An Update of Activities: August 2001. Strategic Plan FY2001.
Dr David Morgan - Westpac · • Systems & platforms Capacity/cost/access: Technical standards ......
Transcript of Dr David Morgan - Westpac · • Systems & platforms Capacity/cost/access: Technical standards ......
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Dr David MorganDr David MorganManaging Director & CEOMarch 2000
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DisclaimerDisclaimer
The material contained in the following presentation is intended to be general background information on Westpac Banking Corporation and its activities as at 6 March 2000.
The information is supplied in summary form and is therefore not necessarily complete. Also, it is not intended that it be relied upon as advice to investors or potential investors, who should consider seeking independent professional advice depending upon their specific investment objectives, financial situation or particular needs.
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AgendaAgenda
• Strategic framework
• Strategic progress
• eBusiness
• Financial performance
• Outlook
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STRATEGIC FRAMEWORKSTRATEGIC FRAMEWORK
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To capture the significant value embedded in our domestic franchise by pursuing a customer
centric focus
StrategyStrategy
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Pursuing customerPursuing customer--focused focused strategystrategy
• Know chosen customers better than competitors and anticipate their needs
• Create solutions that meet customer needs
• Exceed customers’ expectations for the quality of service provided
• Continually lower cost to serve customers
• Focus on Australia and New Zealand and the near Pacific
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Imperatives for our futureImperatives for our future
• Continue to assess opportunities for future growth and new ways of doing business
• Maximise the value of our customers
• Defend and grow our domestic franchise
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Information and Technology
Economic and Regulatory Environments
DE
MA
ND
SID
E SU
PP
LY
SID
E
• Direct economic and regulatory impacts
• Financial deepening and sophistication
• Changing product demands
• Increasing technology penetration
• Buyer behaviour
• Emerging value propositions
• Broadening of the financial services market place
• Changing market structure
• Price and cost pressure
• Consolidation & globalisation
• Value chain unbundling
• Strategic alliances and relationships
Changing Customer Demands
Changing Nature of
Competition
Rapid change in external environmentRapid change in external environment
• Processing & storage
• Electronification
• Communication
• Systems & platforms
Capacity/cost/access:
• Technical standards
• Economic cycle & monetary policy
• Supervision & prudential regulation
• Fiscal policy & tax regime
• Consumer protection
• Industry standards
• Direct market intervention
Financial Services
Marketplace
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•Customer service
•Transaction processing
•Delivery
•Product management, development & sourcing
•Risk management
•Sales & marketing
•Customer information & needs management
•Brand management
Sales &Marketing
ProductSolutions
Servicing &Processing
Customer
Market is unbundling around Market is unbundling around value chain elementsvalue chain elements
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Current and emerging strategic Current and emerging strategic playsplays Customer Focus
Product Focus
Man
ufac
turi
ng F
ocus R
etailing FocusAggregator
Broker
Specialist
Manufacturer
• Superior customer understanding and information management• Acts as trusted objective advisor, proactively sourcing and
integrating a broad array of best available products & services to meet customer needs
• Emphasis in product management shifts from development and design to sourcing and alliance management
• Acts as a single point of contact, acting on behalf of customers for post sale service
• Outsources non core/non customer critical operations
• Targets profitable market/customer segment niches• Specialises in a narrow range of innovative products, providing
flexibility via multiple derivations• Largely automated delivery via screening criteria• Requires different point of contact for each product (pooled
service resources)
• May outsource manufacturing and processing
• Uses search/compare engines to match customers to products• Acts as a broker, reacting to current customer needs and
sourcing ‘off the shelf’ products from multiple manufacturers• Compiles delivery information to meet manufacturers’
requirements
• Mass market focus• Standard commodity products, with ability to mass customise• Use simple criteria to automate delivery • Requires different point of contact for each product (pooled
service resources)• Leverages scale in processing
ProductSolutions
Servicing& Processing
Sales &Marketing
Major value chain focus
ProductSolutions
Servicing& Processing
Sales &Marketing
ProductSolutions
Servicing& Processing
Sales &Marketing
ProductSolutions
Servicing& Processing
Sales &Marketing
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Evolutionary shift in our Evolutionary shift in our strategic model strategic model
Fully Integrated Manufacturer/Distributor
• Products mainly manufactured in-house
