
talit
y C
entr
e41
21 N
. 50t
h St
., Ta
mpa
, FL
3361
0O
ffice
: 813
-367
-004
0, F
ax: 8
13-3
67-0
042,
Cel
l: 81
3-32
6-53
60
abro
uilla
rd@
pepi
ndis
t.com
"C
uisi
ne, C
amar
ader
ie, C
omm
unit
y"
"Life
's a
Ban
quet
, Exp
erie
nce
It"
Pag
e 64
AppendixResponse to Request for Proposal - July 22,2013
Jan
- Dec
12
Ord
inar
y In
com
e/Ex
pens
eIn
com
eFo
od &
Bev
erag
e40
10 ·
Sale
s Fo
od4,905,496.41
4015
· Sa
les
Bev
erag
e391,103.09
4016
· Sa
les
Bev
erag
e - A
lcoh
olic
1,038,001.37
Tota
l Foo
d &
Bev
erag
e6,334,600.87
Oth
er 4086
· Su
rcha
rge
Gas
olin
e41,501.06
4101
· M
isce
llane
ous
Inco
me
265.19
4102
· C
hurc
h St
reet
Fac
ility
Fee
30,036.34
4104
· Pa
lmet
to C
lub
/ Fac
ility
Fee
15,168.97
4200
· Fi
nanc
e C
harg
e In
com
e4,308.54
Tota
l Oth
er91,280.10
Ren
tals
4030
· Sa
les
Serv
icew
are
861,794.34
4060
· Sa
les
Equi
pmen
t Ren
tal
894,874.41
Tota
l Ren
tals
1,756,668.75
Serv
ice
4075
· Sa
les
Serv
ice
2,015,433.31
4085
· Sa
les
Del
iver
y C
harg
es57,309.90
4100
· Sa
les
Serv
ice
Cha
rges
294,243.53
Tota
l Ser
vice
2,366,986.74
z. D
isco
unts
Allo
wed
-238,213.77
Tota
l Inc
ome
10,311,322.69
Cos
t of G
oods
Sol
dFo
od &
Bev
erag
e_C
ost o
f Sal
es50
10 ·
Food
Pur
chas
es50
11 ·
Food
Reb
ates
-22,741.59
5010
· Fo
od P
urch
ases
- O
ther
1,289,062.18
Tota
l 501
0 · F
ood
Purc
hase
s1,266,320.59
5015
· B
ever
ages
Pur
chas
es97,846.36
5016
· Al
coho
lic /
Liqu
or P
urch
ases
261,764.14
Tota
l Foo
d &
Bev
erag
e_C
ost o
f Sal
es1,625,931.09
Ren
tals
_Cos
t of S
ales
5040
· M
usic
, Ent
erta
inm
ent,
& O
ther
49,834.06
5050
· Fl
oral
Dec
orat
ions
20,173.72
5055
· D
ecor
atio
ns -
Oth
er16,155.21
5058
· Ic
e / S
culp
ture
s1,807.75
5060
· Eq
uipm
ent R
enta
ls156,424.26
4:04
PM
Puff
'n S
tuff
Cat
erin
g LL
C07
/10/
13Pr
ofit
& L
oss
Accr
ual B
asis
Janu
ary
thro
ugh
Dec
embe
r 201
2
Page
1
Art
icle
1A
Pag
e 66
Jan
- Dec
12
5600
· Li
nens
Ren
tal
90,729.75
Tota
l Ren
tals
_Cos
t of S
ales
335,124.75
Serv
ice_
Cos
t of S
ales
5811
· Se
rvic
e La
bor
0.00
Tota
l Ser
vice
_Cos
t of S
ales
0.00
Venu
e C
omm
issi
ons_
Cos
t of S
ales
5500
· Ve
nue
Com
mis
sion
s153,639.28
5550
· Ve
nue
Com
mis
sion
s-C
hurc
h St
reet
202,122.98
5551
· Ve
nue
Com
mis
sion
s - T
Pepi
n71,645.94
Tota
l Ven
ue C
omm
issi
ons_
Cos
t of S
ales
427,408.20
War
ehou
se_C
ost o
f Sal
es58
13 ·
Logi
stic
s La
bor
0.00
5814
· W
areh
ouse
Lab
or0.00
5815
· D
ishr
oom
Lab
or0.00
5817
· La
undr
y La
bor
0.00
Tota
l War
ehou
se_C
ost o
f Sal
es0.00
5810
· K
itche
n La
bor
0.00
Tota
l CO
GS
2,388,464.04
Gro
ss P
rofit
7,922,858.65
Expe
nse
Dire
ct E
xpen
ses
6500
· O
ffice
Exp
ense
6504
· C
ompu
ter S
oftw
are
& S
uppo
rt34,300.81
6505
· D
irecT
V1,866.85
6500
· O
ffice
Exp
ense
- O
ther
23,952.14
Tota
l 650
0 · O
ffice
Exp
ense
60,119.80
6700
· R
epai
rs &
Mai
nten
ance
6702
· K
itche
n R
epai
rs &
Mai
nt18,803.30
6705
· R
epai
rs &
Mai
nt95,682.37
6706
· C
hurc
h St
reet
25,750.41
Tota
l 670
0 · R
epai
rs &
Mai
nten
ance
140,236.08
6875
· U
tiliti
es68
77 ·
Elec
tric
/ W
ater
94,575.19
6878
· Pr
opan
e54,616.70
6879
· Tr
ash
& R
efus
e R
emov
al23,184.57
6880
· Te
leph
one
& B
eepe
rs29,140.86
6881
· Pe
st C
ontr
ol S
ervi
ces
16,964.72
Tota
l 687
5 · U
tiliti
es218,482.04
4:04
PM
Puff
'n S
tuff
Cat
erin
g LL
C07
/10/
13Pr
ofit
& L
oss
Accr
ual B
asis
Janu
ary
thro
ugh
Dec
embe
r 201
2
Page
2
Art
icle
1A
Pag
e 67
Jan
- Dec
12
Tota
l Dire
ct E
xpen
ses
