DPS: Yieldex Workshop: Wake Up and Smell the Coffee — Last Year’s Methods Don’t Work This Year

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Tom Shields| Co-Founder and Chief Strategy Officer October 2012 Sales Presentation

description

Tom Shields, Yieldex's co-founder and chief strategy officer, explores some of the recent trends we have been seeing and suggests possible implications for digital publishers. Presenter: Tom Shields, co-founder and chief strategy officer, Yieldex @tshields

Transcript of DPS: Yieldex Workshop: Wake Up and Smell the Coffee — Last Year’s Methods Don’t Work This Year

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Tom Shields| Co-Founder and Chief Strategy OfficerOctober 2012

Sales Presentation

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The Two Fishers

Aesop’s Lost Fable

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Pubfishers

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Selling Seafood People

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Delivering Seafood People

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Delicacy Management People

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Premium

Publishers

FISH

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The Pubfisher’s Dilemma

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Bigger and Bigger Fish?

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Or Embrace Innovation?

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Moral: Wake Up And Smell The Fishes!

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Tom Shields| Co-Founder and Chief Strategy OfficerOctober 2012

Thank You