• Relatively narrow product range and mass market orientation (limited customisation
• Individual product view of each customer fragmented across multiple contact points
• Resource intensive around in-house marketing, operations & servicing
Trusted aggregator of financial solutions
• Matching customer needs with best available offering in the market
• Broad product range aggregated across suppliers to create individual financial solutions
• Integrated customer understanding independent of contact point
• Focus on sales and service (product processing performed externally)
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STRATEGIC PROGRESSSTRATEGIC PROGRESS
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Strategic growth initiativesStrategic growth initiatives
• Performance Enhancement Program combining cost reduction and revenue enhancement
• Aligned organisational structure around customer segments and the value chain
• Business customer segment initiatives• eBusiness financial solutions• Enhanced CRM capability
- leading edge data mining & market analysis technologies- behavioural segmentation
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New organisational modelNew organisational model
ProductSolutions
Servicing& Processing
Sales &Marketing
Shared Services (Cost-effective, client driven services)
Corporate Core (Strategy & oversight)
• Australian Business & Personal Banking
• Institutional Banking
• WestpacTrust NZ
• Banking & Financial Services Solutions
• Technology & Operations
Request Service
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Performance Enhancement Program Performance Enhancement Program --balancing growth & cost initiativesbalancing growth & cost initiatives
Capital Management
CorporateCore
Technology
StrategicSourcing
CallCentres
BankingOperations
NetworkDevelopment
RegionalInfrastructure
New Zealand
Credit costs &
processes
TransTasman
General & admin. expense
reductions
FinanceRe-eng / SS
HR Re-eng /Sharedservices
estpacPerformance Enhancement
Program
IT Out-sourcing
IT Efficiencies
Operationscentres
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Customer value and channel migration Customer value and channel migration strategies are delivering strategies are delivering
450
500
550
600
650
700
J-99 F-99 M-99 A-99 M-99 J-99 J-99 A-99 S-99 O-99 N-99 D-99
Consumer - Priority Customers
1500
1600
1700
1800
1900
2000
2100
2200
J-99 F-99 M-99 A-99 M-99 J-99 J-99 A-99 S-99 O-99 N-99 D-99
Consumer - Low value customers
1.95
1.96
1.97
1.98
1.99
2
2.01
2.02
2.03
2.04
2.05
J-99 F-99 M-99 A-99 M-99 J-99 J-99 A-99 S-99 O-99 N-99 D-99
Consumer - Products per customer (total base)
M-99 A-99 M-99 J-99 J-99 A-99 S-99 O-99 N-99 D-99
Consumer - Value per customer
(000
s)
(000
s)
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eBUSINESSeBeBUSINESSUSINESS
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eBusinesseBusiness environmentenvironment
• Real-time, 7 by 24, frictionless economy
• No more “business as usual”
• Branding is critical
• Competitive advantage = rapid execution of new business models
• Increasing rate of technology change
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• Over 50% of internet users desire online financial services
• By 2003 over 40% of mortgages will be originated online (65% of refinances / top-ups)
• Consumers want unbiased advice
• Specialised aggregators convert the most “eyeballs” into transactions
• Co-ventures and alliances to content providers are key
eBusinesseBusiness environment (Cont.)environment (Cont.)
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400
600
800
1000
1200
1400
1998 1999E 2000E 2001E 2002E 2003E
b2c CAGR 68%b2b CAGR 99%
The b2b explosionThe b2b explosion
US$b
Source: Forrester Research
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IT E
nab
led
Tra
nsf
orm
atio
neBusinesseBusiness strategic opportunitiesstrategic opportunities
EnhanceBusinessExecution
Extend theEnterprise
Create aNew Business
• Web site
• Intranet
• Supply chain
• Increase business scope
• Reconfigured business networks
• New - networks- value propositions- business models
Low
Low
High
High
Potential for new customersand
Likelihood of alliances
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• Web / browser enabled strategic platform- Interconnect everyone and everything
• Integrated into priority customer focus around future business solutions
• Rapidly implementing cost-effective solutions and services
• Building the best path to the customer/ business partner with new business models
• Adhering to standardised technologiesand solutions
Westpac’sWestpac’s eBusinesseBusiness positioning positioning
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eBusinesseBusiness -- integrated across integrated across the Westpac Groupthe Westpac Group
WestpaceBusiness
Advisory Council
eBusinessCentre of Excellence
IT Platform
New Zealand
Institutional Bank
Businessand
Personal
Strategyand
Alliances
• Run eBusinessas a business
• Integrated
• Consistent
• Optimise value
• Set charter
• Coordinate message
• Prioritise
• Define & monitor
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eBusinesseBusiness progressprogress
• 190,000 online customers
• Extranets - IntroducerNet, PlannerWeb, DeskBank Intranet
• eMarket - secure payment environment with 45 merchants online
• IMPEX - online Trade Finance platform
• eBonds - bond distribution platform
• Value transfers running at over $3 billion p.a.
