Dr. Denner opening keynote at Bosch Connected World

G1 | March 9 + 10, 2016 | Bosch ConnectedWorld

® Robert Bosch GmbH 2016. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, and distribution, as well as in the event of applications for industrial property rights.



OPENING KEYNOTEIOT AND THE CLOUD DR. VOLKMAR DENNER CHAIRMAN OF THE BOARD OF MANAGEMENTROBERT BOSCH GMBH



IoT has significant potential for disruption

Basic formula for IoT well understood

Intelligent, connected assets

Value-added backend services

Advances in technology drive change

Sensors, battery technology,

networking, localization, data centers

IoT business models leverage

technology

But still difficult to predict which

business models will be successful

Some companies taking very big bets

2





CHALLENGES



IoT business models require elasticity

Hard to predict

Which IoT business models will be

successful?

When will they take off?

Challenges

Elastic scalability required to

address growth and peak demand

4



# of assets

Usage / server

load

e.g. car-sharing

demand after

soccer game



Being part of an open IoT ecosytem is key to success

Verticals require cross-domain integration

Requires open standards

Technology

Multi-layer protocol interoperability

Standardized interfaces and APIs

Open source

Marketplaces

Domain-specific app marketplaces, e.g. I4.0 (see tomorrow)

Platforms

Strategic alliances

Verticals

Users

5



IoT

enablersIndustry

players



Privacy and security are key for user acceptance

Privacy

Enforcement of well-defined privacy

policies

Transparent and user friendly

Security

Measures for all IoT elements,

i.e. assets, network, backend

Application- and component-

specific defense-in-depth strategy

State-of-the-art technology

6





SOLUTIONS



Proven architecture8



Smart things

Services & applications

Middleware



Next: cloud9



Smart things

Services & applications

Middleware



officially launched today!

10





Strategic completion of our sensor,

software, and service portfolio

11



Foundation for IoT solutions delivered by

Bosch and our partners

Strong focus on privacy and security

Important milestone in our transformation into a

product company with advanced IT capabilities



Three layers of the Bosch IoT CloudScalable infrastructure, developer-friendly platform, and business-enabling services

Sa

aS

Iaa

SP

aa

S

Infrastructure as a Service

Platform as a Service

Software as a Service

12





IaaS: Infrastructure as a ServiceScalable, virtualized, and easily configurable IT infrastructure

Iaa

S

Storage Network SecurityComputing

No need to reinvent the wheel:

Bosch is building on proven standards

Cloud Foundry (open source community)

Pivotal (commercial support)

13





PaaS: Platform as a ServiceDeveloper-friendly platform for efficient IoT service development

Iaa

S


Rich set of tools for rapidly connecting and managing assets and devices

Pa

aS

Bosch IoT Cloud base services

14



Marketplace



SaaS: Software as a ServiceEnabling new IoT business models with powerful IoT solutions

Sa

aS

Iaa

SP

aa

S


Connected home & building

Connected mobility

Connected city

Connected energy

Connected industry

Marketplace

15



Bosch IoT Cloud base services



Is there room for another cloud player?

Big 5

Big 5 cloud players focus on

IaaS/PaaS for web applications

Bosch strategy and USPs

Bosch IoT Cloud builds on existing

IaaS from partners

Bosch PaaS layer focuses on IoT

enabling tools

Bosch SaaS layer focuses on IoT-

enabled business apps

Bosch has unmatched domain know-

how, which is built into the IoT cloud

Bosch can build on strong brand and

customer trust

16





HOW DOES AN IOTCLOUD DIFFER FROM A NORMAL CLOUD?



