Dr. B. Senthil Arasu

Email Id: tmb_senthilarasu@yahoo.com

Telephone no: +91 94432 11106 (Mobile)

OBJECTIVE

To seek a challenging assignment in teaching that encourages continuous learning

and creative exposure to new idea and that stimulates mutual growth. To provide

solution and services to the organization that meets or exceeds the expectations

PERSONAL PROFILE

A fast learner with strong analytical and problem solving skill, excellent

communication and interpersonal skill and a flair for new challenges

ACADEMIC CHRONICLE

PhD : My thesis is on the title “Share Price Behavior and Market Efficiency in

NSE, India – A Spectral Analysis of Random Walk Hypothesis” . in the year

1997

M.B.A : Completed my two year full time residential Masters in business

administration programme with a specialization in Finance with a First Class from

Madurai Kamaraj University in the year 1995

B.E : Completed my four year full time Bachelors in Engineering with a

specialization in Electronics and Communication with a First Class from Mepco

Schlenk Engineering College affiliated Madurai Kamaraj University in the year 1993

Pre Degree : Completed my schooling from Kshatriya Vidhya Sala Central Board

School with a distinction

EXPERIENCE: Total 19.5 years

Research Analyst : J&M Finance private limited, Mumbai ( June 1995-Feb 1996)

Carrying out Equity research on industry

Based on the research forecasting the share price trends in the

market for a few selected stocks

Identifying investment strategies for the stocks analyzed. Both

long term and short term strategies are identified

Junior Level Executive: Pioneer Overseas Finance Ltd, Madurai (March 96 – Sep 96)

In charge of the Leasing division of the organization

Involved in the credit appraisal of the clients

Involved in the evaluation of lease proposals

Lecturer , Senior Lecturer and Assistant Professor:

Mepco Schlenk Engineering College, Sivakasi (Oct 96- July 08)

Apart from handling papers, I am the member of Quality Circle

Sports and in charge of the college basketball team

Committee member to evolve strategies for college admission and

prepared a CD presentation about the institution.

Editor of the Alumni News letter of Mepco schlenk Engineering

College

Joint secretary of the Alumni Association

In charge of preparation of the department timetable, examination

schedule

Performance analysis on students examination performance and

thereafter so that it complies with the ISO Quality procedures and

policies of the institution

Mentors for the students so that their grievances could be handled

in a proper way

Organized a faculty development Programme along with

confederation of Indian Industry(CII) in the emerging trends in

Finance

Faculty coordinator for the management meet organized in Mepco

Engineering College

Guiding students in carrying out their project for the past ten years.

Some of the important works area creating an Index for

Coimbatore stock exchange. Equity research for companies like

HDFC, Madras Stock Exchange and other leading Non Banking

Finance Companies.

Assistant Professor: Anna university, Trichy (Aug 08 to Oct 08)

Associate Professor: National Institute of Technology (NIT), Trichy (Nov 08 to Till

date)

ACADEMIC AWARDS AND DISTINCTIONS

o For the project that I carried out for the completion of my Bachelor

degree titled “Television receive only system” I got the State

Government of Tamilnadu award as one of the best project and

received a certificate and cash prize

o The project that I carried out for the completion of my Masters

degree titled “Equity Research on consumer Electronics Industry”

was published in the Journal by Institute of Chartered Financial

Analyst

o Captained the college and the University Basketball team in the

State level and National level competitions

o Formed an Investor Club and Pooled money from the classmates

and the faculty member and made profitable investments

o As the Secretary of the MBA department hostel was in charge of

maintaining the hostel accounts

o As one of the student Coordinator of the placement activities

prepared the placement brochure and visited companies for

placements

o Organized an All India Management Meet named CALIBRE the

first of its kind in the department of management studies Madurai

Kamaraj University

PUBLICATTIONS

International Journals

1. Senthilarasu B, Jeevananthan M, Thamaraiselvan N, Janarthanan B (2013)

"Performances of Data Mining Techniques in Forecasting Stock Index – Evidence

from India and US”, Journal of National Science Foundation of Sri Lanka, Vol

42, No. 2, 177 – 191 (SCI)

2. Senthilarasu B, Jeevananthan M, Thamaraiselvan N, Janarthanan B, (2013) “An

Experimental Analysis Of Forecasting The High Frequency Data Of Matured And

Emerging Economies Stock Index Using Data Mining Techniques”, International

Journal of Operational Research. (Accepted).