• Online broking introduced January 2000
• Rapid growth in Online origination
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eBusinesseBusiness -- the next 12 monthsthe next 12 months
• eProcurement
• b2b trading communities
EnhanceBusinessExecution
Extend theEnterprise
Create aNew Business
• Electronic bill presentment
• Online financial centre
• Additional extranets
• Wireless Internet Access (WAP) rollout
• Real time decisioning (mortgages)
• Business online applications
• Bandwidth expansion
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FINANCIAL PERFORMANCEFINANCIAL PERFORMANCE
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• Sustained returns on economic capital well in excess of the cost of capital
• EPS growth consistently exceeding underlying growth in the economy
• Flat expense line through to FY2001 (adjusted for one-off accounting impacts)
Financial performance targetsFinancial performance targets
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Financial performance
1995
1996
1997
1998
1999
70.1
70.0
58.9
53.5
1995
1996
1997
1998
1999
1342
1291
1132
1015
1995
1996
1997
1998
1999
Profit* ROOE*
$1,456m 16.8%
EPS*
77.0¢ 47¢
15.5
14.6
13.9
1995
1996
1997
1998
1999
*All figures stated pre abnormals
Dividends
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33
39
43
17.0
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Shareholder Value ScorecardShareholder Value Scorecard
Measure Target Progress
EPS growth Above peer avg. 9.6% - 2H99
Return on Capital At least 5% > CofC 17.2% - 2H99
TSR (rolling 3 yr) Top (1st)quartile 2nd quartile
Efficiency At least peer avg 57.1% - 2H99
Risk Profile AA- rating Maintained
Capital Tier 1 - 6.5% 7.0% - Sep 99
Loan Growth At least system avg12 mos to 12/99 = 14.3%
14.7%
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1999 - a tale of two halves1999 - a tale of two halves
WestpacPeer
Average
Peer Rank
Net profit (pre abs) 6.6% 2.8% 1
Underlying profit 5.6% 0.4% 1EPS diluted (pre abs) 9.6% 2.7% 1ROOE 94bp 12bp 1Non-interest income 6.1% 3.5% 1
Operating expenses -0.8% 2.7% 1
Note 1: Peer group - WBC, CBA, ANZ & NAB (all FY 1999 results).
Growth / change (H199 to H299)
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EPS growthEPS growth
2.0
4.5
8.1
0123456789
2H98-1H98 1H99-2H98 2H99-1H99
%
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Strong volume growthStrong volume growth
1998 1999 GrowthAustralia $bn $bn %
Housing 35.4 40.5 14.6
Credit cards 3.0 3.8 27.0
Non-housing loans 19.9 22.5 13.1
At call deposits 25.6 28.2 10.2
Funds under manag’t 20.2 23.8 17.6
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45
50
55
60
65
1996 1997 1998 1999 2H99
WBC Peer Average
Expense to income*%
* Excludes goodwill
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Asset quality and provisions Asset quality and provisions Asset quality and provisions
0
2
4
6
8
10
1996 1997 1998 1999
WBC Peer Average
Net impaired assets to equity & general provision
%
0
50
100
150
200
250
1996 1997 1998 1999
WBC Peer average
%
Total provisions to total impaired assets
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Capital & risk profile Capital & risk profile
Capital Ratios
-2
2
6
10
14
1994 1995 1996 1997 1998 1999
%
Tier 1 Tier 2
A2/A+
A1/A+
1996199519941993 1997 1998 1999
Aa3/AA-
External Debt Ratings
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OUTLOOKOUTLOOK
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Outlook Outlook
• Financial performance remains on plan
• Positive outlook for meeting financial performance targets
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