418,837.92
Gen
eral
and
Adm
inis
trat
ive
4000
· R
econ
cilia
tion
Dis
crep
anci
es-22.04
6000
· Pa
yrol
l60
11 ·
Adm
inis
trat
ive
& M
anag
emen
t0.00
6019
· IT
O/T
0.00
6025
· Pa
yrol
l Tax
es O
pera
ting
0.00
6070
· W
orke
r's C
ompe
nsat
ion
0.00
6072
· H
ealth
care
Insu
ranc
e0.00
6075
· Pa
yrol
l Ser
vice
Fee
s0.00
6077
· B
ackg
roun
d C
heck
s0.00
Tota
l 600
0 · P
ayro
ll0.00
6503
· C
ompu
ter S
uppo
rt &
Mai
nten
ance
78,168.62
6530
· Po
stag
e &
Shi
ppin
g3,735.65
6600
· Pr
ofes
sion
al F
ees
6605
· Le
gal F
ees
64,712.44
6600
· Pr
ofes
sion
al F
ees
- Oth
er27,940.00
Tota
l 660
0 · P
rofe
ssio
nal F
ees
92,652.44
6805
· Sh
ippi
ng, F
reig
ht5,227.39
6807
· St
orag
e Fe
es149.05
6810
· Ta
xes
6811
· Ta
xes
- Oth
er69,419.94
6814
· Pr
oper
ty/T
angi
ble
Taxe
s27,046.54
Tota
l 681
0 · T
axes
96,466.48
8510
· B
ad D
ebt E
xpen
se3,846.53
9000
· Vo
ids
0.00
9999
· To
be
recl
assi
fied
0.00
Tota
l Gen
eral
and
Adm
inis
trat
ive
280,224.12
Indi
rect
Exp
ense
sB
usin
ess
Dev
elop
men
t61
75 ·
Mea
ls &
Ent
erta
inm
ent
28,414.63
6350
· M
eetin
gs, S
emin
ars
& T
rave
l64,590.44
Tota
l Bus
ines
s D
evel
opm
ent
93,005.07
Faci
litie
s C
ost
6280
· La
ndsc
apin
g8,804.66
6650
· R
ent
6652
· R
io D
rive
Bui
ldin
g372,000.00
6654
· Ta
mpa
Offi
ce17,728.00
6655
· TP
epin
93,538.30
6656
· Th
e Pa
lmet
to C
lub
30,901.91
4:04
PM
Puff
'n S
tuff
Cat
erin
g LL
C07
/10/
13Pr
ofit
& L
oss
Accr
ual B
asis
Janu
ary
thro
ugh
Dec
embe
r 201
2
Page
3
Art
icle
1A
Pag
e 68
Jan
- Dec
12
Tota
l 665
0 · R
ent
514,168.21
6800
· Se
curit
y &
Fire
Saf
ety
Expe
nse
8,359.40
Tota
l Fac
ilitie
s C
ost
531,332.27
Vehi
cle
Expe
nses
6900
· Ve
hicl
e Ex
pens
e69
01 ·
Auto
Rep
airs
& M
aint
80,703.38
6905
· To
lls, P
arki
ng9,517.82
6908
· Ve
hicl
e R
enta
l54,391.92
6910
· Ve
hicl
e Le
ase
15,133.72
6915
· G
as82,887.71
6900
· Ve
hicl
e Ex
pens
e - O
ther
3,685.03
Tota
l 690
0 · V
ehic
le E
xpen
se246,319.58
Tota
l Veh
icle
Exp
ense
s246,319.58
6125
· B
ank
Cha
rges
1,432.77
6150
· C
redi
t Car
d Pr
oces
sing
Chg
s124,284.22
6160
· D
onat
ions
300.00
6200
· In
sura
nce
6202
· Li
abili
ty, P
rope
rty
& A
uto
65,995.77
6203
· D
isab
ility
/ Li
fe34,491.00
Tota
l 620
0 · I
nsur
ance
100,486.77
6290
· La
te F
ees/
Fina
nce
Cha
rges
10,795.24
6302
· C
opie
r Lea
se13,743.40
6325
· Li
cens
es &
Per
mits
7,544.59
Tota
l Ind
irect
Exp
ense
s1,129,243.91
Payr
oll E
xpen
ses
6080
· Ad
min
istr
ativ
e La
bor
424,906.05
6081
· Ad
min
istr
ativ
e La
bor O
T1,032.22
6082
· Ad
min
istr
ativ
e Pa
yrol
l Tax
es29,253.56
6083
· Ad
min
istr
ativ
e Pa
yrol
l Svc
Fee
6,709.91
6084
· Ad
min
istr
ativ
e W
orke
rs C
omp
1,435.16
6085
· Ad
min
istr
ativ
e H
ealth
Insu
ranc
e7,623.59
6086
· Ad
min
istr
ativ
e B
ackg
roun
d C
k0.00
6087
· K
itche
n La
bor
732,288.16
6088
· K
itche
n La
bor O
/T73,242.50
6089
· K
itche
n Pa
yrol
l Tax
es82,021.50
6090
· K
itche
n Pa
yrol
l Svc
Fee
19,936.78
6091
· K
itche
n W
orke
rs C
omp
15,103.67
6092
· K
itche
n H
ealth
Insu
ranc
e27,751.70
6103
· K
itche
n B
ackg
roun
d C
K0.00
6104
· Se
rvic
e La
bor
1,068,762.05
6105
· Se
rvic
e La
bor O
T68,236.31
4:04
PM
Puff
'n S
tuff
Cat
erin
g LL
C07
/10/
13Pr
ofit
& L
oss
Accr
ual B
asis
Janu
ary
thro
ugh
Dec
embe
r 201
2
Page
4
Art
icle
1A
Pag
e 69
Jan
- Dec
12
6106
· Se
rvic
e Pa
yrol
l Tax
es160,139.47
6107
· Se
rvic
e Pa
yrol
l Svc
Fee
49,007.19
6108
· Se
rvic
e W
orke
rs C
omp
23,135.87
6109
· Se
rvic
e H
ealth