3. Senthilarasu B , Lakshmi P, Visalakshmi, Thamaraiselvan N, and, “Assessing

the linkage of Behavioural Traits and Investment Decisions using SEM

Approach” International Journal of Economics & Management (published in Vol

7 Issue 2 December 2012 Issue)

4. Sekar, P. C., and B. Senthil Arasu "Indian Stock Market Efficiency Before and

After the Introduction of Derivatives." Journal of Contemporary Research in

Management 1(1).

5. Thamaraiselvan Natarajan, Senthilarasu Balasubramaniam, Janarthanan

Balakrishnan (2013) “Examining Beliefs Towards Social Media Advertisements

Among Students and Working Professionals: An Application of Discriminant

Analysis”, Australian Journal of Basic and Applied Sciences, 7(8); 697-705.

6. Thamaraiselvan Natarajan, Senthilarasu Balasubramaniam, Janarthanan

Balakrishnan (2013) “A State of Internet Marketing Research (2005 – 2012): A

Systematic Review Using Classification and Relationship Analysis”, International

Journal of Online Marketing (Accepted).

7. Thamaraiselvan.N, Senthil Arasu.B, Sivagnanasundaram.M, (2011) “Behavioral

intention towards mobile banking in India: The case of State Bank of India

(SBI)”, International Journal of E-Services and Mobile Applications. 3(4): 37-56.

8. Thamaraiselvan.N, Senthil Arasu.B, Sivagnanasundaram.M (2011), “Role of

existing channels on customer adoption of new channels: A case of ATM

and Internet banking” The Electronic Journal of Information Systems in

Developing Countries, 45(1).

9. Thamaraiselvan.N, Senthil Arasu.B, Sivagnanasundaram.M (2010), “Customer’s

Choice amongst Self Service Technology (SST) Channels in Retail Banking: A

Study Using Analytical Hierarchy Process (AHP)”, Journal of Internet Banking

and Commerce, 15(2).

10. Thamaraiselvan.N, R.Saraswathy, B.Senthil Arasu and M.Sivagnanasundaram

(2010) “Facades of Attractive Employer in Indian IT Industry: Existing Employee

Perspective”, International Journal of Human Capital and IT professionals

(IJHCITP), 2(1).

11. Arasu, B. Senthil, and J. Dhillipan (2013) "Factors influencing the adoption of

internet banking in public and private sector banking in Chennai: A SEM

approach."ZENITH International Journal of Multidisciplinary Research 3(4): 45-

61.

12. Senthilarasu B, Jeevananthan M, Thamaraiselvan N, Janarthanan B "Predicating

intraday prices of stock market using nonlinear models – Evidence from

developed and developing countries ”, Omega – The International journal of

Management Science”(one highly commendable review received) (SCI)

13. Senthilarasu B “Corporate Advantage for a Global Outlook- HR Perspective.”

was published in the Indian Journal of Training and Development Vol. No.:

XXXVII, Issue No. 2 Page No. 37- 47.

14. Senthilarasu B “Indian Stock Market Efficiency after the Introduction of

Derivatives.” was published in the Journal, MATS Business Review, Vol. No. 1,

Issue No. 1, Page No. 59 – 73.

15. Senthilarasu B “Indian Stock Market Efficiency before and after the Introduction

of Derivatives.” was published in the Journal, PSG Journal Management

Research, Vol. No. 1, Issue No. 1, Page No. 59 – 73.