An IoT cloud must support 5 unique patterns These patterns cover all key requirements derived from Bosch customer projects

Cloud-based apps Cloud-based development of responsive web apps (e.g. user profile

management), not IoT specific, running on user PCs and mobiles

Asset-based apps

Distributed IoT apps

Digital twin

Social IoT

Autonomous apps (e.g. lane assist), no reliable IP connection needed

at runtime, over-the-air software updates

Apps and data distributed between asset and elastic cloud (e.g.

connected horizon), reliable data exchange needed

Data from assets automatically replicated in cloud, cloud apps build on

local data (e.g. machine readouts and predictive analytics), additional

value generated by mashing up data sets

Apps leverage data shared by multiple assets (e.g. network of cars

sharing information on traffic jams, accidents, wrong-way drivers)

18



APP

APP

APP

APP

APP

APP



DEMO TIME!



An IoT cloud must support 5 unique patternsDemo use cases

Cloud-based apps

Asset-based apps


Digital twin

Social IoT

20



APP

APP

APP

APP

APP

APP

User profile




Cloud-based apps

Asset-based apps


Digital twin

Social IoT

Remote software updates (over the air)

21



APP

APP

APP

APP

APP

APP




Cloud-based apps

Asset-based apps


Digital twin

Social IoT

Connected horizon

22



APP

APP

APP

APP

APP

APP





#3: Distributed IoT apps – connected horizon23

Augmented map

data, e.g. with

speed limit

ahead …

… which triggers

automatic sailing

mode




Cloud-based apps

Asset-based apps


Digital twin

Social IoT

Basic example

24



APP

APP

APP

APP

APP

APP



Digital twin in the cloud25

Apps access digital twin

directly in the cloud

Secure „sand box“ approach –

apps don’t have to access

asset directly

Apps don’t have to worry

how data get into cloud –

dramatic cost reduction

(factor 10)



APP APP APP




Cloud-based apps

Asset-based apps


Digital twin

Social IoT

Usage-based insurance

26



APP

APP

APP

APP

APP

APP



An IoT Cloud has to support 5 unique patternsDemo use cases

Cloud-based apps

Asset-based apps


Digital twin

Social IoT

Welcome home

27



APP

APP

APP

APP

APP

APP



#4: Digital twin – welcome home28






Cloud-based apps

Asset-based apps


Digital twin

Social IoT Community-based parking

29



APP

APP

APP

APP

APP

APP





#5: Social IoT – community-based parking30



App s

App store

APP

APP

APP

APP

APP

APP

Cloud-based apps

Asset-based apps


Digital twin

Social IoT

31



APP

APP

APP

APP

APP

APP

App store



Privacy and security

APP

APP

APP

APP

APP

APP

Cloud-based apps

Asset-based apps


Digital twin

Social IoT

32





WRAP-UP



Summary

Cloud-based apps

Asset-based apps


Digital twin

Social IoT

34



APP

APP

APP

APP

APP

APP





Flexible deployment options

Hosted by

BoschA) Full cloud

SaaS

IaaS

PaaS

Hosted by

customerB) Private cloud

Hosted by

BoschC) Hybrid

SaaS

IaaS

PaaS

Hosted by

customer

Data forwarding

SaaS

IaaS

PaaS



Roadmap

IoT Cloud deployment,

internal projects

Bosch divisions &

business partners

Open

access

2015 2016 2017

Open IoT cloud ecosystem

36





Let’s get serious about IoT!

I4.0 solutions launched

5.1 mdevices connected using

Bosch IoT Suite components today

IoT market presence

What’s holding

you up?

IP-enabled product classes at Bosch

IoT solutions powered by the

Bosch IoT Cloud

37

47%2015

502016

3



Thank you!38

Bosch IoT Cloud completes

current Bosch IoT portfolio

Sensors, software, and

services now available in the

Bosch IoT Cloud

Bosch IoT Cloud is secure

Privacy and security are key

for user acceptance

Bosch IoT Cloud is the basis

for digital transformation

Bosch platform to leverage

disruptive potential of new IoT

business models

Dr. Denner opening keynote at Bosch Connected World

Software

Transcript of Dr. Denner opening keynote at Bosch Connected World