Insu
ranc
e5,554.67
6110
· Se
rvic
e B
ackg
roun
d C
k0.00
6115
· Lo
gist
ics
Labo
r74,523.77
6116
· Lo
gist
ics
O/T
1,908.07
6117
· Lo
gisi
tcs
Payr
oll T
axes
7,368.14
6118
· Lo
gist
ics
Wor
ker's
Com
p1,216.01
6119
· Lo
gist
ics
Hea
lth In
s4,331.40
6120
· Lo
gist
ics
Payr
oll S
vc F
ee2,814.84
6121
· Lo
gist
ics
Bac
kgro
und
Fee
25.63
6122
· W
areh
ouse
Lab
or445,749.42
6123
· W
areh
ouse
Lab
or O
T42,602.18
6124
· W
areh
ouse
Pay
roll
Taxe
s55,647.07
6126
· W
areh
ouse
Pay
roll
Svc
Fee
12,869.07
6128
· W
areh
ouse
Wor
kers
Com
p9,958.81
6129
· W
areh
ouse
Hea
l th In
sura
nce
5,777.86
6131
· W
areh
ouse
Bac
kgro
und
CK
0.00
6132
· D
ishr
oom
Lab
or59,141.09
6133
· D
ishr
oom
Lab
or O
T3,194.15
6134
· D
ishr
oom
Pay
roll
Taxe
s6,547.07
6135
· D
ishr
oom
Pay
roll
Svc
Fee
2,478.52
6136
· D
ishr
oom
Wor
kers
Com
p841.59
6137
· D
ishr
oom
Hel
ath
Insu
ranc
e0.00
6138
· D
ishr
oom
Bac
kgro
und
Fee
0.00
6139
· La
undr
y La
bor
15,151.96
6140
· La
undr
y La
bor O
T270.76
6141
· La
undr
y Pa
yrol
l Tax
es1,726.03
6142
· La
undr
y Pa
yrol
l Svc
Fee
655.91
6143
· La
undr
y W
orke
rs C
omp
202.12
6144
· La
undr
y H
ealth
Insu
ranc
e0.00
6145
· La
undr
y B
ackg
roun
d Fe
e0.00
6146
· IT
Lab
or11,903.32
6147
· IT
Lab
or O
T27.90
6148
· IT
Pay
roll
Taxe
s1,613.15
6149
· IT
Pay
roll
Svc
Fee
330.01
6151
· IT
Wor
kers
Com
p126.02
6152
· IT
Hea
lth In
surn
ce0.00
6153
· IT
Bac
kgro
und
CK
0.00
6154
· Sa
les
Labo
r1,201,382.06
6155
· Sa
les
Labo
r OT
9,988.91
6156
· Sa
les
Payr
oll T
axes
113,293.62
6157
· Sa
les
Payr
oll S
vc F
ee19,254.15
6158
· Sa
les
Wor
kers
Com
p11,713.83
6159
· Sa
les
Hea
lth In
sura
nce
29,028.40
6161
· Sa
les
Bac
kgro
und
CK
0.00
4:04
PM
Puff
'n S
tuff
Cat
erin
g LL
C07
/10/
13Pr
ofit
& L
oss
Accr
ual B
asis
Janu
ary
thro
ugh
Dec
embe
r 201
2
Page
5
Art
icle
1A
Pag
e 70
Jan
- Dec
12
Tota
l Pay
roll
Expe
nses
4,949,803.20
Sale
s &
Mar
ketin
g Ex
pens
es60
12 ·
Sale
s C
omm
issi
ons
& A
ssis
tant
s0.00
6100
· Ad
vert
isin
g &
Mar
ketin
g63
41 ·
Wra
ps-T
ruck
Adv
ertis
ing
12,069.49
6375
· M
embe
rshi
ps &
Due
s21,364.21
6550
· Pr
intin
g9,446.12
6100
· Ad
vert
isin
g &
Mar
ketin
g - O
ther
37,257.61
Tota
l 610
0 · A
dver
tisin
g &
Mar
ketin
g80,137.43
Tota
l Sal
es &
Mar
ketin
g Ex
pens
es80,137.43
Supp
lies
& E
quip
men
t61
30 ·
Cle
anin
g Su
pplie
s.K
itche
n25,570.79
6240
· K
itche
n Su
pplie
s40,553.06
6870
· U
nifo
rm e
xpen
se18,094.52
6920
· W
areh
ouse
Sup
plie
s69
21 ·
Dis
posa
ble
pape
r,pla
stic
war
e139,167.79
6922
· C
hina
, Gla
ss &
Silv
erw
are
47,820.19
6923
· St
erno
,hea
ting
prod
ucts
12,676.21
6920
· W
areh
ouse
Sup
plie
s - O
ther
203,069.53
Tota
l 692
0 · W
areh
ouse
Sup
plie
s402,733.72
Tota
l Sup
plie
s &
Equ
ipm
ent
486,952.09
Tota
l Exp
ense
7,345,198.67
Net
Ord
inar
y In
com
e577,659.98
Oth
er In
com
e/Ex
pens
eO
ther
Inco
me
Oth
er In
com
e(G
ain)
Los
s on
Ass
ets
-32,315.00
Oth
er In
com
e - O
ther
8,627.32
Tota
l Oth
er In
com
e-23,687.68
Tota
l Oth
er In
com
e-23,687.68
Oth
er E
xpen
seD
epr,
Am
ort,
& In
t62
25 ·
Inte
rest
Exp
ense
14,103.02
8400
· Am
ortiz
atio
n73,383.73
8500
· D
epre
ciat
ion
Expe
nse
18,855.48
Tota
l Dep
r, A
mor
t, &
Int
106,342.23
4:04
PM
Puff
'n S
tuff
Cat
erin
g LL
C07
/10/
13Pr
ofit
& L
oss
Accr
ual B
asis
Janu
ary
thro
ugh
Dec
embe
r 201
2
Page
6
Art
icle
1A
Pag
e 71
Jan
- Dec
12
Tota
l Oth
er E
xpen
se106,342.23
Net
Oth
er In
com
e-130,029.91
Net
Inco
me
447,
630.