16. Senthilarasu B “Customer Relationship Management – The Winning Strategy.”

was published in the Journal, Tatva, Vol. No. 3, Issue No. 1, Page No. 27 – 36.

17. Senthilarasu B “Indian Stock Market Efficiency before and after the Introduction

of Derivatives – A Spectral Analysis.” was published in the International

Journal, Gyan.

Research Papers published in Conferences

International: Outside India

1. Senthil Arasu.B “Creating competitive advantage in global economy-Indian

perspective” was published in an international conference proceedings organized

by World Business Congress of International Management development

Association(IMDA) held in Vancouver, Canada

2. Thamaraiselvan Natarajan, Senthilarasu Balasubramanian, Saraswathy

Aravinda Rajah and Sivagnanasundaram Manickavasagam, “ An Empirical Study

Of Employer Branding And Its Interrelated Constructs in the Indian IT Context.

International Journal of Arts & Sciences (IJAS) Conference for Academic

Disciplines which will be held at Ryerson University, Toronto, Canada (May 23 -

26,2011). – Accepted for presentation.

3. Thamaraiselvan N, Punniyamoorthy M, Raja J, and Senthil Arasu B “Success

Determinants of Service Brand Extensions in India - An Empirical Study. “ Paper

presented at the international conference of marketing 2008 organized by

ATINER(Athens Institute for education and research) held at Athens, Greece,

August 7-10, 2008.

4. Senthil Arasu, B “Risk perception in Investment – Lay and Expert Investor” ,

International Journal Of Arts and Sciences ( IJAS) Conference, Toronto, Canada,

2011.

International: In India

1. Thamaraiselvan. N, Senthil Arasu, B, Sivagnanasundaram, M(2010), Factors

influencing consumer choice of SST channels in retail banking: An empirical

study using AHP, Conference for Doctoral Research in Management, Nirma

University, Ahmadabad.

2. Thamaraiselvan. N, Senthil Arasu, B, Sivagnanasundaram, M(2010), Service

design using Taguchi’s technique, Athenaeum 2010, Bharathidasan Institute of

Management, Tiruchirappalli

3. Thamaraiselvan. N, Senthil Arasu, B, Sivagnanasundaram, M (2009),

Determinants of SST usage in retail banking. 3rd Great Lakes NASMEI Marketing

Conference, Chennai.

4. Senthil Arasu.B “Managing in the era of change- Challenges and perspectives in

the area of finance” was published in an international conference proceedings

organized by JIMS with a theme Managing in the era of change- challenges and

perspectives volume number ISBN 81-7446-226-0, page282-305

5. Senthil Arasu.B “Managing Global competitiveness-what Indian mutual funds

must do” was published in an international conference proceedings organized

by JIMS with a theme Managing Global competitiveness-what Indian companies

must do volume number ISBN 81-7446-274-0, page180-191

6. Senthil Arasu.B “Creating competitive advantage in global economy” was

published in an international conference proceedings organized by DSPR, New

Delhi with a theme Management and Technology :Vision 2020

7. Senthil Arasu.B “Stock price behavior in NSE : Testing the weak form of

efficiency.” was published in the UGC sponsored national conference

proceedings organized by Madras University.

8. Senthil Arasu.B “Entrepreneurs – Networking for innovation.” was published in

the UGC sponsored national conference proceedings organized by Annamalai

university.

