Dr. Muireann Cullen NHF manager - Nutrition · Workplace wellbeing campaign ... Dr. Muireann Cullen...
Transcript of Dr. Muireann Cullen NHF manager - Nutrition · Workplace wellbeing campaign ... Dr. Muireann Cullen...
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Dr. Muireann Cullen
NHF manager
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What is the Nutrition and Health
Foundation?
Multi-stakeholder organisation
Funded by the Food & Beverage Industry
Communicates evidence-based
information on nutrition, health
and physical activity to
encourage an improved and
healthier society in Ireland.
NHF
mission
statement
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What makes the NHF different?
• Multi-stakeholder group
• Extensive consumer understanding (knowledge)
delivered through membership
• Scientific knowledge delivered through membership
• Facilitation of balanced/evidence based consumer
research allows NHF initiatives to focus on
consumer needs/wants
• Active partnership with Government/non
government agencies and academics
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Who are the
stakeholders?
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Non industry
• Bord Bia
• Bord Iascaigh Mhara
• Department of Education
and Science
• Dublin City University
• Enterprise Ireland
• Exercise & Sports Science
Association of Ireland
• Irish Nutrition and Dietetic
Institute
• Irish Society for Chartered
Physiotherapists
• Irish Universities
Nutrition Alliance
• Loughlinstown Hospital
• National Dairy Council
• safeFood
• St Angela’s College,
Sligo
• Teagasc’s Food
Research Centre,
Ashtown
• University College
Dublin
• University College Cork
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Industry
• Brennan’s Bakeries
• Britvic Ireland
• Cadbury Ireland Ltd
• Coca Cola Bottlers
Ireland
• Danone Ireland
• Dawn Farm Foods
• Glanbia Consumer Foods
• GlaxoSmithKline
• Kelkin
• Kellogg Company of
Ireland
• Kepak Convenience
Foods
• Kerry Foods
• Kraft Foods Ireland
• Mars Food Ireland
• PepsiCo Ireland
• Unilever Ireland
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How the NHF works
• Based and relies on
Contribution from all supporters is essential
–All activities must be agreed by all stakeholders
• Ensure NHF messages complement those of
government and other stakeholders
• Does not speak for, defend or lobby on behalf of the
food industry
• Work of behalf of all NHF members
Multi-stakeholder, partnership
approach
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NHF Strategic Objectives
1. Consumer Understanding
2. Communication
3. Government/non government
4. Developing the NHF
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1. Consumer Understanding
• NHF/Pigsback 2009 – weight management practices
– data released in near future
• NHF/DIT – life skills module for new entry level
students (to commence in current academic year)
• IUNA Teenagers Survey 2008 (funding)
• Motivational Aspects of Behavioural Change 2007
• Lifestyle behaviour change for General Practice
(funding & advisory) 2006/7 – completed 2009
• Health and Lifestyle Research 2005
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2. Communication (a)
Website:
NHFinitiatives/workplacewellbeing
campaign
• Workplace wellbeing campaign (WWC)
• Free comprehensive information & advice
designed to promote good nutrition & physical activity in
work - Encourages positive changes to food & exercise habits
• Over 101,000 employees involved to date
(seminar 08 - 67,000)
• Case studies: Canada Life – 4 themed weeks in year
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2. Communication (b)
• WWC Evaluation
Examination of WWC effectivess at employer level
71.5
50
83.3 85.771.4
100
63
0
20
40
60
80
100
120
aiding C
SR
aiding H
&S
boost sta
ff m
orale
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aff re
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n
incre
ase p
roducti
vity
nice to
do
reduce
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nteeism
reasons for WWC implementation
% v
ery
effe
ctiv
e/ef
fect
ive Effectiveness of WWC at personal level
7.9 10.5
54.1
21.1
57.9
39.545.9 42.1
0
10
20
30
40
50
60
70
diet exercise lifestyle social
interaction
with
colleaguesareas of change
% c
ha
ng
e
minor change
major change
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2. Communication (c)
• PR activities• Monthly press releases based on core messages
• Unsolicited requests for opinions - NHF brand is becoming
known
• Newsletter to communicate the work of NHF to stakeholders
• Exercise focused competition with 2FM
• Eat Smart week - healthy eating easy & not boring, Derry
Clarke of L’Ecrivian develops recipes
• New Website
• Launched July 2008
• Provides advice and information on nutrition & physical
activity
• Doubling – tripling in number of visits
www.nhfireland.ie
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3. Government/Non government
• Membership of the Inter-sectoral Group on the
Implementation of the Recommendations of the
National Task Force on Obesity
• Presentation to the Joint Oireachtas Committee
on Health and Children
• Meetings with Ministers and TDs
• Advocacy role; government on NHF & partnership with
NHF
• Meetings with Key Opinion Leaders
2009
achievement
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4. Developing the NHF
• New stakeholders since last seminar
NHF
Kerry Foods
Kelkin
Prof. Donal
O’ Shea
Ruth Yoder
Prof. Niall
Moyna
Loughlinstown Hospital
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What are the benefits of
membership?
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Single proactive
voice
Scientific evidence
based approach
Joined up thinking
Inform debate
Demonstrating Corporate
Social Responsibility
Benefits of
NHF
membership
Deliver a
credible
message
Nutrition &
physical
activity
Balance in
obesity
debate
Act in
partnership,
Exchange of
ideas, all
stakeholders
meet
NHF
initiatives
such as
WWC
Impartial
information
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Key Considerations
• Essential:
• Everyone working together & looking in the
same direction
• Cohesive approaches to research & public
health campaigns/initiatives
• Recognition that everyone has responsibility to
help the consumer make better lifestyle choices
(including consumer)
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Example re Physical inactivity
• 59% of Irish adults (Slán, 2007),
75% of 9 yr olds (Growing up in Ireland, 2009)
– don’t meet recommendations
• UK CMO (2004) - physical inactivity costs
€8.9 bn (11% health budget) .
• Ireland - similar levels of physical inactivity,
2009 health budget €16.3 bn = €1.8
bn/year.
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Example re Physical inactivity
– Circulatory system diseases (inclu CHD & strokes) main killers in
Ireland 35% of all deaths (CSO, 2006)
22-23%12-13%
World Health Organisation, 2002
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Energy IN Energy OUT
Balance is the Key to health
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Further information
Dr. Muireann Cullen
01 605 1570 / 087 912 66 54
www.nhfireland.ie