07
4:04
PM
Puff
'n S
tuff
Cat
erin
g LL
C07
/10/
13Pr
ofit
& L
oss
Accr
ual B
asis
Janu
ary
thro
ugh
Dec
embe
r 201
2
Page
7
Art
icle
1A
Pag
e 72
Art
icle
1B
Pag
e 73
Pag
e 74
Art
icle
1B
Art
icle
1B
Pag
e 75
Jan
- May
13
Ord
inar
y In
com
e/Ex
pens
eIn
com
eFo
od &
Bev
erag
e40
10 ·
Sale
s Fo
od1,824,222.12
4015
· Sa
les
Bev
erag
e147,251.25
4016
· Sa
les
Bev
erag
e - A
lcoh
olic
370,777.29
Tota
l Foo
d &
Bev
erag
e2,342,250.66
Oth
er 4086
· Su
rcha
rge
Gas
olin
e9,253.67
4102
· C
hurc
h St
reet
Fac
ility
Fee
3,538.97
4104
· Pa
lmet
to C
lub
/ Fac
ility
Fee
47,198.05
Tota
l Oth
er59,990.69
Ren
tals
4030
· Sa
les
Serv
icew
are
330,357.32
4060
· Sa
les
Equi
pmen
t Ren
tal
292,347.93
Tota
l Ren
tals
622,705.25
Serv
ice
4075
· Sa
les
Serv
ice
844,577.83
4085
· Sa
les
Del
iver
y C
harg
es20,024.95
4100
· Sa
les
Serv
ice
Cha
rges
37,603.16
Tota
l Ser
vice
902,205.94
z. D
isco
unts
Allo
wed
-83,560.84
Tota
l Inc
ome
3,843,591.70
Cos
t of G
oods
Sol
dFo
od &
Bev
erag
e_C
ost o
f Sal
es50
10 ·
Food
Pur
chas
es50
11 ·
Food
Reb
ates
-8,967.06
5010
· Fo
od P
urch
ases
- O
ther
491,568.26
Tota
l 501
0 · F
ood
Purc
hase
s482,601.20
5015
· B
ever
ages
Pur
chas
es35,870.92
5016
· Al
coho
lic /
Liqu
or P
urch
ases
65,155.28
Tota
l Foo
d &
Bev
erag
e_C
ost o
f Sal
es583,627.40
Ren
tals
_Cos
t of S
ales
5040
· M
usic
, Ent
erta
inm
ent,
& O
ther
7,080.51
5050
· Fl
oral
Dec
orat
ions
17,879.97
5055
· D
ecor
atio
ns -
Oth
er3,472.58
5060
· Eq
uipm
ent R
enta
ls18,364.18
5600
· Li
nens
Ren
tal
13,444.50
5605
· La
undr
y / D
ry C
lean
ing
Line
ns601.25
4:05
PM
Puff
'n S
tuff
Cat
erin
g LL
C07
/10/
13Pr
ofit
& L
oss
Accr
ual B
asis
Janu
ary
thro
ugh
May
201
3
Page
1
Pag
e 76
Art
icle
1C
Pag
e 77
Jan
- May
13
Tota
l Ren
tals
_Cos
t of S
ales
60,842.99
Venu
e C
omm
issi
ons_
Cos
t of S
ales
5500
· Ve
nue
Com
mis
sion
s46,177.99
5550
· Ve
nue
Com
mis
sion
s-C
hurc
h St
reet
77,767.19
5551
· Ve
nue
Com
mis
sion
s - T
Pepi
n29,296.14
Tota
l Ven
ue C
omm
issi
ons_
Cos
t of S
ales
153,241.32
5045
· Va
let P
arki
ng C
ontr
acte
d375.00
Tota
l CO
GS
798,086.71
Gro
ss P
rofit
3,045,504.99
Expe
nse
Dire
ct E
xpen
ses
6500
· O
ffice
Exp
ense
6504
· C
ompu
ter S
oftw
are
& S
uppo
rt31,977.87
6500
· O
ffice
Exp
ense
- O
ther
4,732.65
Tota
l 650
0 · O
ffice
Exp
ense
36,710.52
6700
· R
epai
rs &
Mai
nten
ance
6702
· K
itche
n R
epai
rs &
Mai
nt9,688.40
6705
· R
epai
rs &
Mai
nt34,484.15
6706
· C
hurc
h St
reet
8,522.97
6700
· R
epai
rs &
Mai
nten
ance
- O
ther
810.31
Tota
l 670
0 · R
epai
rs &
Mai
nten
ance
53,505.83
6875
· U
tiliti
es68
77 ·
Elec
tric
/ W
ater
31,641.13
6878
· Pr
opan
e19,175.58
6879
· Tr
ash
& R
efus
e R
emov
al11,847.99
6880
· Te
leph
one
& B
eepe
rs17,967.96
6881
· Pe
st C
ontr
ol S
ervi
ces
7,247.59
Tota
l 687
5 · U
tiliti
es87,880.25
Tota
l Dire
ct E
xpen
ses
178,096.60
Gen
eral
and
Adm
inis
trat
ive
4000
· R
econ
cilia
tion
Dis
crep
anci
es0.85
6530
· Po
stag
e &
Shi
ppin
g1,470.50
6600
· Pr
ofes
sion
al F
ees
6605
· Le
gal F
ees
10,036.20
6600
· Pr
ofes
sion
al F
ees
- Oth
er5,460.00
Tota
l 660
0 · P
rofe
ssio
nal F
ees
15,496.20
6805
· Sh
ippi
ng, F
reig
ht738.70
6810
· Ta
xes
4:05
PM
Puff
'n S
tuff
Cat
erin
g LL
C07
/10/
13Pr
ofit
& L
oss
Accr
ual B
asis
Janu
ary
thro
ugh
May
201
3
Page
2
Art
icle
1C
Pag
e 78
Jan
- May
13
6814