9. Senthil Arasu.B “Cause Related Marketing: A Review of Literature”, was

published in the conference proceedings in the Academy of Intarnational Business

Conference 2103.” organized Academy of International Business India Chapter

10. Senthil Arasu.B “Deterninants of Retail Service quality: A Study On

Supermarkets in Tamilnadu(India).” was published in the International

Conference proceedings of Retail Excellence organized by SRM university on

December 2009

11. Senthil Arasu.B “Employee Branding in higher education.” was published in the

conference proceedings of Emerging trends and Issues in Management organized

by VIT University –Vellore, Tamil Nadu on April 2013

12. Senthil Arasu.B “A Literature review on cause related marketing.” was

published in the conference proceedings of Emerging trends and Issues in

Management organized by VIT University –Vellore, Tamil Nadu on April 2013

DETAILS OF PH.D PRODUCED/ONGOING

Ph.D’s Produced

S. No Student Name Topic

1 M. JEEVANANTHAM Developing an efficient model to forecast

intraday prices of stock Indices – linear

versus nonlinear techniques

2 M. JAISUN A Study on Perceived Risk in Investment

with reference to investor of stocks, mutual

funds, ULIPS

3 J. DHILIPAN A study on adoption of internet banking in

Public and private sector banks

Ph.D’s On Going

4. VEERARAGHAVAN J Factors affecting the acceptance of internet

banking- an hybrid model and validation

using SEM

5 MANIVASAGAM T Corporate Social Responsibility

6 MOSES RATHINARAJ S Pricing of IT services and products

7 GLADY D Impact of Advertisements in movies

8 L.RAMYA Glass ceiling

9 B.JONATH BACKIA SEELAN Social Media Marketing

SELF-FINANCED FDP’S CONDUCTED

1. Self-sponsored faculty development programme on “The Art of Teaching:

Pedagogical Tools and Techniques” was conducted from November 18th to 22nd

2013.

2. Self-sponsored faculty development programme on “The Art of Teaching:

Pedagogical Tools and Techniques – Series II” was conducted from March 3rd

to 7th 2014.

3. Self-sponsored faculty development programme on “Data Mining and Data

Analysis” was conducted from March 10th to 14th 2014.

4. Self-sponsored faculty development programme on “The Art of Teaching:

Pedagogical Tools and Techniques – Series III” to be conducted from

November 17th to 21st 2014.

5. Self-sponsored faculty development programme on “Data Mining and Data

Analytics” to be conducted from November 24th to 28th 2014.

6. Self-sponsored faculty development programme on “Imparting soft skills for

success and life skills for survival” to be conducted from November 24th to 28th

2014.

PERSONAL INTEREST

Represented the university basketball team won lots of

accolades in sports and games at various levels

Led many social service projects at the district level as being the

member of Lion’s club

Very much interested in collecting old coins and stamps

MEMBERSHIP IN PROFESSIONAL BODIES

A life member of Indian Society for Technical Education

SPONSORED OR CONSULTANCY PROJECTS:

Sl. No.

Title of the Project Amount in Rs.

Funding Agency

Period Remarks (Completed/ Ongoing)

1. Developing Management

Training Materials for

SMEs

60 lakhs UKIERI Jan

2012 –

June

2014

completed

Member of the team that offered consultancy service to he

Southern Railways, India in the optimal utilization of the engine

driver work force, to reduce the cost involved.

Regularly provide equity research information to the sub broker

who is the member of National Stock Exchange and Bombay Stock

Exchange that helps him in formulating investment strategies for

his clients

CONSULTANCY

Sl. No. Name of Organization Year Amount (Rs.)

1. BHEL(Design and delivery on

topics like creativity, risk taking ,

achievement motivation, team

building, strategic orientation) –

Through Dean Research and

Consultancy

From 2012

on wards

6.75 lakhs

2. TNPL( Finance for non-finance

executives)

2009 2 lakhs

ADMINISTRATIVE EXPERIENCE (DEPARTMENT / INSTITUTIONAL LEVEL):

Sl. No. Post Held Duration

1. Associate Dean (Institute

Development)

From 10-10-2012 – till

date

2. Chairman( Estate welfare

Committee)

From 10-10-2012 – till

date

3 Strategic Implementation

committee

From 2013 onwards

4. MBA Admission From 2008 onwards

WORKSHOPS CONDUCTED 1. The General Management Conclave “Vyoog-2014” conducted by Department of

Management studies, National Institute of Technology Trichy-15, February 23rd ,

2014.