· Pr
oper
ty/T
angi
ble
Taxe
s12,720.95
Tota
l 681
0 · T
axes
12,720.95
8510
· B
ad D
ebt E
xpen
se1,600.00
9000
· Vo
ids
0.00
Tota
l Gen
eral
and
Adm
inis
trat
ive
32,027.20
Indi
rect
Exp
ense
sB
usin
ess
Dev
elop
men
t61
75 ·
Mea
ls &
Ent
erta
inm
ent
14,941.39
6350
· M
eetin
gs, S
emin
ars
& T
rave
l31,680.49
Tota
l Bus
ines
s D
evel
opm
ent
46,621.88
Faci
litie
s C
ost
6280
· La
ndsc
apin
g3,031.07
6650
· R
ent
6652
· R
io D
rive
Bui
ldin
g155,000.00
6655
· TP
epin
41,324.05
6656
· Th
e Pa
lmet
to C
lub
31,148.00
Tota
l 665
0 · R
ent
227,472.05
6800
· Se
curit
y &
Fire
Saf
ety
Expe
nse
1,183.26
Tota
l Fac
ilitie
s C
ost
231,686.38
Vehi
cle
Expe
nses
6900
· Ve
hicl
e Ex
pens
e69
01 ·
Auto
Rep
airs
& M
aint
45,690.31
6905
· To
lls, P
arki
ng3,684.50
6908
· Ve
hicl
e R
enta
l7,784.51
6910
· Ve
hicl
e Le
ase
9,325.63
6915
· G
as40,227.65
6900
· Ve
hicl
e Ex
pens
e - O
ther
20,061.17
Tota
l 690
0 · V
ehic
le E
xpen
se126,773.77
Tota
l Veh
icle
Exp
ense
s126,773.77
6125
· B
ank
Cha
rges
153.96
6150
· C
redi
t Car
d Pr
oces
sing
Chg
s73,553.82
6160
· D
onat
ions
750.00
6200
· In
sura
nce
6202
· Li
abili
ty, P
rope
rty
& A
uto
40,628.88
6203
· D
isab
ility
/ Li
fe44,619.68
Tota
l 620
0 · I
nsur
ance
85,248.56
6290
· La
te F
ees/
Fina
nce
Cha
rges
66.55
6302
· C
opie
r Lea
se4,528.10
6325
· Li
cens
es &
Per
mits
1,173.80
4:05
PM
Puff
'n S
tuff
Cat
erin
g LL
C07
/10/
13Pr
ofit
& L
oss
Accr
ual B
asis
Janu
ary
thro
ugh
May
201
3
Page
3
Art
icle
1C
Pag
e 79
Jan
- May
13
Tota
l Ind
irect
Exp
ense
s570,556.82
Payr
oll E
xpen
ses
6080
· Ad
min
istr
ativ
e La
bor
160,913.42
6081
· Ad
min
istr
ativ
e La
bor O
T275.40
6082
· Ad
min
istr
ativ
e Pa
yrol
l Tax
es14,978.30
6083
· Ad
min
istr
ativ
e Pa
yrol
l Svc
Fee
1,244.91
6084
· Ad
min
istr
ativ
e W
orke
rs C
omp
761.37
6085
· Ad
min
istr
ativ
e H
ealth
Insu
ranc
e5,364.45
6086
· Ad
min
istr
ativ
e B
ackg
roun
d C
k0.00
6087
· K
itche
n La
bor
285,795.62
6088
· K
itche
n La
bor O
/T18,202.39
6089
· K
itche
n Pa
yrol
l Tax
es35,924.68
6090
· K
itche
n Pa
yrol
l Svc
Fee
6,272.99
6091
· K
itche
n W
orke
rs C
omp
7,784.51
6092
· K
itche
n H
ealth
Insu
ranc
e11,699.83
6103
· K
itche
n B
ackg
roun
d C
K0.00
6104
· Se
rvic
e La
bor
425,870.91
6105
· Se
rvic
e La
bor O
T6,745.10
6106
· Se
rvic
e Pa
yrol
l Tax
es68,104.88
6107
· Se
rvic
e Pa
yrol
l Svc
Fee
20,658.23
6108
· Se
rvic
e W
orke
rs C
omp
10,758.25
6109
· Se
rvic
e H
ealth
Insu
ranc
e2,145.92
6110
· Se
rvic
e B
ackg
roun
d C
k0.00
6122
· W
areh
ouse
Lab
or250,041.81
6123
· W
areh
ouse
Lab
or O
T2,900.39
6124
· W
areh
ouse
Pay
roll
Taxe
s31,891.55
6126
· W
areh
ouse
Pay
roll
Svc
Fee
7,413.45
6128
· W
areh
ouse
Wor
kers
Com
p6,294.78
6129
· W
areh
ouse
Hea
lth In
sura
nce
4,531.54
6131
· W
areh
ouse
Bac
kgro
und
CK
0.00
6154
· Sa
les
Labo
r489,165.60
6155
· Sa
les
Labo
r OT
1,056.14
6156
· Sa
les
Payr
oll T
axes
47,991.35
6157
· Sa
les
Payr
oll S
vc F
ee3,969.24
6158
· Sa
les
Wor
kers
Com
p897.74
6159
· Sa
les
Hea
lth In
sura
nce
9,507.07
6161
· Sa
les
Bac
kgro
und
CK
0.00
Tota
l Pay
roll
Expe
nses
1,939,161.82
Sale
s &
Mar
ketin
g Ex
pens
es61
00 ·
Adve
rtis
ing
& M
arke
ting
6341
· W
raps
-Tru
ck A
dver
tisin
g6,019.71
6375
· M
embe
rshi
ps &
Due
s14,504.27
6550
· Pr
intin
g3,788.97
6100
· Ad
vert
isin
g &
Mar
ketin
g - O
ther
33,007.19
4:05
PM
Puff
'n S
tuff
Cat
erin
g LL
C07
/10/
13Pr
ofit
& L
oss
Accr
ual B
asis
Janu
ary
thro
ugh
May
201
3
Page
4
Art
icle
1C
Pag
e 80
Jan
- May
13
Tota
l 610
0 · A
dver
tisin
g &
Mar
ketin
g57,320.14
Tota
l Sal
es &
Mar
ketin
g Ex
pens
es57,320.14
Supp
lies
& E
quip
men
t61
30 ·
Cle
anin
g Su
pplie
s.K
itche
n586.53
6240
· K
itche
n Su
pplie
s9,135.62
6870
· U
nifo
rm e
xpen
se2,292.09
6920
· W
areh
ouse
Sup
plie
s69
21 ·
Dis
posa
ble
pape
r,pla
stic
war
e60,478.42
6922
· C
hina
, Gla
ss &
Silv
erw
are
11,818.24
6923
· St
erno
,hea
ting
prod
ucts
7,327.52
6920
· W
areh
ouse
Sup
plie
s - O
ther
50,750.01
Tota
l 692
0 · W
areh
ouse
Sup
plie
s130,374.19
Tota
l Sup
plie
s &
Equ
ipm
ent
142,388.43
Tota
l Exp
ense
2,919,551.01
Net
Ord
inar
y In
com
e125,953.98
Oth
er In
com
e/Ex
pens
eO
ther
Inco
me
Oth
er In
com
e5,671.58
Tota
l Oth
er In
com
e5,671.58
Oth
er E
xpen
seD
epr,
Am
ort,
& In
t62
25 ·
Inte
rest
Exp
ense
4,348.80
Tota
l Dep
r, A
mor
t, &
Int
4,348.80
Tota
l Oth
er E
xpen
se4,348.80
Net
Oth
er In
com
e1,322.78
Net
Inco
me
127,
276.
76
4:05
PM
Puff
'n S
tuff
Cat
erin
g LL
C07
/10/
13Pr
ofit
& L
oss
Accr
ual B
asis
Janu
ary
thro
ugh
May
201
3
Page
5
Art
icle
1C
Pag
e 81
Art
icle
1D
Pag
e 82
Art
icle
1D
Pag
e 83
Art
icle
1D
Art
icle
4A
Coc
ktai
l Rec
eptio
n 10
0 G
uest
s
Min
t and
Ros
emar
y La
mb
Cho
psM
int &
Ros
emar
y Ru
bbed
Bab
y La
mb
Cho
ps a
ccom
pani
ed b
y a
min
ted
Dijo
n di
ppin
g sa
uce
Baco
n-W
rapp
ed S
hrim
pC
har-G
rille
d Ba
con
Wra
pped
Shr
imp
jala
peño
and
che
ese
stuffe
d w
ith li
me
chip
otle
pep
per a
ioli
Chi
cken
and
Waf
fles
Chi
cken
and
Waf
fles
hot a
pple
woo
d sm
oked
bac
on w
affle
s sm
othe
red
in c
hipo
tle b
utte
r top
ped
with
pec
an
crus
ted
chic
ken
and
driz
zled
with
van
illa b
ourb
on m
aple
syr
up
Cap
rese
Cor
net
Tom
ato
Moz
zare
lla C
apre
se C
orne
t with
fire
-roas
ted
tom
ato
crèm
e fra
îche
in a
sav
ory
corn
et
Rose
mar
y C
ruste
d Te
nder
loin
Rose
mar
y an
d G
arlic
Cru
sted
Beef
Ten
derlo
in C
hef c
arve
d, s
erve
d on
truf
fle m
ashe
d po
tato
es w
ith o
ak
grille
d as
para
gus
and
a ro
sem
ary
dem
i-gla
ze
Scal
lop
on C
orn
Relis
h Se
ared
Sca
llop
on C
orn
Relis
h tw
o se
ared
sca
llops
ser
ved
on a
relis
h of
fres
h co
rn, j
alap
eño,
tom
ato,
av
ocad
o, li
me
juic
e, ra
dish
stic
ks, g
arni
shed
with
jala
peño
chi
p an
d ci
lant
ro o
il
Riso
tto B
ar
Che
f-atte
nded
, veg
etar
ian
Riso
tto b
ar o
f the
follo
win
g co
mbi
natio
ns, w
ith g
uests
opt
ion
of s
peci
al re
ques
t; al
l fin
ished
with
fres
hly
shre
dded
par
mes
an c
hees
e
- Cor
n Pu
rée
with
asp
arag
us ti
ps, s
auté
ed m
ushr
oom
s, tr
uffle
oil
driz
zle
- Pes
to s
auté
ed m
ushr
oom
s, ro
aste
d to
mat
oes
- But
tern
ut P
urée
roas
ted
butte
rnut
, fre
sh th
yme
Basti
lle S
alad
G
rille
d he
arts
of ro
mai
ne o
ffere
d w
ith a
sel
ectio
n of
topp
ings
to in
clud
e sh
aved
cant
alou
pe, j
ulie
nne
pros
ciut
to, g
rille
d ch
icke
n, m
arin
ated
arti
chok
e he
arts,
dic
ed to
mat
o, p
ickle
d re
d on
ion
and
a re
d w
ine
vina
igre
tte
WH
OLE
SALE
10%
15%
20%
25%
30%
$5,2
83.5
0$5
,811
.85
$6,0
76,0
3$6
,340
.20
$6,6
04.3
8$6
,868
.55 Pag
e 84
Men
u Pr
icin
g
Men
u pr
icin
g in
clud
es c
uisin
e fo
r 100
gue
sts a
nd is
not
incl
usiv
e of
ser
vice
war
e, s
taffi
ng, t
ax o
r gra
tuity
.