2. The Marketing Conclave “MPULS-2013” conducted by Department of

Management studies, National Institute of Technology Trichy-15, February 23rd ,

2013.

3. The Analytics Conclave “SAMVID-2013” conducted by Department of

Management studies, National Institute of Technology Trichy-15, August 18th

,2013.

4. The Marketing Conclave “MPULSE-2012” conducted by Department of

Management studies, National Institute of Technology Trichy-15, February 23rd ,

2012.

5. The Finance Conclave “Finecture-2012”conducted by Department of

Management studies, National Institute of Technology Trichy-15, March 31rd ,

2012.

6. The Human Resource Conclave “Avance 2012- Emerging Trends in HR”

conducted by Department of Management studies, National Institute of

Technology Trichy-15, November 3rd , 2012.

7. The General Management Conclave “Vyoog-2012” conducted by Department of

Management studies, National Institute of Technology Trichy-15, December 8th ,

2012.

EXTERNAL AUDITEE

External audit member for many management institutes

EXTERNAL EXAMINER

External examiner for all leading universities in Tamilnadu

BOOKS AUTHORED

Engineering Economics and Financial Accounting

Total Quality Management

PERSONAL INFORMATION

Date of Birth : 25-02-1972

Age : 35

Sex : Male

Marital Status : Married

No. of Children : Two

Nationality : Indian

Languages : Tamil, English and Hindi

Permanent Address : 1/551 Gandhi Nagar,

Mallankinar Road,

Virudhunagar

Tamil Nadu,

India

Pin 626001

INNOVATIVE PRACTICES,

a) Students’ activity (simulated stock market game)

I have developed a simulated stock market game that the students will have to play while

doing his course on security analysis. Apart from this game the student should also open

an account with money bhai, he will have to manage this account effectively by buying

and selling the stocks. This game is played for a duration of 4 months and at the end the

winner is rewarded.

b) Case Discussions

Students are given real life Cases for discussion in the regular classes to simulate the real

business world in the class room environment. The cases for academic discussion are

given to them prior to the classes so that they can come prepared for the discussion.

Every student actively participates in all the discussions and all of them will have their

own opinion to solve the real life problems faced by the industry. Thus huge amounts of

information and alternatives to solve problems are got and every one in the class is

benefited. This also prepares them better for their career.

c) Internet exercises

With management education getting integrated with information technology, internet

exercises have become rather indispensable for the students of management. Students

have to perform long hours of surfing with the net to justify their stance during queries.

Not only that, many innovative ideas, products and solutions are drawn from the World

Wide Web. These ideas and perspectives are presented and projected in the Student

activities.

d) Sales Pitch

Students can get the taste of real life selling through sales pitch conducted for a specific

selling course. Here, the students can experience what it takes to be a good sales person.

The theory part which is learnt in the classroom is experimented and experienced in a real

life setting where students take up specific products for selling. All the sales presentations

are recorded through a video camera and then played back to the students. Here the

students can make any necessary modifications in their selling styles which is largely

helped and supported by me.

e) Management Games

To improve the team building and organizing capabilities of the students, management

games are conducted. These management games form a sort of simulation exercises on

various functional areas of management. These games enhance and bring out the

organizing capabilities in addition to participation. This tremendously boosts the gut

feeling of the students, which is much needed in the corporate adventures. Business quiz,

paper presentations, negotiations, management puzzles, marketing warfare etc., form part

of management games.

f) Video Feedback

To enhance and improve the communication skills of the students, they are video graphed

while they make a presentation and then this is played back to them. The student can

view the video tape and can know more about his/her own mannerism and presentation

skills. Feedback on their presentation is given. This helps them to make a consistent and

continuous improvement in their communication skills and also largely helps them to

improve their confidence in communication. This also goes a long way to break the

barriers of initiating a conversation both in the corporate and the daily life.