Art
icle
4B
Seat
ed D
inne
r 30
0 G
uest
s
Fres
hly
Bake
d Ar
tisan
Bre
ads
Serv
ed w
ith w
hipp
ed b
utte
r, e.
v.o.
o., a
ged
balsa
mic
& fi
nish
ing
salt
Fiel
d G
reen
s Sa
lad
Serv
ed w
ith c
herry
tom
atoe
s, d
ried
cran
berri
es, c
andi
ed w
alnu
ts, c
rum
bled
fe
ta w
ith a
cha
mpa
gne
vina
igre
tte
Cha
mpa
gne
Chi
cken
Chi
cken
bre
ast w
ith s
mok
ed G
ouda
and
car
amel
ized
oni
ons
in a
ch
ampa
gne
crea
m s
auce
, dic
ed re
d pe
pper
gar
nish
Gro
uper
Serv
ed w
ith s
affro
n cr
eam
sau
ce o
n ba
by s
pina
ch
Cila
ntro
Ric
eSe
sam
e C
ilant
ro S
team
ed W
hite
Ric
e
Broc
colin
i Br
occo
lini i
n a
lite le
mon
-but
ter s
auce
WH
OLE
SALE
10%
15%
20%
25%
30%
$11,
556
$12,
710.
50$1
3,28
8.25
$13,
866.
00$1
4,44
3.75
$15,
021.
50 Pag
e 85
Men
u Pr
icin
g
Men
u pr
icin
g in
clud
es c
uisin
e fo
r 300
gue
sts a
nd is
not
incl
usiv
e of
ser
vice
war
e, s
taffi
ng, t
ax o
r gra
tuity
.
Pag
e 86
Art
icle
6A
Pag
e 87
Art
icle
6B
HA
CC
P-B
ased
SO
Ps
1
Tran
spor
ting
Food
to R
emot
e Si
tes
(Sat
ellit
e K
itche
ns)
(Sam
ple
SO
P)
PUR
POSE
: To
pre
vent
food
born
e ill
ness
by
ensu
ring
that
food
tem
pera
ture
s are
m
aint
aine
d du
ring
trans
porta
tion
and
cont
amin
atio
n is
pre
vent
ed.
SCO
PE:
This
pro
cedu
re a
pplie
s to
food
serv
ice
empl
oyee
s who
tran
spor
t foo
d fr
om a
ce
ntra
l kitc
hen
to re
mot
e si
tes (
sate
llite
kitc
hens
).
KEY
WO
RD
S:H
ot H
oldi
ng, C
old
Hol
ding
, Reh
eatin
g, C
oolin
g, T
rans
porti
ng F
ood
INST
RU
CTI
ON
S:1.
Trai
n fo
odse
rvic
e em
ploy
ees o
n us
ing
the
proc
edur
es in
this
SO
P.2.
Follo
w S
tate
or l
ocal
hea
lth d
epar
tmen
t req
uire
men
ts.
3.If
Sta
te o
r loc
al h
ealth
dep
artm
ent r
equi
rem
ents
are
bas
ed o
n th
e 20
01 F
DA
Food
C
ode:
•K
eep
froz
en fo
ods f
roze
n du
ring
trans
porta
tion.
•
Mai
ntai
n th
e te
mpe
ratu
re o
f ref
riger
ated
, pot
entia
lly h
azar
dous
food
s at 4
1 ºF
or
belo
w a
nd c
ooke
d fo
ods t
hat a
re tr
ansp
orte
d ho
t at 1
35 ºF
or a
bove
. 4.
Use
onl
y fo
od c
arrie
rs fo
r tra
nspo
rting
food
app
rove
d by
the
Nat
iona
l San
itatio
n Fo
unda
tion
Inte
rnat
iona
l or t
hat h
ave
othe
rwis
e be
en a
ppro
ved
by th
e st
ate
or lo
cal
heal
th d
epar
tmen
t. 5.
Prep
are
the
food
car
rier b
efor
e us
e:
•En
sure
that
all
surf
aces
of t
he fo
od c
arrie
r are
cle
an.
•W
ash,
rins
e, a
nd sa
nitiz
e th
e in
terio
r sur
face
s. •
Ensu
re th
at th
e fo
od c
arrie
r is d
esig
ned
to m
aint
ain
cold
food
tem
pera
ture
s at
41 ºF
and
hot
food
tem
pera
ture
s at 1
35 ºF
or a
bove
. •
Plac
e a
calib
rate
d st
em th
erm
omet
er in
the
war
mes
t par
t of t
he c
arrie
r if u
sed
for
trans
porti
ng c
old
food
, or t
he c
oole
st p
art o
f the
car
rier i
f use
d fo
r tra
nspo
rting
hot
fo
od.
Ref
er to
the
Usi
ng a
nd C
alib
ratin
g Th
erm
omet
ers S
OP.
•
Pre-
heat
or p
re-c
hill
the
food
car
rier a
ccor
ding
to th
e m
anuf
actu
rer’
s re
com
men
datio
ns.
6.St
ore
food
in c
onta
iner
s sui
tabl
e fo
r tra
nspo
rtatio
n. C
onta
iner
s sho
uld
be:
•R
igid
and
sect
ione
d so
that
food
s do
not m
ix
•Ti
ghtly
clo
sed
to re
tain
the
prop
er fo
od te
mpe
ratu
re
•N
onpo
rous
to a
void
leak
age
•Ea
sy-to
-cle
an o
r dis
posa
ble
•A
ppro
ved
to h
old
food
Pag
e 88
Art
icle
6B
HA
CC
P-B
ased
SO
Ps
2
Tran
spor
ting
Food
to R
emot
e Si
tes
(Sat
ellit
e K
itche
ns),
cont
inue
d (S
ampl
e S
OP
)
INST
RU
CTI
ON
S, c
ontin
ued:
7.
Plac
e fo
od c
onta
iner
s in
food
car
riers
and
tran
spor
t the
food
in c
lean
truc
ks, i
f ap
plic
able
, to
rem
ote
site
s as q
uick
ly a
s pos
sibl
e.
8.Fo
llow
Rec
eivi
ng D
eliv
erie
s SO
P w
hen
food
arr
ives
at r
emot
e si
te.
MO
NIT
OR
ING
:1.
Che
ck th
e ai
r tem
pera
ture
of t
he fo
od c
arrie
r to
ensu
re th
at th
e te
mpe
ratu
re su
gges
ted
by th
e m
anuf
actu
rer i
s rea
ched
prio
r to
plac
ing
food
into
it.
2.C
heck
the
inte
rnal
tem
pera
ture
s of f
ood
usin
g a
calib
rate
d th
erm
omet
er b
efor
e pl
acin
g it
into
the
food
car
rier.
Ref
er to
the
Hol
ding
Hot
and
Col
d Po
tent
ially
H
azar
dous
Foo
ds S
OP
for t
he p
rope
r pro
cedu
res t
o fo
llow
whe
n ta
king
hol
ding
te
mpe
ratu
res.
CO
RR
ECTI
VE A
CTI
ON
: 1.
Ret
rain
any
food
serv
ice
empl
oyee
foun
d no
t fol
low
ing
the
proc
edur
es in
this
SO
P.2.
Con
tinue
hea
ting
or c
hilli
ng fo
od c
arrie
r if t
he p
rope
r air
tem
pera
ture
is n
ot re
ache
d.
3.R
ehea
t foo
d to
165
ºF fo
r 15
seco
nds i
f the
inte
rnal
tem
pera
ture
of h
ot fo
od is
less
th
an 1
35 ºF
. R
efer
to th
e R
ehea
ting
Pote
ntia
lly H
azar
dous
Foo
ds S
OP.
4.
Coo
l foo
d to
41
ºF o
r bel
ow u
sing
a p
rope
r coo
ling
proc
edur
e if
the
inte
rnal
te
mpe
ratu
re o
f col
d fo
od is
gre
ater
than
41
ºF.
Ref
er to
the
Coo
ling
Pote
ntia
lly
Haz
ardo
us F
oods
SO
P fo
r the
pro
per p
roce
dure
s to
follo
w w
hen
cool
ing
food
. 5.
Dis
card
food
s hel
d in
the
dang
er z
one
for g
reat
er th
an 4
hou
rs.
VER
IFIC
ATI
ON
AN
D R
ECO
RD
KEE
PIN
G:
Bef
ore
trans
porti
ng fo
od to
rem
ote
site
s, fo
odse
rvic
e em
ploy
ees w
ill re
cord
food
car
rier
tem
pera
ture
, foo
d pr
oduc
t nam
e, ti
me,
inte
rnal
tem
pera
ture
s, an
d an
y co
rrec
tive
actio
n ta
ken
on th
e H
ot a
nd C
old
Hol
ding
Tem
pera
ture
Log
. U
pon
rece
ipt o
f foo
d at
rem
ote
site
s, fo
odse
rvic
e em
ploy
ees w
ill re
cord
rece
ivin
g te
mpe
ratu
res a
nd c
orre
ctiv
e ac
tion
take
n on
the
Rec
eivi
ng L
og.
The
food
serv
ice
man
ager
at c
entra
l kitc
hens
will
ver
ify th
at
food
serv
ice
empl
oyee
s are
follo
win
g th
is S
OP
by v
isua
lly o
bser
ving
em
ploy
ees a
nd
revi
ewin
g an
d in
itial
ing
the
Hot
and
Col
d H
oldi
ng T
empe
ratu
re L
og d
aily
. Th
e fo
odse
rvic
e m
anag
er a
t the
rem
ote
site
(s) w
ill v
erify
that
food
serv
ice
empl
oyee
s are
re
ceiv
ing
food
s at t
he p
rope
r tem
pera
ture
and
follo
win
g th
e pr
oper
rece
ivin
g pr
oced
ures
by
vis
ually
obs
ervi
ng re
ceiv
ing
prac
tices
dur
ing
the
shift
and
revi
ewin
g an
d in
itial
ing
the
Rec
eivi
ng L
og d
aily
. A
ll lo
gs a
re k
ept o
n fil
e fo
r a m
inim
um o
f 1 y
ear.
The
food
serv
ice
Pag
e 89
Art
icle
6B
HA
CC
P-B
ased
SO
Ps
3
Tran
spor
ting
Food
to R
emot
e Si
tes
(Sat
ellit
e K
itche
ns),
cont
inue
d (S
ampl
e S
OP
)
VER
IFIC
ATI
ON
AN
D R
ECO
RD
KEE
PIN
G, c
ontin
ued:
m
anag
er w
ill c
ompl
ete
the
Food
Saf
ety
Che
cklis
t dai
ly.
The
Food
Saf
ety
Che
cklis
t is t
o ke
pt o
n fil
e fo
r a m
inim
um o
f 1 y
ear.
DA
TE IM
PLEM
ENTE
D: _
____
____
____
____
_ BY:
___
____
____
____
____
____
DA
TE R
EVIE
WED
: ___
____
____
____
____
__ B
Y: _
____
____
____
____
____
__
DA
TE R
EVIS
ED: _
____
____
____
____
____
__ B
Y: _
____
____
____
____
____
__
Pag
e 90
Art
icle
7A